PUMA soccer shoes

PUMA and the Environment

At PUMA, we play by the rules. We have not received any environmental fines within the last decade. The purpose of our environmental efforts is to ensure that PUMA and its suppliers are in full environmental compliance and any negative impact on the environment is minimized. In this way, we want to leave an impression on the track and the market, in the hearts of our athletes and consumers


PUMA`s strategy aims to create maximum positive impact. We do this within our Forever Better framework and 10FOR25 targets, which were developed in partnership with our major stakeholders. Our 10FOR25 targets include Climate Change, Water & Air and Circularity, among others. We also regularly publish our Environmental Profit and Loss Account, the EP&L. To measure our performance, we keep track of these targets and meet with our relevant stakeholders to discuss progress and actions.

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Our next steps

Our fabric and component suppliers are an additional factor

PUMA is training suppliers on resource efficiency practices, for example with the IFC groups Partnership for Cleaner Textiles Program in Bangladesh. We have also started to look beyond our direct suppliers and work with our main material and component suppliers.

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Our Targets

The greatest impact compared to the other categories is caused by carbon emissions

To reduce our carbon footprint, PUMA has set a science-based greenhouse gas emission target. We aim to reduce our emissions at PUMAs own entities by 35% (absolute) and the emissions of our supply chain by 60% relative to sales between 2017 and 2030.

To realize these ambitious targets, we have partnered with our industry peers and the United Nations Climate Secreteariate to develop the Fashion Industry Charter on Climate Action, which was launched at the United Nations Climate Conference in Poland in 2018.

The Charter renewed and upgraded its commitments in Glasgow in 2021. Charter commitments include net zero greenhouse gas emissions latest by 2050. As a founding signatory, PUMA supports all Charter commitments.