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Herzogenaurach, Germany – 25 September 2024
A$AP Rocky and PUMA Drop Highly-Anticipated Footwear and Apparel Collection featuring the Mostro 3.D and Inhale Distressed

Sports company PUMA and music artist, creative, and designer A$AP Rocky will drop their latest collection featuring footwear, apparel and accessories on September 26 at 10am EST. After debuting on the stage at New York Fashion Week, the Mostro 3.D is finally available to purchase, albeit in limited quantities. In addition to this highly anticipated style, Rocky is debuting his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

ASAP Rocky

Handpicked from the archive, the Inhale Distressed was inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x PUMA branding.

Rocky’s intention to push the boundaries of footwear design is brought to life through the Mostro 3.D, a monstrous and bold style using an innovative resin-based 3D printing process. 

The full collection includes:

 

  • A$AP ROCKY X PUMA MOSTRO 3.DThe PUMA Mostro is radically reimagined via 3D printing. The black and red coloring, spikey details, and unique shape dare the wearer to let the Mostro 3.D loose to walk the streets.
  • A$AP ROCKY X PUMA INHALE DISTRESSEDThis progressive streetwear staple is re-engineered with an allover distressed treatment, embroidered flames surrounding the Formstrip, and a translucent gradient sole.

  • A$AP ROCKY X PUMA TANK TOP: This tank stands out with a puff-printed PUMA Cat Logo with tire marks at the chest, plus AWGE branding at the back. It features a loose fit and a distressed treatment as if it’s been worn in the garage all day.

  • A$AP ROCKY X PUMA KNEE PAD PANTS: This pant is inspired by the knee pads worn by pit crews. An oversized PUMA Cat Logo appears at the front, with a PUMA Formstrip embroidered at the back pocket.

  • A$AP ROCKY X PUMA TEAM ZIP POLO: This zip polo is a fusion of streetwear and racing DNA. Its classic polo design features racing graphics and AWGE branding, a distressed and lived-in treatment, and a zip closure at the throat.

  • A$AP ROCKY X PUMA DENIM SHORT: The denim shorts are designed with dark wash denim and a baggy fit and feature oversized PUMA branding at the front and a Formstrip stitched at the back pockets.

  • A$AP ROCKY x PUMA WEBBING BELT: The webbing belt directly pulls inspiration from old school car seatbelts. It features PUMA, A$AP Rocky, and AWGE embroidered patches with a classic seatbelt closure. 

  • A$AP ROCKY x PUMA LEATHER BELT: The leather belt is designed with crystal buckle details and removable pouches. Its design is inspired by a mechanic’s toolbelt, elevated and reimagined for day-to-day functionality. 

  • A$AP ROCKY x PUMA PADDED BALACLAVA: The padded balaclava features PUMA and AWGE graphics throughout. The piece mimics a racers helmet, featuring a Velcro closure at the mouth.

As we’ve seen with his past campaigns, A$AP Rocky was hands-on throughout the entire creative process from product design to directing and styling the marketing campaign.  “It was about time that I put my own spin on some of the best footwear styles that PUMA has to offer,” said A$AP Rocky. “People have been asking nonstop about the Mostro 3.D since the fashion show so I’m excited to finally get them out. Then we also have the OG Inhale with hand-distressed fabric and custom embroidery/detailing, giving that worn look to tie into the rest of the apparel. I’m really happy with how these turned out and can’t wait for everyone to see what else we have been working on.”

The collection is available in the US at 10am EST on September 26th on PUMA.com, as well as select retailers globally including KITH, Dover Street Market, Maxfield, SNEAKERSNSTUFF, SlamJam, Nubian and more.

Herzogenaurach, September 17, 2024
PUMA’S NEW MOSTRO ARCHIVE PACK IS MONOCHROMATIC SIMPLICITY

PUMA introduces the latest chapter in the legacy of the Mostro with the Archive pack.  

MOSTRO ARCHIVE

Comprising two colorways in “Vapor Gray/Frosted Ivory” and “Black/Strong Gray,” the Archive colorways feature a subtle faded finish, combined with technical ripstop material on the upper. The result is a timeless expression of the hybrid footwear design that nods to the shoe’s heritage in the late ‘90s while retaining a tasteful simplicity. 

A design that bridges the past and present, the low-profile Mostro also comes with defining features including its signature spiked sole and functional strap closure.  

First introduced in 1999, the Mostro’s name is an Italian word meaning monster, which captures the shoe’s experimental look that borrows from the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mostro, marking the convention-defying silhouette’s 25th anniversary. 

Accompanying the visuals for the recent Mostro Perf collection, the Mostro Archive is unveiled against the background of sunny Marseilles. 

The latest PUMA Mostro is available starting September 21, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, and Atmos.  

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, September 12, 2024
PUMA X ROCKET LEAGUE’S HIGH-OCTANE COLLECTION IS MADE TO STUNT

PUMA and Rocket League team up for a calculated collection of football-inspired esports apparel and footwear. 

Rocket League

The game-ready range draws inspiration from in-game designs such as the hexagonal arena and rank badges, featuring energetic graphics and high-density prints. Each piece showcases elevated details, textures, and materials. A carbon-fiber motif throughout the apparel nods to the special paint finish in Rocket League, while the footwear takes cues from the game's iconic cars and teams. With blue and orange colorways, every item lets you choose your side. 

Designed for the arena and for the streets, PUMA x Rocket League is highlighted by pitch-inspired silhouettes like Football Jerseys, as well as the Cellerator Track Jacket and Cellerator Track Pants. Accessories include the Dad Cap featuring PUMA x Rocket League branding on the crown, and the Backpack featuring an asymmetrical colorway.

The collection’s bold footwear draws from PUMA’s storied archive, featuring the RS-X and the PUMA Palermo. Each collaborative sneaker launches with standout details, blue and orange color motifs, and custom Rocket League hang tags. As an added surprise, each shoebox will contain a hidden envelope with a code, giving players access to in-game bonus items featuring designs inspired by the PUMA collection. 

The PUMA x Rocket League collection will be available starting September 13 in the US and globally on September 20, 2024, from PUMA.com, PUMA flagship stores, and select retailers. 

Sandra Wedel
Senior Manager PR for Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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Herzogenaurach, September 12, 2024
DANIELLE GUIZIO BRINGS HER ONE-OF-A-KIND TOUCH TO THE PUMA SPEEDCAT

PUMA teams up with New York-based designer Danielle Guizio who brings her distinctive spin to the Speedcat.

PUMA Speedcat by Danielle Guizio

Guizio’s first official collaboration with PUMA debuts with a limited-edition Speedcat Mesh. The self-taught designer brings her feminine perspective to the low-top Speedcat, adding distinct details and new materials. The limited friends-and-family release features lime and cream colorways with a gum sole, and a special "Guizio" tab on the upper to commemorate the collaboration. 

PUMA Speedcat by Danielle Guizio

Following this initial release, Guizio will further infuse her contemporary style into the performance racing shoe-turned-streetwear staple, with a second black and white colorway launching at the end of the year.

Originally released in 1999, the Speedcat is a performance footwear design conceived for F1 racing. Embraced by the world of fashion and sneaker culture in the mid-2000s, the Speedcat was officially reintroduced by PUMA in June 2024. 

The PUMA x Danielle Guizio friends-and-family Speedcat Mesh will be available exclusively at the brand-new GUIZIO flagship store at 81 Greene Street in New York City, starting September 11.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

Download press releases and images

Herzogenaurach, September 12, 2024
PUMA AND KIDSUPER’S NEW COLLABORATION IS ALL ABOUT THE FUNNY BUSINESS

PUMA and KidSuper reprise their partnership with a new footwear, apparel, and accessories collection. 

PUMA Kid Super

Created through the lens of football, the collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colorways, specially designed patterns, and modern aesthetics into the form and function of sportswear.  

Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the Reversible Vest and MMQ Jacket that are covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper hat and Gloves add to the collection’s individual character. 

A woman wearing PUMA Kid Super

KidSuper’s takes on the Easy Rider and Palermo carry over the rippling lines and color tones, with mixed materials including mesh and suede lending the collaborative footwear a deconstructed feel. 

To launch the collection, PUMA and Colm Dillane, better known as KidSuper, hosted a live comedy extravaganza in New York City, bringing in a roster of standup stars. Held at Harlem’s famous The Apollo Theater on September 9, 2024, the comedy show was accompanied by episode two of SCRAM!, a limited animated series which debuted in 2020. The sophomore episode includes PUMA ambassadors Jack Grealish, Lamelo Ball, and Neymar Jr., as well as Westside Gunn, Thierry Henry, and Usain Bolt.  

The collection’s campaign is guided by the coming-of-age motifs portrayed in SCRAM!, depicting the disparate cliques of New York City coming together to showcase the latest PUMA x KidSuper drop. 

Following the live comedy show the PUMA x KidSuper collection will be available starting September 21 on PUMA.com, in PUMA flagship stores, and at select PUMA retailers. 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

Download Press Release and Pictures

Herzogenaurach, 11th September 2024
PUMA and Scuderia Ferrari HP Unveil the Ultimate Varsity Jacket: A Fusion of Speed and Style

Global Sports Company PUMA together with Scuderia Ferrari HP announce the launch of their latest collaboration: the Varsity Jacket. This exclusive piece combines the timeless appeal of american college and university fashion with the cutting-edge design and performance synonymous with both brands.

PUMA and Scuderia Ferrari

Inspired by the classic american varsity jacket, this Varsity Jacket features premium materials and meticulous craftsmanship. The jacket boasts a rich, deep red body, complemented by hints of yellow, reminiscent of Scuderia Ferrari’s signature colours. It features iconic branding with embroidered Scuderia Ferrari and PUMA logos, representing a legacy of excellence. The jacket boasts a classic silhouette, combining a traditional varsity jacket design with a modern fit.

The PUMA Scuderia Ferrari Varsity Jacket is now available at selected PUMA and Ferrari stores, and online at www.puma.com and www.store.ferrari.com.

Herzogenaurach, Germany, September 12th, 2024
BRAZILIAN NATURAL ABILTIES: INTRODUCING THE NEYMAR JR. BNA PACK

Global sports company PUMA has today launched the Neymar Jr. BNA pack featuring a brand-new custom NJR BNA FUTURE 7 and apparel range. The new collection celebrates Brazilian flair with colors and graphics inspired by the great footballing nation.

NEYMAR JR. BNA PACK

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

Herzogenaurach, Germany, 12th September, 2024
PUMA & MANCHESTER CITY LAUNCH THE 24/25 DEFINITELY CITY KIT IN COLLABORATION WITH NOEL GALLAGHER

Global sports company PUMA and Manchester City are proud to unveil the Definitely City kit for the 24/25 season, co-designed by legendary musician and lifelong City fan, Noel Gallagher. Marking the 30th anniversary of Oasis' iconic album Definitely Maybe, the special-edition kit draws inspiration from the album cover that defined a generation. 

Man City Kit

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.

Herzogenaurach, September 4, 2024
PUMA AND ARIES DEBUT FIRST EVER COLLABORATION

Today, PUMA announces its first ever collaboration with London-based luxury streetwear imprint Aries, after debuting a tease of the collection at PUMA’s New York Fashion Week show in February 2024.

PUMA x Aries

Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. 

The collaboration capsule includes a moto-mesh long sleeve tee featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce “PUMA” graphic with an airbrushed motif playing on Aries’ branding of ancient mythology. The water-repellent nylon lightweight jacket and lightweight pants once again make use of a digital print featuring a “PUMA” skeletal x-ray graphic. Playing on kitsch codes, accessories like the PUMA x Aries Cap and very Mini Grip Bag evoke ‘80s and ‘90s mall aesthetics. 

PUMA x Aries

For the footwear, PUMA and Aries turn their attention to the incomparable Mostro and iconic Suede. The Mostro is the hero of the collaboration and is reworked with a mixture of mesh, neoprene, and suede on the upper. Aries’ take on the Mostro also features an elastic closure with an adjustable toggle at the rear. The Suede comes with a rubberized mudguard, leather toe cap, and special graphics on the heel and tongue. 

PUMA and Aries call on acclaimed New York photographer Mark Luckasavage who effortlessly captures the PUMA x Aries collection through a spectral, filtered lens. Portraits and candid images comprise the campaign, which imparts the impression of a tainted daydream to reflect the ethos of the collaboration.

PUMA x Aries launches Thursday 5th September 2024 at ariesarise.com and the Aries Flagship store, 31 Great Pulteney Street, London, W1F 9NN, as well as PUMA retailers including END. Clothing, Slam Jam, and KITH. 

 

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, Germany, 30th August, 2024
THEO HERNÁNDEZ RULES SUPREME IN THE ULTRA 5 FUEL YOUR FAST EVENT IN MILAN

Global sports company PUMA hosted the fastest event of the year – The ULTRA 5 FUEL YOUR FAST Event in Milan, Italy. The adrenaline fuelled event featured a 125-participant race tournament in the morning followed by a 12-team global football tournament to find the ULTRA 5 Champions.

ULTRA FUEL 5 Event

Not only did the event host over 300 guests worldwide, but they were also joined by some special guests from the PUMA Fam including Theo Hernández, Christian Pulisic, Chanté Dompig, Laura Giuliani and Nesrine Bahlouli. The star players were joined on track by Scuderia Ferrari Academy Drivers Oliver Bearman and Dino Beganovic for a race to crown our track Champion with Theo Hernández taking home the victory in a wild race from start to finish. 

Theo Hernández, AC Milan commented after the race, "Today was incredible, I love Motorsport and to see something like this today was so fun. Getting on track with the rest of the PUMA fam and the Scuderia Ferrari team was wild, to win the race was amazing. The ULTRA is the fastest on the pitch and the track".

The day featured interviews with the PUMA team behind the ULTRA 5, The PUMA players in attendance and Scuderia Ferrari Academy Drivers. Not only that the event had a custom wrapped Formula One car in the ULTRA colours to celebrate the ultimate crossover of football and motorsport.

The event celebrated the UTLRA 5 Ultimate and Carbon editions that are on global release now.

Herzogenaurach, September 7, 2024
SO FRESH AND SO CLEAN: PUMA DROPS THE “LAUNDRY BOYS” GV SPECIAL

PUMA’s latest take on the GV Special is all fresh, no mess. 

GV SPECIAL LAUNDRY BOYS

The 1983 tennis sneaker is remade with a special resin-coated upper, to create a scuff and dirt-repellent version of the iconic low-top. The pristine and playful edition of the GV Special will stay spotless and clean wear after wear. The “Laundry Boys” GV Special is also a perfect blank canvas to scribble and tag, and then just wipe clean to start over with a new masterpiece. 

This special “Laundry Boys” edition comes with custom packaging, inspired by the nostalgic logos and slogans of laundry detergent brands.

 GV SPECIAL LAUNDRY BOYS

Giving rise to the playful GV Special concept, a popular anecdote tells of a laundry service formerly run by the Dassler brothers. Nicknamed the “Laundry Boys” by residents of Herzogenaurach, the brothers were known for delivering clean washing around their hometown.
 

The PUMA GV Special “Laundry Boys” is available starting September 7, 2024 at selected retailers.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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Herzogenaurach, Germany, 30th August, 2024
UNITED BY BORUSSIA: PUMA & BORUSSIA DORTMUND UNVEIL THE 24/25 AWAY KIT CELEBRATING INCLUSIVITY

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind. 

BVB Away Kit Inlusivity

The Club mantra 'United by Borussia' comes to life in the 24/25 Away kit. Repeated throughout the jersey in writing, sign language, and Braille, the kit champions the diversity of the Club and constant work against racism, antisemitism, LGBTIQ* hostility, sexism and discrimination to support an open society.

The Borussia Dortmund jersey features a classic black base with a yellow midsection, PUMA logo and Club badge. The jersey features a round neck collar, and black tonal stripes wrapped across the jersey with black socks and black shorts to complete the look.

Carsten Cramer, Managing Director of Borussia Dortmund, said: “This season’s Away kit is very special and important for us. It shows that we are committed to diversity and inclusion on and off the pitch. ‘United by Borussia’ isn’t just a claim – we live by it.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Away kit is a powerful representation of Borussia Dortmund’s commitment to connecting with their broad spectrum of fans. We wanted to create a jersey that not only performs at the highest level but also makes a statement about the Club’s values. This kit is designed to celebrate every fan and promote unity within the community.” 

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys. 

The Borussia Dortmund Away kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from the 30th August.

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