A culture of firsts
During 70 years of history, PUMA has often been the first brand to introduce ground-breaking innovations in sports and fashion.
"Forever Faster" has always been in our nature, as a true sports brand and we used all of our expertise to help athletes to get to the very top. We have set trends in fashion that have left our competitors with nothing but late copies.
Come with us on a journey through time and enjoy some of the best ever moments in sports.