OUR TARGETS
10for25
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01. HUMAN RIGHTS
Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present.
Status: On track.
2019
BASELINE
- FLA Re-Accreditation of PUMAs compliance program achieved
- 475 audits conducted in 418 Factories
- 94% of audits with passing grade
- Worker complaints hotline in operation. 61 complaints received and resolved.
- 21.000 hours of community engagement
2022
PERFORMANCE
- 168,037 factory workers and 2,077 PUMA employees trained
- Tier 2 mapping completed
48 Tier 1 subcontractors mapped - 43,000 hours
2025
TARGET
- Train 100,000 direct and indirect staff members on women's empowerment
- Map subcontractors and T2 suppliers for Human Rights risks
- 25,000 hours of global community engagement per year
02. CLIMATE
Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target.
Status: On track.
2019
BASELINE
- Science Based Carbon Emissions Target set, approved and published:
- 35% absolute emission reduction for PUMAs own entities between 2017 and 2030
- 60% relative emission reduction for PUMA supply chain between 2017 and 2030
- 75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates)
- Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs
- Leading role in UN convened Fashion Charter on Climate Action
- Joined Fashion Pacts climate commitment
2022
PERFORMANCE
- Applied to SBTi to approve new absolute GHG emission reduction:
Scope 1 and 2 by 90%, Scope 3 by 33% in 2030 - 100% renewable electricity used for PUMA entities (including RECs)
- 11% for Tier 1 (finished goods)
10.8% for Tier 2 (materials)
(including RECs)
2025
TARGET
- Align PUMA's Climate target with 1.5 degrees global warming scenario
- 100% renewable electricity for PUMA entities
- 25% renewable energy for core suppliers
03. CIRCULARITY
Moving toward a more circular business model.
Status: In progress.
2019
BASELINE
- Recycled polyester target set (75%)
- Recycled cotton research started
- Piloted product take back scheme in Hong Kong
- Waste KPIs collected from core suppliers
2022
PERFORMANCE
- Hong Kong takeback scheme ongoing since 2019
US takeback ongoing
(footwear) Germany (HQ), Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille rolled out
Australia rolled out - -48% waste to landfill per footwear pair
+1% waste to landfill per apparel piece - Recycled cotton and leather used in PUMA ReGen collection, recycled rubber used
2025
TARGET
- Build, setup or join product takeback schemes in major markets
- Reduce production waste to landfill by 50%
- Develop recycled material options for leather, rubber, cotton and PU
04. PRODUCTS
Ensuring 90% of our products contain more sustainable materials and components.
Status: On track.
2019
BASELINE
- 82 % of cotton used originating from more sustainable sources
- 98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex)
- 98% of leather used originating from Leather Working Group medal rated tanneries
2022
PERFORMANCE
- 99.8% cotton
70.4% polyester
100% leather
100% down - 51.5% recycled polyester for apparel and accessories
- 79% apparel styles
46% accessories styles
61% footwear styles
2025
TARGET
- Procure 100% cotton, polyester, leather, and down from certified sources
- Increase recycled polyester use to 75% (apparel & accessories)
- 90% of apparel and accessories classified as more sustainable
90% of all footwear contains at least one more sustainable component
05. CHEMICALS
Zero discharge of all hazardous chemicals from our supply chain.
Status: On track.
2019
BASELINE
- No intentional use of priority hazardous chemicals
- Polyfluorinated compounds (PFC) phased out
- Restricted Substance List (RSL) failure rate at 1.1%
- Volatile Organic Compound (VOC) index for footwear 15.6g / pair
2022
PERFORMANCE
- No product recall from the market
- RSL compliance rate of 98,5%
- VOC index at 13.2 g/pair
2025
TARGET
- Ensure 100% of PUMA products are safe to use
- Maintain RSL compliance rate above 90% (Target changed since 2020)
- Reduce organic solvent usage to under 10 gr/pair
06. PLASTICS AND THE OCEAN
Joining forces on reducing plastic pollution.
Status: On track.
2019
BASELINE
- Joined Microfiber Consortium
- Eliminated plastic bags from full prize stores
- Moved remaining plastic bags to 80% recycled content
- Started using recycled polyester again for selected collections
2022
PERFORMANCE
- 48% reduction compared to 2021 (189 tons), 99 tons in 2022
No more plastic bags used starting 1st January 2023 - 12 shedding tests conducted
- Launch RE:SUEDE as a test for biodegradability
2025
TARGET
- Eliminate plastic bags from PUMA Stores
- Support scientific research on microfibers
- Research biodegradable plastics options for products
07. WATER AND AIR
Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers.
Status: Wastewater on track, air emissions pending.
2019
BASELINE
- ZDHC wastewater guideline tests at 70 suppliers with wet processing
- 16 out of 17 wastewater parameters with compliance rates over 90%
- Industry Standard on Air Emissions still in development
2022
PERFORMANCE
- Conventional parameters: 98% Restricted chemicals: 99% Heavy metals: 99%
- Our Core Tier 1 and Tier 2 suppliers follow local regulations
- Textile: -5%
Leather: -17%
Apparel: -17%
Footwear: -36%
2025
TARGET
- 90% compliance with ZDHC Wastewater Guidelines
- 90% compliance with ZDHC Air Emissions Guidelines
- 15% water reduction per pair or piece based on 2020 baseline
08. BIODIVERSITY
Celebrating biodiversity by using certified and traceable materials.
Status: In progress.
2019
AUSGANGSPUNKT
- 82% Baumwolle, 98% Leder und 100% Daunenfedern aus zertifizierten Quellen
- 100% Papier und Pappe in Produktverpackungen aus zertifizierten oder recycelten Quellen
2022
PERFORMANCE
- Sponsored a landscape analysis report
- 99.8% cotton
100% leather
97.2% viscose
100% Down Feathers - New Animal Welfare Policy published
2025
TARGET
- Support setting up a biodiversity SBT
- Procure 100% cotton, leather, and viscose from certified sources
- Zero use of exotic skins or hides
09. HEALTH AND SAFETY
Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.
Status: On track.
2019
BASELINE
- Zero Fatal Accidents at PUMA and suppliers achieved
- Injury Rate for PUMA 0.4
- Injury Rate for Core Suppliers 0.5
- Member of Bangladesh Accord
2022
PERFORMANCE
- Zero fatal accidents at PUMA
Two fatal accidents at suppliers - 0.3 injury rate at PUMA suppliers
0.45 at PUMA - ACCORD Bangladesh: Progress rate 91%
Signed ACCORD Pakistan Building safety assessments in 13 factories in Indonesia, India and Pakistan
2025
TARGET
- Zero fatal accidents (PUMA and suppliers)
- Reduce accident rate to 0.5 (PUMA and suppliers)
- Building safety policy operational in all high-risk countries
10. FAIR INCOME
Mapping and improving wage practices in major sourcing countries.
Status: On track.
2019
BASELINE
- Full minium wage compliance of our suppliers verified during our normal compliance audit routine
- Average wage data (in comparison to minium wage) published in Annual Reports
- Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network
2022
PERFORMANCE
- 4 out of 5 (Bangladesh, Cambodia, Indonesia, Vietnam)
- 48% Core Tier 1 factories
- 99.3% Core Tier 1 & Tier 2 use digital payment
99.7% of workers are paid digitally in core factories
2025
TARGET
- Fair-wage assessments for the top 5 sourcing countries
- Effective and democratically elected worker representatives at all core suppliers
- Ensure bank transfer payments for all core suppliers
Stefan Seidel Head of Corporate SustainabilityPUMA’s 10FOR25 targets cover a wide range of sustainability topics including Human Rights, Climate Action, Circularity as well as Plastics and the Ocean. Our targets are aligned with the United Nations Sustainable development goals and ensure that PUMA works on making its core business more sustainable.
