Staying on Target

How to keep track of all of PUMA’s 10FOR25 targets? By knowing where we started and where we need to go.

01. HUMAN RIGHTS

Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present. Status: On track.

BASELINE

2019

FLA Re-Accreditation of PUMAs compliance program achieved
475 audits conducted in 418 Factories
94% of audits with passing grade
Worker complaints hotline in operation. 61 complaints received and resolved.
21.000 hours of community engagement

Performance

2021

Pilot of train of the trainer session conducted Pilot to upload Better Work video in MicroBenefit platform
T2 mapping completed
39,000 hours

Target

2025

Train 100,000 direct and indirect staff members on women's empowerment
Map subcontractors and T2 suppliers for Human Rights risks
25,000 hours of global community engagement per year

02. CLIMATE

Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target. Status: On track.

baseline

2019

Science Based Carbon Emissions Target set, approved and published:
35% absolute emission reduction for PUMAs own entities between 2017 and 2030
60% relative emission reduction for PUMA supply chain between 2017 and 2030
75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates)
Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs
Leading role in UN convened Fashion Charter on Climate Action
Joined Fashion Pacts climate commitment

Performance

2021

Committed to upgraded Fashion Industry Charter on Climate Action
100% renewable electricity used for PUMA entities (including RECs)
5% for T1 (finished goods)
5% for T2 (materials)
(including RECs)

Target

2025

Align PUMA's Climate target with 1.5 degrees global warming scenario
100% renewable electricity for PUMA entities
25% renewable energy for core suppliers

03. circularity

Moving toward a more circular business model. Status: New target.

baseline

2019

Recycled polyester target set (75%)
Recycled cotton research started
Piloted product take back scheme in Hong Kong
Waste KPIs collected from core suppliers

Performance

2021

Pilot take back scheme, Hong Kong take back scheme on going since 2019
-19% waste to landfill per footwear pair
-9% waste to landfill per apparel piece
Recycled cotton and leather used in PUMA ReGen collection

Target

2025

Build, setup or join product takeback schemes in major markets
Reduce production waste to landfill by 50%
Develop recycled material options for leather, rubber, cotton and PU

04. products

Ensuring 90% of our products contain more sustainable materials and components. Status: New target.

baseline

2019

82 % of cotton used originating from more sustainable sources
98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex)
98% of leather used originating from Leather Working Group medal rated tanneries

Performance

2021

99% cotton
80% polyester
99.9% leather
100% down
48% recycled polyester for Apparel and Accessories
67% Apparel styles
30% Accessories styles
52% Footwear styles

Target

2025

Procure 100% cotton, polyester, leather, and down from certified sources
Increase recycled polyester use to 75% (apparel & accessories)
90% of apparel and accessories classified as more sustainable
90% of all footwear contains at least one more sustainable component

05. Chemicals

Zero discharge of all hazardous chemicals from our supply chain. Status: On track.

baseline

2019

No intentional use of priority hazardous chemicals
Polyfluorinated compounds (PFC) phased out
Restricted Substance List (RSL) failure rate at 1.1%
Volatile Organic Compound (VOC) index for footwear 15.6g / pair

Performance

2021

No product recall from the market
RSL compliance rate of 98,4%
VOC index at 13.6 g/pair

Target

2025

Ensure 100% of PUMA products are safe to use
Maintain RSL compliance rate above 90% (Target changed since 2020)
Reduce organic solvent usage to under 10 gr/pair

PUMA’s 10FOR25 targets cover a wide range of sustainability topics including Human Rights, Climate Action, Circularity as well as Plastics and the Ocean. Our targets are aligned with the United Nations Sustainable development goals and ensure that PUMA works on making its core business more sustainable.
Stefan Seidel Head of Corporate Sustainability

Photo Credits: Christoph Maderer/ PUMA

06. PLASTICS AND THE OCEAN

Joining forces on reducing plastic pollution.

Status: New target.

baseline

2019

Joined Microfiber Consortium
Eliminated plastic bags from full prize stores
Moved remaining plastic bags to 80% recycled content
Started using recycled polyester again for selected collections

Performance

2021

50% reduction compared to 2020 (189 tons)
Engaged TMC on 2030 roadmap, wastewater & biodegradable guidelines development. 17 shedding tests conducted
Launch RE:Suede as a test for biodegradability

Target

2025

Eliminate plastic bags from PUMA Stores
Support scientific research on microfibers
Research biodegradable plastics options for products

07. WATER & AIR

Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers. Status: Wastewater on track, air emissions pending.

baseline

2019

ZDHC wastewater guideline tests at 70 suppliers with wet processing
16 out of 17 wastewater parameters with compliance rates over 90%
Industry Standard on Air Emissions still in development

Performance

2021

93.2% compliance (at parameter level)
Our Core T1 and T2 suppliers follow local regulations
Textile: -4%
Leather: -11%
Apparel: -8%
Footwear: -21%

Target

2025

90% compliance with ZDHC Wastewater Guidelines
90% compliance with ZDHC Air Emissions Guidelines
15% water reduction per pair or piece based on 2020 baseline

08. biodiversity

Celebrating biodiversity by using certified and traceable materials. Status: New target.

baseline

2019

82% of cotton, 98% of leather and 100% of down feathers from certified sources
100% of paper and cardboard in product packaging from certified or recycled sources

Performance

2021

Not started yet
99% cotton
99.9% leather
38% viscose
New Animal Welfare Policy published

Target

2025

Support setting up a biodiversity SBT
Procure 100% cotton, leather, and viscose from certified sources
Zero use of exotic skins or hides

09. Health & Safety

Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.

Status: On track.

baseline

2019

Zero Fatal Accidents at PUMA and suppliers achieved
Injury Rate for PUMA 0.4
Injury Rate for Core Suppliers 0.5
Member of Bangladesh Accord

performance

2021

Zero fatal accidents at PUMA supplier and at PUMA
0.3 injury rate at PUMA suppliers
0.4 at PUMA
Signed international ACCORD
Building safety assessments in Bangladesh, India and Pakistan

Target

2025

Zero fatal accidents (PUMA and suppliers)
Reduce accident rate to 0.5 (PUMA and suppliers)
Building safety policy operational in all high-risk countries

10. FAIR WAGES

Mapping and improving wage practices in major sourcing countries. Status: New target.

baseline

2019

Full minium wage compliance of our suppliers verified during our normal compliance audit routine
Average wage data (in comparison to minium wage) published in Annual Reports
Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network

performance

2021

3 out of 5 (Bangladesh, Cambodia, Indonesia)
35.4% Core T1 factories
96.7% Core T1 & T2 use digital payment

Target

2025

Fair-wage assessments for the top 5 sourcing countries
Effective and democratically elected worker representatives at all core suppliers
Ensure bank transfer payments for all core suppliers