Kein Dithering
arne
Herzogenaurach, March 19, 2024
“Unfortunately, not a lot has changed for girls in football.”

In a volatile environment that impacted the whole industry, PUMA delivered strong growth and profitability fully in line with the outlook. Without the extraordinary devaluation of the Argentine peso, which had a significant one-off accounting impact, our results would have been even stronger. This outcome reflects the strong underlying performance of PUMA and we were only able to achieve this because of our amazing PUMA Family and all of its fantastic partners.

2023 was also an important milestone year for PUMA as we started to lay the foundation for future growth based on strengthening our brand and improving our distribution quality. We are today in a better position than we were at the start of 2023: We established a new marketing organization and started to execute our new marketing strategy to elevate the brand. We also built new management teams in the US and China to execute our local must-win strategies and cleared our inventories to healthy levels. 

Going into 2024, we see that the market environment remains challenging. As we are working through this ongoing challenging trade environment together with our retail partners with a clear focus on sell-through and prudent sell-in especially in the US and Europe, we expect a softer first half of the year. The persistent adverse currencies will also continue to be a pressure on the profitability in the first half 2024. On the back of great product newness and ongoing brand momentum, we expect an improvement quarter-over-quarter leading to a currency adjusted mid-single digit growth and improved operating result in the range of 620 – 700m EUR for the full year.

Arne Freundt

2024 - the Year of Sports - will be another important year for PUMA in which we will launch great product innovations, such as our fastest football boot Ultra and our fastest running shoes Fast-R2 and Deviate NITRO Elite 3. In Sportstyle, we will continue to deliver exciting newness with the Palermo catering for the current terrace trend and the Suede XL for the skate trend. We believe that “low profile”, which is undeniably PUMA’s hometurf, will be the next big thing and we are fully prepared with the relaunch of PUMA’s famous Mostro and Speedcat. Furthermore, we will launch our first brand campaign in 10 years to underline our positioning as the Fastest Sports Brand in the world and deepen our emotional connection with our consumers. 2024 will be another year where we will demonstrate that PUMA is the Challenger in the market.

ARNE FREUNDT, CEO

Share price in €

8602

Sales

in € million

2023

622

EBIT

in € million

2023

21164

Employees

 

2023

Sales by product divisions 2023

in € million

  • Footwear
  • Apparel
  • Accessoires

Sales by Regions 2023

in € million

  • EMEA
  • America
  • Asia/Pacific

For more Information

Annual Report 2023 (PDF)
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NEWS

FINANCIAL CALENDAR

08-May-2024
Q1 2024 Results
8 am CET Quarterly Statement & 3 pm CET Analyst Call
22-May-2024
Annual General Meeting
07-Aug-2024
Q2 2024 Results
8 am CET Quarterly Statement & 3 pm CET Analyst Call
06-Nov-2024
Q3 2024 Results
8 am CET Quarterly Statement & 3 pm CET Analyst Call

MANAGEMENT BOARD

An excellent team needs excellent and committed managers. Meet ours.

Arne Kein Dithering

Arne Freundt
CEO

Anne-Laure Descours

Anne-Laure Descours
Chief Sourcing Officer

Hubert Hinterseher

Hubert Hinterseher
Chief Financial Officer

MARIA VALDES

Maria Valdes
Chief Product Officer (CPO)

Photo Credits: Conné/PUMA; Robert Ashcroft/PUMA; Christoph Maderer/PUMA

INFORMATION

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ANNUAL GENERAL MEETING

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CORPORATE GOVERNANCE

PUMA

Sustainability