The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in the concept through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into exclusive car decals and wheels, that are set to debut in the popular sports-action game starting 21st February. Meanwhile, Fortnite features a custom island inspired by the collection, where players can explore, interact, and fully experience the essence of the new kits.
To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.
The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA's ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.
The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.
Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand's commitment to a circular production process.
The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan take on Hellas Verona in their Serie A fixture on the 16th February, with the team wearing the black version and the goalkeeper sporting the red version. The red version will then be worn in the match by the outfield players against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across the two games. AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with the outfield players wearing the red jersey and the goalkeeper in the black jersey.
The AC Milan x Off-White™ is available at PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 14th February.