Originally launched in 1999, the Mostro derives its name from the Italian word for monster, which describes its new, experimental look that marked a new aesthetic at the time. A hybrid creation that stands out while fitting in, the Mostro draws inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s.

An iconic and convention-defying silhouette from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Promising maximum flexibility and comfort, the Mostro is an utterly singular design for monsters and humans alike. The 2024 Mostro is constructed with a mesh upper, overlaying PUMA Formstrip in metallic silver, as well as an elastic strap closure and lycra liner.

Captured through the lens of photographer Chris Maggio in New York City, the campaign shows the Mostro through the daily lives of several unique city dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is set for its long-awaited re-entry. Joining the Mostro are a group of defrosted individuals embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Tourist. Just like the Mostro itself, these unexpected and bold characters are intended to stand out as different from the rest.

Groundbreaking in 1999, and a work of art today, the Mostro walks the line between sports and style, and now it's back. 

Debuting in a Light Grey and Yellow colorway, the PUMA Mostro will be available at selected retailers worldwide including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, END. Clothing, and WORKSOUT starting January 13, 2024. 

Its unique foam combination includes two millimetres more of PUMA’s innovative NITROFOAM™ - a nitrogen-infused foam technology that provides explosive energy - to ensure you have the cushion, comfort and versatility you need to conquer all types of distance.

A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targetted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit. The PUMAGRIP outsole ensures maximum, multi-surface traction, empowering you to move forward with confidence.

The futuristic Psychedelic Rush colour way is built to last, complemented by an elevated black and silver PUMA formstrip, with a predominantly white midsole that stands out as you step into your smoothest of running rides, with the comfort of the world at your feet.

The Velocity NITRO™ 3 Psychedelic Rush will be available starting January 24, 2024 in selected retailers and from February 1, 2024 on PUMA.com and in PUMA flagship stores.

Velocity NITRO™ 3 Specifications

Price: €130

Weight: 264g

Stack Height: 36mm

Drop: 10mm

Lifespan: 800km / 500miles

Loaded with new innovations, PUMA’s evolved edition of PWRFRAME technology is engineered for explosive movements, wrapped by a high-rebound PROFOAM EVA for the perfect balance of cushioning and responsiveness, underpinned by a PUMAGRIP outsole that gives unrivaled traction. The upper features a newly introduced TPU heel clip that increases rear support, whilst  bespoke PWRTAPE continues to target those high pressure areas for additional reinforcement, making the PWRFRAME TR3 your trusted training essential and go-to gym shoe.

PUMA FIT and PWRFRAME TR3 launch globally on Monday 1st Janaury in selected retailers, instore and on puma.com. To find out more follow @pumatraining on Instagram.

In 1977, the third BMW Art Car emerged as an artistic triumph, born from the imaginative genius of the American Pop artist Roy Lichtenstein. This race car, a BMW 320i Turbo, was transformed into a mobile masterpiece, adorned with Lichtenstein's distinctive "Ben-Day dots" artwork. The design gave the illusion of a moving landscape with the sun rising on the one side and setting down on the other referencing the twenty-four hours cycle of the race in Le Mans where the car proved itself in the grueling motorsport arena, achieving 9th place overall and first in its class.

Now, the spirit of that iconic Art Car is reborn in a unique collection that combines the artistry of Roy Lichtenstein with the dynamic essence of PUMA and BMW M Motorsport. This limited-edition capsule is designed to reflect the racing spirit and artistic innovation that have been at the core of the BMW Art Car project for decades. It  pays homage to an artist, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases.

The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and PUMA Suedes, each meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and the vivid color palette come together to create a striking and memorable ensemble.

The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream. This is now available in selected PUMA store and online via puma.com.

“I have loved football since I was little. I played it every day. I did not come home from school; I just stayed at the school to play football. Then I came home to play chess. It turned out that I was better at chess, so I continued to do that”, said Magnus Carlsen, Five-time World Chess Champion. 

Pep and Magnus analyzed specific goals and moves, emphasizing the importance of patience, strategy, and adapting to the opponent's actions. Guardiola highlights the significance of controlling the middle in both football and chess, while Carlsen draws similarities between attacking on one side and creating advantages. They also discuss the role of instinct and unpredictability in achieving success.

The conversation delves into the mental aspects of high-pressure situations, emphasizing the need for calmness and adaptability. Both share insights from their respective fields, showcasing the strategic thinking and mastery required in football and chess. “I think the way you have to take defenders away with the attack depends on the movement of the opponent. You must pay attention to what the opponent does in every single movement and react to that. Magnus has two hours to make the next movement. We have a second to react or take a decision”, explained Pep.

The conversation concludes with reflections on extended matches, with Carlsen recalling a 7.5-hour chess game and Guardiola expressing admiration for such dedication and focus.

Watch the full interview on PUMA YouTube channel: https://youtu.be/5gLm9KSf_RQ. It is also available on Man City YouTube.

An expression of minimalist sportswear, PUMA and Swarovski’s new partnership is created with precision-cut Swarovski crystals, which add sparkle to a range of tailored essentials.

Essential silhouettes are adorned with shimmering, eye-catching details, while PUMA’s leaping cat logo is also depicted in glamorous fashion, cast in an array of colored Swarovski crystals.

The collection is highlighted by a matching track top and track pants, as well as a cropped, oversized T-shirt that comes in three colorways. Select garments come with raw details, including the collection’s headwear and the accompanying PUMA Suede, which is artfully distressed to reveal dazzling Swarovski crystals emerging from within. Allowing the glimmer of Swarovski crystals to lead the collection, the subdued color palette mixes neutral blacks and whites with pops of regal purple.
PUMA with Swarovski crystals is available starting December 7, 2023 from PUMA.com, PUMA flagship locations, and selected retailers.

Focused around a compact capsule of items, this high-octane collection is fuelled by ‘90s dirtbike and BMX racing gear, with details and design elements straight from the track, including flame-emblazoned footwear and checkered-flag apparel.
The collection’s apparel is centered around a rally-inspired long-sleeve jersey featuring playful team logos inspired by professional racing, including “PUMA Pro Racing” and “Butter Equipment.” The accompanying shorts look to the finish line, incorporating a checkered theme with PUMA and Butter Goods logos. A numerical insignia nods to 1948, the year of PUMA’s founding, and 2008, that of Butter Goods.

Continuing the flaming motif that runs through the entire collection, the PUMA Suede is imagined in a tonal black colorway with contrast stitching in white, and flames licking at the shoe’s upper, in the form of a patch that takes over the PUMA Formstrip, while a special co-branded tag appears on the tongue.

The latest limited-edition drop PUMA x Butter Goods is available starting December 16, 2023 from BUTTERGOODS.COM, PUMA.com, PUMA flagship stores, and selected retailers.

Relive those Saturday morning vibes with this innovative basketball sneaker. This latest MB.03 drop takes 90s nostalgia to another level in this collab with Warner Bros Discovery Global Consumer Products’ Cartoon Network classic Dexter’s Laboratory. The MB.03 x Dexter’s Laboratory features extreme bold graphics and textured dayglo details inspired by everyone’s favorite boy genius.

The bold MB.03 Dexter’s Lab silhouette is packed with PUMA tech like NITROFOAM™ for added power on the court, in the lab, or wherever your game may take you. Additional performance tech points throughout the loud silhouette include a full coverage engineered nonslip rubber compound for enhanced durability and traction and upper construction made with breathable monomesh for an ultra-supportive lightweight fit. 

Alongside the MB.03 DEXTERS LABRATORY sneaker, PUMA will be releasing an eleven-piece apparel collection alongside the shoe release which includes 90s nostalgia inspired dime jacket & pant, hoodie, shorts, and graphic tee variations. The collection will be available for purchase on December 22nd, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.

Fast-R 2 NITRO™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers. 

Visit PUMA.com or follow @PUMARunning to find out more.