“I'm pleased with the progress on our brand elevation journey as we are building the foundation for accelerated and sustainable growth.  We know this takes time, but we have made strong strides in enhancing our brand equity and desirability, stepping up our performance business, and building up consumer relevance in the Sportstyle Prime market. Our new Speedcat Go-to-Market Strategy is performing very well and I am excited about the commercial launch of the Speedcat in a few weeks. I am also pleased that our wholesale business has returned to growth.
With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement of the entire PUMA Family and its incredible partners.
I’m looking forward to shaping the next chapter of PUMA’s growth together with the Management Board team, which has recently welcomed Markus as our new CFO.”

ARNE FREUNDT, CEO