PUMA to split Global Retail and E-Commerce into separate focus areas
Sports company PUMA has appointed Ronald Reijmers (55) as Vice President Global Retail starting November 1, a position in which he will oversee the development of the company’s full-price and outlet stores across the world. He will report to Chief Commercial Officer Matthias Bäumer.
Ronald has almost three decades of experience in the sports industry, holding various leadership positions in retail strategy and management at Nike, adidas and, most recently, Gymshark.
To accelerate growth and sharpen its focus, PUMA is evolving its organizational set-up by splitting its direct-to-consumer business into two dedicated Global Retail and Global E-Commerce focus areas. Erik Janshen, who previously oversaw both areas, has decided to leave PUMA to take on new professional challenges outside of the company.
“Ronald is a highly experienced leader with a strong track record across the industry, who will bring a deep global expertise in retail strategy and operations and help us build momentum in our global retail channel,” said PUMA Chief Commercial Officer Matthias Bäumer. “I want to thank Erik for building a strong foundation for a more holistic and profitable direct-to-consumer business and wish him all the best for the future.”
PUMA will announce a new leadership for its global e-commerce channel in the coming weeks.
