Community Engagement

At PUMA, we believe sport has the power to bring people together, break barriers and create lasting change. Our community engagement is driven by one simple goal: to empower communities around the world through sport, education, equality, and environmental action. Every initiative we support reflects our values and our belief that progress is made when people move together.

Your Time Matters

Our global community engagement is centered around four impact areas: Sport & Health, Protection of the Environment, Equality & Non-Discrimination, and Education. These themes are part of PUMA’s heritage - and they guide how our teams across the world give back. Through employee volunteering and meaningful partnerships, we work to create positive, long-lasting impact in the communities where we live and operate. In line with our Vision 2030 targets, we aim to contribute a total of 500,000 community engagement hours by 2030, measured from our 2020 baseline.

Sports & Health

Sport has been at the heart of PUMA since day one. We believe everyone deserves access to safe, inclusive and inspiring spaces to move. By supporting programs that expand access to physical activity, we help people develop confidence, resilience, teamwork, and other life skills that open doors far beyond the playing field.

DD Cup – Charity Football Tournament in Czechia

Our PUMA team in Czechia supported a charity football tournament for children from local orphanages, helping create an unforgettable day of sport, teamwork, and joy. By assisting with event setup, organizing activities, and cheering on more than a hundred young players, our employees helped provide a safe, energetic, and inspiring environment where every child could experience the power of play. This initiative reflects our belief that sport builds confidence, connection, and opportunity for young athletes everywhere.

Istanbul Marathon in Turkey

In Turkey, our PUMAs took part in the Istanbul Marathon - one of the world’s most unique races that bridges two continents. Employees challenged themselves on the course while also supporting a charitable cause by donating their steps through a partnered NGO. This initiative highlights how our teams combine athletic ambition with meaningful community impact, demonstrating that every mile can make a difference.

Protection Of The Environment

There is only one planet - and protecting it is essential to our future. As a global sports brand, we use our voice and resources to raise environmental awareness and encourage more sustainable choices. Our community initiatives focus on supporting local environmental activities, conservation efforts, and programs that help people engage with climate and nature issues.

Ride for Nature in Thailand

Our team in Thailand brought environmental action to life through the Ride for Nature initiative, combining outdoor activity with hands-on sustainability work. Employees biked through the Si Nakhon Khuean Khan Park and joined community activities such as preparing seedlings for reforestation, creating eco-friendly mud balls to support soil and water health, and crafting sustainable tie-dye fabrics. Together, they helped protect local ecosystems while inspiring creative approaches to environmental stewardship.

STEPPIN Circularity & Donation Initiative in India

PUMA India’s STEPPIN initiative brings circular fashion and community support together by collecting pre-loved apparel and footwear from customers and employees across the country. All donations are processed through the Clothes Box Foundation, where items are repaired, recycled or upcycled before being redistributed to underserved communities. The program also promotes environmental regeneration: for every 5 kg donated by employees, a tree is planted through SankalpTaru. With creative upcycling solutions - such as turning unused masks into flip-flops - STEPPIN shows how textile waste can be transformed into meaningful resources while driving positive social and environmental impact.

Protecting Local Environments Through Community Clean-Up in Italy

PUMA teams across Italy actively contributed to environmental preservation through hands-on clean-up initiatives. Colleagues from Agira and Vicolungo partnered with local organizations, including The Plastic Free Association, to remove waste from green areas and forests surrounding Leonforte and Novara. Their actions demonstrate PUMA’s dedication to safeguarding natural spaces and promoting sustainable communities.

Equality & Non-Discrimination

We see the potential in every individual, and we work to create communities where everyone feels included, respected, and represented. From initiatives that support marginalized groups to programs that promote inclusion in sport and beyond, we champion equality in everything we do.

Elderly Home Visit in Hong Kong

Our Hong Kong team partnered with The Neighbourhood Advice-Action Council to connect with residents at local elderly homes. Volunteers delivered essential items, listened to stories, and engaged with seniors through empathy and presence. This initiative demonstrates how small acts of care can foster equality, inclusion and meaningful intergenerational connections within the community.

Ramadan Community Support in the GCC

PUMA GCC employees continued their annual tradition of giving back during Ramadan, distributing meals to labor communities in the UAE. Through this initiative, our team strengthens social bonds, supports vulnerable community members and reinforces the values of equality and inclusion through hands-on volunteer engagement.

Holiday Gift Initiative in Germany

At our Herzogenaurach headquarters, PUMA employees support children from SOS Kinderdorf Nürnberg through an annual gift initiative. Employees select individual wishes shared by the children, purchase personalized presents, and wrap them with care before delivering them to the organization. This long-standing program brings joy to hundreds of children each year and reflects PUMA’s commitment to strengthening local communities, fostering equal opportunities, and creating meaningful social impact through employee-driven engagement.

Education

Education creates opportunity - and opportunity creates change. We support programs that give young people and underserved communities access to learning, mentorship, and personal development, helping them build a more sustainable and confident future.

Ready for School Charity Project in Ukraine

PUMA Ukraine supported children deprived of parental care through the Ready for School project. Volunteers provided school supplies, led educational activities and organized interactive learning experiences including office tours, skill-based games and table tennis tournaments. This program empowers students with confidence, knowledge and inspiration for their educational journeys.

Field Day Frenzy at PUMA Boston HQ in the USA

At our Boston headquarters, employees hosted an energetic field day for children from local YMCA and community programs. Kids rotated through sports and arts stations, received school supplies and engaged with our team to provide feedback on PUMA products. This initiative combines play, learning and mentorship to support youth development and community engagement.

Volunteer Day at the Helenów Care Center in Poland

PUMA employees in Poland spent a dedicated volunteer day supporting the TPD “Helenów” Rehabilitation, Education and Care Center in Warsaw. A team of 20 colleagues worked together to renovate outdoor spaces used by more than 180 children who benefit from rehabilitation, education and therapy programs. Their efforts included restoring planters and planting sensory plants, cleaning large park areas, and repainting fences around the horse-therapy paddocks and tipi zone. This hands-on initiative strengthened both the environment and the well-being of the children, while reflecting PUMA’s ongoing commitment to meaningful community engagement.

Ukraine community engagement store with kids

Our Community Engagement in 2024

in hours

8099.00

EEMEA

3551.00

North America

12498.00

Asia / Pacific

13196.00

Europe

6570.00

Latin America

Charity Cat

Established by a group of PUMA employees in 2004, Charity Cat is a non-profit organization in Germany we have close ties with and regularly collaborate with. It is run independently from PUMA, and employees have donated their free time in funding and running various charitable projects. Charity Cat works on local and international projects, and supports long-term cooperation as well as short-term work for good causes.

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