Kein Dithering
Supervisory Board Members
Herzogenaurach, May 23, 2024
Harsh Saini and Roland Krüger join Supervisory Board of PUMA SE

“We delivered our first quarter results fully in line with expectations. While the market continues to be volatile, we delivered growth and gross profit margin improvement despite significant currency headwinds and high prior year comparables. Our retail partners are still working through elevated stock levels, but as our sell-through was higher than our sell-ins, we jointly improved the inventory levels in the wholesale channel. We expect that we will improve sell-in in course of Q2. Our double-digit growth in DTC with fewer discounts confirms the continued strong demand for the brand and thus continued good sell-through.

Our strong momentum in performance categories driven by exciting innovations and newness is ongoing and we are further growing our market shares. For our Sportstyle category, 2024 is a transition year to build the future success in the elevated distribution. Our go-to-market and demand creation processes are starting to improve and are crucial as a foundation for the success in Sportstyle. We already see that sales of our trending terrace and skate styles Palermo and Suede XL are accelerating month over month and we are very excited to launch our vintage running franchise Easy Rider and low profile shoes Mostro, Speedcat and Inhale this year. With our good order book for the second half of the year and the great start of our brand campaign, I feel very confident about our sequential quarter-over-quarter improvement in 2024.

Arne Freundt

We are focusing our efforts on building the foundation for the next chapter of growth based on increased brand desirability. The launch of our first brand campaign in a decade was an important first step and the first results came in above our expectations. I could not imagine a better year than the 2024 Year of Sport to advance PUMA’s brand elevation journey. We are looking forward to celebrating this summer’s events with our employees, consumers, retail partners and brand ambassadors.”

 

ARNE FREUNDT, CEO

Share price in EUR

8602

Sales

in € million

2023

622

EBIT

in € million

2023

21164

Employees

 

2023

Sales by product divisions 2023

in € million | % of total Sales | currency adjusted sales growth

Sales by Regions 2023

in € million | % of total Sales | currency adjusted sales growth

For more Information

Digital Annual Report 2023
Copyright - PUMA

FOREVER.BETTER.

Across our business, we‘re taking action for people and the planet. We we‘ll never stop holding ourselves accountable and finding ways to do more...

There‘s only one forever – let‘s make it better

NEWS

FINANCIAL CALENDAR

07-Aug-2024
Q2 2024 Results
8 am CET Quarterly Statement & 3 pm CET Analyst Call
06-Nov-2024
Q3 2024 Results
8 am CET Quarterly Statement & 3 pm CET Analyst Call

MANAGEMENT BOARD

An excellent team needs excellent and committed managers. Meet ours.

Arne Kein Dithering

Arne Freundt
CEO

Anne-Laure Descours

Anne-Laure Descours
Chief Sourcing Officer

Hubert Hinterseher

Hubert Hinterseher
Chief Financial Officer

MARIA VALDES

Maria Valdes
Chief Product Officer (CPO)

Photo Credits: Conné/PUMA; Robert Ashcroft/PUMA; Christoph Maderer/PUMA

INFORMATION

PUMA

ANNUAL GENERAL MEETING

PUMA

CORPORATE GOVERNANCE

PUMA

Sustainability