Herzogenaurach, Germany, April 1, 2022
MAYZE LTH POP

The Mayze is made for those who embrace the spotlight and aren’t afraid to mix up their style. The latest colorway is the Mayze Lth Pop, worn by pop star Dua Lipa.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

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Herzogenaurach/Paris, March 5, 2022
PUMA AND AMI HAVE PARTNERED TO CELEBRATE FAMILY AND FRIENDS WITH AN EXCLUSIVE COLLABORATION

Parisian house AMI joins the PUMA family in a collaboration that puts together tailoring and innovative sportswear design. The collection and the campaign featuring Romeo Beckham and Mia Regan take inspiration from how happiness starts with the people you surround yourself with.

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The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear.The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection. “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants, and bras that mix and match perfectly to build a full wardrobe. But the collaboration wouldn’t be complete without the accessories – bucket hat, curve caps, shoulder bags, and a grip bag. “I’ve been following Alexandre’s work for some time now. Ever since I started at PUMA, I was thinking of what a great partnership this would be, today, I’m delighted with the result,” said Heiko Desens, Global Creative Director for PUMA. “This was a real and authentic collaboration; both of our teams brought a lot of ideas to the table, and we were able to design a timeless and elevated classic sportswear collection for today’s consumer.”

The PUMA x AMI Collection will be available exclusively in AMI stores starting Match 16th, and globally March 19th on PUMA.com, PUMA stores, amiparis.com and selected retailers.

#PUMAxAmi

 

Herzogenaurach, Germany, March 4, 2022
SHE MOVES WITH EMPOWERED STYLE: PUMA X LIBERTY

Global sports brand PUMA and iconic design house and department store Liberty are partnering together for a sophomore collection, blurring the lines between casual sportswear and fashion. The collection features bold and exciting pieces designed for those who want to embody empowerment and independence through their style.

As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

The full conversations with Deba, Ami Evelyn Hughes, Taya Francis, and Bones Tan Jones can be read in the accompanying Q+A and heard in the campaign video.

The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’, and transforms it into a camo-inspired floral print on a line of striking statement pieces made to stand out. The two unique floral prints cover traditional silhouettes including long raincoats, pleated skirts, wide-leg pants, sweatpants, t-shirts, and crewnecks. In a mix of beige, green, and yellow, both prints are perfect for spring styling. The apparel is accompanied by a range of PUMA sneakers and accessories in classic Liberty florals including the Mayze and Suede Mayu Slip on as well as accessories like bucket hats and bags. The collection makes a graphic, bold and feminine fashion statement for all bodies and sizes.

Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on March 5th.

PUMA x LIBERTY
Herzogenaurach, Germany, 15 February 2022
PUMA generates noise in the pitlane with the launch of the Spring / Summer ´22 collection of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team

Sports company PUMA is revving up the F1 engines with the launch of the Spring / Summer ´22 Collections of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team. Ahead of the season the two lines are already generating heat being inspired by futuristic visions and joyful energy.

Only a couple of few weeks before the Formula One engines are ignited for the first GP of the season at the Bahrain International Circuit PUMA is offering the latest lifestyle looks of last season´s fiercest contenders - Mercedes-AMG Petronas F1 Team and Red Bull Racing.

For the Spring / Summer Collection of the Silver Arrows Team was inspired by a vision about the future without a defined shape, without standardized formats and unusual positions. The Mercedes F1 Team has always had a futuristic vision being a pioneer in the search for innovations.

For this season we decided to elevate the product and create a fusion between the products and the graphic itself being one. Like a luminous spark the streetwear collection is featuring translucent and clear details blend with premium materials while the Statement Collection comes with star focused graphics on hoodies, tees, and pants.

 

 

Further collections like the vintage and SDS line are completing the male range. The female look is consisting of tees, hoodies, leggings, and pants in PUMA black and arctic ice.

Joyful Energy is the inspiration of the Oracle Red Bull Racing Spring / Summer ´22 Collection. The line is fusing the Formula One world with streetwear playing with bold graphics which are embracing the Spielberg Bull Statue and the energetic DNA of the race team. The collection embodies defined energy and rebellious daring with duo tone expressive blocking on the apparel. Oversized looks are offered by the All-Over-Print (AOP) line consisting of hoodie, tee, and pants while the SDS range is tapping into a retro Motorsport-inspired style. The collection is completed by the core range. 

 

Prepare yourself for another nerve wrecking Formula One season and get your latest Mercedes-AMG Petronas F1 Team and Red Bull Racing Spring / Summer ´22 Collection in selected PUMA stores and on puma.com.

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Somerville, Massachusetts, February 2, 2022
EXHALE: PUMA LAUNCHES NEWEST YOGA COLLECTION CO-CREATED WITH CARA DELEVINGNE

Global sports brand PUMA and international model, actress, and activist Cara Delevingne will launch a new Exhale collection featuring eco-conscious yoga apparel.

The Exhale collection is rooted in the intention of being better every single day – spiritually, mentally, and environmentally. PUMA and Cara made thoughtful decisions around sustainability with the use of mindful materials and techniques: All bras, tights and layering pieces are made from at least 20% recycled materials. To further minimize our impact, we’ve offset any unavoidable carbon emissions, making the collection carbon neutral.

Do good. Feel good. Look good. Exhale.

Exhale Crop Top

 

The perfect layering piece to mix and match with other collection offerings, the Exhale Crop Top is a cut above. Made from premium recycled heathered cotton spandex and featuring 87% recycled polyester power mesh cap sleeves, this top is one of our most sustainable yet. Ultra-feminine details, like the ballet-inspired scoop back, will make your practice that much prettier.


Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton and 87% recycled polyester power mesh as a step toward a better future.
  • BREATHABILITY: Mesh sleeves help keep you cool.

     

Low Impact Exhale Bra
 

Premium recycled heathered cotton spandex and adjustable straps ensure top-tier comfort in the Low Impact Exhale Bra. Supportive and sustainable without compromising style? Yes, please. Breathe easy knowing you can do good and look good.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.
  • SUPPORT: Low-impact support offers an easy, lightweight feel.
  • FIT: Adjustable shoulder straps offer added support during studio sessions.
     

Exhale Full Tight

 

Whether you’re in the studio, at home, or hanging with Mother Nature, the Exhale Full Tight offers peak comfort and style. Because who doesn’t love a contoured high waistband that stays in place? The tight also features recycled heathered cotton spandex material. Thoughtfully made, so you can take your mind off things and exhale.

Key details:

  • SUSTAINABILITY: Made with at least 20% recycled cotton as a step toward a better future.  
  • MOVEMENT: High waistband pocket offers a secure storage solution

 


PUMA’ s Exhale Collection co-created with Cara Delevingne will be available starting February 1, on PUMA.com, PUMA Stores, and selected retailers worldwide.


To learn more about PUMA’s commitment to sustainability, visit PUMA.com/FOREVERBETTER

Herzogenaurach, Germany, January 3rd, 2022
QUALITY, CRAFT, AND MINIMALISM: FREDDIE LJUNGBERG IN PUMA’S MMQ LINE

Global sports brand PUMA is releasing the latest season of its MMQ line, continuing to focus on elevating sportswear classics with new materials, designs, and cuts. Like the previous seasons, MMQ’s ethos of “Macht’s mit Qualität,” German for “Made with Quality,” are maintained as the essence of line.

The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”

 

This season, MMQ continues to provide a premium take on classic PUMA sportswear silhouettes through clean and minimalistic styles. Coming in a polished color scheme of grey, navy blue, dark green, and orange, the line offers a selection of tees, sweatpants, and hoodies, alongside a ripstop jacket and pants. These elevated items allow one to be both comfortable and stylish.

The latest MMQ line drops on PUMA.com, PUMA stores and select retailers.

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Herzogenaurach, Germany, December 23rd, 2021
INTRODUCING THE NEXT GENERATION: PUMA SIGNS ROMEO BECKHAM AS LATEST PUMA FUTURE Z ATHLETE

PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

 

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

 

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

 

Ben Hughes, General Manager of PUMA UKI, said: "We are delighted to welcome Romeo into the PUMA family. We're excited for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey. Romeo adds a new voice to the way we shape football culture and build connections with our customers supporting our brand message of Faster Football and the ideal of driving change in the game."

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Herzogenaurach, Germany ,14 December 2021
PUMA pays homage to Max Verstappen’s first Formula One Drivers´ Championship Title with a golden race boot

Global sports company PUMA celebrates Max Verstappen’s first Formula One Drivers´ Championship title with a special golden edition of his race boot. The Red Bull Racing Honda Team driver is wearing the race boot during testing in Abu Dhabi.

“What a thrilling season final between Max Verstappen and Lewis Hamilton. It was a great honor to see both PUMA athletes fighting for the Championship. Congratulations to Max and the entire team for winning the Formula One Driver’s Championship title. Though we would also highlight Lewis’s performance through the entire season. 2021 was an amazing year for the sport,” says Thomas Josnik, Director Business Unit PUMA Motorsport.

PUMA pays homage to the first Formula One Drivers’ Championship Title of Max Verstappen with a special edition of his race boot. This Speedcat Pro model stands out in pale gold. The Red Bull Racing Honda driver received the shoe on Tuesday, 14th December, during testing in Abu Dhabi: “It was an intense fight until the very last lap of the race. It feels amazing to now be the Formula One Driver’s Champion, it has been a huge team effort. Thanks so much to PUMA for supporting and supplying me with the best race gear since the very first day I joined Red Bull Racing Honda in 2016.”

 

 

PUMA is the official supplier of Red Bull Racing Honda Team since 2010. After four consecutive titles of Sebastian Vettel between 2010 and 2013, Max Verstappen now brings home the fifth Drivers’ title in PUMA race gear since the collaboration started. The PUMA family congratulates Max and the entire Red Bull Racing Honda Team for this outstanding success.

Abu Dhabi, UAE, 09 December 2021
Bottas Unleashed: VB77 Drifting In The UAE

PUMA´s sponsored Mercedes-AMG Petronas Formula 1 Team driver Valtteri Bottas jumped in an 800bhp drift car at a private drift track outside of Abu Dhabi on Tuesday, 7th December. With only one more race remaining of the 2021 Formula 1 season, the 10-time Grand Prix winner took time out of his hectic schedule to meet up with the infamous UAE-based drift team Lunatics By Nature (LBN) to go for some laps.

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

 

 

It’s no secret that the 32-year-old Finn can drive anything which has got wheels. Valtteri´s driving talents have won him an army of loyal fans across the globe in both Formula 1 and Rally.

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Herzogenaurach, Germany; December 11th, 2021
CIAO, WELCOME TO MILAN. NEW PUMA AND AC MILAN STREETWEAR CAPSULE

Global sports brand PUMA and football club AC Milan will release their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel.

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

Traditional training garments such as nylon waterproof coach jackets and track pants are overhauled and rendered as timeless items for the street by interlaying jersey linings, scarf-like patches, and unique AC Milan-inspired color palettes. Accompanying them are premium-knit french terry hoodies, cotton tees, and two custom PUMA Suede Classic XXI trainers.


The PUMA x A.C. Milan capsule will be released on PUMA.com and key stores in Italy starting December 11th.

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Herzogenaurach, Germany , 10 December 2021
PUMA designs special edition race boot for Lewis Hamilton as part of the “Only See Great” brand campaign

Global sports company PUMA launches Lewis Hamilton´s special edition Speedcat Pro Spectra race boot exclusively on E-Commerce. The footwear is part of the company´s Only See Great brand campaign featuring the emblematic colors. PUMA´s “Only See Great” brand campaign is spreading messages of hope, optimism and self-belief, following what many consider to be one of the most challenging years in quite some time.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012. The global sports company is assisting the seven-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. PUMA is offering the special edition Speedcat Pro Spectra race boots of Mercedes-AMG Petronas F1 team driver Lewis Hamilton.

Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

 

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

The emblematic and exclusive spectral color of the shoe is generating out of PUMA´s brand campaign "Only See Great”.

The Speedcat Pro will only be available in limited numbers on puma.com

Herzogenaurach, Germany, December 8th, 2021
‘FLUTUR’: THE NEW CAPSULE BY PUMA AND DUA LIPA IS COMING SOON

PUMA and global pop superstar, Dua Lipa continue to thrill fans, announcing their first product collaboration – a limited-release capsule called “Flutur”. Dropping on Saturday, December 18th, this 90’s inspired, four-piece capsule of both apparel and footwear is a tease of what’s to come in 2022, when a full collection is released.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

 

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

 

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

 

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

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