In celebration of these two incredible PUMA teams, the FENTY x PUMA suite hosted notables including Wisdom Kaye, Richie Shazam, Rickey Thompson, Anya Tisdale, Phaith Montoya, Eden Masliah, Valerie Zhang, Eva Gutowski, Tyshon Lawrence, and Alana Lintao. Upcoming FENTY x PUMA Avantis will be available this fall. 

Bembury has already changed sneaker culture in recent years through groundbreaking designs, world class collaborations, and polarizing silhouettes. His progressive designs have challenged sneaker conventions and ended up on catwalks, celebrities, and athlete’s around the world. He is now bringing his vision into the PUMA brand with a clear focus on it’s fastest growing segment – Hoops.  

“My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. While my work has been known to cater to the outdoor space, a space I recently developed an intimate relationship with, my partnership with PUMA Hoops will allow me to tell a more deeply rooted personal story,” shares Bembury, “As a 90’s kid from New York City, I’ve played basketball my whole life and have a deep history, emotion, and nostalgia for the sport. I’m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.”
The partnership will see Bembury designing the brand’s next signature silhouette, helping to recruit the next signature athlete, and within the process create a new look & feel within basketball itself.

With an already disruptive line of product designs, influenced by a diverse boundary breaking roster that includes the likes of LaMelo Ball, Breanna Stewart, and Flau’Jae Johnson, the arrival of Bembury will only elevate the unique culture first storytelling even more. The partnership will yield a new creative edge and further challenge the conventions of performance and signature basketball within the culture of the game.  
 
“Today’s game is as much about performance as it is about the culture. Within signature that means being able to tell the athlete’s story both on and off the court. Salehe has had unrivaled success of bringing to life the intersection of sport, culture, and fashion through product design & storytelling. That combination, mixed with PUMA Hoop’s disruptive approach, results in a partnership that will bring game changing newness and excitement to basketball athletes, basketball consumers, and basketball culture – both on and off the court.” said Max Staiger, Global Head of Basketball for PUMA.  
 

The new Away kit was showcased for the first-time last night at Yankee Stadium, where AC Milan played a friendly game against Manchester City. In an epic first for AC Milan, the team wore their Home kit in the first half and then surprised fans by switching to the new Away kit for the second half, marking its debut and the first time the Club has unveiled a kit in this way.

Details make all the difference in the 24/25 AC Milan Away kit. The classic white Away kit combined with a red-and-black polo collar and monochromatic crest personifies the spirit of success and casual sophistication of a team synonymous with the beautiful game. A tonal pinstripe pattern adds a historic touch, honouring AC Milan’s origins as the Milan Football and Cricket Club.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community.  Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The launch of the Away kit is part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding last night’s fixture. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved.

To mark the launch of the new Away kit, AC Milan and PUMA will host an exclusive “House of Milan” event on the 28th July in Manhattan. The event will bring together stakeholders and VIP guests to celebrate the new kit in a fashion-forward manner.

The AC Milan Away kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 28th July.

Split across three chapters, PUMA’s made-in-Italy collection spans tennis, basketball, and running classics, all crafted in Italy with premium materials and unparalleled attention to detail. Inspired by Italy’s renowned fashion legacy, the collection includes five classic PUMA silhouettes remade with elevated executions. Fusing German designs with Italian quality, the collection comprises the GV Special, Indoor, Suede, Clyde, and Easy Rider. 
 

On July 27, PUMA's made-in-Italy collection launches with the GV Special, Suede, and Clyde in striking ‘Intense Red’ and ‘Opal Blue’ colorways. Drop two continues on August 3 with the Easy Rider and Indoor. Lastly, drop three concludes the made-in-Italy pack on October 19 with the GV Special and Clyde. 

PUMA’s made-in-Italy footwear collection will be available at selected retailers worldwide.  

The event took place on a custom-built court where Manchester City’s Jack Grealish, Pep Guardiola, Erling Haaland and Oscar Bobb enjoyed a basketball dunk show and other activities with 2x NBA Dunk Champion Mac McClung and special guests Chris Brickley, God Shammgod and Clyde Frazier. To celebrate the launch and in collaboration with PUMA Hoops, PUMA and Manchester City unveiled bespoke Manchester City basketball jerseys in the Home and Away colors that were unveiled at the event.

The event also included Jack Grealish being put through some unique basketball drills by Mac McClung and Pep Guardiola joined a special Q&A for guests in attendance with God Shammgod, Chris Brickley and PUMA Icon and basketball legend Clyde Frazier. Not only that there were interactive fan experiences by Etihad Airways and Experience Abu Dhabi as part of the unique fan event.

The next part of the Manchester City pre-season tour will see City take on fellow PUMA Club AC Milan at Yankee Stadium on Saturday 27th July where both Clubs have a special surprise for fans at the game.

The Manchester City Third kit is available from PUMA stores, PUMA.com, mancity.com/shop, and select retailers worldwide from the 26th July.

City's journey is one of perpetual motion, and the new 24/25 Third kit pays homage to this dynamic legacy. The ship from the Manchester City crest, a symbol of the Club’s rich history, is transformed into an all-over tonal graphic representing the past, present, and future of a Club that’s never not moving.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, said: “The 24/25 Third kit is a tribute to Manchester City’s enduring spirit and forward momentum. Our goal was to create a jersey that captures the essence of a Club that’s always moving forward, both on and off the pitch. This stunning kit embodies the relentless drive and ambition that defines Manchester City and its supporters. We’re proud to support City’s journey with a kit that combines innovative design with sustainable practices.”

The new Third kit was launched during Manchester City men’s first team pre-season tour of the USA at an exciting ‘Block Party’ event on 49th Street and 5th Avenue in New York City. In collaboration with PUMA Hoops, the event took place on a custom-built court where special guests including Jack Grealish, Pep Guardiola, Erling Haaland and Oscar Bobb enjoyed a basketball dunk show and other activities with 2x NBA Dunk Champion Mac McClung and other surprise guests. To celebrate the merging of cultures, PUMA and Manchester City also created bespoke Manchester City basketball jerseys in the Home and Away colours that were unveiled at the event.

"We work closely with PUMA to design kits that take inspiration from our fans and history, integrating key elements of our brand in a modern and elegant way. We hope fans enjoy the release today."

On the 27th July, Manchester City will play fellow PUMA Club AC Milan at Yankee Stadium, with both Clubs investing in the local New York City community during the tour.

In collaboration with PUMA, both Clubs will host a joint community football session at Sofive Meadowlands as part of a ‘City and Milan for Change’ initiative. The project aims to give back and inspire the next generation of young footballers in the New York area, harnessing the unifying power of football to uplift communities around the world. As an Official Partner of both City and AC Milan, PUMA supported the community event by donating Manchester City and AC Milan kits and footwear to the children taking part.

In addition to the community session, both Clubs will take part in a special moment for change as part of the pre-season fixture on Saturday. 

The 24/25 Third kit will be available in both Authentic and Replica versions. The Authentic jersey, worn by the likes of Jack Grealish, Jess Park and Manuel Akanji is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more casual fit, ideal for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. This initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Manchester City Third kit is available from PUMA stores, PUMA.com, mancity.com/shop, and select retailers worldwide from the 26th July.

This season, PUMA and Scuderia Ferrari HP fuse the high-speed excitement of motorsport with the functionality of winter sportswear. The collection is engineered to offer superior warmth and comfort, ensuring that fans can stay fast even in the coldest conditions.

The use of heat map-inspired graphics adds a sporty touch, reflecting the dynamic energy of motorsport. These innovative designs not only keep you warm but also ensure you look stylish whether you're on the slopes or enjoying après-ski activities. Every item in the collection is designed to protect against the elements while maintaining a sleek, aerodynamic look.

This collection will be available at selected PUMA stores as well as online at puma.com and ferrari.com. Embrace the winter season with gear that keeps you warm and fast, and make a statement on and off the slopes.

The Suede LAAMS ‘Blank Canvas’ is a DIY-inspired, double-layered shoe offering a customizable and artistic experience. Part artwork, part sneaker, the "Blank Canvas" Suede features a removable top layer of canvas on the upper, which can be peeled away to reveal green fuzzy suede beneath. This collaboration comes with the instruction to "Wear them into the ground," encouraging wearers to create a unique, one-of-a-kind expression through their journey with these special Suedes.

The distinctive version of the Suede also comes with a printed tote bag and a special watercolor paper box that serves as its own blank canvas. After creating your own work of art on the box, submissions will be considered for a commemorative zine and in-store display at LAAMS.

The PUMA x LAAMS Suede is available starting August 3, 2024, at LAAMS and selected PUMA retailers worldwide.

The LAAMS store will host an in-store release, converting their workshop space into a customization studio. Those who purchase a pair of the LAAMS x PUMA “Blank Canvas” Suede will have the chance to work with creatives and makers to infuse their Suedes with individualistic touches like watercolor, distressing, airbrushing, custom stamping, and sashiko stitching. 

The group of artists includes: Loso (@loso.wav), Taira Rice (@taira_el_tigre), HOMESICK (@magicforeverlives), BX Lyfe (@bxlyfe), Tooly (@toolycooly), OM! (@stfuyoutalk2much) And Rossana Romero (@rossanaromero_). 

The new FORMULA 1® collection is built with fans in mind, celebrating the passion and energy that define the world of motorsport. From race day to every day, this collection offers versatile pieces that embody the thrill and speed of F1®.

Fans can expect to find bold designs that reflect the dynamic and fast-paced nature of the sport. The collection is more than just clothing; it’s a tribute to the adrenaline and excitement of Formula 1®.

The PUMA & FORMULA 1® collection will be available at selected PUMA stores as well as online puma.com. Gear up and feel the rush with this high-octane collection designed for the ultimate fans.

Cup history (re)made. The 24/25 BVB Cup Kit combines elements from four kits worn during iconic cup moments, including the 2013 UEFA Champions League final. It’s a patchwork of classic designs, all coming together for a kit that’s ready to write the next chapter of Club history.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Cup Kit is a tribute to Borussia Dortmund’s rich history and the moments that have shaped the Club. We aimed to create a jersey that not only performs at the highest level but also tells a story about the Club’s journey. This kit is designed to celebrate past glories while looking forward to future successes.”

The 24/25 Cup Kit is available in both Authentic and Replica versions. The Authentic jersey, worn by BVB’s players on the pitch and by fans in the stands, is crafted with PUMA’s ULTRAWEAVE fabric. This fabric reduces weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

The Borussia Dortmund Cup Kit was unveiled during the Club’s pre-season tour of Asia in a special event in Bangkok on the 20th July, with the kit debuting on pitch in a friendly match against BG Pathum United FC on the 21st July.

The Borussia Dortmund Cup Kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 20th July.

Conceived under the standard of “Something Special,” this new trio of premium executions retains the GV Special’s court DNA, incorporating timeless green, cream, and grey tones. PUMA’s wordmark and leaping cat insignia appear on the tongue, while debossed “PUMA GV Special” lettering are subtly stamped just under the shoe’s top eyelet.

Originally introduced in the 1980s and named the PUMA California, the training silhouette was described as “universal” by PUMA catalogs. The heritage low-top silhouette is best known for its ultra-cushioned sole unit, as well as features like its tumbled leather upper and perforated toebox. Later renamed the GV Special for Argentinian tennis maestro Guillermo Vilas, the shoe became a favorite of terrace subculture, as football casuals developed a taste for performance models like the GV Special, pairing them with dark, straight-legged jeans.

The PUMA GV Special Base is available starting August 3, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

PUMA and Más Tiempo are set to kick off the festival season with a capsule featuring football-inspired silhouettes and graphics, featuring metallic silver and magenta colorways, reflective details, and technical materials. Under the creative direction of Skepta and Jammer, the collection includes original graphic designs on T-shirts and hoodies, with the Más Tiempo wordmark and “World Tour” text appearing on Woven Shorts, half-zip Track Tops, and Football Jerseys. Festival-ready accessories like the Body Bag and 5-Panel Cap complete the lineup.

The full PUMA x Más Tiempo collection will be available starting July 19, 2024, on PUMA.com, at PUMA flagship stores, and selected retailers.