Bounce with style
PUMA Basketball takes a culture first approach. That means shoes stylish enough to wear out — but that also perform at an NBA level. The fusion of court & street is our core principle that drives everything we do, or as we say: Made for the Street. Built for the Court.
Own the court
PUMA Basketball is all about the Culture First mindset. The court for us is more than just a basketball gym: It is a stage for music, a runway for fashion, and an amplifier for entertainment. The story for us doesn’t just stop when the final buzzer sounds – that’s when the real story starts. Our mindset is already embodied by one of our own, Walt Clyde Frazier. Clyde himself gave us basketball culture as we know it – the style, the swag, the persona. He used the game as a platform to express interests in fashion, music, and entertainment – his footwear was an extension of this mindset and our inspiration to get back on the court. He was the first modern NBA player to be as impactful off the court as he was on the court. He used the game as a platform to express interests in fashion, music, and entertainment – his footwear was an extension of this mindset and our inspiration to get back on the court.
PLAY B BALL WITH PUMA
Introducing the new wave of PUMA basketball athletes. These amazing athletes are known as much for their work on the court as they are for their personal style and swagger. They truly embody the Generation Hustle mindset. We are proud to call them part of the #PUMAFam.