PUMA Basketball is all about the Culture First mindset. The court for us is more than just a basketball gym: It is a stage for music, a runway for fashion, and an amplifier for entertainment. The story for us doesn’t just stop when the final buzzer sounds – that’s when the real story starts. Our mindset is already embodied by one of our own, Walt Clyde Frazier. Clyde himself gave us basketball culture as we know it – the style, the swag, the persona. He used the game as a platform to express interests in fashion, music, and entertainment – his footwear was an extension of this mindset and our inspiration to get back on the court. He was the first modern NBA player to be as impactful off the court as he was on the court. He used the game as a platform to express interests in fashion, music, and entertainment – his footwear was an extension of this mindset and our inspiration to get back on the court.