PUMA soccer shoes

PUMA and the Environment

At PUMA, we play by the rules. We have not received any environmental fines within the last decade. We want to leave an impression on the track and the market, in the hearts of our athletes and consumers. In the environment, however, we are determined to reduce our environmental impact.


PUMA`s strategy aims to create maximum positive impact. We do this within our 10FOR25 target framework, which was developed in partnership with our major stakeholders. Our 10FOR25 targets include Climate Change, Water & Air and Circularity, among others. We also have a target to regularly publish our Environmental Profit and Loss Account, the EP&L.

Vidar Nordli Mathisen

Our next steps

Our fabric and component suppliers are an additional factor

PUMA is training suppliers on resource efficiency practices, for example with the IFC groups Partnership for Cleaner Textiles Program in Bangladesh. We have also started to look beyond our direct suppliers and work with our main material and component suppliers.

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Our Targets

The greatest impact compared to the other categories is caused by carbon emissions

To reduce our carbon footprint, PUMA has set a science-based greenhouse gas emission target. We aim to reduce our emissions at PUMAs own entities by 35% (absolute) and the emissions of our supply chain by 60% relative to sales between 2017 and 2030. To realize these ambitious targets, we have partnered with our industry peers and the United Nations Climate Secreteriate to develop the Fashion Charter on Climate Action, which was launched at the United Nations Climate Confernce in Poland in 2018.