Keep pushing forward Forever. Faster. How do you push yourself? By setting goals. For PUMA, it’s to be the Fastest Sports Brand in the world. For someone ready to change the game, our values are easy to relate to: Be brave. Be confident. Be determined. Be joyful. Experience PUMA THERE IS ONLY ONE FOREVER - LETS MAKE IT BETTER FOREVER. BETTER. Across our business, we're taking action for people and the planet. And we'll never stop holding ourselves accountable and finding ways to do more. read more about forever. better. Annual Report 2022 View Report Our Latest News #Sustainability 29-Nov-2023 PUMA RE:SUEDE pilot project turns experimental… #Running and Training 28-Nov-2023 MAKE YOUR FAST, FASTER THAN EVER WITH PUMA FAST-R 2… #General Manager 22-Nov-2023 PUMA appoints Ryokusai Inoue as new General Manager in… #Sportstyle 20-Nov-2023 Rihanna’s Creeper is Back #Teamsport 16-Nov-2023 CRANK UP THE VOLTAGE WITH PUMA’S VOLTAGE PACK #Motorsport 15-Nov-2023 PUMA BRINGS TOGETHER SCUDERIA FERRARI DRIVERS AND… #Basketball 15-Nov-2023 PUMA HOOPS LAUNCHES ITS LATEST ALL-PRO NITRO WITH… #Motorsport 13-Nov-2023 PUMA and Formula 1® Celebrate the extravagance of Las… More News makers of history, makers of the future puma history Since 1948, innovations made by PUMA have been at the center of athletes writing sports history. Moments charged with emotion, powered by science go back in time FOREVER FASTER IS ALWAYS FIRST, NEVER SECOND, NEVER THIRD. INNOVATION Culture of firsts: We strive to always bring new, better, different – meaningful innovation for game changing athletes. explore PUMA's innovation Get off the bench, start playing Make your move: Advance to the next level with PUMA and explore our job opportunities. Join Puma