What can a football athlete and a chess player teach one another? The conversation between Magnus and Christian only shows that there are plenty of things that are relevant for both disciplines. “I am an attacking player who likes to be creative and to put defenders on their back foot. I like to be very aggressive and direct towards goals, so that's really my style,” said Pulisic. When playing football or chess, it is important to avoid critical errors, think strategically, and make decisions quickly. “In chess, I am pretty universal, but definitely leaning towards positional rather than tactical play,” said Carlsen.

The 24H OF THRILLS embodies the passion and innovation that define the collaboration between PUMA and BMW M Motorsport. This range allows motorsport enthusiasts to embrace the adrenaline of the track in their everyday lives, combining style and performance seamlessly.

Among the standout pieces in the collection is the BMW M Motorsport graphic hoodie and t-shirt, embodying the cutting-edge technology and performance that BMW M Motorsport is renowned for. Whether you're at the track or out on the town, these pieces make a bold statement and celebrate the spirit of motorsport.

The All-Pro NITRO Scoot Henderson PE is an ode to long nights spent working hard, the neon vibes of a 24-hour diner, and Scoot’s personal mantra, O.D.D: Overly Determined to Dominate. The checkers found on the back of the silhouette, take inspiration from Scoot’s favorite hometown diner, along with his O.D.D mantra written in bold script lettering.

The Stewie 2 Earth design is inspired by the elements of nature, featuring an outsole that embodies fire, wind, and water. Through the collaboration between PUMA Hoops and Breanna Stewart, the Stewie 2 Earth is built to enhance performance. It features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused midsole for superior cushioning and responsiveness. Designed to be more sustainable, the Stewie 2 Earth is created with at least 20% recycled materials at the upper. The shoe collection incorporates the iconic branding of Breanna Stewart, further enhancing its uniqueness and connection to the renowned basketball player.

Upon arrival, guests had the opportunity to walk in the shoes of a basketball star, with a tunnel entrance into the event’s main space, complete with the flashing lights of paparazzi. As they styled and rocked the Slipstream BBall in their own way, guests also received their own tunnel walk photos captured by Jérémie Masuka, a photographer who has used his lens to capture the intersection of sport and fashion.

Flipping the world of basketball upside down, literally, the immersive interior featured courtinspired details from floor to ceiling, all created by renowned French firm Trajectoire Studio.

Garnering more than 15,000 submissions worldwide, a panel led by team captain Marco Reus and Club legend Dedê narrowed down the options to nine exceptional designs, with the final design chosen through a public vote.

Embodying BVB pride, the jersey showcases a striking silhouette of the Club's cherished home, SIGNAL IDUNA PARK, in the classic black and yellow colours.

" We're proud to offer our fans the chance to design the Club's kit for the 23/24 season and involve them in this process. The iconic stadium silhouette and the great number of submissions exceeded our expectations, and we‘re looking forward to seeing our fans in the Yellow Wall wearing the jersey next season," said Carsten Cramer, Borussia Dortmund Managing Director.”

An artist and designer, as well as an in-house member of the PUMA design team, 8enjamin’s work is an expression of color, action, and positivity. Defined by relaxed fits, psychedelic prints, and skate-inspired details, the collection features apparel including graphic-adorned hoodies and T-shirts bearing the image of Fluzz. 8enjamin has also created a bubbly rendition of the PUMA wordmark, which is used on select pieces throughout. The collaboration’s mesh shorts boast an allover kaleidoscopic pattern in two color options: vibrant orange, purple, and green, plus a monochromatic take as well.

The first PUMA x Mercedes-AMG Motorsport collections is a bold and stylish statement. Just like any Mercedes-AMG vehicle, the eye-catching colors and designs of the collection are performance ready for the street or the track at any time. Mercedes-AMG vehicles are designed and engineered to have more power output and impressive driving dynamics, as well as boasting a range of exterior and interior specialities. As the performance luxury brand AMG truly is also a kind of Wild Child of Mercedes-Benz, and the new 2023 Spring Summer collection celebrates this in awesome style.

Utilizing four principle colors - green, pink, blue and black - along with the famous AMG lettering logo printed in white, the collection features three different colourways of Woven Jacket, T-Shirt, Woven Shorts and long Woven tracksuit pants. The collection is headlined by three choices of footwear models in a striking array of designs - the PUMA RS-X, PUMA Slipstream, and PUMA Maco SL.

The 20-piece apparel, footwear and accessories collection will launch in two parts. The first drop, available starting January 26 will consist of ten pieces in a rich burgundy and blue colorway. Staying true to the prioritization of merging fashion and function, and drawing inspiration from the early days of her career, the initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colorblock leggings, and an oversized hoodie. Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee also boasts the phrase, “Calling All Shots,” embracing the notion of feeling powerful when wearing the pieces. The transformative skirt lends itself to the versatility of styling within the collection. New versions of the classic Ralph Sampson sneaker and design-forward Prevail sneaker will also be released within this drop.

“Given the initial design direction of creating a “future classic,” I tried to position our archival PUMA Mostro as a new classic for the future,” mentioned Hyon Park, Lead Designer Sportstyle Footwear, PUMA.

Breaking boldly into 2023, the Plexus surges ahead with innovative and explorative features. The Plexus’ upper is defined by a crafted aesthetic. Mixed textiles, juxtaposing colors, and uncovered construction elements give the shoe a handmade feel. The Plexus also features a distinctive closure, with a unique lace construction.

Pioneering, fast, and luxurious in equal measure, the ION F proudly displays the FERRARI wordmark and a metal pin ‘Cavallino Rampante’ emblem - FERRARI’s iconic Prancing Horse, as well as featuring a stylish magnetic buckle and a sock like construction for the main part of the sneaker. A TPU panel at the back of the sneaker, wrapped by an unbreakable and sculptural PU Foam support in the shape of a wing, provides additional traction and ultimate comfort.