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Staying on Target

How to keep track of all of PUMA’s 10FOR25 targets? By knowing where we started and where we need to go.

01. HUMAN RIGHTS


Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present. Status: On track.



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Performance

2019


  • FLA Re-Accreditation of PUMAs compliance program achieved 
  • 475 audits conducted in 418 Factories 
  • 94% of audits with passing grade 
  • Worker complaints hotline in operation. 61 complaints received and resolved. 
  • 21.000 hours of community engagement
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Planned Action

2020


  • Continue auditing all manufacturers of PUMA products frequently 
  • Mapping of nominated T2 suppliers for Human Rights Risks
  • Expand our Community Engagement Program

goal

Target

2025


  • 100.000 direct and indirect staff trained on women empowerment
  • 150.000 hours of community engagement (in total)
  • Mapping of subcontractors and nominated T2 suppliers for human rights risks based on geography

02. CLIMATE


Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target. Status: On track.



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Performance

2019


  • Science Based Carbon Emissions Target set, approved and published: 
  • 35% absolute emission reduction for PUMAs own entities between 2017 and 2030 
  • 60% relative emission reduction for PUMA supply chain between 2017 and 2030 
  • 75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates) 
  • Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs 
  • Leading role in UN convened Fashion Charter on Climate Action 
  • Joined Fashion Pacts climate commitment 

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Planned Action

2020


  • Move 90% of PUMA entities to renewable electricity (through RECs, PPAs. RE Tariffs) 
  • Expand energy efficiency program for core suppliers to China and Taiwan 
  • Engage selected core suppliers in renewable energy programs
goal

Target

2025


  • Align PUMA Climate Target to 1.5 Degree Pathway 
  • Move all PUMA entities to renewable electricity 
  • Increase percentage of renewable energy used by core suppliers to 25%


03. circularity


Moving toward a more circular business model. Status: New target.


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Performance

2019


  • Recycled polyester target set (75%) 
  • Recycled cotton researach started 
  • Piloted product take back scheme in Hong Kong 
  • Waste KPIs collected from core suppliers
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Planned Action

2020


  • Increase usage of recycled polyester
  • Develop recycled material option for cotton and leather
  • Research product take back schemes in USA and Europe 
  • Work with core suppliers on waste reduction targets

goal

Target

2025


  • Build, setup or join product takeback schemes in major markets 
  • Reduce production waste to landfill by 50% 
  • Develop recycled material options for leather, rubber, cotton and PU

04. products


Ensuring 90% of our products contain more sustainable materials and components. Status: New target.


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Performance

2019


  • 82 % of cotton used originating from more sustainable sources 
  • 98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex) 
  • 98% of leather used originating from Leather Working Group medal rated tanneries
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Planned Action

2020


  • Launch a lighthouse sustainability collection 
  • Increase the use of more sustainable cotton to 90% 
  • Start measuring sustainable component usage in footwear
goal

Target

2025


  • 90% of all PUMA Apparel and Accessories contain >50% more sustainable materials 
  • 90% of all Footwear contain at least one more sustainable component 
  • Increase recycled polyester use (apparel and accessories) to 75%


05. Chemicals


Zero discharge of all hazardous chemicals from our supply chain. Status: On track.


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Performance

2019


  • No intentional use of priority hazardous chemicals 
  • Polyfluorinated compounds (PFC) phased out 
  • Restricted Substance List (RSL) failure rate at 1.1% 
  • Volatile Organic Compound (VOC) index for footwear 15.6g / pair

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Planned Action

2020


  • Reduce RSL failure rate to 1% 
  • Roll out MRSL check of supplier chemical inventories 
  • Reduce volatile organic compound consumption per pair of shoes below 15gr/pair

goal

Target

2025


  • Zero discharge of hazardous chemicals from our supply chain 
  • ZDHC MRSL conformance level at PUMA core suppliers >90% 
  • Restricted Substances Failure Rate below 1% 
  • Reduce organic solvent usage in core footwear manufacturing under 10gr/pair
Stefan Seidel

PUMA’s 10FOR25 targets cover a wide range of sustainability topics including Human Rights, Climate Action, Circularity as well as Plastics and the Ocean. Our targets are aligned with the United Nations Sustainable development goals and ensure that PUMA works on making its core business more sustainable.

Stefan Seidel Head of Corporate Sustainability
Photo Credits: Christoph Maderer/ PUMA

06. PLASTICS AND THE OCEAN


Joining forces on reducing plastic pollution.

Status: New target.



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Performance

2019


  • Joined Microfiber Consortium 
  • Eliminated plastic bags from full prize stores 
  • Moved remaining plastic bags to 80% recycled content 
  • Started using recycled polyester again for selected collections

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Planned Action

2020


  • Increase usage of recycled polyester 
  • Start research on biodegradable polymers

goal

Target

2025


  • Support initiative and scientific research on microfibers (use phase + production); work with core suppliers to reduce microfiber release 
  • Eliminate plastic bags from PUMA Stores, review hangers and fixtures 
  • Research biodegradable polyester options for products

07. WATER & AIR


Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers. Status: Wastewater on track, air emissions pending.



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Performance

2019


  • ZDHC wastewater guideline tests at 70 suppliers with wet processing 
  • 16 out of 17 wastewater parameters with compliance rates over 90% 
  • Industry Standard on Air Emissions still in development 
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Planned Action

2020


  •  Hit 90% compliance target for missing wastewater parameter (coliform bacteria) 
  • Support finalization of ZDHC guideline on air emissions 
  • Engage suppliers on air emission target
goal

Target

2025


  • Ensure 90% of PUMA Core Suppliers with wet processing comply to ZDHC wastewater guideline foundational level 
  • Ensure 90% of PUMA Core Suppliers comply the ZDHC Air Quality Guideline (in development) 
  • Reduce water consumption at PUMA core suppliers by additional 15% (on 2020 baseline)

08. biodiversity


Celebrating biodiversity by using certified and traceable materials. Status: New target.



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Performance

2019


  • 82% of cotton, 98% of leather and 100% of down feathers from certified sources
  • 100% of paper and cardboard in product packaging from certified or recycled sources 
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Planned Action

2020


  • Increase percentage of cotton to 90% 
  • Map sources of viscose 
  • Engage with Fashion Pact on biodiversity commitment  

goal

Target

2025


  • 100% of cotton leather and vicose from certified sources 
  • Support setting up a Science Based Target on Biodiversity 
  • Zero use of exotic skins or hides 

09. Health & Safety


Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.

Status: On track.



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Performance

2019


  • Zero Fatal Accidents at PUMA and suppliers achieved 
  • Injury Rate for PUMA 0.4 
  • Injury Rate for Core Suppliers 0.5 
  • Member of Bangladesh Accord 

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Planned Action

2020


  • Introduce online trainings for PUMA staff globally  
  • Continue building safety program
goal

Target

2025


  • Zero fatal accidents within PUMA and suppliers 
  • Reduce injury rates for PUMA Core Suppliers below 0.5 (per 100 full time employees) 
  • Reduce injury rates for PUMAs own staff below 0.5 (per 100 full time employees) 
  • Ensure functioning OHS committees are in place at all PUMA entities over 100 staff and all suppliers globally 

10. FAIR WAGES


Mapping and improving wage practices in major sourcing countries. Status: New target.



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Performance

2019


  • Full minium wage compliance of our suppliers verified during our normal compliance audit routine 
  • Average wage data (in comparison to minium wage) published in Annual Reports 
  • Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network 
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Planned Action

2020


  • Work on ensuring Bank Transfer Payments to workers for all Core Suppliers 
  • Review results of existing Fair Wage analysis 

goal

Target

2025


  • Carry out Fair Wage Assessments including mapping of specific wage ladder for top 5 sourcing countries to help improve their wage levels and practices  
  • Ensure bank transfer payment (to workers) for all core suppliers by 2022 
  • Ensure effective and freely elected worker representation in all core T1 suppliers through collaboration with other brands