Our Management

Björn Gulden, Chief Executive Officer at PUMA


Chief Executive Officer (CEO)

Bjørn Gulden (*1965) has been Chief Executive Officer (CEO) of PUMA SE since July 2013.

The Norwegian native has an extensive international experience of more than 20 years in the sporting goods and footwear industry. Prior to PUMA, Bjørn was CEO of Danish jewellery brand Pandora, Managing Director of Europe’s largest footwear retailer Deichmann, Senior Vice President of Apparel and Accessories at Adidas and he held various management positions at outdoor apparel company Helly Hansen.

Bjørn was a professional football player and played for 1. FC Nürnberg in the German Bundesliga, and for Bryne and Strømsgodset in the Norwegian Premier League.

anne-laure descours

Chief sourcing Officer (CsO)

Anne-Laure Descours (*1965) has been Chief Sourcing Officer (CSO) of PUMA SE since February 2019.

Anne-Laure is responsible for product development, all sourcing activities and sustainability. The French national has almost 30 years of experience in the sourcing industry. Prior to PUMA, Anne-Laure worked for international sourcing organisations, such as Li&Fung (Trading) Ltd and Otto International. She joined PUMA in 2012 as Director Sourcing Apparel APAC. 

Arne Freundt, Chief Commercial Officer at PUMA



Arne Freundt (*1980) Chief Commercial Officer (CCO) of PUMA SE since June 2021.

As Chief Commercial Officer, Arne is in charge of Sales, including Retail & eCommerce, and Logistics. Arne has been with PUMA for 10 years, most recently as the Regional General Manager EMEA

Hubert Hinterseher, Chief Financial Officer at PUMA


Chief Financial Officer (CFO)

Hubert Hinterseher  (*1978) Chief Financial Officer (CFO) of PUMA SE since June 2021.

Hubert has been with PUMA for 16 years, most recently as the Global Director of Financial Controlling. In that role, he also contributed significantly during the past 12 months to ensure PUMAs financial performance during the COVID crisis. As CFO, he is responsible for Finance, Legal, IT and Business Solutions.

supervisory Board

Jean Francois Palus

Jean-François Palus

Chair of the SUPERVISORY Board

Group Managing Director and member of the Administrative Board of Kering S.A., Paris/France, responsible for Strategy, Operations and Organization

Jean-François Palus graduated from the École des hautes études commerciales (HEC) in Paris and began his career at Arthur Andersen as auditor and financial advisor.

Before joining the Artemis Group in 2001, Jean-François Palus had already been with Pinault-Printemps-Redoute (now Kering) for ten years. He held various positions including deputy CFO of Pinault S.A., Group Financial Control Director, FNAC Store Manager and Corporate Secretary. From 1998 until 2001, he was a member of the Executive Board of Conforama. In 2009, Jean-François Palus was called to the Board of Directors of Kering S.A. after he served as CFO managing Kering’s mergers and acquisitions already since 2005.

On 16 June 2007, Mr. Palus joined the Supervisory Board of PUMA SE and has been its Chair since 2012.

Heloise Temple-Boyer

Héloïse Temple-Boyer


Héloïse Temple-Boyer joined Artemis in 2013 as an Investment Director. Prior to that, she started her career in finance, firstly in investment banking at Rothschild & Cie from 2002 to 2005, then in private equity at Advent International from 2005 to 2007. Until 2013, she then held various positions within Groupe Casino (special advisor to the CEO, VP International Purchasing).

Héloïse Temple-Boyer graduated from the Institut d'Etudes Politiques de Paris, from the École Supérieure des Sciences Économiques et Commerciales (ESSEC) and from the Harvard Business School.

Fiona May

Fiona May Oly

Independent Management Consultant

Fiona May Oly graduated from the Trinity & All Saints College [University of Leeds], studying economics, business management and administration. She holds an Executive Master in Sports Governance from the University of Limoges (MESGO).

She is a retired Italian track and field athlete who competed in the long jump. She won the World Championships twice and two Olympic silver medals. In 2005, she retired from competitions. Fiona is a consultant for integration at the Italian Football Association. She is the fourth vice-president of the Fair Play and Social Responsibility committee at UEFA. She is on the Board of trustees for the Childrens Foundation at UEFA. She is Board member and strategic consultant at R.C. S. Media Group Active Team S.r.l. She is member counselor at A.S. S.I. Giglio Rossi.

Thore Ohlsson

Thore Ohlsson

Deputy Chair of the supervisory Board

President of Elimexo AB, Falsterbo, Sweden

Thore Ohlsson studied economics at Lund University in Sweden.

Since 1990, he has been president of Elimexo AB.

Mr. Ohlsson was elected to the Supervisory Board of PUMA SE on 21 May 1993.

Picture of Bernd Illig

Bernd Illig

Employees' representative

Administrator IT systems, PUMA SE, Herzogenaurach/Germany

Bernd Illig joined PUMA back in 2005. After spending nine years in IT Support, he joined the IT Systems team in the role of Adminis­trator IT Systems. As a member of the special negotiating body, he participated in negotiations to convert the company into an SE in 2010, and was subsequently elected to the PUMA SE works council. 

Picture of Martin Koeppel

Martin Köppel

Employees' Representative

Chair of the Works Council of PUMA SE, Herzogenaurach/Germany

Martin Köppel joined PUMA already in 1999. After working for the IT support department, he joined Network Organization as IT Administrator.