OUR TARGETS
10for25
Our FOREVER. BETTER. sustainability strategy is based on our 10FOR25 targets, which were introduced in 2019, following an extensive materiality analysis and stakeholder dialogue. As a result, we have identified 10 Target areas to improve our sustainability performance: Human rights, Climate Action, Circularity, Products, Water and Air, Biodiversity, Plastics and the Oceans, Chemicals, Health and Safety as well as Fair Income.
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01. HUMAN RIGHTS
Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present.
Status: On track.
2019
BASELINE
- FLA Re-Accreditation of PUMAs compliance programme achieved
- 475 audits conducted in 418 Factories
- 94% of audits with passing grade
- Worker complaints hotline in operation. 61 complaints received and resolved.
- 21.000 hours of community engagement
2023
PERFORMANCE
- 222,933 factory workers and 3,727 PUMA employees trained
- Tier 1 subcontractors mapped
Tier 2 mapping completed (since 2022) - 57,000 hours of global community engagement
2025
TARGET
- Train 100,000 direct and indirect staff members on women's empowerment
- Map subcontractors and T2 suppliers for Human Rights risks
- 25,000 hours of global community engagement per year
02. CLIMATE
Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target.
Status: On track.
2019
BASELINE
- Science Based Carbon Emissions Target set, approved and published
- 35% absolute emission reduction for PUMA's own entities between 2017 and 2030
- 60% relative emission reduction for PUMA supply chain between 2017 and 2030
- 75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates)
- Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs
- Leading role in UN convened Fashion Charter on Climate Action
- Joined Fashion Pacts climate commitment
2023
PERFORMANCE
- Our first 2019 SBT achieved in 2023. SBTi approved our new 1.5 degree aligned target for absolute GHG emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030.
- 100% renewable electricity used for PUMA entities (including RECs purchase)
- 23.1% for Tier 1 (finished goods)
21.7% for Tier 2 (materials) (including RECs purchase)
2025
TARGET
- Align PUMA's Climate target with 1.5 degrees global warming scenario
- 100% renewable electricity for PUMA entities
- 25% renewable energy for core suppliers
03. CIRCULARITY
Moving toward a more circular business model.
Status: In progress.
2019
BASELINE
- Recycled polyester target set (75%)
- Recycled cotton research started
- Piloted product take back scheme in Hong Kong
- Waste KPIs collected from core suppliers
2023
PERFORMANCE
- Take-back schemes established in at least one country in each of Americas (the USA), Europe (Switzerland), Asia (China) and Australia.
- 64.7% reduction of waste to landfill per footwear pair
87.4% reduction of waste to landfill per apparel piece - Recycled cotton used at scale
Recycled rubber and reconstituted leather used in selected collections
2025
TARGET
- Build, setup or join product takeback schemes in major markets
- Reduce production waste to landfill by 50%
- Develop recycled material options for leather, rubber, cotton and polyurethane
04. PRODUCTS
Ensuring 90% of our products contain more sustainable materials and components.
Status: On track.
2019
BASELINE
- 82% of cotton used originating from more sustainable sources
- 98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex)
- 98% of leather used originating from Leather Working Group medal rated tanneries
2023
PERFORMANCE
- 99.2% cotton
85% polyester
99.7% leather
100% down - 64.9% recycled polyester used for apparel and accessories
- 87% apparel volume
40% accessories volume
93% footwear volume
2025
TARGET
- Procure 100% cotton, polyester, leather, and down from certified sources
- Increase recycled polyester use to 75% (apparel & accessories)
- 90% of apparel and accessories classified as more sustainable
90% of all footwear contains at least one more sustainable component
05. CHEMICALS
Zero discharge of all hazardous chemicals from our supply chain.
Status: On track.
2019
BASELINE
- No intentional use of priority hazardous chemicals
- Polyfluorinated compounds (PFC) phased out
- Restricted Substance List (RSL) failure rate at 1.1%
- Volatile Organic Compound (VOC) index for footwear 15.6g / pair
2023
PERFORMANCE
- No product recall from the market
- 6,130 tests with RSL compliance rate at 98.7%
- VOC index at 12.5 g/pair
2025
TARGET
- Ensure 100% of PUMA products are safe to use
- Maintain RSL compliance rate above 90% (Target changed since 2020)
- Reduce organic solvent usage to under 10 gr/pair
06. PLASTICS AND THE OCEAN
Joining forces on reducing plastic pollution.
Status: On track.
2019
BASELINE
- Joined Microfiber Consortium
- Eliminated plastic bags from full prize stores
- Moved remaining plastic bags to 80% recycled content
- Started using recycled polyester again for selected collections
2023
PERFORMANCE
- As of 1 January 2023, plastic bags are no longer used in PUMA’s owned and operated stores
- Signed 2030 experiment of microfiber consortium, 12 shedding tests conducted
- RE:SUEDE experiment as a test for biodegradability completed and results publicly shared
2025
TARGET
- Eliminate plastic bags from PUMA Stores
- Support scientific research on microfibers
- Research biodegradable plastics options for products
07. WATER AND AIR
Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers.
Status: Wastewater on track, air emissions pending.
2019
BASELINE
- ZDHC wastewater guideline tests at 70 suppliers with wet processing
- 16 out of 17 wastewater parameters with compliance rates over 90%
- Industry Standard on Air Emissions still in development
2023
PERFORMANCE
- Conventional parameters: 99%
Restricted chemicals: 98%
Heavy metals: 99% - Our Core Tier 1 and Tier 2 suppliers follow local regulations
- Joined ZDHC pilot
- Textile: -4.9% per ton
Leather: +11.7% per square meter
Apparel: +9.4% per piece
Footwear: -21.5% per pair
2025
TARGET
- 90% compliance with ZDHC Wastewater Guidelines
- 90% compliance with ZDHC Air Emissions Guidelines
- 15% water reduction per pair or piece based on 2020 baseline
08. BIODIVERSITY
Celebrating biodiversity by using certified and traceable materials.
Status: In progress.
2019
BASELINE
- 82% cotton, 98% leather and 100% down feathers from certified sources
- 100% paper and cardboard in product packaging from certified or recycled sources
2023
PERFORMANCE
- Sponsored a Biodiversity Landscape Analysis Report with Textile Exchange and Fashion Pact
- 99.2% cotton
99.7% leather
84% viscose - Phased out the usage of kangaroo leather during 2023
No exotic skins or hides in use
2025
TARGET
- Support setting up a biodiversity SBT
- Procure 100% cotton, leather, and viscose from certified sources
- Zero use of exotic skins or hides
09. HEALTH AND SAFETY
Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.
Status: On track.
2019
BASELINE
- Zero Fatal Accidents at PUMA and suppliers achieved
- Injury Rate for PUMA 0.4
- Injury Rate for Core Suppliers 0.5
- Member of Bangladesh Accord
2023
PERFORMANCE
- Zero fatal accidents at PUMA
One fatal accident at PUMA supplier - 0.2 injury rate at PUMA suppliers
0.48 injury rate at PUMA - ACCORD Bangladesh: Progress rate 94%
Signed ACCORD Pakistan Building safety assessments in 35 factories in Indonesia, India, Bangladesh and Pakistan
2025
TARGET
- Zero fatal accidents (PUMA and suppliers)
- Reduce accident rate to 0.5 (PUMA and suppliers)
- Building safety policy operational in all high-risk countries
10. FAIR INCOME
Mapping and improving wage practices in major sourcing countries.
Status: On track.
2019
BASELINE
- Full minium wage compliance of our suppliers verified during our normal compliance audit routine
- Average wage data (in comparison to minium wage) published in Annual Reports
- Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network
2023
PERFORMANCE
- Five out of five assessments completed (Bangladesh, Cambodia, Indonesia, Vietnam, China)
- 66% core Tier 1 factories have elected worker representatives
- 100% Core Tier 1 & Tier 2 suppliers use digital payment
100% of workers are paid digitally in core factories
2025
TARGET
- Fair-wage assessments for the top five sourcing countries
- Effective and democratically elected worker representatives at all core suppliers
- Ensure bank transfer payments for all core suppliers