Puma
HERZOGENAURACH, GERMANY, SEPTEMBER 09, 2020
PUMA OFFERS ONCE IN LIFETIME OPPORTUNITY LAUNCHING THE VERY FIRST SCUDERIA FERRARI SPEEDCAT PRO ON SALE

Global sports company PUMA makes motorsport fans dreams come true with the first ever shoppable Scuderia Ferrari Speedcat Pro. The boot is exactly the same as Formula One drivers Charles LeClerc and Sebastian Vettel are wearing during racing.

Since 2004 PUMA is the official outfitter of the Scuderia Ferrari F1 Team, supplying the highest standard of performance racewear, footwear and teamwear. In close collaboration with the drivers PUMA is constantly improving the functionality of the race gear only aiming for the highest quality to keep Scuderia Ferrari drivers safe and competitive at the same time. For the very first time PUMA and Ferrari are offering a limited amount of Scuderia Ferrari Speedcat Pro shoes to fans, selectors and race enthusiast. A once in a lifetime opportunity to get those kicks.

Years of innovation and technology packed in a single shoe, the Speedcat Pro uses state of the art materials for racing. The upper and lining are made of lightweight fabric for speed, comfort, and of course protection against fire.

Talking about weight reduction the heel support is provided by real carbon fiber counter. To guarantee absolute control of the pedals the Speedcat Pro is coming with a lo-profile rubber outsole and the EVA wedge provides just the right amount of comfort while keeping the shoe light and nimble.

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Nothing matters more than security. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

You better aim for Pole Position as the Scuderia Ferrari Speedcat Pro is available only in limited number of units. Referring to Charles LeClerc´s Birthday PUMA and Ferrari are sharing 97 pairs of his Speecat Pro on sale. In honor of his great race career Sebastian Vettel´s Speedcat Pro model will be limited to 53 pairs on sale referring to his total wins of F1 Grand Prixs so far.

Checkered flag ahead! The Scuderia Ferrari Speedcat Pro will be available on eu.puma.com up from 10th September (12am, CET) as well as on Ferraristore.com and Ferrari Stores.

Puma
HERZOGENAURACH, GERMANY, 15 SEPTEMBER, 2020
PUMA AND CREATIVE ARTISTS KIDSUPER STUDIOS RELEASE FOOTBALL INSPIRED STREETWEAR COLLECTION

Global sports brand PUMA and today’s most sought after creative artist collective KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world.

“The PUMA collaboration was natural, I always looked to football for inspiration for all products,” said Colm Dillane. “But what I was mostly inspired by was PUMA’s history, that's what was so special about this collection, collaborating with a brand that has over 70 years of product design – you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”

The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.

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Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket and Pants. The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on front for storage solutions. The pants have front slip pockets and a back-welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort. This football inspired collection would not be complete without a PUMA x KidSuper Football Jersey, available in a brightly colored striped version with dove sketching overlays and a more subtle, black striped version.

The footwear in the collection features an unfinished look with raw edges, exposed foam, and zigzag stitching and seams. Colorful accents come from a mix of prints, doodles, and embroidered elements in a retro, multi-colored palette. PUMA's Style Rider, Nitefox, Cell Dome Sock, Oslo City, and Wilo were all given the KidSuper treatment.

To support the release of the collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.

The first collaboration between PUMA and KidSuper drops on PUMA.com, at selected PUMA stores and retailers on September 17.

 

PUMAxPUMA
HERZOGENAURACH, GERMANY, 17 SEPTEMBER, 2020
PUMA X PUMA: A PAST MEETS FUTURE MASHUP COLLAB - INSPIRED BY THE PUMA KING – CREATED FOR KINGS AND QUEENS.

Sports company PUMA is looking to its past for a new internally curated collection. The PUMA x PUMA collection is a mashup of the past and present, made to celebrate the heritage and future of the brand. The debut line takes inspiration from the classic 1968 PUMA KING boot, using key design elements for a modern, lifestyle focused collection.

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The PUMA x PUMA collection looks back at the finest moments, designs, and stories from PUMA’s history to create a new, culturally relevant, and authentic collection. The first season of PUMA x PUMA takes inspiration from PUMA’s football legacy, using the classic 1968 KING boot as the centerpiece. The PUMA KING has become an icon in both football and sportswear thanks to collaborations with famous fashion designers like Jil Sanders, and worn on pitch by the likes of Pelé, Eusébio and Maradona.

Using original PUMA KING elements, the collection celebrates the icon in a dual gender collection. The menswear is adorned with PUMA KING branding, while the women’s line takes the classic logo and reimagines it into a new PUMA QUEEN concept. This lineup of apparel and footwear features 90’s inspired graphics with modern details like reflective prints and techy trims.

The footwear takes direct design elements from the PUMA KING through stitching lines on padded uppers and a unique detachable tongue construction. The Centaur KING is a new progressive style reworked with a knitted sock construction and football-inspired details. The shoe is an aggressive mashup of PUMA archive inspiration and high fashion design elements in an all-black design with a white formstrip. The Kyron QUEEN takes a fresh silhouette and adds football-inspired details for a versatile look in a white leather design with blue accents. The collection also includes the Mile Rider QUEEN and Future Rider KING, both transformed through the lens of football for this collection.

The extensive apparel line continues to celebrate the icon behind the collection. The PUMA KING Jacket and Track Pants in black and the PUMA QUEEN Jacket and Track Pants in white offer timeless tracksuits for both genders with concept branding. The PUMA KING Jersey features a graphic all over print with the KING graphic reflective print on the front in a dryCELL fabric made to wick moisture away. With a graphic all over print, reflective print on the front and a tight fit, the PUMA QUEEN Cropped LS is the perfect item to add a statement to any outfit.

Dub yourself PUMA royalty and cop the PUMA x PUMA collection when it drops on PUMA.com, PUMA stores and select retailers on September 19th.

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HERZOGENAURACH, GERMANY, 17 SEPTEMBER, 2020
PUMA IS GOING FLAT OUT WITH LIMITED EDITION OF MAX VERSTAPPEN´S SPEEDCAT PRO GT RACE BOOT ON SALE

Global sports company PUMA is putting down the hammer with the sales premiere of Max Verstappen´s driver shoe known as the Aston Martin Red Bull Racing Speedcat Pro GT. The race boot is a super limited and first ever shoppable edition featuring exactly the same technology, fabrics and colors the Dutchman uses when going flat out on the track.

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Only working with the best, PUMA became the outfitter of the Aston Martin Red Bull Racing Formula One team in 2016. The global sports company drives the innovation and technology of race gear for the Milton Keynes based team, supplying race boots, driver suits, balaclavas, underwear and more to support the team and ensure optimum safety whilst it competes at the highest level. The blend of super light fabrics and fireproof materials assists the Aston Martin Red Bull Racing team in their quest for the top step of the podium.

Commenting on the Speedcat Pro boot, Aston Martin Red Bull Racing driver Max Verstappen said:  
“I’ve been using PUMA boots for a long time and the Speedcat Pro represents a change for this year. For me, the most important thing is to have a good feeling on the pedal, so we need a very thin shoe with just enough support to walk on. The Speedcat Pro is exactly that.” He continued: “The Speedcat Pro is by far the best boot out there. I don’t think there is another shoe that I would even like to try at the moment as other models are too heavy and too stiff meaning you lose all feel on the pedal. So for me the Speedcat Pro is a very nice shoe to wear.”

Max Verstappen’s eye-catching orange kicks feature state of the art materials for racing. Designed with speed in mind, the upper and inner lining is made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Additional weight reduction comes in the form of heel support made of real carbon fiber counter. A low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety remains the top priority. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

It’s time to accelerate as the Aston Martin Red Bull Racing Speedcat Pro GT of Max Verstappen is only available in a super limited 33 pairs referring to the driver number of the youngest Formula One Grand Prix winner in the history of the sport.

Red lights are about to switch off with Aston Martin Red Bull Racing Speedcat Pro GT of Max Verstappen, available on eu.puma.com up from Thursday, 17th September, 5pm (CET).

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FIGC X The Football Gal Jerseys
HERZOGENAURACH, GERMANY, 17 SEPTEMBER, 2020
PUMA PARTNERS WITH THE FOOTBALL GAL TO CREATE ONE-OFF FASHION INSPIRED FIGC JERSEYS IN TRIBUTE TO ITALIAN CULTURE

Sports company PUMA has today unveiled three customized FIGC football jerseys in tribute to Italian renaissance art and fashion culture. The project is a collaboration with custom football jersey designer The Football Gal who has created three bespoke jersey designs to compliment the iconic renaissance patterns used for each of the jerseys.

The special one-off jerseys are designed to celebrate Italy’s history, culture and personality as PUMA merge football with art and fashion. All three jerseys take inspiration from Italian renaissance, high-end fashion, art deco and art nouveau merging elements of nature, geometry and symmetry.

The Football Gal said: “My main aim of the project was to focus on elements of Italian renaissance in terms of its emphasis on symmetry, natural forms and creating eye movement through the floral designs. I love the concept of wearable art from different elements and incorporating them on football jerseys. This trend is giving fans (as well as non-fans) a chance to be creative and free to incorporate football into their style.” 

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AWAY KIT HISTORICAL
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HERZOGENAURACH, GERMANY, 12 OCOTBER, 2020
PUMA AND HYPERCAR MAKER RIMAC CREATE THE WORLD’S FASTEST FOOTBALL BOOT

Sports company PUMA has teamed up with electric hypercar maker Rimac Automobili to develop the PUMA ULTRA SL FG, the world’s fastest football boot.

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The limited-edition PUMA ULTRA SL, of which only 412 pairs will be launched, weighs a gravity defying 90 grams, combining elite-level stability, traction and lightweight properties with PUMA exclusive innovation.

“The objective of the ULTRA SL was to create the fastest, most extreme football boot possible, to give an insight into how football boots could be engineered in the future,” said Dominique Gathier, Head of Product Line Management Teamsport. “We looked at how hypercars are built and transferred these key learnings into the creation of ULTRA SL, with particular focus on how to reduce the weight of the boot whilst maintaining elite-level performance properties.”

Rimac is a Croatian based company and was founded with the vision to create sportscars for the 21st century, striving to unleash the full potential of the alternating current electric motor. The 412 pairs that PUMA will launch of the most electric ULTRA ever, reflect the 412 km/h top speed of the Rimac C_Two hypercar.

The ULTRA SL FG’s upper is constructed of a super-light woven mesh, coated in a thin layer of TPU skin to give added durability and touch on the ball. The aerodynamic silhouette features two ‘windows’ on the heel, which are directly inspired by the body work of the Rimac C_Two. The UTLRA SL also features a PEBAX outsole and integrates a custom-made, extremely lightweight tooling engineered to boost your speed with ULTRA acceleration.


The PUMA ULTRA SL will make its debut when Antoine Griezmann takes to the pitch in the UEFA Nations League fixture between France and Croatia in Rimac’s home city, Zagreb, on October 14th.

The new PUMA ULTRA SL is available from October 12th at PUMA.com, PUMA stores and at select retailers worldwide.

Neymar Jr.
HERZOGENAURACH, GERMANY, OCTOBER 28, 2020
PUMA’S SALES AND PROFITABILITY REBOUND IN THE THIRD QUARTER PUMA REMAINS CAUTIOUS FOR THE FOURTH QUARTER BECAUSE OF COVID-19

2020 THIRD QUARTER FACTS

  • Sales increase by 13.3% currency adjusted to € 1,583 million (+7.2% reported)
  • Gross profit margin declines to 47.0% mainly caused by negative currency impacts, more promotional activities and an unfavorable regional mix
  • Operating expenses (OPEX) decrease by 3.3% due to various cost saving measures
  • Operating result (EBIT) up by 16.8% to € 190 million
  • PUMA signs long-term partnership with Brazilian football star Neymar Jr.
  • PUMA successfully launches the football boot ULTRA and the basketball shoe RS DREAMER
  • PUMA basketball athletes Danny Green and Kyle Kuzma win the 2020 NBA Championship with the Los Angeles Lakers
  • PUMA partners with top NBA 2020 draft prospect LaMelo Ball
  • PUMA and Cobra golf athlete Bryson DeChambeau wins the 2020 U.S. Open Championship
  • Free float of PUMA shares increases after Kering sells 5.9% stake

 

2020 NINE MONTHS FACTS 

  • Sales decrease by 5.1% currency adjusted to € 3,714 million (-7.7% reported)
  • Gross profit margin declines to 46.5% (last year: 49.4%), mainly caused by negative currency impacts, more promotional activities and higher inventory provisions
  • Operating expenses (OPEX) decrease by 1.5% to € 1,596 million due to various cost savings in the second and third quarter
  • Operating result (EBIT) at a profit of € 146 million (last year: € 385 million)
  • Net earnings amounted to € 54.2 million and earnings per share to € 0.36
  • To be prepared for a potentially longer-lasting impact of the COVID-19 pandemic, PUMA secures additional € 900 million revolving credit facility in May, which has not been utilized

  • PUMA announces new sustainability targets 10FOR25, underlining its sustainability ambitions until 2025

     

BJØRN GULDEN, CHIEF EXECUTIVE OFFICER OF PUMA SE:
 

“The third quarter developed much better than I expected. Retail stores reopened, sports events resumed, consumer confidence improved and our sales increased week by week. I feel this strong performance confirms the strength of both PUMA as a brand and the sporting goods industry in general.
Despite a very promotional market environment and currency developments that put pressure on our margins, we were even able to improve our EBIT compared to last year. This was achieved by continued strong cost control that we initiated in the extremely weak second quarter and through less but more efficient marketing activities.
October started well, but the recent development of COVID-19 and the number of infections we are seeing globally make us cautious for the rest of year.
We will continue to maneuver through this pandemic in the short-term without hindering PUMA´s mid-term momentum. Investments in new partnerships with Neymar Jr and LaMelo Ball underline our belief in the strong future of our brand.”

THIRD QUARTER 2020

PUMA's sales rebounded in the third quarter of 2020 and increased by 13.3% currency adjusted to € 1,583.4 million (+7.2% reported). Supported by additional demand following a weak second quarter (-30.7% currency adjusted), sales accelerated throughout the third quarter and were better than expected. This development was led by a strong sales increase in the Americas (+20.7%) and EMEA (+17.7%). Sales in Asia/Pacific declined by 1.9%, caused by slower growth in Greater China and a sales decline in India, Korea and South East Asia. Footwear, Apparel and Accessories all showed strong growth in the third quarter, improving by 13.9%, 8.8% and 23.0% respectively. Performance categories such as Basketball, Motorsport, Golf and Teamsport showed the highest growth rates.

The Wholesale business increased by 12.3% currency adjusted to € 1,202.5 million. PUMA's Direct to Consumer business (DTC), which includes owned and operated retail stores as well as e-commerce, increased by 16.7% currency adjusted to € 380.9 million, driven by a strong growth in e-commerce of 60.9%.

The gross profit margin declined by 270 basis points to 47.0% mainly caused by negative currency impacts, more promotional activities and an unfavorable regional mix effect.

Operating expenses (OPEX) decreased by 3.3% to € 559.6 million. The continuation of various cost saving measures initiated at the end of the first and during the second quarter resulted in operating leverage in the third quarter.

The operating result (EBIT) increased by 16.8% from € 162.2 million last year to € 189.5 million due to strong sales growth combined with operating leverage and despite a lower gross profit margin. This corresponds to an improvement of the EBIT margin from 11.0% last year to 12.0% in the third quarter of 2020.

Net earnings increased by 13.0% from € 100.5 million to € 113.6 million and earnings per share were up from € 0.67 in the third quarter last year to € 0.76 correspondingly.

 

NINE MONTHS 2020

PUMA started the year with a very positive order book for 2020, with strong and balanced growth in all regions. In China, after a good start to the year with double-digit growth in wholesale, e-commerce and owned and operated stores, the Chinese market shut down in the last week of January. Over the following six weeks, the whole business in China, except for e-commerce, basically disappeared. As China started to recover in mid-March, COVID-19 spread globally and by the end of the month, around 80% of PUMA’s owned and operated retail stores and those of our retail partners were closed. As a result, sales in April declined sharply by 55% compared to last year. With an increasing number of stores reopening over the course of May, first in EMEA and later in North America, sales improved in May, but remained 38% below the previous year. More store openings in June and a generally more positive sentiment led to a substantial improvement and a monthly sales decline of only 6%. At the end of June, 85% of PUMA’s owned and operated stores were open.

In the third quarter, the business environment continued to improve. Sales grew by 13.3% currency adjusted and developed better than expected, led by a very strong recovery in the Americas and EMEA. Most of the brick and mortar stores - owned and operated as well as those of our retail partners - were open throughout the quarter, but were still limited by many local restrictions. While store traffic remained below last year’s levels, conversion rates continued to be high.

Our Direct to Consumer business continued to improve throughout the quarter, again led by a strong e-commerce business that grew by 60.9% currency adjusted. Our Wholesale business developed very positively during the third quarter, with sales growth of 12.3% currency adjusted. Good sell-through and successful new launches of PUMA products, combined with increased confidence among our retail partners, caused this positive development.

Overall, sales in the first nine months of 2020 decreased by 5.1% currency adjusted to
€ 3,714.3 million (-7.7% reported). Despite the sales growth in the third quarter, all regions showed a decline in sales on a nine month basis, with EMEA being down 1.0% currency adjusted, Americas 6.5% and Asia/Pacific 9.1%. Sales in Footwear declined by 5.4% currency adjusted and in Apparel by 8.0%, while sales in Accessories grew by 2.2%.

The Wholesale business decreased by 6.8% currency adjusted to € 2,791.8 million. PUMA's Direct to Consumer business (DTC), which includes owned and operated retail stores as well as e-commerce, increased by 0.4% currency adjusted to € 922.5 million. This represented a share of 24.8% of total sales for the first nine months of 2020 (share of 23.5% in the previous year). Supported by an intensified shift into performance marketing and successful promotions, our e-commerce business increased strongly by 66.5% currency adjusted.

The gross profit margin declined by 280 basis points from 49.4% to 46.5% in the first nine months of 2020, mainly caused by negative currency impacts but also due to more promotional activities as well as higher inventory provisions due to the impact of COVID-19.

As a result of the cost savings in the second and the third quarter, operating expenses (OPEX) decreased by 1.5% on a nine months basis and amounted to € 1,596.4 million.

The operating result (EBIT) decreased from € 385.0 million last year to € 145.9 million in the first nine months of 2020 due to the negative result in the first half of 2020, caused by the COVID-19 pandemic.

Therefore, net earnings declined to € 54.2 million (last year: € 244.6 million). This translated into earnings per share of € 0.36 compared to € 1.64 in the first nine months of 2019.

 

WORKING CAPITAL


We were able to decrease our working capital by 23.2% to € 703.2 million (last year: € 915.7 million). Despite the negative impact of COVID-19 on our sales, our inventories only increased by 7.1% to € 1,222.4 million, while trade receivables declined by 4.2% to € 761.5 million. On the liabilities side, trade payables increased by 29.8% to € 937.0 million due to extended payment terms with our suppliers.

 

OUTLOOK 2020
 

The year 2020 has been, and will continue to be, a very difficult year for the sporting goods industry due to the COVID-19 pandemic. PUMA‘s mantra is to manage this crisis short-term without hindering our positive mid-term momentum. Following a weak second quarter, we saw a very strong development in sales and EBIT in the third quarter. We feel this confirms the strength of the PUMA brand and are optimistic about our mid- and long-term perspective. Even though the business in the third quarter developed better than we had expected, the uncertainty for the fourth quarter remains very high. Globally, the number of COVID-19 infections is at the highest level since the outbreak of the pandemic, many regions are re-implementing restrictions and the consumer sentiment is again turning negative. As the development for the coming weeks continues to be unpredictable, we cannot provide a reliable financial outlook for the full year 2020.

Puma
HERZOGENAURACH, GERMANY, OCTOBER 31, 2020
YOUR FOOTBALL TRICKS WILL BE A TREAT WITH PUMA’S HALLOWEEN-INSPIRED FEAR PACK

Global sports company PUMA has today unleashed the Fear Pack in honor of the scariest day of the year. The Fear Pack is here to enhance your tricks and scare the competition, featuring neon green and spooky purple color updates to the FUTURE 6.1 and ULTRA 1.1. The pack combines the creepy eyes of the FUTURE with the monstrous side of the ULTRA - defenders beware!

Halloween Boot

Providing elite level touch and control benefits at explosive speeds, the UTLRA 1.1 is the ultimate combination of speed, touch and comfort. The extremely lightweight MATRYXEVO® upper is built on a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for rapid bursts of speed. The sole plate combines subtle ‘spikes’ in the forefront and V-shaped studs configured to provide uncatchable speed.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. 

The Fear Pack is available to frighten defences from October 31st at PUMA.com, PUMA stores and select retailers worldwide.

PUMA
HERZOGENAURACH, AUGUST 10, 2023
PUMA’S CALI COURT IS TREATED TO AN ACE-WORTHY COLLECTION

Old-school cool is back, as Winnie Harlow presents a full collectionof the tennis-inspired Cali Court sneaker.

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Always street-style ready, the quintessential Cali Court fuses tennis heritage with modern streetwear sensibilities. The stacked sole adds flair to the Cali Court’s otherwise simplistic but stylish après-court aesthetic. A special graphic insignia featuring PUMA’s Jumping Cat logo sits on the tongue, while PUMA’s Formstrip accentuates the upper.

Styled on Winnie Harlow, the PUMA Cali Court is slated to arrive in a suite of six ultra-clean colorways, split across two installments. First up with three color schemes, the Cali Court Leather pack is punctuated by understated blue, purple, and pink hues. The second Cali Court Patent depicts the silhouette with tonal colorways and patent leather wrapping the toe box.

The new PUMA Cali Court Leather collection will be available starting August 10, 2023, from PUMA.com, PUMA flagship stores, and selected retailers, while the Cali Court Patent collection is set to arrive later in the year.

PUMA
HERZOGENAURACH, AUGUST 8, 2023
PUMA AND NANAMICA’S NEW COLLABORATION MARKS A NEW HORIZON FOR WORKWEAR

In 2022, PUMA kicked off a new collaboration with nanamica, elevating the Suede with a technical concept featuring GORE-TEX waterproofing, and wrapping the low-top silhouette with timeless colorways.

Now, PUMA and nanamica reprise their partnership to unveil a new conceptual collection centered around neo-workwear. The capsule reimagines workwear with a clean aesthetic, rooted in functionality and comfort. Injected with subtle military and nautical references, in keeping with the meaning of nanamica which translates to “House of the Seven Seas,” the collection features premium footwear and apparel that is set apart by thoughtful details and smart construction.

The PUMA Clyde is reimagined by nanamica, featuring a shroud design that conceals the eye stays, lending the shoe a functional and clean aesthetic. A staple technology in nanamica’s collections, GORE-TEX waterproof membrane is once again used across both colorways, in addition to premium leather on the upper. The PUMA Formstrip is denoted by a stitch-and-turn construction, while a co-branded satin tag is fastened to the tongue.

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Steeped in Japanese sensibilities, the accompanying apparel features a Woven Coat, which boasts Cordura fabric, a two-way zipper, an array of utilitarian pockets, and a rubber PUMA x nanamica badge. Two PUMA x nanamica Hoodies are included in the collection as well, fitted with quarter-zip closures and crafted from 450-gram French terry fabric. The capsule is rounded out by cotton twill Pants and essential striped T-shirts.

The latest from PUMA x nanamica will be available starting August 19, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA
HERZOGENAURACH, GERMANY, AUGUST 4, 2023
PUMA AND SCUDERIA FERRARI PRESENT A CAMOUFLAGE INSPIRED COLLECTION

Global Sports Company PUMA is proud to introduce the Masters of Camouflage Collection, an unique and innovative collaboration between PUMA and Scuderia Ferrari. This collection pays homage to the world of automotive design, drawing inspiration from the intriguing world of car prototypes. With signature black and white camo patterns and exclusive detailing, this collection celebrates the fusion of fashion, technology, and car culture.


This collection stands out through the camouflage-inspired prints: it showcases prototype-inspired camo prints throughout its range of apparel, footwear and accessories. These distinctive patterns emulate the secretive nature of car prototypes and add an element of mystery and intrigue to the collection.

The Masters of Camouflage collection pays a loving tribute to car culture, embracing the spirit of innovation, speed, and cutting-edge design. The collection's details and designs are meticulously crafted to reflect the passion and excitement associated with the automotive world.

With its striking camo patterns, PUMA for Scuderia Ferrari co-branding, and meticulous attention to detail, the Masters of Camouflage collection is the ultimate fusion of fashion and automotive design.

Embrace the spirit of automotive innovation and style with this exclusive collaboration between PUMA and Scuderia Ferrari. Available august 1 st only on puma.com

 

BVB PUMA
HERZOGENAURACH, GERMANY, JULY 31, 2023
PUMA AND BORUSSIA DORTMUND LAUNCH BRAND NEW CUP KITFOR THE 2023/24 SEASON IN LAS VEGAS

Global sports company PUMA has today launched the 2023/24 BVB Cup kit, inspired by a city that blends tradition and innovation. The stylish new kit was officially unveiled in Las Vegas during BVB’s pre-season tour of the United States.

Dortmund, once known as the city of steel, has evolved into a symbol of enduring strength and resilience. The 2023/24 Cup kit pays homage to this legacy while embracing the future. Its striking retro-futuristic design, featuring an eye-catching all-over print in the iconic Black and Yellow colors, reflects the spirit of the next-generation Borussen.

"Every year, we eagerly anticipate crafting a Cup kit for the BVB team, and this year is no exception. The concept of a Cup kit is unique, just like the design of this year's kit”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “We're proud to 2 have collaborated with BVB on a kit that draws inspiration from the Club's beloved home city, with the famous Black and Yellow colors and can't wait to witness it on pitch.”

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"We're especially glad for the opportunity to reveal and launch our new Cup kit during our preseason US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.

The new BVB Cup kit was worn in the preseason game against Manchester United on July 30th at the Allegiant Stadium during BVB’s pre-season tour of the United States.

Celebrate the past and look to the future with the new 2023/24 BVB Cup kit available from July 31st at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

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