Our mission is to deliver the greatest product and experiences that help our athletes perform better and empower our consumers.
Our mantra Forever Faster drives us to stay ahead.
The future of sportswear design is ours:
to explore relentlessly, predict constantly and to
influence by bringing new innovations to athletes.
PUMA is a brand that gives voice to people, therefore embracing cultures and opinion. It's a great platform for those who have ideas and passion to share them.Stefano Favaro, Creative Director Teamsport & Motorsport
empathy to understand
commitment to challenge
creativity to solve
Our Design Principles
Our principles help us making the right decisions in fulfilling our commitment to the athlete and consumer, while helping to ensure what we do is unmistakably PUMA.
Keep It Simple
Simple means distilling a concept down to its essential elements. Form and graphics are used to create the iconic character. Less often is more.
Make It Powerful
Powerful design makes a statement by its very existence. It is made of deep and undeniably strong ideas. Its functional elements resonate, stir emotion, stand out and demand attention.
Create something Relevant
Relevant design has a pure benefit for its athletes and consumers. Its ability to meet performance needs, stylistic needs or both makes it truly desirable.
Courageous design imagines beyond the brief and persists in the midst of opposition. It trusts creative instinct in fearless pursuit of fresh ideas.
Make it fast
Strive to be Forever Faster. Evoke speed. Be it through streamlined graphics, aerodynamic structure, fast function, or by staying ahead of styling trends.
Our Design PROCESS
Testing and Optimization
Curiosity to question.
Empathy to unDerstand.
Commitment to challenge.
Creativity to solve.