Mercedes-AMG PETRONAS F1
Herzogenaurach, Germany, November 27, 2024
PUMA, Mercedes-AMG PETRONAS F1 Team, and RÆBURN Auction Offers Fans a Chance to Own a Piece of Motorsport History While Supporting a Worthy Cause

Global sports company PUMA, in collaboration with Mercedes-AMG PETRONAS Formula One Team and London-based creative studio RÆBURN, is thrilled to announce an exclusive auction of a one-of-a-kind piece from their groundbreaking collection. 

From November 27 to December 5, 2024, fans and collectors will have the exclusive opportunity to bid on a one-of-a-kind Jacket crafted from a Lewis Hamilton race-winning suit, as part of the PUMA x MAPF1 x RÆBURN collection. This extraordinary jacket embodies the collaboration's innovative spirit, combining motorsport heritage with upclycling design. 

All proceeds from the auction will go to a non-profit organization empowering young people to reshape their lives through street fashion and upcycling leftover fabrics. 

The PUMA x MAPF1 x RÆBURN collection, which launched in July 2024, represents a bold fusion of motorsport heritage, innovation, and contemporary design. Through RÆBURN’s pioneering approach to upcycling, race-worn suits from Mercedes-AMG PETRONAS Formula One Team drivers and mechanics were transformed into elevated fashion pieces. These include contributions from the seven-time World Champion Lewis Hamilton and George Russell, making this auctioned jacket an exceptional collector’s item and a true piece of motorsport history.

This auction is more than just an opportunity to own an exclusive piece of motorsport memorabilia; it’s a chance to be part of a movement. By supporting  a non profit organization, PUMA, Mercedes-AMG PETRONAS Formula One Team, and RÆBURN are making strides toward a brighter future, where fashion serves as a tool for social change and environmental consciousness.

Be part of this extraordinary initiative that champions youth empowerment, upcycling, and innovation. Mark your calendars for November 27th and secure your chance to own a true masterpiece.

For further details, visit https://bid.indy.auction/auctions/6745b8bb093dda9f21c7573f.

PUMA x PLAYMOBIL
Herzogenaurach, 26 November 2024
PUMA X PLAYMOBIL IS ALL FUN AND GAMES

PUMA gets ready for playtime, teaming up with iconic German brand PLAYMOBIL to bring sports heritage and creative play together. Designed for kids, the imaginative range comprises footwear and apparel with a fresh pastel color scheme, sporty details, and friendly PLAYMOBIL faces. 

An enduring staple of sportswear and style, PUMA’s T7 Track Jacket and Track Pants are interpreted for kids through PLAYMOBIL’s lens, featuring logo play and specially created graphics, accompanied by a Graphic T-Shirt featuring PLAYMOBIL’s signature figures. 

The classic PUMA Suede is also remade, featuring playful accents and PLAYMOBIL motifs throughout the design. The retro PUMA Morphic continues the collaboration, bringing an active touch to the essential collection. 

Out of the toy box and into your closet, PUMA x PLAYMOBIL is an expression of creativity and play. 

PUMA x PLAYMOBIL is available starting November 29, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

 Charles Leclerc and Carlos Sainz in Las Vegas
Las Vegas, 20th November 2024
PUMA and Scuderia Ferrari HP unveil Desert Sun Collection with Charles Leclerc and Carlos Sainz in Las Vegas

Yesterday, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz made an exciting two-hour appearance at the newly opened PUMA Flagship store in Las Vegas. The drivers captivated fans, celebrated the launch of the Desert Sun Collection, and amplified the longstanding PUMA-Scuderia Ferrari HP partnership with an in-store experience packed with engaging moments and interactive fan opportunities.

The drivers kicked off the event with an entrance into the store as they greeted fans and media outside. Exclusive media interactions followed, where Leclerc and Sainz shared insights on their journey with Scuderia Ferrari HP, as well as the inspiration behind the Desert Sun Collection. Fans and media were then invited to experience unique in-store elements, including the “48 Club” area and sim-racing activities inspired by Las Vegas.

The drivers led a customization session for the Desert Sun Collection at the PUMA x YOU station, creating personalized items featuring their driver numbers, symbols like “Leo” for Leclerc, and a chili pepper for Sainz. The customizations will remain available for fans throughout the week. Twenty lucky fans enjoyed a personal meet-and-greet, collecting autographs and photos in a memorable fan session.

The first 100 fans who purchased items from the Desert Sun Collection received a limited-edition Las Vegas-themed tote bag, co-branded to mark the occasion. 

 Charles Leclerc  in Las Vegas

Favorite part of the collection:

“As I love hoodies, this is for sure one of my favorite items together with the Varsity Jacket. Aside of this, the Desert Sun collection style in general with the washed out look is fantastic!”

Favorite part of the activation:

“The store is massive. Big shout-out to PUMA to bring this store on the Las Vegas Strip to life. There is so much to explore with all the details to Las Vegas culture, exclusive collections I never saw before and great options with the SIM Racing and customization to enjoy your time.”

Carlos Sainz in Las Vegas

Favorite part of the collection:

“I enjoy the Varsity Jacket the most. This is a great high quality item and great to be combined with the Desert Sun Collection.”

Favorite part of the activation:

“To enter the PUMA store with the Ferrari Showcar at the entrance is a great way to start your experience. All the activities including SIM Racing, customizing our shoes plus to see the secret vault was really great.

Speedcat Rose
Herzogenaurach, 19 November 2024
ROSÉ GEARS UP FOR A SPEEDCAT-POWERED ADVENTURE

Powered by the PUMA Speedcat, global K-pop sensation Rosé turns the key on a new adventure.

Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way. 

Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.  

Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

 

Speedcat Dua Lipa
Herzogenaurach, 19 November 2024
DUA LIPA TAKES THE PUMA SPEEDCAT ON A ROADTRIP ADVENTURE IN NEW CAMPAIGN

Dua Lipa is getting geared up for the adventure of a lifetime, fueled by the PUMA Speedcat, in a new campaign. 

The global icon’s journey unfolds as she laces up her Speedcats, chasing endless powerlines toward distant mountains.  

As the sun sets, Dua Lipa takes the wheel in the classic “Red” Speedcat, outfitted in bold all-black PUMA racing-inspired gear. Her adventure becomes a wild, unapologetic race through the vast desert under the night sky, before slowing things down at a classic roadside motel. 

Her Speedcat-fueled adventure reflects a spirit of freedom, unpredictability, and bold exploration, breaking boundaries at every turn. It serves as a powerful symbol of self-expression, rewriting the legacy of this iconic silhouette for a new generation. 

Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

 Desert Sun Collection
Herzogenaurach, 18th November 2024
PUMA and Scuderia Ferrari HP unveil the Desert Sun Collection: A Tribute to Las Vegas and the Mojave Desert

Global sports company PUMA together with Scuderia Ferrari HP are thrilled to unveil the limited-edition Desert Sun collection, a unique blend of fashion and motorsport. Inspired by the vibrant energy of Las Vegas and the rugged beauty of the Mojave Desert, this collection features natural fading and distressed elements that echo the desert landscape.

Both the Lifestyle collection and the Replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The Lifestyle collection features casual apparel and accessories for everyday wear, while the Replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend. Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.

The Replica line specifically includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes. Fans can look forward to seeing the drivers sporting these desert-inspired looks, adding an extra layer of excitement and style to the Las Vegas GP.

In addition, the Desert Sun Lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic t-shirts, and shorts, available in red, white, and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front, and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.

For footwear, the Lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.

The Scuderia Ferrari Desert Sun collection will be available for a limited time only. It is now available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com

MOSTRO ECSTASY
Herzogenaurach, November 15, 2024
THE PUMA MOSTRO GETS CANDY-COLORED MAKEOVER FOR “ECSTASY” PACK

PUMA introduces the latest in a series of ferocious Mostro releases, this time unveiling the Mostro “Ecstasy” pack. 

Illuminated in two striking candy-hued colorways, the Mostro is depicted in tonal colorways of “Electric Lime” and “Lavender.” The statement color schemes accentuate the Mostro’s bold design, highlighting the silhouette’s textures and details like its studded outsole and mesh upper. 

Introduced 25 years ago in 1999, the Mostro’s name is an Italian word meaning monster, which evokes the shoe’s experimental design that is inspired by the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. A sneaker that fuses the past and present, the low-profile silhouette is defined by its signature spiked sole and utilitarian strap closure. 

A trailblazer in 1999, and a work of art today, the Mostro bridges the gap between sports and style, and now it's back. 

The accompanying campaign completes a three-part Marsielles-based series honoring the unique Mostro, depicting the silhouette next to some of the French port city’s most recognizable vistas. 

The PUMA Mostro “Ecstasy” pack is available starting November 23, 2024, at selected retailers worldwide. 

African National Team Kits
Herzogenaurach, Germany, November 15th, 2024
PUMA UNVEILS THEIR NEW AFRICAN NATIONAL TEAM HOME & AWAY KITS CELEBRATING THE ESSENCE OF AFRICAN CULTURE

Global sports company PUMA has today launched the national team kits of five of Africa’s most prolific footballing nations. The men’s and women’s Home and Away kits for Egypt, Côte d'Ivoire, Morocco, Senegal and Ghana have each been constructed with identity and culture at the forefront, with intricate designs representing different takes on the country’s art, history and pride – reimagined for the Beautiful Game.

Egypt has been crowned champions of Africa on seven occasions, so it’s only fitting their new kits acknowledge the Kings and Queens the country is synonymous with. Pharaoh, sphinx, sand dune and pyramid themed designs adorn both kits, with the bold red Home jersey featuring a repeat stylised illustration of Pharaohs, pyramids and sand dunes in an all over print, whilst the white Away jersey features an attention-grabbing Pharaoh design as the centrepiece amongst a pattern of pyramids.

The new Côte d'Ivoire kits are inspired by the annual festival ‘La Fête des Masques’ the festival at the heart of Ivorian folklore. The iconic orange Home jersey has been intricately detailed with a fringe effect that is applied to traditional costumes and reminiscent of festival goers, whilst the Away jersey design symbolizes the dances performed at the festival and features a white base with green detailing to allow the elephant to take center stage. Both kits capture the vibrancy and ceremonial essence of Ivorian culture.

Morocco is set for big expectations both on and off the pitch in 2025 as hosts of the men’s and women’s Africa Cup of Nations and having the talent to go far in both tournaments, so ensuring they will be represented with kits that fans feel a connection to is imperative. Having made history as the first African team to reach the semi-final of a World Cup, the kits are a nod to their national history.

Abderrahmane Trabsini, born and raised in Amsterdam, was inspired by the beauty of Moroccan and Berber craftsmanship in creating the Moroccan kits. Encapsulating the essence of Moroccan artistry, the Home kit features patterns inspired by traditional Moroccan zellige tiles, with intricate geometric designs symbolizing unity, eternity, and artisanship. Trabsini also incorporated Berber symbols often seen in Moroccan rugs into the Away kit, with motifs representing protection, fertility, and harmony. These elements connect deeply with Moroccan heritage, adding cultural depth to the design. The vibrant red and green palette reflects the national flag, while the inclusion of the indigenous language honors Morocco’s rich history.

The new Senegal Home jersey encompasses the theme of ‘Teranga’ – the spirit of hospitality. The kit’s design draws inspiration from the nation’s workers, reflecting a fearless and progressive identity expressed through modern art and culture. This results in a clean strip with accents in the colors of the national flag. The Away kit however takes a bolder approach, with a green and lime palette that incorporates a lion print across the chest, inspired by the country’s art and design.

Four-time Africa Cup of Nation winners Ghana are iconic in every sense, both in name and nature. Traditional Adinkra symbols form a unique all-over pattern on the Home kit, with a central black star completing the statement, meanwhile the Away kit shines brightly in yellow, similarly incorporating the star and symbols as a nod to Ghana’s rich cultural heritage.

Ghanaian native, Jefferson Osei set out to unite Ghanaian tribes through his kit design. Working with renowned Ghanaian painter Daniel Alum Jasper, who painted the graphic element of selected Adinkra symbols by Jefferson resonating with all the different tribes within Ghana, he created a custom print for the new Home kit. Upon initial glance, the white jersey appears to feature a simple star print; but as players begin to perspire, the symbols become more pronounced. The yellow Away kit pays homage to Ghana’s ‘Gold Coast’ and represents the colors often found in Ghanaian culture and has the adinkra symbols on the sleeves of the jersey.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel at PUMA said: “We are incredibly proud to unveil these kits, ones that will be worn by some of the best nations, players and fans on the continent. Africa is part of the PUMA DNA and we are proud to work together with our fantastic nations. This comes at an exciting time for African football, ahead of the Africa Cup of Nations for both men’s and women’s teams in 2025, and we’re excited to see what those next iconic moments in our kits will look like.”

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

PUMA’s African national team Home and Away kits are available to purchase globally from the 15th November, 2024.

PUMA x COPERNI
Herzogenaurach, 13 November 2024
FUTURE-TECH COMES TO LIFE IN THE LATEST PUMA X COPERNI COLLECTION

PUMA and Coperni return with a full second collection, continuing to decode the intersection of fashion, sportswear, and technology. 

Envisioning classic silhouettes through a future-oriented lens, the collection’s streamlined designs comprise interpretations of PUMA’s T7 tracksuit and innovative cut-and-sew garments crafted with performance fabrics. Returning footwear like Coperni’s take on the PUMA Speedcat as well as the hybrid 90SQR come in bold and unmistakable colorways that run through the collection. 

Extending the themes and concepts of the inaugural offerings, the second installment is highlighted by the elegant Asymmetrical Gown and Top, both crafted from CARVICO eco-sustainable techno-fabric, a mainstay of PUMA’s Olympic performance wear. The T7 Jacket and T7 Pants incorporate Coperni’s signature knot design. Adorned with a set of coy cat ears, the collection’s Hoodie presents a unique twist on Coperni’s horned sweatshirt, while a co-branded essential T-shirt completes the collection. 

For accessories, the PUMA x Coperni Bag reinterprets Coperni’s signature Swipe Bag and is boldly adorned with PUMA’s leaping cat logo in silver, which appears as an overstated ornamentation. 

PUMA and Coperni bring back Coperni’s unique interpretation of the Speedcat, as well as the future-looking 90SQR hybrid. A sculpted dress shoe that is engineered to the specifications of a performance football boot, the low-profile 90SQR returns in “Blue Gloss” and “Black” versions. Coperni’s collaborative Speedcat comes overlaid with a structural cage and is rendered in “Black” and “White” options. 

Evoking themes of time and movement, the campaign visually represents stillness and motion, as two protagonists cross paths, as a metaphor for the collaborative ideas shared between PUMA and Coperni. 

PUMA and Coperni’s second collection will be available starting November 13 at Coperni stores and on coperniparis.com, and from November 16, 2024, on PUMA.com and select retailers. 

Aston Martin Aramco
Herzogenaurach, 12th November 2024
PUMA ANNOUNCES HIGH-PERFORMANCE PARTNERSHIP WITH ASTON MARTIN ARAMCO FORMULA ONE® TEAM

Global sports company PUMA  today announced a long-term partnership with Aston Martin Aramco Formula One® Team, focused on high performance. Renowned for its innovative athletic and lifestyle performance wear, PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, marking the start of an exciting new chapter for both brands in the 2025 Formula One® season.

The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.

PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.

PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.

PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One® Team said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with

our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high- performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”

King Indoor
Herzogenaurach, November 14, 2024
PUMA DIGS INTO THE ARCHIVES TO REVIVE THE KING INDOOR

In the world of football, it’s a design that requires no introduction. 

The PUMA King franchise was established in 1966 with the original King, a flagship performance style that has graced football’s most famous pitches, and the feet of some of the sport’s most beloved stars.  

Now PUMA reaches into its archive to reintroduce a mainstay of the King family, the 1999 PUMA King Indoor. The King Indoor’s versatility and comfort allowed the silhouette to find favor outside of sports, as a classic lifestyle shoe. 

The King Indoor transcended the world of street cages and indoor courts to become a subcultural status symbol, and then a street-style star, the shoe was adopted as the shoe of choice for individualistic youth across Europe, from the UK to Italy. It’s a shoe that means many things to many different people; your team on the local pitch, or your neighborhood crew at the club. Later, German designer Jil Sander added her own spin to the silhouette that harmonized Sander’s signature minimal-chic aesthetic with the heritage of the King, marking one of the very first fashion-sport collaborations. Production of the King Indoor was then halted in 2015. 

The unmistakable PUMA King Indoor is reissued for 2024 with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

This year’s PUMA King Indoor campaign was captured by iconic British photographer Ewen Spencer, who is known for lensing youth and subcultures. In his early career, his seminal work captured emerging UK music scenes of the early 2000s, an era when the PUMA King reigned supreme. 

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams. 

A$AP Rocky
A$AP Rocky Takes Over The PUMA NYC Flagship For His Latest Footwear and Apparel Drop

Tonight, A$AP Rocky took over the PUMA NYC Flagship to debut his latest motorsport-inspired collection of PUMA footwear, apparel, and accessories.

This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.

The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

The collection is available now on PUMA.com, PUMA retail stores and select global retailers. 

Subscribe to Product and Brand