Our Management
Arthur Hoeld
Chief Executive Officer (CEO)
Arthur Hoeld (*1969) member of the Management Board of PUMA SE since July 2025.
Arthur is CEO of PUMA SE, where his responsibilities include Strategy, Sports Marketing, Human Resources, Corporate Communications, and Compliance. Before joining PUMA, he spent 26 years at adidas, where he held various management positions. Among other things, he was General Manager of the Originals division, Senior Vice President Brand Strategy & Business Development, Managing Director Europe, and most recently Chief Sales Officer and member of the Executive Board.
Mark Langer
Chief Financial Officer (CFO)
Mark Alexander Langer (*1968) member of the Management Board of PUMA SE since May 2026.
Mark oversees Finance, Investor Relations, Legal, Tax and Internal Audit. Mark obtained a degree in engineering from the Technical University of Munich and a degree in business administration from the University of Hagen. Most recently, Mark served as Chief Financial Officer of Douglas AG. Prior to that, he was Chief Executive Officer and Chief Financial Officer of HUGO BOSS AG. At the beginning of his career, he worked as a consultant at McKinsey and in financial management at Procter & Gamble.
Maria Valdes
Chief Brand Officer (CBO)
Maria Valdes (*1983) member of the Management Board of PUMA SE since January 2023.
Maria has been with PUMA since 2010. She served as Senior Head of Product Line Management from 2010 to 2019, and as General Manager Sportstyle from 2019–2023. As Chief Brand Officer, Maria is responsible for the Sportstyle, Motorsports, Teamsports, Running, Training, Basketball and Accessories business units. Go-to-Market and Brand Marketing also fall under her responsibility.
Andreas Hubert
Chief Operating Officer (COO)
Andreas Hubert (*1975) member of the Management Board of PUMA SE since September 2025.
As COO, Andreas is responsible for IT, the Global Sourcing Operations (including Sustainability and Product Development), and Logistics. Andreas served as Chief Information Officer at adidas until June 2025, overseeing the company's technology strategy, systems, applications, and IT services for more than four years. He joined adidas in 2005 and held several leadership roles. He was based in Hong Kong for 12 years, where he worked in various sourcing positions including Senior Vice President of Global Sourcing. Andreas is member of the advisory board of Peek & Cloppenburg KG, Hamburg.
Dennis Tao
Chair of the Supervisory Board
Head of M&A and Capital Markets at ANTA Sports Products Limited, Hong Kong; Managing Partner of Unity Partners Asset Management Limited, Hong Kong; CEO of Hemin Asset Management Limited, Hong Kong
Dennis Tao studied Economics at the University of California, Berkeley, USA, graduating with Highest Honors. He has also been a Chartered Financial Analyst (CFA) since 2003.
Dennis Tao began his professional career in equity research at Morgan Stanley Asia Limited in Hong Kong. In 2010, he assumed leadership of Hemin Asset Management Company Limited, the family office of the founders of ANTA Sports Products Limited.
Since 2016, Dennis Tao has headed the Mergers & Acquisitions and Capital Markets function at ANTA Sports Products Limited, a publicly listed Chinese sportswear group. In addition, since 2024 he has served as Managing Partner of Unity Partners Asset Management Limited, a private equity fund focused on cross-border consumer buyouts.
From 2019 to 2026, Dennis Tao was a member of the Board of Directors of Amer Sports, Inc., contributing to its strategic transformation, global expansion and successful return to the public markets, and serving on the Audit Committee and the Compensation Committee.
On 21 October 2026, Dennis Tao was court appointed as a member of the Supervisory Board of PUMA SE and was elected Chairman of the Supervisory Board. He serves as Chairman of the Personnel Committee and is a member of the Nominating Committee and the Audit Committee.
Roland Krueger
Deputy Chair of the Supervisory Board, Chair of the Audit Committee and the Nominating Committee
Senior Advisor
Roland studied Industrial Design at the University of Applied Sciences in Munich. He also earned an MBA at INSEAD (Institut Européen d'Administration des Affaires).
Roland joined BMW Group in 1998. Amongst his responsibilities were General Manager Marketing, Product, Price Planning for the Asia Pacific, Africa & Eastern Europe region, Managing Director Asia in Singapore, President and CEO in Japan and Senior Vice President for the German Market.
In 2015, Roland joined INFINITI MOTOR Company, the luxury brand of NISSAN, where he was Chairman & Global President based in Hong Kong and Corporate Officer of NISSAN Motor Corporation in Japan. In this role he was also appointed as Member of the Board of Directors of the Joint Venture between Dongfeng and INFINITI in China and Member of the Board of Directors of NISSAN China Investment Corporation (NCIC).
In 2019, Roland joined Dyson in Singapore and was appointed Global Chief Executive Officer (CEO) of Dyson in 2020. Under his leadership, Dyson recorded the most successful period of the company's history. In February 2024, he stepped up into a new role as independent Member of the Board of Directors of Dyson Holdings. In July 2024, he again stepped up into a new role as independent Member of the Board of Directors of Weybourne Holdings Pte. Ltd., the Dyson Family Office in Singapore, that owns the Dyson company.
In addition, since April 2025, Roland is independent Member of the Board of Directors of Element Materials Technology.
Furthermore, Roland is the first German to ski to the geographic South Pole “solo” through the Antarctic continent and one of the few people who were able to reach the South Pole “unsupported” twice. He is considered one of the most accomplished current German Polar Explorers.
Roland is Chair of the Audit Committee and the Nominating Committee. He is a member of the Personnel Committee.
Jeanne Huang
Member of the Supervisory Board
CEO of PIPA International Limited, China
Jeanne Huang holds an MBA in Business & Management from National Chiao Tung University, Taiwan, and completed the International Business Administration Program of the Ministry of Economic Affairs and the International Trade Institute in Taiwan.
Jeanne Huang is a global sports and brand leader with more than 20 years of experience across Nike and ANTA. Her expertise spans global brand transformation, product creation, consumer strategy, innovation, digitalization, retail and business growth. Since October 2026, she has served as CEO of PIPA International Limited, an ANTA Group joint venture that connects leading global creative talent with ANTA Group’s brands to drive product innovation and creative collaborations. In addition, she is the founder of JH Consultancy LLC.
Before joining ANTA, Jeanne Huang held senior leadership roles at Nike, Inc. in China and the United States, leading brand transformation, consumer strategy and global communications.
Jeanne Huang has been court appointed as member of the Supervisory Board of PUMA SE since 21 October 2026. She is a member of the Nominating Committee.
Harsh Saini
Chair of the Sustainability Committee
Independent Management Consultant, Consultant for non-profit organizations
Harsh holds a Bachelor's degree in English and History from the University of Lancaster.
In 1993, Harsh became Global Marketing Communications Manager at The Body Shop in the UK, before being appointed General Manager of communications agency Edelman in Japan in 1996.
From 1997, Harsh held various positions at NIKE in Hong Kong, including Senior Manager CSR/Corporate Communication and Director Corporate Responsibility.
From 2010 to 2021, Harsh worked for Fung Group in the UK, in particular as Senior Vice President, Compliance Sustainability and Executive Vice President Sustainability, Government and Public Affairs.
Her commitment to sustainable development and her professional experience in the management of international organizations led to her selection for the Board of Directors of well-known organizations including the Global Fashion Agenda and the Sustainable Apparel Coalition and participating in the UN Global Compact and other major international forums.
Harsh is Chair of the Sustainability Committee. Furthermore, she is a member of the Audit Committee.
Fiona May
Independent Management Consultant
Fiona May graduated from the Trinity & All Saints College [University of Leeds], studying economics, business management and administration. She holds an Executive Master in Sports Governance from the University of Limoges (MESGO).
She is a retired Italian track and field athlete who competed in the long jump. She won the World Championships twice and two Olympic silver medals.
In 2005, she retired from competitions. Fiona is a consultant for integration at the Italian Football Association. She is the fourth vice-president of the Fair Play and Social Responsibility committee at UEFA. She is on the Board of trustees for the Childrens Foundation at UEFA. She is member counselor at A.S. S.I. Giglio Rossi.
Fiona is a member of the Audit Committee and the Sustainability Committee.
Martin Koeppel
Employees' Representative
Member of the Works Council of PUMA SE, Herzogenaurach/Germany
Martin Koeppel joined PUMA already in 1999. After working for the IT support department for three years, he joined the Network Organization as IT Administrator.
As a member of the special negotiating body, Martin Koeppel participated in negotiations to convert the company into an SE in 2010. From 2012 until 2026, he has been Chair of the Works Council of PUMA SE. Since 2026, he is a member of the Works Council.
Martin Koeppel is a member of the Personnel Committee and the Sustainability Committee.
Bernd Illig
Employees' Representative
Teamhead IT Endpoint Management, PUMA SE, Herzogenaurach/Germany
Bernd Illig joined PUMA back in 2005. After spending nine years in IT Support, he joined the IT Systems team in the role of Administrator IT Systems. As a member of the special negotiating body, he participated in negotiations to convert the company into an SE in 2010 and was subsequently elected to the PUMA SE works council.
He leads the team responsible for IT Endpoint Management and joined PUMA's Information Security Committee in 2022.
Bernd Illig is a member of the Audit Committee and the Sustainability Committee.