Shape PUMA Marketing
PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!
Bringing It into Focus
PUMA customers are game changers. In PUMA Marketing, we focus on ensuring that they are aware of the right product to help them to do that. Together with our global and local ambassadors, we communicate and engage our customers by doing stories instead of just telling them – by creating relevant moments and experiences, with a clear focus on making them organic and engaging.
Pass the Torch
Digital and new technologies are critical to us within PUMA Marketing. We're always ready to get started on the newest technology used by our consumers every day, ensuring that we're using these platforms in relevant ways.
To connect with Generation Z, the debut launch of PUMA Future Rider in Hong Kong took place in a gaming stadium. Our marketing team invited gamers and fashion influencers to spend a day full of e-sports, good vibes and colorful sneakers, in which we could open a playful conversation with our consumers.
In Marketing, we are in constant search for the perfect intersection between our consumer's insights, our brand identity, and the industry itself, to deliver the perfect message for our consumers. That’s what makes Marketing such an interesting and constantly evolving field at PUMA.Manuel Contador Teamhead global Marketing analytics & media, marketing Operations
Play with the Greats
For PUMA's story-doing, we team up with ambassadors who truly live Forever Faster. As PUMA Marketing team, we check who fits right in. Besides that, we're always in close contact with our current ambassadors. Who knows who you'll meet?
In the Thick of It
To provide the news on PUMA's doings, we go where the action is and do our part to deliver memorable moments.