Portugal: For the Love of the Jersey

In Portugal, playing ‘por amor à casimola’ or ‘for the love of the jersey’, means playing your heart out for the national team, so ensuring players and fans alike don a kit worthy of Portuguese pride is essential, and the bespoke women’s team designs do just that. Drawing inspiration from the Quinas, a symbol found on both the Portugal coat of arms and team emblem, the kit celebrates Portugal’s legacy and future.

Marking the new era of Portugal football kits by PUMA, the classic deep reds and greens of Home kits past are given a fresh look, ensuring history is set to be made, not just talked about. The Away kit meanwhile brings through bold colors and futuristic graphics, referencing the intersection of art, technology and football found in modern-day Portugal.

Switzerland: Excellence on Home Turf

There’s nothing sweeter than victory on home turf, and Switzerland will be striving for glory as the hosts of this year’s tournament. With the home crowd behind them, the Switzerland team want kits that reflect the excellence their nation is known for. The women’s team kits embody this spirit, reflecting Swiss pride and ambition on the pitch.

The Home kit – designed just for the women’s team – draws inspiration from traditional Swiss textile monograms, whilst the primary red of the national flag remains consistent. The Away kit nods to the Jungfraujoch railway station in the alps, famously the highest in Europe – bright white with a mountainous design.

Iceland: Inspired by Nature’s Beauty

The first Icelandic team to qualify for a major tournament back in 2009, ‘Stelpurnar Okkar’ or ‘our girls’ will now be competing in their fifth straight this summer.

The Home kit is inspired by the flow of the glaciers of Iceland with the Away kit channeling the fluid movement of the northern lights, the squad will look to carry the power and beauty of their country and translate it into their playing style.

All the kits are available in Authentic and Replica versions – worn by the players and made for the fans respectively. The Authentic jerseys are engineered with ULTRAWEAVE fabric to reduce weight and friction, whilst the dryCELL sweat-wicking technology is designed to keep you dry and comfortable. The Replica jerseys are made with PUMA’s RE:FIBRE initiative, containing at least 95% recycled textile waste and other polyester-based materials, reflecting PUMA’s commitment to sustainability without compromising quality."

The PUMA women’s international football team kits are available now from PUMA.com and select retailers worldwide from the 15th May, 2025.

The fresh new iteration of the Home jersey pairs the unmistakable sky-blue City base with a white sash, that has been reimagined for the next generation.  First introduced on kits in the 70s and worn by club greats such as Mike Summerbee, Colin Bell, Francis Lee and Tony Book, the sash has a long history on City kits. Historically seen on Away kits, this iconic City style makes its Home debut for the 25/26 season, creating a connection to the past with a futuristic design, bridging the gap between different generations of City fans.

Manchester City and PUMA celebrated this year’s Home kit launch with a unique launch film. Directed by Glenn Kitson, the film features a talent show hosted by John Thompson from The Fast Show and Cold Feet including a number of players such as Erling Haaland, Manuel Akanji, Oscar Bobb and Alex Greenwood. The film brings one of the world’s biggest football clubs into the home of Clayton Official Supporters Club, shot just around the corner from the Etihad Stadium. It's a celebration of community, football, and the simple joys of life, capturing the essence of what it means to be a Manchester City fan.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “We’re so excited to be featuring the iconic sash, made famous from away days of old, on the Home kit for the first time. Both in this kit and all our kits for this upcoming season, fans across the world will be reminded that with our partnership we do things differently and want to push the boundaries in terms of design, creativity and innovation”.

Mike Summerbee, Manchester City Club Ambassador, said: “Kits hold special memories for players and fans. The sash has always been a loved design that people remember fondly, and I'm delighted to see it return this year, on a Home kit. It was also an honour to be part of the kit launch video. I hope fans around the world enjoy the video and that this kit brings more special memories for the Club." 

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The men’s first team will wear the new Home kit at this summer’s Club World Cup, taking place in the USA. 

The 25/26 Manchester City Home kit is available from the 13th May at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

In total, 180 runners from 13 different countries – Brazil, Canada, China, France, Germany, Indonesia, Ireland, Mexico, Netherlands, Spain, Sweden, United Kingdom and United States –crossed the finish lines at the Boston and London Marathons, all vying for the $3,000 in prize money being awarded to those who broke their personal best by more than three minutes.

The same amount was also offered to the fastest male and female finishers at each marathon, as well as the runner from each race with the biggest time improvement.

Wearing PUMA’s most innovative ever race day footwear Fast-R NITRO™ Elite 3, 69 runners set a new personal best, with 38 of those obliterating their marathon records by three minutes or more, making them eligible for the stunning $3,000 cash prize.

Across both races, a staggering 4 hours, 43 minutes and 5 seconds was wiped off previous personal best times, evidencing the superiority of the Fast-R NITRO™ Elite 3, as per a recent study published by the University of Massachusetts Amherst.

The study concluded that Fast-R NITRO™ Elite 3 provides a 3.15% improved running economy versus the previous iteration of the shoe, equating to a projected time saving of 4 minutes and 30 seconds for a 3-hour marathon runner, or 3 minutes and 23 seconds for a 2-hour and 30-minute marathon runner.

Impressively, of the 69 runners who set a new PB at Boston and London, the average time improvement was 4 minutes and 6 seconds: reenforcing the belief that Fast-R NITRO™ Elite 3 is one of the greatest super shoes to ever hit the road.

Having initially launched on April 25 – becoming the fastest selling race day footwear in PUMA’s history – the brand has now revealed a vibrant blue colourway is set to light up the tarmac this summer, giving runners the tools they need to go wild and set new records.

Fast-R NITRO™ Elite 3 will be available to buy from June 4 on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia.

The PUMA x ROMBAUT Levitation Medic Green colorway drops on May 3, 2025, and will be available at rombaut.com and selected retailers. The exclusive PUMA x ROMBAUT "Levitation" Sock White will be available at SSENSE and rombaut.com only.   

The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.

The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation.

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: 

“The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.”

Following the launch of PUMA’s largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy.

Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women’s Football Euro Championship.

To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit www.puma.com or follow our journey on social media @PUMA.

A total of 90 runners from nine countries raced across the capital wearing the newly launched Fast-R NITRO™ Elite 3, producing staggering results in the process.

39 runners set a new PB with 23 smashing their records by over three minutes, making them eligible for the astonishing £2,250 ($3,000) cash prize. In total, PUMA will pay out £58,500 ($78,000) to Project3 runners – that’s more than is awarded to the winners of the men’s and women’s elite races.

It was a day to remember for Lucy Jones who finshed first in the mass participation field, recording a time of 2:30:23, whilst knocking a mindblowing 22minutes and 31seconds off her previous marathon record. This result means she will take home a total prize of £6,750 ($9,000) as the fastest Project3 female, breaking her previous record by more than 3minutes and being the Project3 runner with the biggest time improvement.

The fastest male runner, Kevin Salvano completed the course in 2:13:03, finishing 18th overall.

Commenting on her performance, Lucy said: “I went off at 2:33 pace, found a nice rhythm and got to the halfway point feeling alright; then when I got to 20miles feeling good, so I said right let’s close it. I’m so happy with the new PB. I wasn’t running competitively last year, was a bit naïve and went out too hard, which wasn’t as fun. I knew if I ran smarter I could take some time off my PB but I really didn’t expect that at all. The shoes (Fast-R NITRO™ Elite 3) were unbelievably quick, they suit me really well.”

In January, PUMA launched Project3; a first of its kind global running program that offered participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete and trial the Fast-R NITRO™ Elite 3, with the chance to bank huge performance-based cash prizes. 

The program forms part of PUMA’s brand elevation strategy to strengthen its presence globally and celebrate the latest brand campaign, “Go Wild”.

White has long been celebrated as a symbol of clean style and timeless appeal. As such, it serves as the perfect canvas for this exclusive collaboration, offering a bold yet sophisticated design for both motorsport and fashion enthusiasts.

The new release blends the energy of the racetrack with the iconic appeal of football apparel, creating a statement piece that offers a fresh perspective on motorsport fashion. PUMA and Scuderia Ferrari HP have expertly combined these influences, resulting in a design that speaks to both automotive fans and the wider sports community.

To add to the excitement, drivers Charles Leclerc and Lewis Hamilton will wear the White Miami Limited Edition replica, paired with an exclusive white PUMA race suit, gloves, and Speedcat Pro footwear, whose design gives a nod to Miami GP special car livery. This bold, all-white ensemble marks a defining moment in motorsport apparel, blending innovation with heritage in a way never seen before.

This exclusive collection will be available in limited quantities, making it a must-have for fans looking to own a piece of Scuderia Ferrari HP history. Don’t miss your chance to get yours at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com starting from the 28th April.

For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

Named in honor of its signature upper material, and famously for its many classic and nostalgic colorways, the PUMA Suede is now treated to an elevated re-work, featuring premium materials crafted by renowned British tannery Charles F. Stead.

Rendered in a suite of colorways, this luxurious take on the PUMA Suede arrives in six different versions, including the original Black color scheme, as well as Natural, Baby Blue, Royal Blue, Pink, and Caramel.

Founded in 1825, Charles F. Stead is well-known for its top-quality suede that undergoes a careful tanning process, creating a soft, natural feel that many consider to be a hallmark of the very best suede in the world. Paying tribute to the collaboration, each pair comes with a commemorative Charles F. Stead hang tag, also crafted from suede.

The PUMA x Charles F. Stead Suede is available starting April 25, 2025, from PUMA.com, PUMA flagship stores, and stockists including Bodega, KITH, Concepts, and END Clothing.

About the PUMA Suede

Since 1968, the PUMA Suede has been on a remarkable journey, and has helped build the foundations of key cultural movements from hip-hop to skateboarding and streetwear. The story begins with PUMA's first-ever “lifestyle” shoe, the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised by Tommie Smith. In 1973, Walt Frazier added his spin on the shoe, creating the Clyde. Following Frazier’s era, it became the Suede, named for its signature material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas.

In the present day, modern tastemakers have adopted the Suede and made it their own. The iconic silhouette has lived a different life over each decade and each generation, and the last 50 years have made it clear: no two Suedes are worn the same.

Participants were given just ten minutes to plan their route to three Go Wild checkpoints located at iconic locations around the city including, The Emerald Necklace on Boylston Street, Killian Court at Massachusetts Institute of Technology (MIT) and the Charles River Esplanades.

As they ran through each checkpoint, runners picked up a marker from a member of the PUMA Elite Running Team, before making their way to their next checkpoint. After collecting all three markers they raced back to The High Point to try and claim the title of ‘Chase The High Champion’.

Jake Martinez from Boulder, Colorado, and Johanna Gretschel from Austin, Texas crossed the line as first male and female, taking home a year supply of PUMA running products including the new Fast-R NITRO™ Elite 3.

“It was an amazing night out in Boston – this is what the running community is all about. There was so much energy out there and no better way to end the night than here at PUMA,” Jake said. 

Johanna added “I have a lot of friends racing Boston Marathon on Monday and I’m just so excited to get the weekend started off on a good note, taking home the win and getting my friends ready to roll.”

PUMA also awarded the second and third place runners a pair of Fast-R NITRO™ Elite 3, plus a $500 and $200 PUMA gift card respectively.

Fast-R NITRO™ Elite 3 is available to purchase exclusively from The High Point until Sunday at 6pm and will launch globally on Friday 25th April.

The PUMA x Skepta Skope Forever Low will be available starting April 26, 2025, via PUMA.co.uk, and select retailers worldwide. 

• A biomechanics study has demonstrated that Fast-R NITRO™ Elite 3 improves running economy and could knock minutes off your personal best.

• The lightest race day shoe ever produced by PUMA; Fast-R NITRO™ Elite 3 is engineered to make you Go Wild and have the time of your life.
  
  
• Available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience – from Friday 18th April.

Debuting at the Boston Marathon, Fast-R NITRO™ Elite 3 combines state-of-the-art technology with cutting-edge design, providing runners a rate of efficiency that could potentially shave minutes off your race day records - evidenced in a research study conducted by the University of Massachusetts, Amherst.

The study, led by industry specialist Wouter Hoogkamer, concluded that Fast-R NITRO™ Elite 3 provides 3.15% improved running economy*, which for a 3-hour marathon runner translates to an unprecedented potential marathon time saving of more than 4 minutes and 30 seconds.

Commenting on the findings, Assistant Professor at the University of Massachusetts Amherst Wouter Hoogkamer, who specializes in the biomechanics and energetics of running said: "The most striking result from this study was the consistency of the running economy improvements. For every single participant the numbers showed that running was easiest - requiring the least amount of metabolic energy - in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times."

Engineered with elite runners and tested on real athletes, Fast-R NITRO™ Elite 3 weighs an astonishing 95 grams less than its predecessor. The decoupled midsole has received a fierce upgrade, with a new NITROFOAM™ ELITE compound providing next level cushion and responsiveness.

The restructured PWRPLATE offers unrivalled propulsion and elite efficiency, whilst retaining the silhouettes iconic extension through the forefoot and out past the toe – a unique design and performance benefit that was first introduced in the Fast-R NITRO™ Elite 2.

A breathable upper is comprised of premium, lightweight ULTRAWEAVE that ensures comfort and support throughout race day, whilst PUMA’s industry leading PUMAGRIP outsole offers multi-surface traction to ensure you make it from start to finish with a new PB front of mind.

Romain Girard, VP of Innovation at PUMA said: "We redefined the creation process to be completely digital. Optimizing this approach has resulted in science and data that proves PUMA is not just competing in the running category, we’re leading it. This is a truly generational shoe that sets a new standard for the entire category.”

Ahead of his appearance at the Boston Marathon, Canadian Olympian Rory Linkletter said: “Make no mistake, Fast-R NITRO™ Elite 3 is the most radical ride I’ve ever experienced, and I have the Strava receipts to prove it. It’s certainly the fastest shoe I’ve ever laced up.”

Designed with PB Chasers in mind, Fast-R NITRO™ Elite 3 will not only be worn by PUMA’s elite runners competing at the Boston and London Marathons, it will also be on the feet of 200 PUMA Project3 participants striving to break their personal bests, and the chance to win $3,000.

Rena Elmer, 41 from Texas who is aiming to break 2:30 at the Boston Marathon said: “It’s great! I felt so fast and fluid. Definitely my favorite racing shoe and confident I will get a new PR in them.”

Fast-R NITRO™ Elite 3 will be available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience located at 745 Boylston Street – from Friday 18 April.

A limited global drop will go live on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia from Friday 25 April.

The PUMA V-S1 is available starting April 19, 2025, from selected stockists and PUMA.com