Performance on all Levels

This is PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Be Brave

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

Tommie Smith

Be Confident

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.

Dua Lipa x PUMA

Be Determined

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.

Usain Bolt

Be Joyful

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.

Neymar Jr.
Andre De Grasse
I always think that
I am Forever Faster.
Andre De Grasse
"Whatever I do, I do it with passion.
Karsten Warholm
"I sometimes imagine that I am a bird.
Yaroslava Mahuchikh
Usain Bolt
My single goal is to become the greatest. If I get to be a legend, I've achieved my goal.
Usain Bolt

Our Sports

Share excitement in Teamsports, innovate Golf and bring style into Running and Training and performance into Motorsports. In the light of our FOREVER FASTER mission, we bring a high level of brand heat to sports and elevate PUMA to the next level.

Explore Our Sports
Arne Freundt CEO, CCO
Anne-Laure Descours Chief Sourcing Officer
Hubert Hinterseher
Hubert Hinterseher Chief Financial Officer
Maria Valdes Chief Product Officer
Heloise Temple-Boyer
HÉLOÏSE TEMPLE-BOYER Chair of the Supervisory Board of PUMA SE
Jean Francois Palus
Jean-François Palus Member of the Supervisory Board of PUMA SE
Fiona May
Thore Ohlsson
Thore Ohlsson Deputy Chairman of the Supervisory Board
Bernd Illig
Bernd Illig Employees' Representative
Martin Köppel
Martin Köppel Employees' Representative
Photo Credits: Christoph Maderer/ PUMA

PUMA in Figures


billion euro sales in 2022


million euros ebit in 2022




year of birth

Experienced Players

A success story is about more than just being at the right place at the right time. To play in the major league, you need an understanding for the philosophy of sports. You need to be Forever Faster. From its beginnings as a shoe factory for football boots to the supplier of successful athletes we are today, PUMA has proven time and time again how its innovations helped athletes to perform at their best.

Go back in time

PUMA Headquarters

Herzogenaurach, Germany

Video Credit: Andi Mährlein
PUMA Brands
stichd logo


Sports requires endurance. This applies to what we wear underneath as well. All the better that the affiliate company stichd is a member of the PUMA Group and develops, produces and distributes bodywear and socks for PUMA and other well-known brands.

Get fitted
PUMA golf logo


A team is only as good as its players. As an important player in the golf sector, COBRA PUMA GOLF provides shoes, apparel and clubs.

Visit the course