PUMA soccer shoes

A PUMA in the Environment

We want to leave an impression. Leave a pawprint – on the track and the market, in the hearts of our athletes and consumers. On environmental fields, however, we are determined to reduce our environmental impact.


PUMA`s strategy aims to create maximum positive impact. We do this within our 10FOR20 target framework, which was developed in partership with our major stakeholders. Our 10FOR20 targets  include Climate Change, Water & Air and Chemicals, among others. We also have a target to regulary publish our Environmental Profit and Loss Account, the EP&L.



In 2011, PUMA got a head start by being the first company to implement the Environmental Profit and Loss Account – the EP&L. With this, we treat our environment as an equal partner who bills us for providing clean water and air, restoring soils and the atmosphere, and decompose waste. 

An Environmental Profit and Loss Statement summarizes the externalized (i.e. not directly paid) cost to society caused by the environmental impact of an organization. The EP&L should not be mistaken with our financial P&L, which details our financial performance and results as publicly listed company.

Our PUMA EP&L takes into consideration not only emissions from PUMAs own offices, stores and warehouses, but also from the whole upstream supply chain. This means we cover the impacts, for example, from the cotton farm until a T-shirt is sold in one of our PUMA stores. 

As part of PUMAs 10FOR20 strategy, we commit to publish our EP&L and reduce its value relative to sales year on year. We do this by expanding the use of more sustainable materials at scale but also by increasing the resource efficiency of our suppliers as well as PUMAs own entities.

What do we measure?

  Emissions and Resource Use Environmental Change Change in Wellbeing
Water Consumption
Water consumption in m3 Increasing water scarcity Malnutrition and disease
Water Pollution Release of specific heavy metals, nutrients, toxic compounds in kg Reduced water quality Health impacts, eutrophication, economic losses
Waste Hazardous and non-hazardous waste in kg Climate change, disamenity and contamination Reduced enjoyment of local environment, decontamination costs
Air Pollution Emissions of pollutants (PM2.5, PM10, NOx, SOx, VOCs, NH3) in kg Increase in concentration of pollution Respiratory disease, agricultural losses, reduced visibility
Greenhouse Gas Emissions Emissions of greenhouse gases (CO2, N2O, CH4, CFC's etc) in kg Climate change Health impacts, economic losses, change in natural environment
Land Use Area of tropical forest, temperate forest, inland wetland etc in hectars Recuded ecosystem services Health impacts, economic losses, reduced recreational and cultural benefits

E P&L Results 2017

In 2017, PUMA's environmental impact of our operations and supply chain amounts to a monetary value of 511 million €. This figure expresses the value of impacts such as air and water pollution, carbon emissions, land use, waste generation, and water usage. 


Where do we stand?

The majority of our impact is caused on the raw material levels

PUMA has set its own starting-line up to tackle the issue head on. We have reached out and partnered with the Leather Working Group, Better Cotton Initiative, blue sign and the Forest Stewardship Council to set up sourcing targets for more sustainable materials. 

Vidar Nordli Mathisen

Our next steps

Our fabric and component suppliers are an additional factor

PUMA is training suppliers on resource efficiency practices,  for example with the IFC groups Partnership for Cleaner Textiles Program in Bangladesh. We have also started to look beyond our direct suppliers and work with our main material and component suppliers.

Copyright - Sam Jotham Sutharson

Our Targets

The greatest impact compared to the other categories is caused by carbon emissions

To reduce our carbon footprint, PUMA is developing a science-based target to define a fair emission reduction target. We have partnered with our industry peers and the United Nations Climate Secreteriate to develop the Fashion Charter on Climate Action, which was launched at the United Nations Climate Confernce in Poland in 2018. 

EP&L Evolution

It's going down

From 2016 to 2017 PUMA managed to decrease externalized environmental cost relative to sales by 1.9%. Due to our strong growth, the absolute cost value increased. Therefore, we continue to work on decreasing our environmental impact within our supply chain, for example by expanding our use of more sustainable materials.


Our Environmental Data

To find out more about our yearly energy, water and waste consumption, download our Corporate Environmental Data Factsheet.

Download PDF