This Avanti drop is all glam – premium materials and elevated product details wrapped in lux calf hair and rounded off with embroidered FENTY branding and retro gum soles. Available in two colorways – all-white and dappled white and brown – this exclusive edition of the Avanti matches the iconic and unconventional style of Rihanna herself. 

Limited quantities of these Avanti’s are available in both men's and women's at €200 each. 

Two thousand pairs of the FENTY x PUMA Avanti Pony is available at 10am EST to shop at PUMA.com and select retailers globally. 

PUMA's involvement with F1 Academy extends beyond the track, as the brand proudly becomes a key race gear supplier to six  F1 Academy drivers as part of the partnership. This not only solidifies PUMA's presence within the world of Racing but also establishes the brand as a crucial player in supporting the next generation of female talents.

PUMA is also making a statement with one exceptional car and driver. The PUMA car, featuring a special PUMA livery, is driven by the talented youngster Aurelia Nobels.  This is a commitment to empowerment and diversity in the world of women’s motorsports.

PUMA stands as the ideal partner for F1 Academy, bridging a legacy in women's motorsport. From the pioneer involvement as official racewear supplier for W Series from 2019 - 2022 to the current Motorsport brand ambassadors such as Naomi Schiff and 2023 F1 Academy Champion Marta García . The global sports company has consistently championed the advancement of women in racing. PUMA´s innovative contributions, such as the development of female only customized racesuits, underscore the brand´s commitment to breaking barriers and fostering inclusivity. 

Maria Valdes, PUMA Chief Product Officer, said:

“PUMA's collaboration with F1 Academy is so much more than just a sponsorship; it's a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”

Susie Wolff MBE, F1 Academy Managing Director, said:

“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.”

The countdown to the second season of F1 Academy has begun, and PUMA is excited to be part of this groundbreaking initiative, supporting emerging talent and igniting the passion for women's racing. 

Inspired by the rich heritage of Scuderia Ferrari and the historic city of Modena, the Scuderia Ferrari Replica Collection introduces a bold integration of yellow, paying homage to the vibrant color synonymous with Modena's legacy. This unique touch not only underscores the collection's connection to the roots of Ferrari but also adds a dynamic and visually striking dimension to the apparel.

One of the most captivating aspects of the new Scuderia Ferrari Replica is the transformation of the iconic Ferrari red, a hue that has become synonymous with speed, passion, and the pursuit of excellence. PUMA designers have reimagined the classic red, infusing it with a modern twist that captures the essence of innovation and pushes the boundaries of style in the world of Formula One.

From the racetrack to the hardwood, the PUMA x PORSCHE collection embodies speed, style, and innovation. Drawing inspiration from one of the most iconic sports cars – the Porsche 911 Turbo – and Indiana's storied automotive history, this collaboration introduces a striking blend of racing-inspired graphics in bold yellow and black color-blocking.

Anchoring the collection are two high-performance PUMA Hoops shoes: LaMelo Ball’s signature MB.03 and the groundbreaking All-Pro NITRO™. 

Taking Forever Faster to the next level with the LAMELO BALL x PORSCHE MB.03. This signature shoe, in a bold yellow and black colorway, pays homage to Melo’s “01 of One” style and the iconic Porsche 911 Turbo. Packed with PUMA Hoops tech, including NITROFOAM™ for superior responsiveness and comfort, the MB.03 is designed to make a statement on and off the court. Additional performance tech points of the latest MB.03 iteration include enhanced durability grip traction and breathable monomesh upper support for an ultra-lightweight feel.

Next up we meet the PUMA x PORSCHE All-Pro NITRO™ – where an iconic carmaker meets an innovative basketball shoe. Featuring bold yellow and black accents, this shoe is more than just a colorway; it's packed with high-performance PUMA Hoops innovations like NITROFOAM™ for cushioning and stability. 

The PUMA x PORSCHE collection isn't limited to footwear; the collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts. The latest collab showcases a seamless fusion of athletic prowess and automotive elegance, creating a lineup that will surely resonate with basketball enthusiasts and automotive aficionados alike. Step into the fast lane with PUMA Hoops, LaMelo Ball, and Porsche.

Set to launch on February 17th, 2024, the PUMA x Porsche collection, will retail for $45 - $175 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker, Kids Foot Locker.

The partnership between Williams Racing and PUMA marks the intersection of two illustrious histories in motorsport. Williams Racing, a pioneering force in Formula 1 known for its legacy of victories and technological innovation, joins forces with PUMA, a brand deeply immersed in rich motorsport history. 

Thomas Josnik, Vice President of the Motorsport Business Unit at PUMA, emphasized the significance, stating, "The launch of the Williams Racing Kit at our NYC Flagship Store reflects our shared commitment to pushing boundaries, making motorsport accessible to fans worldwide."

For a limited time, an exclusive Williams Racing racing car in the 2024 livery will be available to visit at the PUMA NYC Flagship store on Fifth Avenue until store close on Sunday, 11th February, allowing you to get  up and close to a Formula 1 car.  

The highly anticipated Williams Racing 2024 kit is now available for purchase both in-store at the PUMA NYC Flagship Store and online at puma.com and williamsf1.com.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, said "Working on this kit allowed us to creatively merge Milan's iconic street style with PLEASURES' distinct edge. We aimed for a design that resonates with both the LA and Milan vibe and AC Milan's storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the Club's global footprint."

Maikel Oettle, Chief Commercial Officer of AC Milan, added: “This ground-breaking kit from our partner PUMA in collaboration with PLEASURES showcases PUMA and AC Milan's commitment to pushing boundaries in both fashion and sports, offering fans a visually immersive experience that goes beyond the traditional realms of football attire. The two iterations of the kit not only reflect the Club's bold identity but also unite our heritage and our future, merging gothic architecture and monuments of Milan, with an extremely innovative design, including elements that are revolutionary for us, such as the reflective logos.”

“AC Milan is a globally iconic team. Growing up in an Italian American neighborhood, ACM was the only team that mattered. My life comes full circle as now my brand PLEASURES gets to create in collaboration with PUMA,” said Alex James, PLEASURES Co-Founder.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future. 

The PUMA x AC Milan x PLEASURES Fourth kit will be available at PUMA stores, on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers globally from February 8th.