PUMA bridge exhibition

ARCHIVE STORIES

PUMA The Discovery

THE CREATION OF THE ARCHIVE

Since 1948, we have made history with our legendary athletes again and again. We have often been the first brand to introduce ground-breaking innovations and we gathered lots of stories.  

All of these stories, innovations and milestones have now been collected in our PUMA Archive. Dive right in and find insightful anecdotes about our legendary athletes, icons, inventions and shoes, or watch the first films produced by the archive.  

To begin with, the video "The Discovery" tells you how the archive was first set up and why Helmut Fischer, Mr. PUMA, plays such a crucial role.  

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NEW BEGINNINGS

In order to secure the legacy of our brand, we decided to give our archive a professional makeover using professional tools to archive and capture the entire collection. Shoes have been stored digitally with a 3D scanner so they can be kept for posterity. The database of digitalized shoes and footage now serves as a search tool and an instrument for digital long-term archiving, as well as a source of inspiration.  

The aim of the PUMA Archive is not only to store the shoes and textiles that embody PUMA as a brand that inspired sports and culture, but to also secure the legacy of our greatest PUMA athletes.  

Take a look behind the scenes to see how the PUMA Archive was built in 2018.  

  

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HISTORY SHOWCASE

Decades of sports history and innovation have been collected in our PUMA Archive. 

Since not everyone has the chance to stop by at the archive in Herzogenaurach, we also take part in international exhibitions.

Culture of firsts

A CULTURE OF FIRSTS

Since our foundation 1948, PUMA has often been the first brand to introduce ground-breaking innovations in sports and fashion.  

"FOREVER. FASTER." has always been in our nature as a true sports brand and we used all of our expertise to help athletes get to the very top. We have set trends in fashion that have left our competitors with nothing but late copies.  

Come with us on a journey through time and enjoy some of the best ever moments in sports.  

STORIES FROM THE PUMA ARCHIVE

In addition to the shoes, pictures or autograph cards, the Archive also features the stories that make PUMA's history so special.  

DIVE INTO THE ARCHIVE AND READ STORIES ABOUT THE PUMA LEGENDS, INVENTIONS AND HISTORY

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THE HISTORY OF THE PUMA BLAZE OF GLORY

An icon reborn

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THE HISTORY OF THE PUMA SLIPSTREAM

Born in the 80's and re-issued in 2021.

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THE HISTORY OF THE PUMA RIDER

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THE HISTORY OF THE PUMA MIRAGE

From the track to the street!

 

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THE HISTORY OF THE PUMA SUEDE

The SUEDEʼs story has a lot of twists and turn, so lace up.

 

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MORE THAN A STYLISH SILHOUETTE

In the 1980s, there was much more behind the PUMA California's stylish design. The secret lied in the sole and the way the shoe was made...

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THE HISTORY OF THE RS

The 1980s marked a change from team-oriented competition to the individual pursuit of fitness. The simplicity of jogging attracted many people; lacing up shoes and heading out the door made it easy to get fit.

Walt Clyde Frazier und Helmut Fischer

DADDY COOL

Basketball legend and fashion icon Walt "Clyde" Frazier.

 

Photo Credits: Ralf Rödel/ PUMA

Boris Becker

WANT AN AUTOGRAPH?

Even Boris Becker started off small.

 

Lothar Matthäus and Helmut Fischer

A PASSION FOR THE PUMA KING

Lothar Matthäus: "Yes, but..."

His passion for the PUMA King caused Lothar Matthaeus a lot of trouble

 

Heike Drechsler, Merlene Ottey and Linford Christie

HEIKE DRECHSLER

Bringing the Disc to Track & Field


It was in 1991 when PUMA introduced another gamechanger...

Cover Picture Credits: Christoph Maderer/ PUMA; Video Credits: Birke Studios/ PUMA