Diversity at PUMA

We are the PUMA Family

Diversity, Equity & Inclusion

diverse PUMA employees

Our Family Value

Diversity is a key component in our working culture and expressed in our employer value "Be You". It is not just a phrase - it's about creating a place where every employee can be who they are

Equality and non-discrimination are embedded in PUMA's corporate culture. We want to continuously create a respectful and supportive workplace that enables everyone to simply be themselves.

what we are aiming for

PUMA employee

workforce diversity

Continue to build our PUMA Family with diverse and authentic people from all different backgrounds to constantly grow in our spirit and mindset.

PUMA employee

workplace inclusion

Foster a culture that encourages collaboration, flexibility and fairness to enable all employees to contribute to their potential.

PUMA employee

Continuous accountability

Identify and break down systemic barriers by embedding as well as living diversity and inclusion in policies and practices. 

PUMA Employee

Listening to our family

Identify areas of improvements and take our internal satisfaction survey as a platform for dialogue and growth.

Let the numBers speak

We provide equal opportunities for all PUMA Family members, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equity for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. Find our drive for diversity, equity & inclusion in our numbers below (Status: December 31st, 2021).


Explore PUMA's culture

Our Global numbers at a glance


Employees worldwide (FTE)


Average Age worldwide


Nationalities worldwide


Offices and Stores worldwide


(%) Female / Male / Diverse employees worldwide


(%) Female / Male / Diverse Leaders worldwide 


Nationalities at our headquarters 

56 / 44

(%) Germans /  Internationals at our Headquarters

our puma family across all regions


(%) Employees in Asia-Pacific


(%) Employees in Europe, Middle East & Africa 


(%) Employees in Latin America


(%) Employees in North America

What we are doing to reach our goals

diverse PUMA employees

Women at PUMA

The Women in Leadership training we are offering in our Headquarters lets the participants explore the success factors of female leadership and how women can develop more confidence in their management roles.

Catalyst is a global nonprofit organization working with some of the world’s most powerful CEOs and leading companies to help build environments that work for women. It drives change with practical tools and solutions to accelerate and advance women into leadership.

Through the partnership with Women Win, we aim to increase the visibility of female athletes and sports role models and support initiatives that tear down obstacles to girls’ and women’s access to sports.

Diversity at PUMA

Community engagement

That’s the motto of our four key areas, which our employees can focus on: Sports & Health, Protection of Environment, Equality & Non-discrimination and Education. These pillars are not only part of PUMA’s corporate culture – they are our heritage.



Turn intent into action. Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So, neither will we. 

CHECK OUT how others recognize our Efforts