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herzogenaurach, germany, january 30, 2020
Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE
Sports brand PUMA believes it’s never too soon to begin thinking sustainably - that’s the idea behind the new kids’ collection TIME4CHANGE.
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Made using organic cotton materials, TIME4CHANGE aims to raise awareness about the dangers of a warming climate. Featuring soft, neutral color schemes and trendy silhouettes, it’s a natural look for a new climate-conscious generation. TIME4CHANGE is a clothing collection that is comfortable enough to save the world in, or just hang around on the playground.

 

In terms of apparel, the unisex T4C Crew shows off rubber-printed graphics with a warning message about the health of our planet. A similar text is emblazoned on the T4C Hoody, with the addition of a vertical striped pattern. On the shoe side, the Basket Canvas T4C sneaker is available for every age group in three bold colors: blue, grey and pink.

Start out green with the TIME4CHANGE collection, dropping on PUMA.com, at PUMA stores and selected retailers on February 1.