Innovation

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PUMA Innovation

Drafting the Future

The history of PUMA is full of firsts, born from our daring to take a risks and create opportunities: for the brand, for athletes, for consumers. We want more than to innovate for innovation's sake – we want to deliver emotions through our products.

PUMA employe with Laptop and fabric sample

Start-up Culture

Experience the Speed and Spirit of PUMA, embedded in a start-up culture. Due to our small team, we get the chance to explore the entire world and multiple perspectives, developing ideas that lead to fun and challenging tasks. While out there, inspiration may strike when you least expect it – that's why we're always hunting down new things, collaborating with experts, seeing something inspiring

New Heights

There's no innovation without a willingness to risk doing something completely new and unseen. PUMA empowers Innovations by providing an environment that makes anything possible.

Innovating FOREVER. FASTER.

When we created PUMA Autodisc, we knew we had to work fast to stay ahead. PUMA has an increased metabolism for what is new. And we are part of that.

Keep Pushing

PUMA is open to new things, giving us the freedom to create the remarkable. We're not about replacing existing products, but about taking sport to the next level.

Teamwork

Collaborate with colleagues and athletes to make PUMA Innovations the best that we can be.

Partnerships with Academia

The Innovation Team at PUMA collaborates with partner universities in order to conduct research and get deeper insights about human performance. By working hand-in-hand with the experts in the fields of biology and technology, we get to explore the future solutions that will fuel the next PUMA products with high-level features. We run exciting projects with Massachusetts Institute of Technology (MIT), Loughborough University and Chemnitz University of Technology.

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All Around the World

PUMA Innovation is connected to expertise on a global scale. Our ideas grow with the advanced work of others from around the world, the innovation pioneers of the future amongst them.

- Austria
- US
- China
- Herzogenaurach
- Sweden
- France
- UK
- Japan
- Vietnam

Walk the Pitch

To create meaningful products requires understanding. That's why we meet up with athletes and consumers to get a feel for their needs. We talk about their game, how they do sport and what kind of products they imagine. Who will you meet with?