Right to Play
We don't believe in barriers. What we do believe in is achieving a sustainable impact in our communities thanks to sports. With Right To Play, we have a partner supporting us in driving social change. By using the unique power of sports and play-based learning, we support children and young adults in need in 20 countries. Besides giving them the chance to explore their own potential through sports, the children and young adults are encouraged to expand on their capacity to work in a team and communicate with others – all essential abilities in their lives.
As part of this cooperation, PUMA has donated 9,000 footballs in nine countries including Ghana, Pakistan and Thailand. And our employees have become a driving force in this commitment, engaging in different volunteer programs and fundraising activities that share our values in sports and social corporate responsibility.
EVERYONE DESERVES A RIGHT TO PLAY
A Winning Partnership: By participating in the Right to Play workshop, PUMA employees got first-hand experience in how learning through sport and play can look like. And on the way: Learn what the project has achieved so far with their support.Play Along
Your Time Matters!
That’s the motto of PUMA’s four key areas which our employees can focus on: Sports & Health, Protection of Environment, Equality & Non-discrimination, Education. These areas are not only part of PUMA’s corporate culture – they are our heritage. Thus, we are convinced they will help us to make a strong impact in the communities where PUMA is involved.
Protection of the Environment
Equality & Non-discrimination
Our Community Engagement 2017
Asia / Pacific
Driving Community Engagement
Pushing beyond the limits is what we do. And that counts just as much for our sustainable work.
PUMA x Daily Paper
"We are proud of our long-standing connection with African football and it is part of our responsibility to uphold it. This project underlines our strong and sustainable engagement."
Bjørn Gulden PUMA CEO
PUMA’s 20 years of partnership and support of African football was a reason to celebrate. We wanted to share our joy, and teamed up with Daily Paper and Right to Play to give back to the community. We came together in Ghana, the motherland of a Daily Paper founder and where PUMA has been a partner of the local Football Association since 2005.
For the Autumn-Winter ‘17 PUMA x Daily Paper Collection launch, we all seized funds towards the development of football in the country. The Accra Senior Girls School in Ghana received a brand-new football pitch, built on what was once a dumping ground. The pitch was fully-kitted with changing facilities, dug-outs and spectator seating; the home team was also equipped with football gear and equipment. The pitch will not only serve the school, but other communities in Accra, supporting the development of the sport amongst young footballers, and empowering them for the future.
Established by a group of PUMA employees in 2004, Charity Cat is a non-profit organization in Germany we have close ties with and regularly collaborate with. It is run independently from PUMA, and employees have donated their free time in funding and running various charitable projects. Charity Cat works on local and international projects, and supports long-term cooperation as well as short-term work for good causes.
For instance, Charity Cat gathered donations for Mexico after the country was hit by devastating earthquakes. They joined forces with other PUMA employees in every region to collect donations and could make a significant contribution in support of the victims. One of their long-term projects is their partnership with an orphanage in Haiti, an initiative that has been on-going for more than six years, and they aim to develop it further in the future.
Boys & Girls Club
PUMA North America annually hosts the Field Day Frenzy for The Boys & Girls Club of Greater Lowell, near PUMA Westford. The annual community service day for about 100 children is geared towards building teamwork and open communication.
Real de Indias
Supported by PUMA, Charity Cat has recently established a partnership with Real de Indias, a Colombian non-profit institution constituted as a Football Club. Real de Indias works to educate and develop children and youths through football.
Shuanglian Reservoir Wetland
PUMA Taiwan partnered with The Society of Wilderness (SOW) and Taiwan Environmental Information Association (TEIA) to assist their local community in Yilan County and protect the Shuanglian Reservoir Wetland by restoring the area.
Together with the Smile Foundation, PUMA India supports Sumangali Seva Ashram, a school for underprivileged children in Bengaluru. The goal is to enhance learning interest and abilities, while offering opportunities for holistic development.