THE CREATION OF THE ARCHIVE
Since 1948, we are writing history with our legendary athletes. We have often been the first brand to introduce ground-breaking innovations and we gathered lots of stories.
All of these stories, innovations and milestones have now been collected in our PUMA Archive. Dive right in and find insightful anecdotes about our athletes, icons, inventions and shoes, or watch the first films produced by the archive.
NEW BEGINNINGS
To secure the legacy of our brand, we decided to give our archive a makeover using professional tools to archive and capture the entire collection. Shoes have been stored digitally with a 3D scanner so they can be kept for posterity. The database serves as a search tool and an instrument for digital long-term archiving, as well as a source of inspiration.
The aim of the PUMA Archive is not only to store the shoes and textiles that embody PUMA as a brand, but to also secure the legacy of our greatest PUMA Athletes.
HISTORY SHOWCASE
Decades of sports history and innovation have been collected in our PUMA Archive.
Since not everyone has the chance to stop by at the archive in Herzogenaurach, we also take part in international exhibitions.
A CULTURE OF FIRSTS
Since our foundation 1948, PUMA has often been the first brand to introduce ground-breaking innovations in sports and fashion.
Being groundbreaking has always been in our nature as a true sports brand and we used all of our expertise to help athletes get to the very top. We have set trends in fashion that have left our competitors with nothing but late copies.
Come with us on a journey through time and enjoy some of the best ever moments in sports.
STORIES FROM THE PUMA ARCHIVE
The PUMA Archive also features the stories that make PUMA's history so special:
DIVE INTO THE ARCHIVE AND READ STORIES ABOUT THE PUMA LEGENDS, INVENTIONS AND HISTORY
THE HISTORY OF THE PUMA BLAZE OF GLORY
THE HISTORY OF THE PUMA SLIPSTREAM
THE HISTORY OF THE PUMA RIDER
THE HISTORY OF THE PUMA MIRAGE
THE HISTORY OF THE PUMA SUEDE
CALIFORNIA - MORE THAN A STYLISH SILHOUETTE
THE HISTORY OF THE RS
DADDY COOL: Basketball legend and fashion icon Walt "Clyde" Frazier
WANT AN AUTOGRAPH? - Boris Becker
A PASSION FOR THE PUMA KING - Lothar Matthäus
Bringing the Disc to Track & Field - HEIKE DRECHSLER
Cover Picture Credits: Christoph Maderer/ PUMA; Video Credits: Birke Studios/ PUMA