Product and Brand

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, October 10

“Greatness is doing it consistently “

PUMA Ambassador and German ice hockey star Leon Draisaitl shares his motivation and goals in PUMA’s “Only See Great” campaign

German ice hockey star Leon Draisaitl spoke about his motivation to keep performing at the highest level in a video interview with sports company PUMA, ahead of the new NHL season.

After winning the pre-game with his team, Leon Draisaitl, who was named most valuable player in 2020, is more than ready to rock the upcoming season starting with the first game October 13th.

“Individual awards are always great. You know, they show you that your hard work has paid off. But I’m in a team sport, right? So, winning the ultimate trophy as a team is more important at the end of the day.”

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

After reaching the semi-finals with his team last season, Leon is now aiming for the finals: “I hope that we can take the next step next season. It was a great run, obviously, when you get to that point you want to win. But we did run into a team that was better than us. But hopefully next season we’re going to be that team.”

Despite a serious injury, Draisaitl fought through the last games of the season. He had to change his mindset, but his motivation is stronger than ever, he said: “Greatness is consistency. So, I’m preparing for next season like I do for any other season and to me it’s important to do it all over again. You know, show people that I’m capable of being at the top of my game every single year every night”, Leon says.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, October 7, 2022

THE NEW PUMA EXTENT, A STREET-TECH SNEAKER INFUSED WITH NITRO™

Today, PUMA introduces its latest sneaker, Extent. Its layered upper is inspired by the brand’s archive of 2000s long-distance running shoes and the midsole features PUMA’s latest NITRO™ foam. Forged at the intersection of performance and style, the PUMA Extent is a street-tech sneaker that is underpinned by advanced foam technology.

The PUMA Extent was created to balance comfort and design, the deconstructed look shows the process of designing and sampling through raw materials and unfinished elements, like the stitched details and utility laces.

The PUMA Extent will arrive in its flagship “Ultraviolet” colorway, accompanied by a suite of further seasonal colorways. Keeping the range exciting, material mixtures differ from one colorway to the next, including the use of neoprene and engineered mesh panels on some versions, while others feature a more classic application of nubuck and suede. The Extent’s NITRO™ sole unit is highlighted by a gradient color scheme on select editions as well. Lastly, the tongue features an inset of PUMA’s jumping cat logo, alongside bold ‘NITRO™’ branding.

The featherweight Extent sneaker is infused with NITRO™ technology, PUMA's newest nitrogen-infused foam created through an innovative new process – making it extremely lightweight, highly springy, and soft.

The PUMA Extent will be available starting October 13th, 2022 on PUMA.com and select retailers.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, October 7, 2022

HOW YOU PLAY IS WHAT YOU ARE: FEARLESS. PUMA LAUNCHES THE FEARLESS PACK

The new Fearless Pack features the new ULTRA and the FUTURE 1.4 in red-hot editions

PUMA Football has today launched their Generation Fearless campaign featuring the new ULTRA and the FUTURE 1.4 football boots in both Unisex and Women’s fit, ready for the winter fixtures and the World Cup.

Generation Fearless is capable of anything. Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.

Each player has their own story to tell. In the new Generation Fearless film, each player tells their Fearless story. Whether it is a fearless mindset or fearless performance, the PUMA Fam gives insight into their mentality and what makes them fearless.

How you play is what you are: FEARLESS. With their sleek silhouettes, latest technology, innovation, and audacious color updates, the new ULTRA and FUTURE football boots are here to remind you that no play is too outrageous. The Fearless Pack will be worn by some of the most fearless players in the world: Neymar Jr., Kingsley Coman, Fridolina Rolfö, Sara Björk, Christian Pulisic, Antony, Nikita Parris and Memphis Depay.

The next generation ULTRA Fearless edition turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight.

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all of the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

More adaptive and comfortable than ever, the FUTURE Fearless edition is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing.

The Dynamic Motion System outsole is designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements, and skills in all directions.

Be Fearless with the new ULTRA and FUTURE 1.4 Fearless editions in Unisex and Women’s fit, available from October 7th at PUMA.com, PUMA stores and at leading football retailers worldwide.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, September 30, 2022

PUMA x MCM DROP 2 “SHOW UP” IS COMING

Luxury fashion house MCM and sports brand PUMA confirm the arrival of their second drop, featuring all-new footwear in the form of the PUMA Slipstream Lo.

This means PUMA and MCM will be bringing the ball both on and off the court – with a release in three dramatic drops. The first, released September 8, was Show Love, featuring a one-of-a-kind MCM edition of the PUMA Slipstream Lo. October 6 sees the second drop, Show Up, with its own version of the renowned PUMA basketball shoe: the Slipstream Lo Retro sneakers come emblazoned with black and white details and are embellished with MCM’s striking Cubic Monogram print for a full visual box out.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

The second drop of the PUMA x MCM Slipstream Lo will be available globally from October 6 at MCM Worldwide in-store and online and from October 8 globally in selected PUMA Stores and its luxury distribution partners.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, September 26, 2022

PUMA’S FANDOM COLLECTION CAPTURES VIBRANT SPIRIT OF SPORTS FANS AROUND THE GLOBE

With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere.

To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana to shoot the Fandom campaign on location.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport.

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

The footwear collection brings in the same fresh greens, pinks, and lavenders as the apparel, offering a fun new take on timeless silhouettes such as the Suede, CA Pro, Rider FV, and TRC Blaze. Overall, from its strategic pops of color to its splashy graphics, the Fandom collection has something for everyone, from adults to kids. Combining classic PUMA design with the flair and technology of today, these statement pieces are sure to become closet staples.

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see

Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

Mohammed Kudus, who plays for Ghana’s national football team as well as Ajax, invited PUMA to see
Accra through his eyes for the Fandom shoot. The project came to life as an origin story of sorts, a direct
portal to the places that played a significant role in his sports journey and continue to represent the fan
lifestyle in his hometown.

The Fandom Collection aims to capture that spark of authenticity and give a sartorial voice to the spirit of interaction and celebration that brings fans together around the world. This collection is available starting today in PUMA stores, PUMA.com and selected retailers across the globe.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, September 22, 2022

PUMA ILLUSTRATES THE POWER OF BLACK EXCELLENCE THROUGH THE LAUNCH OF ‘WE ARE LEGENDS’, A PLATFORM LED BY PUMA’S NEW ERA OF BLACK DESIGNERS

We Are Legends is PUMA’s new storytelling and product developing platform celebrating Black excellence and cultural impact. The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends.

Championed and led by an internal collective of Black designers, the name, “We Are Legends”, reminds us to celebrate the now in Black culture and not just the rich history of past.

The We Are Legends mission is to both increase representation within the design industry and drive real change within the very communities we are celebrating. The collective established a 3-pillar model to ensure this initiative is making a tangible impact over time through donation, awareness, and community. Through We Are Legends, PUMA aims to be the brand that fights for representation in the design industry and the world.

“The name, We Are Legends, comes from the idea of celebrating the now in Black culture. Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary. We Are Legends shines the light on both the legacy of this design collective and the legends within their own communities." - Ariel Weeks, Chair of the PUMA B-Bold ERG and Footwear Merchandising Manager

“I am extremely proud to introduce the world to We Are Legends, a collective of black designers who are a prime example of when employees step up to drive and be the change that they want to see. This first collection within the We Are Legends platform, The Yard, is a homage to the spirit of the beloved HBCU experience and a celebration of Black excellence.” The goal of We Are Legends is to not only tell stories that are authentic and highlight the beautiful aspects of black culture, but through this platform PUMA will aim to lead the charge in activating the next generation of black creatives through building early awareness and providing accessibility to roles in this industry via strategic partnerships, mentorship, and education.”- Michelle Marshall, Director, Diversity, Equity & Inclusion (PUMA North America)

The debut collection within the We Are Legends platform, “The Yard”, is inspired by Homecoming – a tradition in many high schools and colleges in the United States where they welcome back former students and members. The collection features men’s and women’s apparel in a bright palette of maroon, purple, and orange. Designs use material mixing & multi-placed collegiate graphics that unify schools, yard culture, & heritage. PUMA classics like the Suede are revamped with modern accents, shapes, and a neo-archival head-to-toe style. Design details references styles worn by HBCU students in the past and currently, capturing the culture’s deep history and honoring their contributions to American style.

“The Yard”, the first collection under the We Are Legends platform will release globally on October 1, 2022, on the PUMA app and at the New York City Flagship store. On October 3, 2022, the collection will be available on PUMA.com and select retailers worldwide with a retail price range of $40 to $120.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, September 21, 2022

NEYMAR JR. AND PUMA’S NEW COLLABORATION IS AN ODE TO BRAZILIAN STYLE

Born just outside São Paulo, Brazil, the inimitable Neymar da Silva Santos Júnior has quickly ascended to the heights of the world’s most popular sport, and in doing so, he has captured the attention of football fans around the globe. Ahead of the World Cup, Neymar Jr. and present an all-new collaborative collection that celebrates the ‘belo jogo’.

The tropical collection is an ode to Brazil, the nation, and the culture that shaped Neymar Jr. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.

The collection’s main insignia, vibrantly embroidered birds are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive color palette.

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

The collection comprises a selection of premium basics, including a Relaxed Tee, Mock Neck Crew, Track Pants, Bomber, and more. A Jacquard Tee and Jacquard Shorts feature a specially designed, tonal pattern that is inspired by vintage football scarves. Touches like detailed embroidery and premium construction act to elevate the capsule even further.

Accessories like a backpack, crossbody bag, and two headwear options are complimented by Neymar Jr.’s very own take on two PUMA footwear icons. The off-pitch PUMA Leadcat slide arrives in two unique versions, in addition to the PUMA Slipstream sneaker, a next-generation silhouette that brings ‘80s basketball to the modern-day.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, September 15, 2022

Reduce. Reuse. Regenerate – Recycled materials take center stage in PUMA’S RE:COLLECTION

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Training and Motorsport which are made with recycled cotton and polyester.

Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colors. Cutting waste is used to reinforce the uppers of RE:COLLECTION’s lifestyle footwear.

In the Autumn/Winter season, RE:COLLECTION includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that is engineered for forefoot support and features at least 30% recycled material in the upper. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources.

RE:COLLECTION products will be available in the Autumn/Winter 2022 season in PUMA stores and on PUMA.com.

Wechseln zu ...
Download press releases and images

NEW YORK, SEPTEMBER 13, 2022

PUMA PRESENTS FUTROGRADE

On September 13th, PUMA presented FUTROGRADE, an immersive runway show during New York Fashion Week that showcased the past, present and future of the brand. PUMA has launched a parallel metaverse fashion show experience, called Black Station, that included exclusive NFTs with limited edition redeemable physical sneakers.

The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

An after party, hosted by Richie Akiva, followed directly after the show at the venue.

COLLECTIONS INCLUDED

• Downtown: PUMA's premium execution streetwear, with a focus on sustainability
• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.

COLLABORATIONS INCLUDED

• AC Milan: Our collaboration with AC Milan reaches back to their heritage roots to celebrate Paninari subculture. The drop is inspired by groups of young people frequented the Paninari Café in the Milanese metropolitan area, adopting favored brands and establishing their movement. Collection pieces celebrate this subversive group of streetwear enthusiasts, featuring premium woven labels, storytelling patches, and embroidered detailing.
• Dapper Dan: Taking inspiration from the idea of a pre-game runway, PUMA x Dapper Dan combines PUMA’s sport heritage with Dapper Dan’s exquisite workmanship to create a luxury upcycled aesthetic, complemented with knitted materials, tailored styles, and elevated colors.
• June Ambrose: The first co-branded collection by June Ambrose and PUMA, 'Keeping Score' explores the idea of reflection - how we as a community of women keep score for ourselves and one another.
• Koche: PUMA's first-ever collaboration with the Paris-based fashion label Koché, the collection celebrates women at the intersection of fashion, fitness, and femininity with silhouettes that blur the lines between performance and lifestyle.
Page 3
• MMQ: “Macht’s mit Qualität.” Translated from German, it means “Made with Quality” and represents the finest in PUMA’s designs and materials.
• Palomo: A first-ever collaboration between PUMA and PALOMO SPAIN, the collection takes a genderless approach to add an avant-garde touch to PUMA silhouettes, featuring a ‘70s-inspired color palette and graphic design details.
• PAM: Working to engage the consumer in a meaningful, thought-provoking, and exciting experience, this first collection blurs the lines between sports/activity, Hobby, virtual /actual, urban/outdoor, object/function and so-forth

Talents included Abby Steiner*, Aditi Shaw, Alabama Barker, Alex Toussaint*, Alton Mason, Brooklyn Beckham, Cindy Bruna, Dapper Dan*, Delilah Belle, Dixie D'Amelio*, Duckie Thot, Elaine Thompson-Herah*, Emma Brooks McCallister, Jodie Woods, Joey Badass, Kyle Kuzma*, Lauren London, Missy Elliot, Olivia Amato, Olivia Palermo, Olivia Ponton, Olivia Holt, Remi Bader, Richie Akiva, RJ Barret*, Rickey Thompson, Skepta*, Smino, Scoot Henderson*, Tezza, Quavo, Usain Bolt*, Winnie Harlow*, Young Emperors, Yaroslava Mahuchikh*, 24KGOLDEN.

Neymar da Silva Santos Jr.* and Skylar Diggins Smith* were 3D scanned prior to the show and appeared digitally on LED screens flanking the runway.

*PUMA Ambassador

Wechseln zu ...
PUMA AND PALOMO SPAIN PARTNER TO CELEBRATE SELF EXPRESSION AND GENDER FLUIDITY WITH AN EXCLUSIVE COLLABORATION

Herzogenaurach, Germany, September 1, 2022

PUMA AND PALOMO SPAIN PARTNER TO CELEBRATE SELF EXPRESSION AND GENDER FLUIDITY WITH AN EXCLUSIVE COLLABORATION

PUMA and Palomo Spain have joined forces to create a collection exploring team sports with a retro edge, while also championing today’s bold take on gender fluidity.

The PUMA x Palomo Spain collection is inspired by 1970’s football stars and their glamorous off-field lives, linking the flamboyant and extravagant approach of that decade’s fashion to Palomo’s signature couture-infused, romantic, gender-neutral designs.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.

With precise lines and timeless, comforting colours ranging from beige, white and pale blue to navy blue, burgundy and vivid yellow, the gender neutral collection - which spans 15 styles - is rich in classic team sports references. Highlights include a bell bottom T7 tracksuit in cotton and polyester, complete with piping embroidered with the sinuous PUMA x Palomo Spain logo. A football-inspired half-zipped polo blends embroidery and jacquard, T7 nylon shorts match with classic tees and terry tank tops, and a nylon coat and printed long sleeve jersey top complete the ready-to-wear offering.

Footwear includes the nostalgic Weekend sneaker as well as the Nitefox loafer, featuring a bold, trail-inspired outsole. A laced boot version of Nitefox is also available. Accessories

provide a chic finishing touch with the bicolour Grip bag, the burgundy Crossbody clutch, an embroidered cap and a printed satin scarf, a Palomo Spain collection fixture.

“Palomo Spain’s take on fashion is always warm and welcoming, whether through his choice of colours, materials or references. The brand’s happy ethos immediately spoke to us, and its sense of rebelliousness, defiance of stereotypes and celebration of self expression is also what PUMA stands for”, says Heiko Desens.

The PUMA x Palomo Spain collection will be available on PUMA.com, select PUMA Stores, palomospain.com, and selected retailers worldwide with a retail prices ranging from 40 to 450 Euros.

Wechseln zu ...
Download press releases and images

Somerville, Massachusetts, September 1, 2022

PUMA Launches SEASONS, an Elevated Outdoor Collection

Global sports brand PUMA will launch a new outdoor footwear and apparel collection called SEASONS, a line of elevated performance pieces made with technical materials and innovative, stay-dry features.

The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.

“As a result of the COVID-19 Pandemic and the closure of gyms and studios, we saw more and more people looking to the outdoors for fitness, health, and wellness,” said Erin Longin, General Manager, PUMA Run Train. “We knew this would be a lasting behavior and people were looking for gear that would perform in the outdoor environment, which is why we created SEASONS as an extension of our RUN PUMA performance collection.”

The apparel collection uses cell technologies—stormCELL, rainCELL, dryCELL, and warmCELL—to protect against the elements. Key products in the launch collection feature a waterproof Stormcell Jacket, Raincell Jacket / Pant, and Down Jacket for the autumn, winter season. The collection also features new additions to PUMA’s trail running footwear offering with a new, lightweight trail shoe in FAST-TRAC NITRO GTX and an updated Voyage NITRO 2 GTX.

For multi-terrain. For outdoor conditions. For all SEASONS.

SEASONS Stormcell Jacket

Providing extreme weather protection, the Seasons stormCELL Jacket is a high-performing go-to when the going gets tough. Made with Sympatex—a three-layer waterproof, windproof, and breathable textile, the seam-sealed shell features an oversize adjustable hood with reflective bungee collar, hook and loop extended cuff, bonded two-way pit zips, and hem adjustments for a customized fit. Countless dry storage options—including multiple water repellent bonded zipper options and hand pockets with an internal bag—mean you’ll be prepared for whatever comes your way.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

Outer shell designed to be layered over insulated products when needed
3L breathable, waterproof, and windproof shell
Fully taped heat-sealed seams for waterproof protection
Bonded zippers with storm flaps
Reflective extended zipper pulls
Performance seaming for optimal mobility and fit
Two-way pit zips for ventilation
Attached oversize fully adjustable hood with bonded visor
Extended cuff with adjustable hook and loop closure
Four secure exterior pockets
Two large internal stow pockets
One secure small internal bag
Hem adjustments
Interior hang loops
Black reflective branding

SEASONS Down Jacket

Conquer winter in the Seasons Down Jacket, featuring innovative warmCELL—a thermal insulation that traps heat close to the body for supreme warmth. An adjustable fitted hood, elastic bound cuff, and technical hem adjustments enhance the performance of this chill-proof style. Zip hand pockets are ideal when temps drop, while an internal chest pocket with packable bag and stow pockets will protect your stuff so you can focus on more important things, like your outdoor excursion.

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

750 fill power
90/10 RDS duck down
Designed to be layered under stormCELL Jacket or worn on its own
Packable with included bag
Nylon micro water-repellent ripstop
Three-piece fully adjustable hood
Reverse coil zippers with extended pulls and zip garages
Performance seaming and underarm gusset for optimal fit and mobility
Secure fitted cuff
Hem adjustments
Three secure exterior pockets
Two large interior stow pockets
Black reflective branding

SEASONS Raincell Jacket

An elevated water-repellent outer layer, the Seasons rainCELL Jacket features an adjustable hood with visor and bungee collar for wet weather protection. An extended cuff with hook and loop closure offers additional coverage and a secure fit. Internal seam sealing in key areas acts as an extra barrier so you can power through, whatever the forecast. Two bonded zip-front pockets provide convenient dry storage for everything—from phone to fuel.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

Water-repellent stretch woven material
Softshell designed to be layered
Performance seaming for optimal mobility and fit
Heat-sealed seams at hood and shoulder
Water-repellent bonded zippers
Storm flap with zip garage
Three-piece fully adjustable hood
Extended cuff with adjustable hook and loop closure
Hem adjustments
Two secure exterior pockets
Interior hang loops
Black reflective branding

SEASONS Raincell Pant

Featuring stretch material, the Seasons rainCELL Pant provides water-repellent coverage without restriction. Reinforced articulated knees further the ease of movement and add durability, while an elastic back waistband with belt loops and full zip fly with hook and loop closure ensure a stay-put fit. The gusseted zipper ankle offers enhanced shoe coverage, and two bonded zip front pockets are ideal for stashing essentials. Adventure on—rain or shine.

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

Water-repellent stretch woven material
Performance seaming for best mobility and fit
Fully functioning fly with hook and loop closure
Half elasticated waistband with belt loops
Water-repellent bonded zippers with garage
Gusseted crotch for comfort
Four secure pockets, including interior stash pocket
Reinforced articulated knees
Lower leg zipper with gusset for maximum shoe coverage
Black reflective branding

FAST-TRAC NITRO GTX

Featuring a waterproof and breathable GORE-TEX upper, the FAST-TRAC NITRO GTX thrives in challenging conditions. A durable rubber PUMAGRIP ATR outsole provides reliable multi-terrain traction, while NITRO foam is ultra-responsive and cushioned. Light up your next adventure with sleek, reflective branding.

VOYAGE NITRO 2 GTX

With waterproof GORE-TEX, the Voyage NITRO 2 GTX keeps moisture out while still offering ultimate breathability. The outsole is next level with innovative PUMAGRIP ATR—a durable rubber compound designed for harsh elements and tough trails. NITRO foam provides propulsion and cushioning, while the bootie construction ensures dirt stays on the trail.

DEVIATE NITRO 2 WINTERIZED

Optimized for inclement weather, the Deviate NITRO 2 Winterized is an all-season upgrade to its award-winning predecessor. Featuring a water-repellent upper, the new iteration also

incorporates a full-length layer of premium NITRO Elite foam at the midsole for supreme cushioning and peak propulsion. A reworked PWRPLATE acts as a lever for maximum energy transfer at toe-off, while improved traction rounds out this tech-packed running shoe.

PUMA’s SEASONS Collection will be available starting September 2022, on PUMA.com, PUMA Stores, and selected retailers worldwide.

Wechseln zu ...
Download press releases and images

Herzogenaurach, Germany, August 29, 2022

READY TO REPRESENT. PUMA UNVEILS BOLD NEW FEDERATION AWAY KITS CELEBRATING NATIONAL CULTURE AND DESIGN

Global sports company PUMA has today unveiled their 2022 national team Away kits. The bold new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team.

The new jerseys arrive in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. When the game is on the line, they are engineered to make every second count. The Replica jersey is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both versions of the jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

Bold meets proud in the new Ghana Away jersey. The block graphic at the center reinterprets the national flag through the visual language of traditional Ghanaian textile patterns. The “Ghana” lettering, federation emblem, and the Black Star of Ghana complete the statement.

Football meets culture in the 2022 Egypt Away jersey. The central graphic represents the three pyramids of Giza in the style of ancient Egyptian ornaments and features a centrally aligned federation emblem to complete the look.

Details make all the difference in this 2022 Morocco Away jersey. The team emblem at the center is complemented by tonal graphics that pull from traditional Moroccan mosaics.

Fast meets ferocious in the new Senegal Away kit. The national flag, federation emblem, and “Les Lions” lettering take center stage, complemented by an abstract graphic of a lion’s mouth to celebrate the bravery and intensity shown by the Lions of Teranga, Africa’s reigning champions.

The nation and the national team are one in the Côte d'Ivoire Away jersey. Bold graphics at the center combine the national flag, federation emblem, and the team nickname “Les Éléphants,” paying tribute to Côte d'Ivoire’s national animal.

South America Away Kits — **SOUTH AMERICA**
AWAY KITS

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.