Arthur Hoeld
Chief Executive Officer (CEO)
Arthur Hoeld (*1969) Chief Executive Officer of PUMA SE since July 2025.
MARIA VALDES
Maria Valdes (*1983) Chief Product Officer (CPO) since January 2023.
Maria (41 years, nationality Chilean) has been with PUMA since 2010. She served as Senior Head of Product Line Management from 2010 to 2019, and as General Manager Sportstyle from 2019 - 2023. As Chief Product Officer, Maria is responsible for the Sportstyle, Motorsports, Teamsports, Running/Training, Basketball and Accessories business units. The brand's creative strategy also falls under her responsibility.
MARKUS NEUBRAND
Markus Neubrand (*1976) Chief Financial Officer (CFO) of PUMA SE since October 2024.
Markus (48 years old, nationality German) oversees Finance, Investor Relations, Legal, IT, and Business Solutions. He holds a master degree in Business Administration and Economics from the University of Hohenheim. Markus Neubrand most recently held the position of Chief Financial Officer at GUESS?. Previously, he served as Group Chief Financial Officer for the luxury fashion brand MCM Worldwide. Prior to that, he served in various positions of increasing responsibility within the premium fashion company HUGO BOSS, including Chief Operating and Chief Financial Officer for its key region Americas. He started his career in 2002 as a consultant for Deloitte.
MATTHIAS BAEUMER
Matthias Bauemer (*1966) Chief Commercial Officer (CCO) of PUMA SE since April 2025.
Matthias (59 years, nationality German) has been with PUMA since 2007. Prior to his role as CCO of PUMA SE, he was Vice President responsible for Global Teamsport. Prior to that, he served as General Manager for the DACH region for many years. Before joining PUMA, Matthias worked for different companies in the consumer goods and automotive industries. As CCO, Matthias is responsible for Global Sales and Global Go-To-Market. Matthias is a member of the Supervisory Board of Borussia Dortmund GmbH & Co. KGaA.
HÉLOÏSE TEMPLE-BOYER
CHAIR OF THE SUPERVISORY BOARD
Deputy CEO of Artémis S.A.S, Paris/France
Héloïse Temple-Boyer studied political sciences and finance at the Institut d'Etudes Politiques de Paris. She also obtained a BA in business and finance from the École Supérieure des Sciences Économiques et Commerciales (ESSEC) in France and an MBA from the Harvard Business School in Boston, USA.
In 2002, Héloïse Temple-Boyer started her career in investment banking at Rothschild & Cie, one of the world's largest independent financial advisory groups located in Paris. In 2005, Héloïse joined Boston-based Advent International for two years, a global private equity firm focused on buyouts of companies. Her path then led her to Groupe Casino, a French mass-market retail group known for many innovations in the consumer market. Until 2013, she held various positions there (such as special advisor to the CEO, VP International Purchasing).
Today, Héloïse Temple-Boyer is Deputy CEO of Artémis S.A.S. Artémis manages assets worth over 40 billion euros, mainly in the luxury and consumer goods sector. As Deputy CEO of Artémis, Héloïse is responsible for the management of the existing portfolio companies as well as the analysis and execution of all external growth opportunities.
Héloïse Temple-Boyer became member of the Supervisory Board of PUMA SE on 18 April 2019. On 11 May 2022, she was named Chair of the Supervisory Board. She is a member of the Personnel Committee and the Nominating Committee.
She is on the board of Kering S.A., Giambattista Valli S.A.S., Société d’exploitation de l’hebdomadaire le Point S.A., Christie’s International Plc, Pinault Collection, and CAA LL.C.
JEAN-MARC DUPLAIX
Deputy Chair of the Supervisory Board and Chair of the Audit Committee
Deputy CEO of Kering S.A.
Jean-Marc Duplaix is a graduate of HEC Business School and holds an advanced degree in accounting and finance (DESCF).
Jean-Marc Duplaix began his career in 1994 at Arthur Andersen, where he spent ten years providing audit and financial consulting services to CAC 40-listed industrial groups. In 2005, he became Deputy CFO of the M6 Group. He was also president of Multi 4, a broadcasting operator for DTT channels, and a board member of French professional football club, FC Girondins de Bordeaux.
Jean-Marc Duplaix was appointed as CFO of Kering S.A.* (public) in 2012. He supported Kering’s development and the sustainable growth of the group, while ensuring optimal financial structures.
Jean-Marc Duplaix has been the Deputy CEO of Kering S.A. since 2023.
Since his election to the Supervisory Board on 22 May 2023 he is Chair of the Audit Committee of the Supervisory Board of PUMA SE.
Furthermore, he is a member of the board of Balenciaga S.A.S., Balenciaga Operations S.A.S. and Yves Saint Laurent S.A.S., all companies of the Kering-group.
*Kering S.A. owns 0% of PUMA’s share capital. Artémis S.A.S. owns 42.2% of Kering‘s share capital.
HARSH SAINI
Chair of the Sustainability Committee
Independent Management Consultant, Consultant for non-profit organizations
Harsh holds a Bachelor's degree in English and History from the University of Lancaster.
In 1993, Harsh became Global Marketing Communications Manager at The Body Shop in the UK, before being appointed General Manager of communications agency Edelman in Japan in 1996.
From 1997, Harsh held various positions at NIKE in Hong Kong, including Senior Manager CSR/Corporate Communication and Director Corporate Responsibility.
From 2010 to 2021, Harsh worked for Fung Group in the UK, in particular as Senior Vice President, Compliance Sustainability and Executive Vice President Sustainability, Government and Public Affairs.
Her commitment to sustainable development and her professional experience in the management of international organizations led to her selection for the Board of Directors of well-known organizations including the Global Fashion Agenda and the Sustainable Apparel Coalition and participating in the UN Global Compact and other major international forums.
Harsh is Chair of the Sustainability Committee. Furthermore, she is a member of the Audit Committee.
ROLAND KRUEGER
Chair of the Nominating Committee
Member of the Board of Directors of Dyson Holdings Pte. Ltd., Singapore
Roland studied Industrial Design at the University of Applied Sciences in Munich. He also earned an MBA at INSEAD (Institut Européen d'Administration des Affaires).
Roland joined BMW Group in 1998. Among other things, Roland was General Manager Marketing, Product, Price Planning APAC, Africa East Europe. When working for BMW Group, Roland also became familiar with the Asia-Pacific region, being appointed Managing Director Asia in Singapore as well as President and CEO in Japan.
In 2015, Roland joined INFINITI MOTOR Company, the luxury brand of Nissan, where he was Chairman & Global President in Hong Kong and Corporate Officer of Nissan Motor Corporation in Tokyo.
In 2019, Roland became Global President Automotive at Dyson in Singapore. After a promotion to Global Chief Operating Officer, Roland was appointed as Global Chief Executive Officer of Dyson in 2020. Under his leadership, Dyson recorded the most successful period of the company's history. In February 2024, he stepped up into a new role as independent member of the Board of Dyson Holdings. In July 2024, he again stepped up into a new role as independent member of the Board of Weybourne Holdings Pte. Ltd., the Dyson Family Office in Singapore.
Fiona May Oly graduated from the Trinity & All Saints College [University of Leeds], studying economics, business management and administration. She holds an Executive Master in Sports Governance from the University of Limoges (MESGO).
She is a retired Italian track and field athlete who competed in the long jump. She won the World Championships twice and two Olympic silver medals.
In 2005, she retired from competitions. Fiona is a consultant for integration at the Italian Football Association. She is the fourth vice-president of the Fair Play and Social Responsibility committee at UEFA. She is on the Board of trustees for the Childrens Foundation at UEFA. She is member counselor at A.S. S.I. Giglio Rossi.
Fiona is a member of the Audit Committee and the Sustainability Committee.
MARTIN KÖPPEL
EMPLOYEES' REPRESENTATIVE
Chair of the Works Council of PUMA SE, Herzogenaurach/Germany
Martin Köppel joined PUMA already in 1999. After working for the IT support department for three years, he joined Network Organization as IT Administrator.
As a member of the special negotiating body, Martin Köppel participated in negotiations to convert the company into an SE in 2010. Since 2012, he has been Chair of the Works Council of PUMA SE.
Martin Köppel is a member of the Personnel Committee and the Sustainability Committee.
BERND ILLIG
EMPLOYEES' REPRESENTATIVE
Teamhead IT Endpoint Management, PUMA SE, Herzogenaurach/Germany
Bernd Illig joined PUMA back in 2005. After spending nine years in IT Support, he joined the IT Systems team in the role of Administrator IT Systems. As a member of the special negotiating body, he participated in negotiations to convert the company into an SE in 2010 and was subsequently elected to the PUMA SE works council.
He leads the team responsible for IT Endpoint Management and joined PUMA's Information Security Committee in 2022.
Bernd Illig is a member of the Audit Committee and the Sustainability Committee.