Our Management

PUMA CEO Bjørn Gulden


Chief Executive Officer (CEO)

Bjørn Gulden (*1965) has been Chief Executive Officer (CEO) of PUMA SE since July 2013.

The Norwegian native has an extensive international experience of more than 20 years in the sporting goods and footwear industry. Prior to PUMA, Bjørn was CEO of Danish jewellery brand Pandora, Managing Director of Europe’s largest footwear retailer Deichmann, Senior Vice President of Apparel and Accessories at Adidas and he held various management positions at outdoor apparel company Helly Hansen.

Bjørn was a professional football player and played for 1. FC Nürnberg in the German Bundesliga, and for Bryne and Strømsgodset in the Norwegian Premier League.

PUMA CFO MIchael Lämmermann


Chief Financial Officer (CFO)

Michael Lämmermann (*1962) has been Chief Financial Officer (CFO) of PUMA SE since January 2013.

The German native has gained an extensive financial expertise in various senior management positions that he has held since he joined PUMA in 1993. Michael was Director of Controlling, Chief Financial Officer and Chief Operating Officer of PUMA North America, and General Manager Finance of PUMA SE. 

Anne-Laure Descours

anne-laure descours

Chief sourcing Officer (CsO)

Anne-Laure Descours (*1965) has been Chief Sourcing Officer (CSO) of PUMA SE since February 2019.

Anne-Laure is responsible for product development, all sourcing activities and sustainability. The French national has almost 30 years of experience in the sourcing industry. Prior to PUMA, Anne-Laure worked for international sourcing organisations, such as Li&Fung (Trading) Ltd and Otto International. She joined PUMA in 2012 as Director Sourcing Apparel APAC. 

supervisory Board

Jean Francois Palus

Jean-François Palus

Chairman of the SUPERVISORY Board

Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

Jean-François Palus graduated from the École des hautes études commerciales (HEC) in Paris and began his career at Arthur Andersen as auditor and financial advisor.

Before joining the Artemis Group in 2001, Jean-François Palus had already been with Pinault-Printemps-Redoute (now Kering) for ten years. He held various positions including deputy CFO of Pinault S.A., Group Financial Control Director, FNAC Store Manager and Corporate Secretary. From 1998 until 2001, he was a member of the Executive Board of Conforama. In 2009, Jean-François Palus was called to the Board of Directors of Kering S.A. after he served as CFO managing Kering’s mergers and acquisitions already since 2005.

On 16 June 2007, Mr. Palus joined the Supervisory Board of PUMA SE and has been its Chairman since 2012.

Jean-Marc Duplaix

Jean-Marc Duplaix

Chief Financial Officer (CFO) of Kering S.A., Paris/France

Jean-Marc Duplaix has been Kering’s CFO since 2012.

He joined Kering from the M6 Group (one of France’s largest television networks) where he was deputy CFO. Concurrently, he was also president of Multi4, a broadcasting operator for several digital terrestrial television (DTT) channels. He also served as member of the Conseil d’Administration for a professional French football club (FC Girondins de Bordeaux).

He began his career in 1994 at Arthur Andersen. Hired as a project coordinator and later promoted to director, he provided auditing and financial consulting services to CAC 40-listed companies.

A French national, Jean-Marc Duplaix is a graduate of the HEC business school and holds an advanced degree in accounting and finance (DESCF).

Since 7 May 2013, Mr. Duplaix has been a member of the Supervisory Board of PUMA SE.

Béatrice Lazat

Béatrice Lazat

Senior Vice-President Human Resources, Kering S.A., Paris/France

Béatrice Lazat graduated from the École Supérieure de Commerce in Paris and holds an MBA from Georgia State Univeristy.

She started her career at Cartier in France before moving on to Christofle. Subsequently, Ms. Lazat joined L’Oréal where she held various international positions in the United Kingdom, Hong Kong, Australia and China, building a professional career of over 20 years. More recently, Ms. Lazat was head of human resources for L’Oréal in Shanghai, overseeing the Asia-Pacific region. In March 2016, she joined Kering, where she was appointed Senior Vice-President Human Resources.

Since 4 May 2016, Ms. Lazat has been a member of the Supervisory Board of PUMA SE.

Thore Ohlsson

Thore Ohlsson

Deputy Chairman of the supervisory Board

President of Elimexo AB, Falsterbo, Sweden

Thore Ohlsson studied economics at Lund University in Sweden.

Since 1990, he has been president of Elimexo AB.

Mr. Ohlsson was elected to the Supervisory Board of PUMA SE on 21 May 1993.

Picture of Bernd Illig

Bernd Illig

Employees' representative

Administrator IT systems, PUMA SE, Herzogenaurach/Germany

Bernd Illig joined PUMA back in 2005. After spending nine years in IT Support, he joined the IT Systems team in the role of Adminis­trator IT Systems. As a member of the special negotiating body, he participated in negotiations to convert the company into an SE in 2010, and was subsequently elected to the PUMA SE works council. Since then he has held the position of chairman of the PUMA SE works council.

Picture of Martin Koeppel

Martin Köppel

Employees' Representative

Chairman of the Works Council of PUMA SE, Herzogenaurach/Germany

Martin Köppel joined PUMA already in 1999. After working for the IT support department, he joined Network Organization as IT Administrator.