I am often asked: “Why doesn’t PUMA include more green lines in its product ranges?” The reason is simple: I do not believe in only creating “green lines”. I rather believe in integrating sustainability into every aspect of our manufacturing processes for all products – from the sourcing of raw materials to the manufacturing stage, both environmentally and socially.
At PUMA, we produce millions of shoes and textiles every year. If we had just one or two sustainable collections, but sustainability did not play a major role for the majority of our products, we would have failed to make a difference.
Sourcing materials and manufacturing products leave an environmental footprint behind. Only if we aim to make our entire sourcing and production processes more sustainable, we can reduce the impact PUMA has on the environment. This is why we are constantly looking for more sustainable alternatives for our key materials such as cotton, polyester, leather polyurethane and cardboard. We are striving to eliminate more and more chemicals from our production processes and to reduce our carbon emissions in our own operations as well as in our supply chain.
I also believe in industry collaborations, because only if we all join forces and support each other, we will be able to introduce new, sustainable processes and find solutions that will make a difference. PUMA has been a long-term member of numerous industry collaborations to cover a wide field of environmental and social issues that need to be addressed together by all brands.