Your mission
This role is to lead, plan and monitor marketing communications activities in Malaysia to achieve brand and commercial objectives working with the key stakeholders. It is also to implement and monitor performance BU (Teamsports, Basketball, Run Train) marketing strategies/activities to achieve brand and commercial objectives working with the key stakeholders. This includes:
• Build, manage and service portfolio of Sports Marketing assets
• Leverage and manage usage of sports assets in communication
• Lead and implement communication planning strategy for PUMA.com and all involved marketplaces.
Task 1: Drive key marketing initiatives and implement integrated communication plans (Media strategy) to be aligned with Global brand narrative and conduct post campaign analysis. Develop, plan, manage and implement a brand relevant Sports Marketing portfolio of assets with national relevance.
Task 2: Lead and implement sports activations/events to engage PUMA’s target audience. (Football/Basketball/Running) to ensure brand visibility and buzz. Develop and implement football marketing strategy and plans to budget to drive brand heat. Create and implement sports-related brand events.
Task 3: Effective management of external agencies
- PR to ensure consistent coverage for Malaysia. Maintaining good relationship with related Media and PUMA Influencers.
- Media agency to ensure effective/efficient strategy for key initiatives to drive awareness/engagement.
- Other agencies for successful activations/events.
Task 4: People
- Provide functional direction and development to local Malaysia teams and ensure the team’s capability and capacity to execute in accordance with set plans.
- Regularly assess team strengths and weaknesses and provide training and support where needed.
- Build effective reporting/feedback structure/platform, leverage best practices in APAC region/global for countries to learn from each other to elevate overall presentation as well as improve/achieve business objectives continuously.
Task 5: Establish good support for Retail / E-comm / Wholesale team.
Your talent
Education: Bachelor's degree in marketing or relevant studies.
Professional: Functional: Proven brand marketing and Trade / E-comm marketing experience from international Brand across multiple countries. Preferably candidates from sports / fashion / footwear industry.
IT Skills: Microsoft Office
Language Skills: English and Bahasa Malaysia are essential.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
