Product and Brand

HERZOGENAURACH, GERMANY, AUGUST 20, 2020

PUMA PRESENTS THE ALL WHITE PUMA KING PLATINUM

PUMA has today unveiled a fresh ice cold look for the PUMA KING Platinum. One of the most iconic boots of all time gets a clean all white update to this all-time classic boot. The re-engineered PUMA KING Platinum provides enhanced touch and control benefits made for the dynamic playmakers ready to take over the game.

The PUMA KING Platinum has the latest in performance technology. The super-soft, premium K-Leather boot upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The new all white PUMA KING Platinum will be available from August 20th at PUMA.com, PUMA stores and select retailers worldwide.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, AUGUST 20, 2020

PUMA LAUNCHES SECOND DROP OF KYRON WILD BEASTS FT WINNIE HARLOW

The Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Worn by PUMA ambassador Winnie Harlow, this execution is wild and daring with a closed mesh upper, suede overlays, and metallic detail on the front of the quarter.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGE

HERZOGENAURACH, GERMANY, AUGUST 21, 2020

PUMA LAUNCHES THE CHASING ADRENALINE FUTURE 6.1

PUMA has today launched the Chasing Adrenaline edition of the PUMA FUTURE 6.1. The FUTURE 6.1 is made for the enigmatic playmakers who take control of the game and leave the opposition helpless. Combining dynamic movement and flexible comfort, the FUTURE 6.1 allows for maximum mobility for the modern player.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. The FUTURE 6.1 features a Gripcontrol Pro layer moulded over key striking areas of the boot, focusing on the medial and lateral impact zones to improve touch and control over the ball when moving at rapid multidirectional speeds.

Completing the instinctive and agile design is the super lightweight RAPIDAGILITY outsole, featuring a combination of conical and bladed studs to aid traction and stability in all conditions to support explosive multidirectional movement.

The Chasing Adrenaline FUTURE 6.1 in black, white and shocking orange is available on pre-sale from August 21st and will be on global sale from August 24th at PUMA.com, PUMA stores and select retailers worldwide.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGE

HERZOGENAURACH, GERMANY, AUGUST 24, 2020

MEXICAN INTERNATIONAL ARTIST DANNA PAOLA JOINS THE PUMA FAMILY

Global Sports Brand PUMA is thrilled to announce Mexican artist Danna Paola as their new brand ambassador for Mexico.

Danna Paola embodies PUMA´s values which are to be brave, determined, joyful, and true to one’s self. She has become an international fashion icon due to her fierce style and talent, earning high praises for her authenticity, creativity and will to always take risks. Starlet of several shows since an early age, building a successful and solid career and not backing down. Her reputation is a synonym for success, hard work and bliss.

“To me, PUMA stands for strength, conviction and determination,” said Danna Paola. “Each goal you achieve, each obstacle you conquer, allows you to become a person bound to break stereotypes and fulfill your dreams.”

Danna Paola does not seem to slow down on her brilliant and hit-making career – after the huge success she has had in Spain starring in Élite, one of Netflix´s most popular original series, and most recently winning “Female Artist with Most Fans Gained” in the 2020 Spotify Awards. Now, she returns to her homeland to endeavor conquering new and exciting projects together with PUMA.

The announcement was done through Danna Paola’s IG account, where she rocks PUMA’s Swimwear line and the all-new Cali Wedge. All the pieces worn by the Mexican artist can be found on PUMA.com, PUMA Stores, and selected retailers worldwide.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 27, 2020

PUMA CELEBRATES MANCHESTER MUSIC AND FASHION CULTURE WITH CITY’S PAISLEY THIRD KIT

Sports company PUMA has today unveiled the new Manchester City Third Kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The Third Jersey features a stunning paisley pattern inspired by Manchester’s rich musical heritage and fashion culture.

Manchester has an illustrious musical history, known for its legendary artists and iconic venues, which has influenced the global musical landscape and continues to inspire the city’s thriving music scene to this day. The city prides itself on doing things differently - the famous haircuts, the mad music, the vibrant fashion as well as the stylish football. This is what makes Manchester so unique.

The new Manchester City Third Kit celebrates the rich music and fashion culture of the city by creating a bespoke paisley pattern that features details of the club’s crest. The pattern is synonymous with artists from the ‘Mod’ and the ‘Brit Pop’ eras of the 1990’s and was a staple of youth fashion in the 1960’s, influencing fashion and music culture in Manchester for generations.

“For the City Third Kit we looked at cultural influences from Manchester that have impacted the world. Manchester is a city recognized globally for its football and its music scene, so for this special jersey we have designed a one-off, exclusive paisley pattern on the jersey. For the design we have utilized the rose and the three rivers from the club’s crest to create this unique jersey at the junction of football, music and fashion,” said David Bremond, Head of Product Line Management Teamsport Licensed at PUMA.

To support the launch of the new kit, City supporters Tom Ogden and Joe Donovan from The Blossoms, an indie pop band from Stockport in Greater Manchester, took part in a photo shoot led by celebrated photographer and fellow fan Kevin Cummins whose iconic work has documented the greatest moments of Manchester’s musical past.

Tom Ogden, singer for The Blossoms, said: “I’ve never seen a kit like this before, it’s different and I think it’s really smart. Manchester is obviously proud of its music scene and it’s good to showcase that and give this kit a story behind it. There’s always been an affinity between Manchester bands and Manchester football and after last year’s Haçienda inspired kit it’s great to see another nod to the Manchester music scene.”

The new Manchester City Third Jersey features an all over bespoke paisley pattern printed tone on tone within the whisper white jersey. The kit is completed with navy blue shorts and whisper white socks. This new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues to craft kits through the lens of culture and celebrate the uniqueness of the city.

The new Manchester City Third Kit will be available from August 27th at PUMA.com, ManCity.com and at select retailers worldwide.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 31, 2020

PUMA PRESENTS THE PUMA KING PLATINUM BLACK AND ORANGE EDITION

PUMA has today unveiled a stylish new look for the PUMA KING Platinum. One of the most iconic boots of all time gets the blackout treatment with a striking orange soleplate for this all-time classic boot. The re-engineered PUMA KING Platinum provides enhanced touch and control benefits made for the dynamic playmakers ready to take over the game.

The PUMA KING Platinum has the latest in performance technology. The super-soft, premium K-Leather boot upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The new black and orange PUMA KING Platinum will be available from August 31st at PUMA.com, PUMA stores and select retailers worldwide.

DYNAMIC

LIGHTNESS

PERFECT

BALANCE

NEW

CLASSIC

GAME

CHANGER

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND PICTURES

HERZOGENAURACH, GERMANY, AUGUST 31, 2020

PUMA X R H U D E CELL KING

Sports company PUMA and L.A. based streetwear brand R H U D E are releasing a new shoe together as a continuation of the recent co-branded collection, inspired by motorsports and infused with R H U D E’s minimalistic designs and colors.

The PUMA x R H U D E Cell King is a classic made with purpose, reinterpreted to be worn as a street statement. Taking inspiration from the original 1968 PUMA KING, the leather upper features football inspired stitching and a removable tongue piece with the debossed R H U D E logo. A silky suede formstripe and a vintage-looking midsole with Cell technology complete this unique silhouette. The color palette stays true to R H U D E’s aesthetics, giving a vintage feel to the shoe.

Rhuigi Villaseñor founded R H U D E in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

The PUMA x R H U D E Cell King drops on PUMA.com, PUMA stores, and selected retailers on September 5th.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 31, 2020

PUMA PRESENTS THE NEW FIGC HOME KIT INSPIRED BY ITALIAN RENAISSANCE CULTURE

Sports company PUMA has today launched the new FIGC Home kit, taking inspiration from the luxury decadence of italy's past to reshape their future. The new jersey continues the Crafted by Culture design theme utilized for the Away and Renaissance jerseys, with a stunning new pattern integrated into the jersey design.

Inspired by this culture-defining era of art and architecture, the new Italy Home kit reinterprets the luxurious Renaissance patterns of the past into a modern geometric graphic, tonally incorporated into the blue jersey celebrating the nation's influence on world culture and football alike.

"During the Renaissance, Italy was the epicenter of creativity and innovation. Italy didn't just influence the world; it redefined it. With this FIGC Home kit we want to celebrate this era and craft this kit from Italy's most important cultural time. The Renaissance floral motives represent the universal beauty that was crafted in italy to inspire the lifestyöe of the world with unpredictable creativity. The new Italy Home jersey will show the pride, the passion and the excitement of italians to the world," said David Bremond, Head of Product Line Management Teamsport, PUMA.

The new FIGC Home kit celebrates the Azzurri's past greatness, merging classic identity with a modern design. The traditional blue kit signifies the rebirth of the italian national team led by an exciting new generation of players who produced one of the most successful qualifying campaigns in their storied history as they set their sights on success at next summer's Championchips.

The new jersey is equipped with PUMA's thermoregulation technology which proveds and improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new FIGC Home kit is available from August 31st at PUMA.com, FIGCstore.com, at PUMA stores, at FIGCstore.com and at leading football retailers worldwide.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 31, 2020

PUMA PRESENTS THE EURO 2021 NATIONAL KITS – CRAFTED FROM CULTURE

PUMA new national team kits proudly celebrate each nation’s greatness, merging classic identity with a modern design. Each kit features iconic visual elements that are unique to and inspired by the individual culture of each country, re-contextualized into bold and brilliant graphics.

FIGC HOME KIT

Italian football has had a lasting effect on the global game both on and off the pitch. Inspired by this culture-defining era of art and architecture, the new Italy Home Kit reinterprets the luxurious renaissance patterns of the past into a modern geometric graphic, tonally incorporated into the blue jersey celebrating the nation’s influence on world culture and football alike.

AUSTRIA HOME KIT

The new Austria Home kit in classic red, with white sleeves features an all-over graphic inspired by traditional ‘Österreich’ Alpine outfits. The stylized pattern is inspired by the Vienna Secession art nouveau style movement of the late 19th century.

CZECH REPUBLIC HOME KIT

The new Czech Republic Home Kit celebrates the Lípa tree, the Slavic symbol for freedom. The graphic is applied as an all-over design on the jersey adding national passion to the traditional red jersey.

ICELAND HOME KIT

The new KSI Home jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The basalt then reacts with icy fresh air, leading to the production of unique and uniformed columns, symbolized by the red columns situated on the true-blue and electric blue base of the jersey. To complement the jersey, the kit also features true-blue and electric-blue shorts and socks.

ICELAND AWAY KIT

The new KSI Away jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The white jersey features the new KSI logo, which combines the guardian spirits of Iceland; the bull, the giant, the vulture and the dragon.

SERBIA HOME KIT

The Serbia Home Kit features an all-over graphic in the style of traditional textile patterns found in national dress, art and architecture. The jersey is stylized to celebrate electrical energy pioneer and Serbian national hero Nikola Tesla.

SERBIA AWAY KIT

The Serbia Away Kit features authentic Serbian textile patterns stylized to celebrate electrical energy pioneer and national hero Nikola Tesla. The kit uses an electricity infused color palette as a homage to Tesla’s work.

SWITZERLAND HOME KIT

The new Switzerland 2020 Home kit applies the visual language and principles of the iconic Swiss Style design school, using bold simple graphics synonymous with the movement to form an abstract graphic on the jersey.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, AUGUST 31, 2020

PUMA PRESENTS THE ECLIPSE PACK

PUMA has today launched the Eclipse pack featuring blackout editions of the ULTRA 1.1 and the FUTURE 6.1. PUMA adds a touch of class to both the ULTRA and FUTURE with a low-key stealth treatment to both silos.

The explosive new ULTRA 1.1 is engineered to be the world’s fastest football boot. The UTLRA features a PUMA exclusive and technologically advanced MATRYXEVO upper constructed of a perfectly balanced blend of polyester yarns, aramid fibers and carbon yarns for added stability, support and durability at an incredibly light weight. The strong and supportive aramid fibers run through the lateral side of the ULTRA to provide ultimate lock-down, while the carbon yarns provide support for reactive forward acceleration. Providing elite level touch and control benefits whilst running at uncatchable speeds, the UTLRA has a thin Gripcontrol Pro layer applied to key areas of the boot.

The lightweight upper is built on a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for rapid bursts of speed. The sole plate combines subtle ‘spikes’ in the forefront and V-shaped studs configured to provide uncatchable speed.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. The FUTURE 6.1 also features a Gripcontrol Pro layer has been moulded over key striking areas of the boot, focusing on the medial and lateral impact zones to improve touch and control over the ball when moving at rapid multidirectional speeds.

Completing the instinctive and agile design is the super lightweight RAPIDAGILITY outsole, featuring a combination of conical and bladed studs to aid traction and stability in all conditions to support explosive. Multidirectional movement.

The Eclipse pack is available from August 31st at PUMA.com, PUMA stores and select retailers worldwide.

ECLIPSE PACK

FAST

ECLIPSE PACK

EXPLOSIVE

ECLIPSE PACK

UNCATCHABLE

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND IMAGES

HERZOGENAURACH, GERMANY, SEPTEMBER 01, 2020

A BOOST OF TECHNOLOGY AND STYLE: PUMA X PORSCHE DESIGN COLLECTION

Global sports company PUMA blends innovation and style with the latest Porsche Design collection including the brand-new sole technology XETIC.

Business, training, travel, leisure Time, repeat. People are searching for variety and diversity in their lifestyle. The new Collection is your perfect allrounder for carving a stylish statement in the tarmac without missing performance and functionality.

Tighten your seatbelts and get ready for the latest PUMA sole technology. XETIC technology is a smart cushioning proven through digital testing which provides comfort and rebound under applied force. The responsive structure in the foam minimizes landing impact to maximize comfort.
No more struggle with G-forces! XETIC offers outstanding grip with a rubber outsole ground contact applying traction and durability without slowing you down. Conquering the streets in style the design of the shoes was born in the lab and made for the streets. The end result: visible cushioning technology that compresses as you step for infinite comfort.

The PUMA x Porsche Design footwear models Xetic M, Xetic L and Xetic M Shift are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner imbue the shoes with a special and exclusive look.

State of the art technology meets dynamic and hyper functional designs containing sustainable fabrics. The PUMA x Porsche Design apparel collection combines intelligent technologies for more comfort and performance. The RCT (Ready To React) line is offering the latest features of PUMA excellence: Seaqual™-Fibers lining out of 100% recycled polyester, thermoregulating 37.5® technology and Thermore® padding out of recycled polyester just to mention a few. Style highlights like the glow-in-the dark fibers of the PUMA x Porsche Design RCT Jacket enable you to capture the power of the sun during the day to illuminate the jacket in bright blue during the night.

Get ready for the next level of technology and style! PUMA x Porsche Design XETIC will be available now on PUMA.com and selected PUMA Stores.

Wechseln zu ...
DOWNLOAD PRESS RELEASE AND PICTURES

HERZOGENAURACH, GERMANY, SEPTEMBER 09, 2020

PUMA OFFERS ONCE IN LIFETIME OPPORTUNITY LAUNCHING THE VERY FIRST SCUDERIA FERRARI SPEEDCAT PRO ON SALE

Global sports company PUMA makes motorsport fans dreams come true with the first ever shoppable Scuderia Ferrari Speedcat Pro. The boot is exactly the same as Formula One drivers Charles LeClerc and Sebastian Vettel are wearing during racing.

Since 2004 PUMA is the official outfitter of the Scuderia Ferrari F1 Team, supplying the highest standard of performance racewear, footwear and teamwear. In close collaboration with the drivers PUMA is constantly improving the functionality of the race gear only aiming for the highest quality to keep Scuderia Ferrari drivers safe and competitive at the same time. For the very first time PUMA and Ferrari are offering a limited amount of Scuderia Ferrari Speedcat Pro shoes to fans, selectors and race enthusiast. A once in a lifetime opportunity to get those kicks.

Years of innovation and technology packed in a single shoe, the Speedcat Pro uses state of the art materials for racing. The upper and lining are made of lightweight fabric for speed, comfort, and of course protection against fire.

Talking about weight reduction the heel support is provided by real carbon fiber counter. To guarantee absolute control of the pedals the Speedcat Pro is coming with a lo-profile rubber outsole and the EVA wedge provides just the right amount of comfort while keeping the shoe light and nimble.

Nothing matters more than security. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

You better aim for Pole Position as the Scuderia Ferrari Speedcat Pro is available only in limited number of units. Referring to Charles LeClerc´s Birthday PUMA and Ferrari are sharing 97 pairs of his Speecat Pro on sale. In honor of his great race career Sebastian Vettel´s Speedcat Pro model will be limited to 53 pairs on sale referring to his total wins of F1 Grand Prixs so far.

Checkered flag ahead! The Scuderia Ferrari Speedcat Pro will be available on eu.puma.com up from 10th September (12am, CET) as well as on Ferraristore.com and Ferrari Stores.