The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles.

The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any color textile to any color desired. 

PUMA’s further commitment to sustainability is evident by PUMA’s move to introduce the RE:FIBRE initiative to their Club Replica jerseys for the 2024/25 season.

Nora-Sophie Lehmer, Senior Product Line Manager Teamsport Apparel Excellence, said “The launch of our new Home and Away National team kits marks a great new milestone for PUMA and our sustainability targets. For the first time our National team Replica jerseys will be made from RE:FIBRE. Not only that but from the start of the 2024/25 season we have also developed our Club Replica jerseys using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The new collection of jerseys for Austria, Czech Republic, Iceland, Switzerland and, Serbia embrace the unique nature and culture of each country. These designs not only celebrate the rich heritage of each nation but also ensure a lasting emotional connection for generations to come.

All RE:FIBRE garments are made of at least 95% recycled textile waste and other used materials made of polyester. There is only one Forever - Let’s make it better.

The Home and Away kits are available from March 28th at PUMA stores, PUMA.com, and at specialist retailers worldwide.

The reveal, at the Jamaica National Stadium, came in front of more than 25,000 track enthusiasts from across the country, all gathering to feast their eyes on the future of Jamaican track & field. It served as the perfect platform to showcase the cutting-edge apparel that will adorn the fastest athletes on the planet this summer in Paris – many of whom competed at this event in their teenage years.

Jamaica’s most prestigious athletes took centre stage for the grand reveal, including the likes of double, double Olympic Champion, Elaine Thompson-Herah; the fastest woman alive at the 200 meters, Shericka Jackson; reigning Olympic Champion at the 110m hurdles Hansle Parchment; the second fastest man of all-time, Yohan Blake; former 100m World Record holder, Asafa Powell; World U-20 Triple Jump Champion Jaydon Hibbert; Rushell Clayton, Ackeem Blake and many more. They were joined side-by-side on the track by young athletes from PUMA sponsored high schools.

The ISSA Boys & Girls Championships, often referred to as "Champs," has gained immense popularity and recognition for its ability to showcase young Jamaican talent who have gone on to achieve greatness on both the domestic and international stage. The Championships not only celebrate sporting excellence but also serve as a symbol of unity, passion and pride for the Jamaican community.
 

Rooted in elite performance, they have been designed to evoke speed with cut lines strategically placed to accentuate the physique of the athletes whilst also providing a showstopping visual via Warpspeed graphics that emphasise the beauty of an athlete in motion. Engineered jacquard fabric is ergonomically shaped to contour the back muscles for heat reduction and breathability, with thermoadapt technology regulating body temperature to enable optimum performance.

“In their truest form these kits are an expression of speed. Speed has always been PUMA’s vantage point. It is what enables us to see the game differently, challenge convention and create moments that will live with us forever. We can’t wait to experience more in Paris this summer,” added Arne.

Maria Valdes, Chief Product Officer at PUMA, commented: “What makes these kits special is how closely they have been created in collaboration with our athletes. They are more than just a kit – they are a statement of the collective ambition shared between PUMA and Jamaica. They are a symbol of pride for the PUMA family, and we hope that they become a symbol of pride for Jamaicans this summer and long into the future.” 
 

As the first-full collaboration between PUMA and Formula 1®, this marks a historic moment in the world of motorsport fashion. The synergy between two global icons has resulted in a collection that not only meets the demands of performance but also sets a new standard for style in the fast-paced world of Formula 1®.

This collection is a testament to the seamless blend of style and performance, drawing inspiration from race suit patches, iconic logo-driven designs from the past, and the rugged elegance of garage workwear. This offers a more elevated and distinctive take on motorsport fashion, paying homage to the rich heritage of the sport while embracing a contemporary and forward-looking approach.

This PUMA & Formula 1® range is an embodiment of speed, style, and innovation – a true celebration of the adrenaline-fueled world of Formula 1®. 

This collection is now available in selected PUMA stores as well as at puma.com.

The Palermo arrives in soft new color schemes, faithfully rendered in a timeless low-top profile, featuring a signature Palermo tag on the upper, a T-toe construction, and a classic gum outsole.

This new chapter in the Forever. Palermo. campaign captures the aliveness and sweet life of Palermo through its landmarks, markets, and streets, as two new colorways take the spotlight, arriving in “Grape Mist” and “Alpine Snow” editions. 

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. The Palermo was later adopted by football casuals to become a staple of terrace subculture.

Following the re-introduction of the Palermo in its original colorway, this latest campaign arrives as a follow-up to the Jack Grealish and Dua Lipa-led Forever. Palermo. campaign from 2023, which depicted the football heritage of the shoe through a modern lens.

The latest PUMA Palermo pack is available starting March 14, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The 27-year-old became an overnight sensation on his Paralympic Games debut in Tokyo 2020, where he picked up gold in the Men’s 100m T37 event – setting a world record time of 10.95 – as well as taking home golds in both the Men’s 200m T37 and the Mixed 4x100m Relay.

In 2010, Nick was diagnosed with a mild form of cerebral palsy, but showed unwaivering determination to pursue a career in sport, becoming an integral member of the US Para Seven-a-Side National Soccer Team, before switching his focus to the track. Despite his relative inexperience, Nick found immediate success, and was the first ever T37 athlete to brake the 22 second barrier at 200m.

“Nick’s story is inspiring for many reasons; his grit, determination and desire to become the fastest athlete is something everyone can admire. We have such an exciting year ahead of us and we are looking forward to writing more stories and breaking many more records together,” said Pascal Rolling, Director of Sports Marketing at PUMA.

“PUMA is synonymous with speed, and representing the fastest athletes in the world. For me to be going into one of the most important years of my career, with PUMA on my feet, it’s a blessing,” added Nick Mayhugh.

To find out more about PUMA Running follow @pumarunning on Instagram.

• PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
• These women defy expectations, control their own narratives, and reject the “one-size-fits-all” approach to fitness.
• The SHAPELUXE training collection features innovative, high performance pieces that seamlessly move with you using LYCRA® ADAPTIV materials.
• The collection launches globally on Friday 1 March, 2024.

The PUMA SHAPELUXE training collection includes: 

• Move SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: low support bra with engineered support
• SHAPELUXE Seamless Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: high waist fit, full length with engineered support
• 4Keeps SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: medium support, thin racerback silo with a seamless waistband
• SHAPELUXE Seamless Short Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: 6” inseam with high waist fit and engineered sculpting