The Hollywood Palladium was buzzing with excitement as PUMA ambassador and global football star Neymar Jr. made a special appearance to watch the football finals, with the winning teams given the exclusive opportunity to meet Neymar Jr.  

Following the football tournament, PUMA hosted Neymar Jr. and Brazilian football reporter Isabela Pagliari for a Q&A session.

To shop the latest PUMA x NEYMAR JR collection please visit puma.com.

The limited re-issue of the OG Inhale shoe from 2000 in summer-melon high-risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the PUMA Archive by Rocky himself, the limited re-issue of the Inhale can also be seen in a variety of colors coming this fall. These styles include custom embroidery, distressed hand-buffed hits on the upper and midsole along with frayed edges throughout. 

In addition, the classic PUMA Speedcat featured in both black and red, which fuses racing heritage with innovation, hit the runway and is available to buy now on PUMA.com.

The AWGE show also marks the return to the runway for the Mostro and Mostro 3.D sneakers, which made their debut at The Amazing Mostro Show Presented by PUMA at NYFW this February. The Mostro is an iconic and convention-defying silhouette that comes from PUMA’s storied archives

- groundbreaking in 1999 and a work of art today. The runway exclusive 3.D style was created as an evolution of the Mostro aesthetic,and is PUMA’s first exploration in fully 3D-printed footwear. This 3.D style, alongside the black and white perforated Mostro, feature a signature spiked sole design which draws inspiration from the art of emphasizing the interesting and unconventional, which drew Rocky to the style.

The black and white Mostro launches July 13 while Rocky’s Inhale and Mostro 3.D styles are set to launch this September. More information to come.

CLOUDSPUN has been a PUMA apparel technology for some time. Born out of PUMA Golf in 2020, this new line features PUMA’s uniquely soft CLOUDSPUN fabric, which offers unparalleled softness, 4-way stretch for unrestricted movement, and moisture-wicking technology. The launch capsule is comprised of five hero men’s and women’s products designed to support performance.

The CLOUDSPUN Collection is built for comfort and confidence – no matter how you work out. Whether you’re training for your HYROX debut, practicing yoga or off to run a 5K, CLOUDSPUN ensures you stay focused and comfortable. 

At the heart of the CLOUDSPUN collection is PUMA’s innovative fabric technology. The custom-milled performance poly/spandex blend delivers a cotton-like softness while meeting high-performance standards. The 4-way stretch fabric moves with the body, ensuring a near-custom fit for unrestricted movement. Additionally, PUMA’s proprietary brushing process enhances the fabric’s softness, making it a standout choice for all types of training.

The story of this BMW Art Car began unexpectedly in 1975 when American sculptor Alexander Calder designed a BMW 3.0 CSL race car. The brainchild of French auctioneer Hervé Poulain, this artistic endeavor was not a marketing ploy but a genuine fusion of art and automotive engineering. Poulain drove the no. 93 BMW 3.0 CSL in the Le Mans 24-hour race, and although he didn’t finish, the colorful BMW Calder received an overwhelmingly positive response, igniting a series that would become legendary.

The PUMA X BMW M Motorsport Alexander Calder Art Car collection features an exclusive range of apparel and footwear that celebrates the enduring legacy of BMW's Art Car series. This cross-category capsule collection includes a full outfit comprising a shirt, shorts, two tees, a cap, and the iconic PUMA Suedes. Each piece is inspired by the vibrant and revolutionary design of the BMW Art Car by Alexander Calder, transforming them into wearable works of art.

The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is a collector's dream, combining the bold aesthetic of Calder's designs with PUMA's renowned craftsmanship and style. This limited-edition collection is now available in selected PUMA stores and online at puma.com.

The muse and face of the campaign is stylist and creator Sierra Rena, who embodies fearless self-expression, an attitude built on the pioneers before her, and a determination to inspire future generations positively. Honoring the legacy of the Speedcat, the campaign presents the silhouette as a symbol of empowerment and innovation.

The PUMA Speedcat will be available for an exclusive pre-release event at NAKED Copenhagen Paris store in Le Marais on June 19th, as well as online at nakedcph.com, and in Naked Copenhagen stores in Copenhagen and Aarhus. From June 29, PUMA Speedcat will be available on PUMA.com as well as global retailers such as Kith, Atmos, END, SNS, and other exclusive accounts.

Additional colorways of the PUMA Speedcat are set to arrive later this year.

Credit list:
Creative Direction & Producer: NAKED Copenhagen - @nakedcph
Talent & Stylist: Sierra Renas - @sierrarenas
Styling Assistant: Cassandra Malmberg
Hair & Makeup: Paloma Brytscha
Photographer: Michele Perna
Photo Assistant: Federico Gea
Videographer: Marcus Nielsen
Track & Sound Design: Oliver Malone
Production Assistant: Lionel Kleinot

@PUMAsportstyle #Speedcat

•    Deviate NITRO™ 3 makes training miles the most successful you will ever experience
•    Deviate NITRO™ Elite 3 serves up sheer speed, propelling you to a PB on raceday
•    Deviate NITRO™ Elite 3 prototype colourway – worn by Fiona O’Keeffe and Dakotah Lindwurm – will launch in limited quantities on 17th June 2024
•    The Deviate NITRO™ Elite 3 and Deviate NITRO™ 3 Fireglow colourway will launch globally on 1st July 2024

Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests. 

Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. 

Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.

We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”

The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.

For more information, please visit www.puma.com
 

Set against the backdrop of the Canadian Grand Prix, this unique release offers a fresh perspective on the iconic Scuderia Ferrari HP brand. With a nod to the fast-paced world of ice hockey, the jersey merges the dynamic energy of motorsport with the rugged spirit of the rink. 

A marriage of tradition and innovation, the Scuderia Ferrari Ice Hockey Jersey features the unmistakable Scuderia Ferrari HP logo, signature colors, and sponsors, all seamlessly integrated into the classic silhouette of a hockey jersey. The result is a garment that transcends boundaries, uniting continents, generations, and sports enthusiasts worldwide.

Designed to capture the essence of both brands, the Scuderia Ferrari Ice Hockey Jersey embodies a spirit of performance, resilience, and unwavering determination. Whether cheering from the stands or hitting the ice, fans can now showcase their love for Ferrari in a whole new arena.

The release of the Scuderia Ferrari Ice Hockey Jersey marks a milestone in the ongoing partnership between PUMA and Scuderia Ferrari HP, exemplifying a commitment to innovation, creativity, and pushing the boundaries of possibility.

The Scuderia Ferrari Ice Hockey Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

PUMA has been a local partner to HYROX since the first ever race, held in Hamburg in 2018 with 600 competitors taking part. PUMA’s new worldwide partnership is testament to the global success of HYROX, which has seen more than 175,000 participants compete in over 65 races during the 2023/24 season.

The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties. PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO™ 3, Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 – enhancing HYROX competitor performance during one of the most well-rounded tests of fitness on earth.

Commenting on the announcement, PUMA CEO Arne Freundt said: “Fitness has found a new dimension in HYROX and we are delighted to start the next chapter in the PUMA and HYROX story, bringing the exciting sport of fitness racing to an even broader audience.

PUMA and HYROX have been pioneering the sport for more than six years at a local level, and as the community grows, we will continue to work in collaboration to identify innovative ways to engage consumers and revolutionise the fitness experience for competitors across the globe.“

HYROX Founder and CEO, Christian Toetzke, said “This is the natural partnership for HYROX. PUMA has been on this journey with us since the start, and we are delighted that a brand with performance at its heart, across multiple sporting disciplines, will continue to innovate and support us as we build the global sport of fitness racing. We believe this style of training and competition is the optimal solution for the global training community and PUMA will be a fantastic partner to help us continue to spread and amplify that message over the coming years.”

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027. PUMA will also support key athletes in the  HYROX Elite 15 – the top tier of HYROX fitness racing – who will exclusively wear PUMA’s new Deviate NITRO™ 3 running shoe throughout the season.