Our Management

Arne Freundt, Chief Commercial Officer at PUMA

Arne freundt

Chief Executive Officer (CEO)

Arne Freundt (*1980) Chief Executive Officer (CEO) of PUMA SE since November 2022.

Arne has been with PUMA since 2011. Prior to his role as PUMA’s CEO, he was responsible for Corporate Strategy, the Global Direct-to-Consumer business and the Region EMEA as a General Manager before he became a member of the Board as Chief Commercial Officer in 2021. Prior to PUMA, Arne worked for Siemens Advanta Consulting.  

anne-laure descours

Chief sourcing Officer (CsO)

Anne-Laure Descours (*1965) has been Chief Sourcing Officer (CSO) of PUMA SE since February 2019.

Anne-Laure is responsible for product development, all sourcing activities and sustainability. The French national has almost 30 years of experience in the sourcing industry. Prior to PUMA, Anne-Laure worked for international sourcing organisations, such as Li&Fung (Trading) Ltd and Otto International. She joined PUMA in 2012 as Director Sourcing Apparel APAC. 

Hubert Hinterseher, Chief Financial Officer at PUMA


Chief Financial Officer (CFO)

Hubert Hinterseher  (*1978) Chief Financial Officer (CFO) of PUMA SE since June 2021.

Hubert has been with PUMA for 16 years, most recently as the Global Director of Financial Controlling. In that role, he also contributed significantly during the past 12 months to ensure PUMAs financial performance during the COVID crisis. As CFO, he is responsible for Finance, Legal, IT and Business Solutions.

Maria Valdes

Chief Product Officer (CPO)

Maria Valdes (*1983) Chief Product Officer (CPO) since January 2023.

Maria has been with PUMA since 2010 and worked as Senior Head of Product Line Management Footwear before becoming General Manager Sportstyle in 2019. She is sponsible for the business units Sportstyle, Motorsport, Teamsport, Running/Training, Basketball and Accessories. She  also oversees the creative direction of the brand and the go-to-market strategy of the company.


Our Supervisory Board

Heloise Temple-Boyer

Héloïse Temple-Boyer



Héloïse Temple-Boyer joined Artemis in 2013 as an Investment Director. Prior to that, she started her career in finance, firstly in investment banking at Rothschild & Cie from 2002 to 2005, then in private equity at Advent International from 2005 to 2007. Until 2013, she then held various positions within Groupe Casino (special advisor to the CEO, VP International Purchasing).

Héloïse Temple-Boyer graduated from the Institut d'Etudes Politiques de Paris, from the École Supérieure des Sciences Économiques et Commerciales (ESSEC) and from the Harvard Business School.

On 11 May 2022, Mrs. Temple-Boyer was named Chair of the Supervisory Board.

Jean Francois Palus

Jean-François Palus

Member of the SUPERVISORY Board

Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

Jean-François Palus graduated from the École des hautes études commerciales (HEC) in Paris and began his career at Arthur Andersen as auditor and financial advisor.

Before joining the Artemis Group in 2001, Jean-François Palus had already been with Pinault-Printemps-Redoute (now Kering) for ten years. He held various positions including deputy CFO of Pinault S.A., Group Financial Control Director, FNAC Store Manager and Corporate Secretary. From 1998 until 2001, he was a member of the Executive Board of Conforama. In 2009, Jean-François Palus was called to the Board of Directors of Kering S.A. after he served as CFO managing Kering’s mergers and acquisitions already since 2005.

On 16 June 2007, Mr. Palus joined the Supervisory Board of PUMA SE and served as its Chair from 2012 until 2022.

Fiona May

Fiona May Oly

Independent Management Consultant

Fiona May Oly graduated from the Trinity & All Saints College [University of Leeds], studying economics, business management and administration. She holds an Executive Master in Sports Governance from the University of Limoges (MESGO).

She is a retired Italian track and field athlete who competed in the long jump. She won the World Championships twice and two Olympic silver medals. In 2005, she retired from competitions. Fiona is a consultant for integration at the Italian Football Association. She is the fourth vice-president of the Fair Play and Social Responsibility committee at UEFA. She is on the Board of trustees for the Childrens Foundation at UEFA. She is Board member and strategic consultant at R.C. S. Media Group Active Team S.r.l. She is member counselor at A.S. S.I. Giglio Rossi.

Thore Ohlsson

Thore Ohlsson

Deputy Chair of the supervisory Board

President of Elimexo AB, Falsterbo, Sweden

While studying Business Administration at Lund University in Sweden, Thore Ohlsson founded two companies in the sports- and leisure industry which he successfully sold in 1980. In 1981 he became CEO of Swedish Tretorn Group producing tyre tubes, rubber boots, sneakers and sports equipment. In 1986 he became CEO of Etonic Inc., a US sport shoe company located in Boston. In 1993 Thore Ohlsson moved to the holding company of Etonic and Tretorn to become CEO of Swedish investment group Aritmos AB (public). Besides Etonic and Tretorn, Aritmos AB was the majority shareholder in Abu-Garcia, Monark-Crescent, Stiga and PUMA, and in addition was invested in real estate (Drummond Gate) and hotels (Elite Hotels). Thore Ohlsson occupied several board positions in different companies during his 20 years at the Aritmos Group.
Since 2000, Thore Ohlsson has been member or chair of the supervisory boards of many companies, such as Bastec AB, Multimedia Production AB, Spring AB, Multiferm AB, Tjugonde AB and Dofab AB.
Thore Ohlsson was elected as member of the Supervisory Board of PUMA SE on 21 May 1993 and has been the Chair of the Audit Committee since 2011. Today in addition to the membership on PUMA’s Supervisory Board he is chair of the board of Thomas Frick AB, Infinitive AB and advisor to the board and management of Orrefors Kosta Boda AB. He is owner and president of Elimexo AB.

Picture of Bernd Illig

Bernd Illig

Employees' representative

Administrator IT systems, PUMA SE, Herzogenaurach/Germany

Bernd Illig joined PUMA back in 2005. After spending nine years in IT Support, he joined the IT Systems team in the role of Adminis­trator IT Systems. As a member of the special negotiating body, he participated in negotiations to convert the company into an SE in 2010, and was subsequently elected to the PUMA SE works council. 

Picture of Martin Koeppel

Martin Köppel

Employees' Representative

Chair of the Works Council of PUMA SE, Herzogenaurach/Germany

Martin Köppel joined PUMA already in 1999. After working for the IT support department, he joined Network Organization as IT Administrator.