Notes to Editors

The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the Slipstream was a pioneer for its innovative material makeups, which featured embellishments like faux snakeskin, leather, and faux fur.

A retro program in 2002 reintroduced Slipstream models like the Slipstream Snake and Slipstream Beast into the Japanese market, to appease an appetite for eye-catching designs that were popular at the time. Subsequently, the Slipstream was created in special made-in-Japan versions and other collectible editions. In 2022, PUMA brought back to Slipstream to celebrate the silhouette’s 35th anniversary. 

The PUMA RS-X Efekt Gradient pack is available starting March 23, 2023, from PUMA.com, PUMA stores, and selected accounts worldwide.

Note to Editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.

Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RSX3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy

PUMA also hosted activations with Sherida Spitse (Netherlands and Ajax) in Amsterdam, Maya Le Tissier (Manchester United) in Manchester and at the end of March Madelen Janogy (Hammerby IF and Sweden), Jonna Andersson (Hammerby IF and Sweden), Adelina Engman (Hammerby IF and Finland) and Maika Hamano (Hammerby IF and Japan) will be hosting an event Stockholm.

The aim of the activations is to get girls playing football and bring them together with female role models who inspire them. The Brilliance Pack also provides female players with the right fit and technology to support they're on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos”, said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot - such as volume and instep height, resulting in a comfortable fit that will drive opponents crazy just like Julia Grosso throughout the 90 minutes, match after match.

The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art ULTRA technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper allows players to channel their inner Fridolina Rolfö when flying down the wings, with an edge that can be the difference between winning or losing.

With the return to the pitch of the KING of football boots, PUMA has introduced a women specific KING. Built to be the King of Control, the non-animal-based K-BETTER™ upper material takes the signature KING touch, comfort and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment”, said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”

As a step toward a better future, all three boot uppers are made with at least 20% recycled materials.

Celebrate the Brilliance of women's football with The Brilliance Pack, available from March 21st at PUMA.com, PUMA stores and select retailers worldwide.

PUMA’s latest racing shoes, SPEEDCAT PRO, were designed based on functionality to support drivers in their high performance on track. Years of innovation and technology packed into a single shoe, the SPEEDCAT PRO uses state of the art materials for racing. The upper and lining are made of lightweight fabric for speed, comfort, and of course fire protection. To guarantee absolute control of the pedals, the SPEEDCAT PRO comes with a low-profile rubber outsole and an EVA wedge provides just the right amount of comfort while keeping the shoe light and nimble.The SPEEDCAT PRO was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing. The SPEEDCAT PRO also includes several design elements that pay homage to PUMA's racing heritage.

“PUMA is proud to celebrate its 75th anniversary this year and also our legacy in motorsport industry”, said Thomas Josnik Global Director Motorsport at PUMA. “Innovation, speed, and technology have always been at the heart of everything we do, and this event is a tribute to our commitment to pushing boundaries and driving change in the industry.”

The event was an exciting first step in this year of celebration of 75 years of PUMA's past, present, and future in motorsport, highlighting the brand's commitment to excellence and innovation in racewear.

The Deviate NITRO ELITE 2 will be available on February 1 on PUMA.com and in store at PUMA Flagship stores and select retailers globally.

Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel.”

The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has been used to create car decals and wheels that will be launched in the popular sports action game Rocket League from Wednesday 8th March. The launch will be the first time a European club football kit is included in the game.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “This Fourth kit designed by PUMA and KOCHÉ is the perfect incarnation of AC Milan’s innovative drive to be a pioneer and a trend setter. With its ability to incorporate our red and black colors with gold and its modern design, the kit combines heritage and innovation, and it is a testament to AC Milan’s ability to merge football and fashion in a credible and authentic way.”

Christelle KOCHER, Founder and Creative Director of KOCHÉ said: “It was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCHÉ touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes.” 

The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Fourth kit PUMA, AC Milan and KOCHÉ are hosting a special pop-up store in Milan from the 23rd to the 25th of February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion. The pop-up will also host special appearances from the AC Milan players.

Now loading… the PUMA x AC Milan x KOCHÉ collection is available from the 23rdFebruary at PUMA stores, PUMA.com, KOCHE.fr, all AC Milan stores and store.milan.com and at select retailers worldwide.

The new PUMA x AC Milan x KOCHÉ Fourth jersey will debut on Sunday 26th February at 8:45pm CET, when the men’s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women’s team will wear the Fourth jersey in the first leg of the Coppa Italia semi-final against the AS Roma women’s team.

PUMA has 75 years of rich heritage, legacy, and authenticity, and the FOREVER. CLASSIC campaign embodies the products and stories that have paved that – the PUMA classics. PUMA’s classics have always been at the forefront of culture – iconic products like the PUMA Suede to the T-7 tracksuit have been worn by icons of every generation and have stayed classic as ever.

PUMA’s FOREVER. CLASSIC. products are designed to be timeless, and they’re ready to become the icons of tomorrow.

Rhuigi Villaseñor is the founder of clothing label RHUDE, a brand that melds American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for his reinterpreted classics that draw from Americana, music, and street style.

The latest PUMA x Rhuigi capsule will be available starting February 18, 2023 from PUMA.com, PUMA stores, and selected accounts worldwide.

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.