Performance on all Levels

This is PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

PUMA Herzogenaurach from above
this is puma headquarters in herzogenaurach, germany
Video Credit: Andi Mährlein

PUMA in Figures


billion euro sales in 2017


million euros ebitda in 2017


employees in 2017


year of birth

Be Brave

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.
This makes us brave.

Tommie Smith

Be Confident

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.
This makes us confident.

Selena Gomez

Be Determined

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.
This makes us determined.

Linford Christie

Be Joyful

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.
This makes us joyful.

Usain Bolt
Andre De Grasse
I always think that
I am Forever Faster.
Andre De Grasse
Asafa Powell
The race goes by so fast, you don't get to think. If you're thinking about the race, you're too slow.
Asafa Powell
Jenna Prandini
When I step on the track, it's do the best you can and leave better than when you got there.
Jenna Prandini
Usain Bolt
My single goal is to become the greatest. If I get to be a legend, I've achieved my goal.
Usain Bolt
Cara Delevingne
Stop trying to define who you are and just be.
Cara Delevingne
PUMA sport

Our Sports

Share excitement in Teamsports. Innovate Golf. Bring style into Running and Training and performance into Motorsports. In the light of our Forever Faster mission, we bring a high level of brand heat to sports and elevate PUMA to the next level.

Explore Our Sports
Bjørn Gulden Chief Executive Officer
Michael Lämmermann Chief Financial Officer
Lars Sørensen Chief Operating Officer
Jean Francois Palus
Jean-François Palus Chairman of the Supervisory Board
Jean-Marc Duplaix Chief Financial Officer (CFO) of Kering S.A., Paris/France
Béatrice Lazat
Béatrice Lazat Senior Vice-President Human Resources, Kering S.A., Paris/France
Thore Ohlsson
Thore Ohlsson Deputy Chairman of the Supervisory Board
Bernd Illig
Bernd Illig Employees' Representative
Martin Köppel
Martin Köppel Employees' Representative
Photo Credits: Christoph Maderer/ PUMA
Usain Bolt

Experienced Players

A success story is about more than just being at the right place at the right time. To play in the major league, you need an understanding for the philosophy of sports. You need to be Forever Faster. From its beginnings as a shoe factory for football boots to the supplier of successful athletes we are today, PUMA has proven time and time again how its innovations helped athletes to perform at their best.

Go back in time

PUMA Brands


Sports requires endurance. This applies to what we wear underneath as well. All the better that the affiliate company Dobotex is a member of the PUMA Group and develops, produces and distributes bodywear and socks for PUMA and other well-known brands.

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PUMA golf logo


A team is only as good as its players. As an important player in the golf sector, COBRA PUMA GOLF provides shoes, apparel and clubs.

Visit the course