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unboxing your career

Careers aren't about ladder climbing. They are a personal journey, where you find your energy by developing new skills and discover how to make your job a meaningful part of your life. Meaningful careers have to grow freely and can’t be put in a box.

PUMA employee smiling
Don’t be afraid of the challenges, every cross over will make you go to the next step
Jasmin Hung, Sr. Developer Teamsport Footwear
PUMA employee smiling
It's great that I'm able to bring the passion of a football fan into work
Gary Dixon, Head of Business Unit Marketing Teamsport
PUMA employee smiling
Don’t stay stuck in a box where people can be tempted to put you in. If you're convinced you have the skills or talent, go for it
Yannick Maspimby, Sr. Product Line Manager Teamsport Licensed
PUMA employee smiling
I've always followed my heart in my career decisions
Anja Egger, Teamhead Business Unit Marketing Motorsport
PUMA employee smiling
I have made mistakes and I’ve grown from them in ways I couldn’t have considered
Ken Kralick, Global Director e-Commerce
PUMA employee smiling
being brave enough to stick to my values has paid off
Baljinder Miles, Teamhead Material Development Apparel


Every career is a personal journey.  Take the opportunities that really matter to you, that will further develop your personal skills, that will empower you to be a be a better version of yourself.  A meaningful career grows freely and can’t be put in a box.

We asked our employees what they can share from their personal career journey. We received many insights, experiences and tips on how to manage private and working life. What is your current career question? Have a look at the different sections and hopefully it can inspire and support your personal journey. Open the box and be anything you want to be. 

PUMA employee smiling


Nina Graf-Vlachy joined PUMA in 2013 and currently holds the position of Area General Manager DACH. Her background in science and consulting has provided her the skill set required to lead the Global Strategy and Go-To-Market teams until lately and to develop strategies that contributed to the implementation of PUMA’s Forever Faster positioning, building the path to where the brand is today.

We asked Nina where she gets her energy to drive her career and develop her skills.
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PUMA employee reading

...and your inner Strength...

To think, behave, take action and make decisions on your own is not easy. Your environment can become a big support to foster your ability and desire to make an impact in your career. Nina has been surrounded by people she could learn from and that believed in her, be they bosses, mentors, colleagues, friends, or family. Her passion for getting to the bottom of things; and her willingness to accept new challenges did the rest.  

 "Take every opportunity you get to learn something new. Even if you do not see how a particular task or position is taking you towards the vision you have for yourself in the long term, take every opportunity you are offered that helps you broaden your experience. Look for moves that challenge you and that enable you to work for people you can learn from" 

Clara Landa
Clara Landa Leasing Junior Manager

...find passion in action...

Clara is passionate about her work - especially the responsibilities that let her get innovative and creative. She received her Bachelor’s Degree in Finance in Monterrey, Mexico where she was born, and decided to continue her education in Germany in the field of Economy. After finishing her studies, she did an internship which allowed her to gain experience in an area that had long interested her – the Real Estate industry. Thanks to her ability to bravely face challenges and be humble enough to never stop learning, Clara got a job in the core of retail at PUMA, as a Leasing Junior Manager. She feels it‘s a perfect combination of her education, experience and interests, and loves  her to see how her actions directly impact the company’s growth.
"Seeing how my daily activities contribute to the performance of the brand keeps me motivated. It allows me to give my best and succeed", says Clara. "It makes me proud that in the end, my work is visible when a store reaches its targets and generates sales."

PUMA employee smiling
ken kralick Global Director e-Commerce

...believe in the potential of tomorrow...

When Ken Kralick wasn’t outside skiing, biking, doing motorsports and fishing, he was indoors with his computers building a career of websites and eCommerce. Today, as Global Director of eCommerce, Ken combines his passion for the latest technologies with the satisfaction that comes from training teams for success. He recognizes a team’s ability today and the potential for what they can achieve tomorrow. Tools, resources and knowledge make these teams fast and effective on the whole but by helping the individual team members to develop and grow, Ken is empowering the leaders of tomorrow. 

Tobias Leibelt
Tobias Leibelt Project Manager Business Intelligence Retail Europe


Tobias Leibelt, a lifelong football enthusiast, grew up in Erlangen, Germany and found his place in the world just around the corner, at PUMA’s global headquarters in Herzogenaurach. After graduating from school, he fulfilled his dream of working in the sports industry as an industrial clerk apprentice. Three years of apprenticeship in different departments in the company helped him realize that retail is the best combination of his interests in product, numbers and sports. Tobias has taken on new challenges and projects with passion and courage. This helped him land the position of Project Manager Business Intelligence at Retail Europe. Receiving immediate response to his actions, such as growing sales numbers, spurs his performance.

“I am passionate about my work when I see that my activities have an impact on the business”, says Tobias. “There is no better feeling than seeing that the decisions I made have positive consequences.”


Andreas Lotz
Andreas Lotz Teamhead Marketplace Management eCommerce Europe


Many years of work experience in IT and project management, as well as playing football and ice hockey, have taught Andreas Lotz that you cannot win on your own, both in business and on the pitch. When recruiting people to his team as a Teamhead Marketplace Management eCommerce Europe, he sees the personality of a candidate as equally important to skills. A CV tells you a lot about job history, but it doesn't show the spirit and mindset of a candidate. In the end it’s all about finding the right character, which will make a good fit to the group.

 “Sometimes you might spend more time with your colleagues than with anyone else during a day, so everyone in the team needs to get along well”, says Andreas.


PUMA employee smiling
Daniele Polvara Manager Global Go-To-Market Footwear

How do you seek inspiration on a daily basis?

"Growing up in an international school, I have naturally learned to appreciate and embrace diversity in all its forms. PUMA in a lot of ways shares the same philosophy and open environment. Embracing everyone’s different background and experiences, combined with emotional intelligence to understand how each individual works is the best way to allow people to express their full potential and accomplish great things as a team"

PUMA employee smiling
I have the freedom to embrace the person I am, I can push the borders of my creativity and go by the method of thinking outside of the box
Yasmina Junek, Teamhead Store Experience
PUMA employee smiling
The biggest motivation for me in a leadership role is to see my team happy, motivated & excelling within their own roles
Colette Hilton, Teamhead Buying Retail Europe
PUMA employee smiling
Fairness, honesty, equality and setting achievable goals, help to create an environment that will empower each team member
Hannelore Weiss, Head of Merchandising DACH
PUMA employee standing
Be honest, be fair and listen to others. Everybody can make a great contribution
Martina Alexander, Manager IT Controlling
PUMA employee smiling
Passion for product and the people, are the drivers of my career
Melanie Deschuyteneer, Sr. Head of Product Line Management Apparel
PUMA employee smiling


Baljinder Miles - Commonly known as Bowie, is passionate about Fabrics and Textiles. As Team Head Apparel Development Materials, she uses her strengths, experience and agile thinking to be brave and move ahead.

In her daily life she is balancing her career with parenthood. Curious to know more?
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PUMA employee sitting
baljinder miles Teamhead Material Development Apparel


Bowie is driven by challenges and brings people together  with her energetic and fun approach. Whether troubleshooting, building up new processes or balancing family life, you can rely on Bowie to deliver. So we asked Bowie:   How do you balance career and parenthood?  

PUMA employee laughing
stefano favaro Creative Director Teamsport & Motorsport

...finding your way...

Is there a secret to work-life balance? We asked Stefano, from Italy, passionate about football and his family,  about his tips for good work-life balance. Check it out! 

"My job is my life. When you spend 70% of your day at work, I believe that’s your life so it’s important to work in an exciting environment, with great people and great flexibility which allows you to balance work and life time. It’s good to have something else to do after, to help you change perspectives and leave your mind open."

PUMA employee standing
moritz krause Manager Sourcing Strategy & Projects

...coping with pressure...

Moritz started his career with PUMA, first as a dual student and now as Junior Project Manager. He works on several IT projects on a global scale. Being the link to several internal and external business partners, he aims to have a clear focus in his daily work.

As he is able to manage different stakeholders and projects at once, we asked Moritz how he copes with pressure in his daily work. Tune in to know more. 

Dario Mondanelli
Dario Mondanelli Store Manager

...and managing your time

When Dario Mondanelli, Store Manager, got his first job at the age of 15, he always felt busy and struggled to find time for friends, prioritizing work over them. From his experience, including 14 years at PUMA, he learnt that good organization and time management is key to reaching a balance between job and leisure. 

“You need to have fun while working to live a happy life and don’t be stressed”, says Dario. “Now, I keep my work-life balance in check and I can easily find time for my friends, hobbies and kids.”

PUMA employee smiling
Anja Bencke Head of operational Controlling


"You really need to want it. So you need to work towards it. I like to work hard and to work a lot so I need to discipline myself to achieve a healthy balance. The other thing is to have an employer who is supporting and promoting it. Here in our office we have super flexible working hours and most important for me, I can work from home. I can combine both, spending time with my little son as well as taking care of my work and ensuring that I don’t miss out on anything."

PUMA employee smiling
Pursue motivation at work and be proactive to achieve your dreams in life
Jasmin Hung, Sr. Developer Teamsport Footwear
PUMA employee smiling
Work-life balance is a gray zone, when you share your passion on your free time with work
Gary Dixon, Head of BU Marketing Teamsport
PUMA employee smiling
Yoga and meditation help me to keep my balance while travelling for work
Anja Heinbach, Head of Product Mgmt Accessories
PUMA employee smiling
I love to go out to the mountains. That releases a lot of stress and reloads your battery for the next week
Adam Pieters, Team Head Product Line Management
PUMA employee standing
I get up early for a 30-minute HIIT workout before work. Work does not interfere at 6 in the morning
Kerstin Neuber, Sr. Head of Communications
PUMA employee standing
Instead of a work-life balance, I focus on embracing work as an important part of my life
Lesley Brand, Global Director Merchandising Excellence & Go-To-Market Apparel Accessories
PUMA employee smiling


Building a career is a personal journey. Zee (Sirawit Arunjit) started his journey in Thailand and landed in Herzogenaurach, Germany.

Zee is in constant pursuit of personal development. He’s on a mission to learn new things. Next stop: PUMA Dubai.
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PUMA employee sitting
Sirawit Arunjit Manager Merchandising

A journey where you work and learn from others

Mastering teamwork can set the groundwork to be highly productive in your job. But it can also become one of the main drivers to build your career. Zee knows that by learning from your teammates, you can improve your personal performance. That's why, for him, sport and career have so much in common. His biggest learning so far? Don't stop moving, be proactive to keep developing your career. 

"Being proactive has helped me to develop my career. I am always asking and eager to learn new things. Don’t be afraid to ask for the support from your team. This way, it’s helping me to find myself and understand on what I’m good at and what needs to be develop"

PUMA employee smiling
ROBERT-JAN BARTUNEK Senior Manager Corporate Communications

...By changing your path...

Robert-Jan is half Dutch, half Austrian and has a way with languages and words. For a decade, he worked as a breaking news journalist for some of the world’s largest media organizations in Brussels, London and elsewhere. As Senior Manager Corporate Communications and PR at PUMA, he tells the many exciting stories the company has to offer.

Have a look and get Robert-Jans insights about challenges in changing careers. 

PUMA employee smiling
nancy yu Manager Product Development Sourcing Solutions

...OR field of work...

Developing your career is also about finding new paths to explore what you are passionate about. Get to know Nancy's best decision for her career development.

"Outside of work, I’m truly passionate about sports- I’m a runner at heart and have completed numerous marathons, with the Boston Marathon as the most recent.  I’m also a triathlete and am currently training for my first half Ironman.  PUMA is the perfect place for me to combine my skills and passion for sports." 

PUMA employee smiling


Lesley followed a dream, starting her career as a designer. Moving into development she began heading up teams and traveling the world. Then a job in the Netherlands focused on team building revealed her leadership abilities. "It was incredible to have the chance to recruit fresh graduates and help them learn and grow in their roles." At PUMA Lesley is taking mentorship to a whole new level with her belief that active listening builds a collaborative environment, solves problems efficiently, and helps team members grow.

"While working with PUMA I have had the chance to build on past experience while creating a global network of people who are dedicated to building a strong and exciting brand."

Kai Wachsmuth
Kai Wachsmuth Head of Operations North Europe


Kai Wachsmuth started his career with PUMA in 2006 as a Store Manager. He had applied for a higher position but was told that first he needed to learn everything from the beginning. Kai, who back then didn’t enjoy waiting for anything, accepted the challenge. After a year of successful store operations and many side projects, he was offered a position at Visual Merchandising as a Teamleader and later as a Manager of Retail Outlet Marketing and Visual Team. Thanks to persistence and the will to strive for improvement, he got a position of Head of Operations North after a few years, which has always been his ambition. When asked for the most important lesson of his career, he replies: patience.  

“I am a very inpatient person and I want to get everything done quickly, but when it comes to your career and job development, sometimes it takes time”, says Kai. “Don’t think everything goes fast, some things require a lot of patience and hard work.”

PUMA employee standing
Simone Daum Senior Manager corporate strategy

how do you plan a fulfilling career?

"It’s very important that you communicate clearly your career aspirations. Make sure that not only your line manager is aware of those ambitions, but also that people around you who can help developing your career are aware of your goals. Don’t think in departmental silos, but be open to communicate your ambitions wider in the company. If people don’t know what you want, they can’t make it possible."

PUMA employee smiling
Everything I need is up to me. Hard work and a positive mindset is what is driving me day by day.
Adrian Chrobok, Teamhead IT Digital Workplace Solutions
PUMA employee smiling
Be you, open and curious and your career will develop
Rae Gordon, Material Developer Apparel
PUMA employee smiling
Finding time for your passion outside of work gives you energy to stay motivated at work
Anja Egger, Teamhead Business Unit Marketing Motorsport
PUMA employee smiling
I never planned to be an IT lawyer, flexibility and new challenges is what makes a career fulfilling
Klarissa Al-Shorachi, Sr. Legal Counsel
PUMA employee smiling
To drive a career build your network, work hard and have fun learning new things
Raliza Koleva, Head of Governance & Compliance
PUMA employee smiling
Keep an inquisitive mind and be open for change. It's an opportunity to drive growth, no matter how tough it may seem at times
Oana Leonte, Teamhead Business Unit Marketing Accessories
PUMA employee smiling


Challenges are part of life. Every time we overcome a challenge we grow and learn new things.

Yannick Maspimby has been with PUMA France for 8 years but moved his family to PUMA Headquarters in Germany 5 years ago. He is used to tackling challenges and shares his best advice to inspire you to follow the route you want to take.
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PUMA employee sitting
Yannick Maspimby Senior Product Line Manager Teamsport Licensed


"There are topics in your career that are not always easy to tackle but sports such as football, fitness or capoeira allow us to develop ourselves as athletes, but most importantly as human beings. I can find the same links with people at work, where we can share experiences and overcome challenges as a team"
Being inspired by this, we 
asked Yannick about his greatest learning so far. In this video, he shares one of the challenges he overcame.

"Don’t stay stuck in a box where people can be tempted to put you in. If you are convinced you have several skills or talents, you should go for it.
Prepare a plan, shape up those qualities, be curious and get ready for the change. It will be a tremendous energy for you and for the company!"

Yulia Lysenko
Yulia Lysenko Retail Trainer Full Price/ Outlet

approach changes with courage...

Challenges are not an obstacle, but an opportunity to grow and reach new levels. After 4 years at PUMA Ukraine, Yulia Lysenko took the courage to move out from her comfort area and relocate to PUMA’s headquarters in Herzogenaurach, Germany. Since then, she has worked on her personal journey and professional development and now she oversees the Europe region as Retail Trainer for Full Price and Outlet Stores.

PUMA employee with a box


Having spent twenty years in IT while raising a family and living internationally, Martina, Manager of IT Controlling at PUMA, has faced her share of challenges. But "If you want something, there is always a way, "she says, and that has become her motto. Spending her free time on the open water, Martina enjoys the challenge of mastering the waves and understands the unpredictable nature of the sea. Her work experience in marketing, finance, accounting and eCommerce, have sharpened Martina's instincts further. But it's the daily practice of problem solving that has driven Martina to the top of her field, giving her confidence when facing the unexpected. With PUMA since 2012 she says, "It's exciting - the company is a major global player but somehow the job still feels personal." 

"You can't control the unexpected. When things go wrong simply find new ways to make them right. Problem solving is the best energy booster for you and your team."

Michel Wang
Michel Wang Store Manager


Michel Wang, Store Manager in Montabaur, always starts the day with a smile. He faces challenges with a positive mindset, and instead of saying “I can’t do it”, he asks “how can I do it?”. His way of living a “work hard, play hard” lifestyle, is to do both at the same time. Having fun at work together with his team is the best motivation to give 120%, Michel says. The diversity of tasks and characters that he encounters daily makes his job in retail exciting. 

“Dealing with many different people, personalities and needs is a big part of my everyday life”, says Michel. “Daily contact with customers, helping and making them happy, and maintaining a good relationship with my team is what makes my job so special.”


PUMA employee smiling
Anja Heinbach Head of product line Management accessories


"Facing challenges has helped me to grow into my potential. Over the past years, I have learned to trust myself, and I know there is always a way to overcome hurdles. Having a great team to rely on makes everything easier too.

Being authentic and introducing my own individual energy to things is important to me. But I also realized the value of finding a balance between work and play."

PUMA employee smiling
Dylan Valade Head of global E-Commerce technology

what was your biggest challenge to date?

"The biggest challenge I have faced is moving my wife and two daughters from the United States to Europe. We left our family and community behind to pursue new, international opportunities with PUMA. It is difficult and sometimes scary to be a foreigner in the new place you call home. Every day I had two goals: try not to get arrested and find the reason or beauty in things that are different. It did not take long to make new friends. Our third baby was born in Germany, which was intimidating when you don’t speak the same language as the hospital staff. Our comfort zone expanded with every passing week and new place we visited. We miss seeing people we love and familiar places but everyone agrees this was a great decision. What I didn’t realize was how much of the world I was missing and how exploring it and meeting people from different cultures would change me. This crazy international move has turned out to be the best thing for my career and our family."

PUMA employee smiling

I like to work with challenges and getting outside my comfort zone. In my experience, that’s one of the best ways to develop and learn.

Pia Madison, Head of Employer Branding and HR Communications
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