This is PUMA

Kein Dithering

Go chase it. Go feel it. Go Wild.

When the journey starts with yourself, your destination will always be greatness.
No matter if your legs are aching, you're gasping for breath, or simply struggling to get out the door. It’s the choice to unleash your true self that allows you to experience the rush of happy chemicals when you feel the runners high.
Go chase it. Go feel it. Go Wild.

Access our Annual Report 2024 here

BE BRAVE

We are never afraid to take risks. We stand up for our beliefs and are prepared to make the choices that will push sports forward.

BE CONFIDENT

Everything we do, we do with conviction. We back our instinct to do the right thing and we are always bold in our actions.

be Determined

Nothing deters us from realising our dreams. We believe success is an endless pursuit to improve ourselves and the way we play.

be Joyful

For us sport is more than winning at all costs. We live to play the game and revel in the pure joy of sporting competition.

“I Sometimes Imagine That I Am A Bird.”

YAROSLAVA MAHUCHIKH

“Whatever I do, I Do It With Passion.”

KARSTEN WARHOLM

"I believed, I just had to wake everybody else up."

Armand "Mondo" Duplantis

“My Single Goal is to Become the Greatest. If I Get to Be A Legend, I’ve Achieved my Goal.”

USAIN BOLT

OUR SPORTS

Share the excitement in Teamsports, innovate with Golf, bring style into Running & Training and performance into Motorsports. We bring a high level of brand heat to sports and elevate PUMA to the next level.

Explore our sports

Portrait Markus Neubrand — **MARKUS NEUBRAND**
CHIEF FINANCIAL OFFICER

Portrait Maria Valdes — **MARIA VALDES**
CHIEF PRODUCT OFFICER

Matthias Bäumer — **MATTHIAS BAEUMER**
CHIEF COMMERCIAL OFFICER

MEET THE MANAGEMENT

_{Photo Credits: Christoph Maderer/ PUMA}

PUMA in Figures

8.817

BILLION EURO SALES IN 2024

622

MILLION EUROS EBIT IN 2024

≈22,000

EMPLOYEES

1948

FOUNDING YEAR

PUMA HEADQUARTERS

Herzogenaurach, Germany

Copyright-PUMA — Video Credit: Andi Mährlein

PUMA BRANDS

STICHD

What you wear contributes to how you perform – this includes what you wear underneath as well. Affiliate company stichd is a member of the PUMA Group. It develops, produces and distributes bodywear and socks for PUMA as well as other well-known brands.

Discover stichd

COBRA PUMA GOLF

COBRA PUMA GOLF believes the game of golf should be fun. Golfers of all skill levels can enjoy the game and everything about it through innovative and performance-oriented shoes, apparel and clubs.

Take a swing