PUMA soccer

A Social PUMA

Twenty-five years ago, we started to review the working conditions in the factories manufacturing PUMA products – and have made sustainable improvements to our gameplay since then.

Involved Players

PUMA’s 126 core suppliers factories manufacture around 80% of our apparel, footwear and accessory products. Of the 126 factories, 121 are located in Asia, two in Europe and three in America. Asia remains our strongest sourcing region, and China and Vietnam are the main supplier countries.

PUMA's Suppliers

Our Suppliers


PUMA Audits

To make sure that our suppliers play along with our strict standards for working, social and environmental conditions, our PUMA Team and external partners audit the facilities on a regular basis.

Performance Analysis

Our Standards


Since 1993, PUMA’s Code of Conduct has set clear standards. PUMA’s supply chain partners agree to adhere to our Code of Conduct as soon as they enter a purchasing contract with us.

Feel free to download our Code of Conduct



Our Code of Ethics was first introduced in 2005 and lays out PUMA’s commitment to ethical and responsible behavior – individual and corporate alike.


Human Rights

At the heart of our sustainability strategy is our respect for human rights. As a core principle of our Code of Conduct, this affects us and all players of our supply chain. There, we have identified the high-risk areas that need to be addressed.


Advantages for High Scorers

PUMA Vendor Financing Program

Suppliers are encouraged to achieve good compliance and sustainability ratings – an A or B rating within our auditing program. With the appropriate rating, the International Finance Corporation (IFC) and banking group BNP Paribas offer attractive financing conditions to them.


Capacity Building

Just like all trainings, our capacity building programs and projects intend to strengthen the knowledge, abilities, skills and behavior of our suppliers. This is how we set a groundwork upon which our suppliers can build.

Photo Credits: Robert Ashcroft/ PUMA

Better Work Program

PUMA factories, that are enrolled in the ILO / IFC Better Work Program, go through a process of learning in the fields of assessments, advisory services, industry seminars and training.

The program covers areas such as child labor issues, discrimination, forced labor, freedom of association, collective bargaining and national labor law regulations on compensation, contract and workplace relations, occupational safety and health, working hours and more.


Women Empowerment

PUMA initiatives support suppliers in reviewing existing policies and practices or establishing new ones to realize women’s empowerment.

We conduct monthly workshops in factories where local NGO representatives train workers on human and women’s rights. We team up with local non-governmental organizations to support women workers in our suppliers’ factories in Turkey, Georgia and Egypt. We also facilitate child care access and reduce violence against women together with partner organizations.

Since 2008, more than 5000 factory workers have participated in women empowerment and human rights capacity building projects organized by PUMA.


Syrian Refugees in Turkey

To remediate living and working conditions of refugees in Turkey, we lined up with several brands, the Fair Labor Association (FLA), United Nations Refugee Agency (UNHCR) and relevant local authorities.

Since January 2016, Syrian refugees have been officially allowed to work in Turkey. For PUMA, this was the starting signal to work with relevant stakeholders and implement work permits for the refugees. We encourage our Turkish suppliers to offer two to three percent of their jobs to Syrian refugees, and some of the suppliers have already started to employ Syrian refugees with official work permits.

PUMA has also organized workshops in cooperation with the FLA for our suppliers to prevent any kind of illegal refugee employment.

Fair Compensation Strategy

Everyone deserves fair compensation for their work and PUMA is committed to the payment of fair wages on a global scale. We affiliate with the Fair Labor Association and have implemented the FLA Fair Compensation strategy. This is a multi-year project with three phases and we benefit from their know-how on how to operationalize our commitment for fair compensation.

Freedom of Association

Our participation in the Freedom of Association Protocol officially began June 7, 2011. An historic protocol on freedom of association was signed by Indonesian trade unions, employers and multinational sportswear brands including PUMA. The protocol supports the rights of women and men producing for global brands in Indonesia to join unions and bargain collectively for better working conditions. In turn, we as a company are given a practical set of guidelines on how to uphold and respect the rights of workers.


Right to Play

PUMA has partnered with Right to Play to improve the lives of millions of children by empowering them through sport. The organization uses the potential of sports- and play-based learning to support underprivileged children to build up life skills.

Getting involved

Photo Credits: Christoph Maderer/ PUMA