THE CREATION OF THE ARCHIVE
Since 1948, we have made history with our legendary athletes again and again. We have often been the first brand to introduce ground-breaking innovations and we gathered lots of stories.
All of these stories, innovations and milestones have now been collected in our PUMA Archive. Dive right in and find insightful anecdotes about our legendary athletes, icons, inventions and shoes, or watch the first films produced by the archive.
To begin with, the video "The Discovery" tells you how the archive was first set up and why Helmut Fischer, Mr. PUMA, plays such a crucial role.
NEW BEGINNINGS
In order to secure the legacy of our brand, we decided to give our archive a professional makeover using professional tools to archive and capture the entire collection. Shoes have been stored digitally with a 3D scanner so they can be kept for posterity. The database of digitalized shoes and footage now serves as a search tool and an instrument for digital long-term archiving, as well as a source of inspiration.
The aim of the PUMA Archive is not only to store the shoes and textiles that embody PUMA as a brand that inspired sports and culture, but to also secure the legacy of our greatest PUMA athletes.
Take a look behind the scenes to see how the PUMA Archive was built in 2018.
HISTORY SHOWCASE
Decades of sports history and innovation have been collected in our PUMA Archive.
Since not everyone has the chance to stop by at the archive in Herzogenaurach, we also take part in international exhibitions.
A CULTURE OF FIRSTS
Since our foundation 1948, PUMA has often been the first brand to introduce ground-breaking innovations in sports and fashion.
"FOREVER. FASTER." has always been in our nature as a true sports brand and we used all of our expertise to help athletes get to the very top. We have set trends in fashion that have left our competitors with nothing but late copies.
Come with us on a journey through time and enjoy some of the best ever moments in sports.
STORIES FROM THE PUMA ARCHIVE
In addition to the shoes, pictures or autograph cards, the Archive also features the stories that make PUMA's history so special.
DIVE INTO THE ARCHIVE AND READ STORIES ABOUT THE PUMA LEGENDS, INVENTIONS AND HISTORY
THE HISTORY OF THE PUMA RIDER
THE HISTORY OF THE PUMA SUEDE
The SUEDEʼs story has a lot of twists and turn, so lace up.
MORE THAN A STYLISH SILHOUETTE
In the 1980s, there was much more behind the PUMA California's stylish design. The secret lied in the sole and the way the shoe was made...
THE HISTORY OF THE RS
The 1980s marked a change from team-oriented competition to the individual pursuit of fitness. The simplicity of jogging attracted many people; lacing up shoes and heading out the door made it easy to get fit.
DADDY COOL
Basketball legend and fashion icon Walt "Clyde" Frazier.
Photo Credits: Ralf Rödel/ PUMA
A PASSION FOR THE PUMA KING
Lothar Matthäus: "Yes, but..."
His passion for the PUMA King caused Lothar Matthaeus a lot of trouble
HEIKE DRECHSLER
Bringing the Disc to Track & Field
It was in 1991 when PUMA introduced another gamechanger...
Cover Picture Credits: Christoph Maderer/ PUMA; Video Credits: Birke Studios/ PUMA