PUMA soccer shoes

A PUMA in the Environment

We want to leave an impression. Leave a pawprint – on the track and the market, in the hearts of our athletes and consumers. On environmental fields, however, we are determined to reduce our environmental impact.


PUMA’s strategy aims for a proper implementation of the Restricted Substances List among all our suppliers, the collection and interpretation of Environmental Key Performance Indicators (E KPIs) as well as capacity building programs to improve energy, water efficiency and waste management. Other important aspects include our unprecedented Environmental Profit & Loss Account as well as our commitment towards our goal of zero discharge of hazardous chemicals by 2020 – in line with our own PUMA roadmap and together with the ZDHC working group.



In 2011, PUMA got a head start by implementing the Environmental Profit and Loss Account – the E P&L. With this, we treat our environment as an equal partner who bills us for providing clean water and air, restoring soils and the atmosphere, and decompose waste. This gives us the ability to identify which point of our operations and supply chain we need to address to make a difference.

What did we measure?

  Emissions and Resource Use Environmental Change Change in Wellbeing
Water Consumption
Water consumption in m3 Increasing water scarcity Malnutrition and disease
Water Pollution Release of specific heavy metals, nutrients, toxic compounds in kg Reduced water quality Health impacts, eutrophication, economic losses
Waste Hazardous and non-hazardous waste in kg Climate change, disamenity and contamination Reduced enjoyment of local environment, decontamination costs
Air Pollution Emissions of pollutants (PM2.5, PM10, NOx, SOx, VOCs, NH3) in kg Increase in concentration of pollution Respiratory disease, agricultural losses, reduced visibility
Greenhouse Gas Emissions Emissions of greenhouse gases (CO2, N2O, CH4, CFC's etc) in kg Climate change Health impacts, economic losses, change in natural environment
Land Use Area of tropical forest, temperate forest, inland wetland etc in hectars Recuded ecosystem services Health impacts, economic losses, reduced recreational and cultural benefits

E P&L Results 2016

In 2016, PUMA's environmental impact of our operations and supply chain amounts to a monetary value of 457 million €. This figure expresses the value of impacts such as air and water pollution, carbon emissions, land use, waste generation, and water usage. 


Where do we stand?

The majority of our impact is caused on the raw material levels

PUMA has set its own starting-line up to tackle the issue head on. We have reached out and partnered with the Leather Working Group, Better Cotton Initiative, blue sign and the Forest Stewardship Council for their expertise. Additionally, we set up sourcing targets for more sustainable materials. 

Vidar Nordli Mathisen

Our next steps

Our fabric and component suppliers are an additional factor

PUMA is training suppliers on resource efficiency practices. We have also started to look beyond our Tier-1 suppliers and are collecting environmental data beyond them. 

Copyright - Sam Jotham Sutharson

Our Targets

The greatest impact compared to the other categories is caused by carbon emissions

To reduce our carbon footprint, PUMA is developing a science-based target to define a fair emission reduction target. We are also striving to find a common industry approach to use synergies, initiating a multi-stakeholder project with the International Finance Cooperation (IFC) and selected key suppliers. 


It's going down

From 2013 to 2016, PUMA managed to decrease the environmental costs by 7.5% in relation to a sales increase of 10.2% made in the same period. In absolute terms, the environmental costs increased as more products were manufactured and sold. Based on these numbers, we have set additional targets and deepened our focus into our supply chain to push for change until 2020.