PUMA and Martí Sawe partner up for a special collection inspired by Sawe’s love for graffiti doodles and classic streetwear. Sawe is best known for his extravagant paintings that fuse scribbles, virtuoso details, and flat geometric shapes that he mixes together in tangled compositions with vivid hues. The visual impact of Sawe's work reflects a confusing but sincere context, as the artist finds inspiration in any everyday detail. Inspired by these details, Sawe deforms them, repeats them, breaks them, and plays around with mistakes to achieve his own signature abstraction. 

The collection comprises a series of graphic T-shirts and Long-sleeve Shirts, adorned with Sawe’s signature doodles, colors, and characters.

PUMA x Martí Sawe is available starting January 6, 2024, from PUMA.com. PUMA flagship stores, and selected PUMA retailers.

About Martí Sawe

Spanish artist and illustrator Martí Sawe draws his inspiration from everywhere and anywhere, be it cartoons, plastic bootleg toys, or WhatsApp stickers. Born in Barcelona and trained at Escola Massana, Sawe eventually became a fixture in the city’s graffiti scene, before co-founding Manson audiovisual studio. Following his first solo exhibition in New York City, Sawe embarked on his career as an artist, going on to show around the world in Brussels, Lyon, Tokyo, Amsterdam, and beyond.

The FUTURE Fits Different. A boot that is built different for players who make a difference. Designed for the ultimate playmakers and difference makers, the FUTURE 7 takes your game to phenomenal levels. The FUTURE adapts to the shape of your foot so you can move and create without constraints for 90 minutes and beyond. 

The FUTURE boot heralds a new era of fit, agility and creativity on the pitch. The boot’s FUZIONFIT360 upper shatters the mold with its adaptable support, empowering athletes to experience a new level of 360-degree freedom of movement. The revolutionary upper, a combination of different densities and mesh patterns, offers targeted stability, support, and comfort sensation.

The extra stretchy knit provides an adaptive, snug fit with enhanced freedom of movement so you can maintain explosive movement changes in all directions, while PWRPRINT on the lateral and medial sides offers additional support during dynamic changes of direction. With dual layers of PWRTAPE across the midfoot, players receive the pinnacle of lockdown essential for the art of playmaking.

For touch, the FUTURE boot boasts 3D grip textures at critical ball contact zones, ensuring the ultimate in control and precision. Agility is mastered through the Dynamic Motion System outsole, which includes an advanced stud configuration for a perfect harmony of support, traction, and explosive agility. High-performance materials are strategically utilized to enhance energy return while minimizing weight and, as a step toward a better future, the upper of the FUTURE features at least 20% recycled materials.

Elise Rocher, Senior Product Line Manager Teamsport Footwear, said “The FUTURE is PUMA’s interpretation of what’s next in football. We are always striving to create a boot packed with innovation and technology to make our players phenomenal on pitch. This is where performance meets the pinnacle of innovation, and with the FUZIONFIT360 we are taking fit to new levels of adaptability, so you feel lockdown of the foot like never before. Designed for the artists of the pitch, the FUTURE boot turns every game into a display of creativity, allowing players to paint every match with their unique brand of football."

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new FUTURE Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

The FUTURE 7 will be worn by the game’s difference makers including Neymar Jr., Jack Grealish, Julia Grosso, James Maddison, Laia Aleixandri and Kai Havertz.

The future is today, as PUMA and Coperni take footwear design into unexplored new territory while redefining the limits of tech-driven fashion. Inspired by the PUMA football FUTURE boot and high-tech innovation, as well as elements of movement and brutalist architecture, the partnership looks beyond the past and present, and into the future. More than just a concept, the resulting design is a statement of futurism that remains entirely wearable

“We are so proud of this collaboration with PUMA. It is a big milestone for a designer to launch their first sneaker. The 90SQR gathers all our common values: innovation, minimalism, uniqueness. It’s everything we have dreamed of, and we look forward to launching more PUMA x Coperni pieces in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.

The visionary PUMA x Coperni 90SQR is a hybrid creation that is engineered to the specifications of a performance football boot. Defined by its structural look, the cross-pollinated design is firmly planted in two worlds, representing a new frontier of sport and fashion. The 90SQR comes in three colorways - White, Asphalt, and Mad Yellow - each constructed with taped seams over a mesh base. The radical design is a tactile symphony of textiles and details, with Coperni branding on the heels and co-branding on the lace tips. 

The PUMA x PLEASURES Suede XL is available starting January 6, 2023, from PUMA.com, PLEASURESNOW.com, PUMA flagship stores, and selected retailers.

The Spirex’s technical upper features an asymmetrical composition, composed of a classic union of materials including fine mesh, nubuck, and suede. One of the shoe’s visual highlights, PUMA’s iconic Formstrip is seamlessly integrated, rendered with a structural wireframe construction adding support to the upper. An accentuated tongue lends the Spirex a fast yet nimble look and feel, while rope laces act to fasten the shoe’s functional trail aesthetic.

Below, the Spirex touches down with a tough and hard-wearing sole unit that is not just utilitarian, but a statement in itself. Underneath, the Spirex is equipped with a dynamic constellation of lugs that lock down grip.

The Spirex makes its debut in two monotone “Prairie Tan” and “Gray Fog” colorways.

The PUMA Spirex is available starting February 12, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.

Originally launched in 1999, the Mostro derives its name from the Italian word for monster, which describes its new, experimental look that marked a new aesthetic at the time. A hybrid creation that stands out while fitting in, the Mostro draws inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s.

An iconic and convention-defying silhouette from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Promising maximum flexibility and comfort, the Mostro is an utterly singular design for monsters and humans alike. The 2024 Mostro is constructed with a mesh upper, overlaying PUMA Formstrip in metallic silver, as well as an elastic strap closure and lycra liner.

Captured through the lens of photographer Chris Maggio in New York City, the campaign shows the Mostro through the daily lives of several unique city dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is set for its long-awaited re-entry. Joining the Mostro are a group of defrosted individuals embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Tourist. Just like the Mostro itself, these unexpected and bold characters are intended to stand out as different from the rest.

Groundbreaking in 1999, and a work of art today, the Mostro walks the line between sports and style, and now it's back. 

Debuting in a Light Grey and Yellow colorway, the PUMA Mostro will be available at selected retailers worldwide including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, END. Clothing, and WORKSOUT starting January 13, 2024. 

Its unique foam combination includes two millimetres more of PUMA’s innovative NITROFOAM™ - a nitrogen-infused foam technology that provides explosive energy - to ensure you have the cushion, comfort and versatility you need to conquer all types of distance.

A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targetted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit. The PUMAGRIP outsole ensures maximum, multi-surface traction, empowering you to move forward with confidence.

The futuristic Psychedelic Rush colour way is built to last, complemented by an elevated black and silver PUMA formstrip, with a predominantly white midsole that stands out as you step into your smoothest of running rides, with the comfort of the world at your feet.

The Velocity NITRO™ 3 Psychedelic Rush will be available starting January 24, 2024 in selected retailers and from February 1, 2024 on PUMA.com and in PUMA flagship stores.

Velocity NITRO™ 3 Specifications

Price: €130

Weight: 264g

Stack Height: 36mm

Drop: 10mm

Lifespan: 800km / 500miles

Loaded with new innovations, PUMA’s evolved edition of PWRFRAME technology is engineered for explosive movements, wrapped by a high-rebound PROFOAM EVA for the perfect balance of cushioning and responsiveness, underpinned by a PUMAGRIP outsole that gives unrivaled traction. The upper features a newly introduced TPU heel clip that increases rear support, whilst  bespoke PWRTAPE continues to target those high pressure areas for additional reinforcement, making the PWRFRAME TR3 your trusted training essential and go-to gym shoe.

PUMA FIT and PWRFRAME TR3 launch globally on Monday 1st Janaury in selected retailers, instore and on puma.com. To find out more follow @pumatraining on Instagram.

In 1977, the third BMW Art Car emerged as an artistic triumph, born from the imaginative genius of the American Pop artist Roy Lichtenstein. This race car, a BMW 320i Turbo, was transformed into a mobile masterpiece, adorned with Lichtenstein's distinctive "Ben-Day dots" artwork. The design gave the illusion of a moving landscape with the sun rising on the one side and setting down on the other referencing the twenty-four hours cycle of the race in Le Mans where the car proved itself in the grueling motorsport arena, achieving 9th place overall and first in its class.

Now, the spirit of that iconic Art Car is reborn in a unique collection that combines the artistry of Roy Lichtenstein with the dynamic essence of PUMA and BMW M Motorsport. This limited-edition capsule is designed to reflect the racing spirit and artistic innovation that have been at the core of the BMW Art Car project for decades. It  pays homage to an artist, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases.

The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and PUMA Suedes, each meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and the vivid color palette come together to create a striking and memorable ensemble.

The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream. This is now available in selected PUMA store and online via puma.com.

“I have loved football since I was little. I played it every day. I did not come home from school; I just stayed at the school to play football. Then I came home to play chess. It turned out that I was better at chess, so I continued to do that”, said Magnus Carlsen, Five-time World Chess Champion. 

Pep and Magnus analyzed specific goals and moves, emphasizing the importance of patience, strategy, and adapting to the opponent's actions. Guardiola highlights the significance of controlling the middle in both football and chess, while Carlsen draws similarities between attacking on one side and creating advantages. They also discuss the role of instinct and unpredictability in achieving success.

The conversation delves into the mental aspects of high-pressure situations, emphasizing the need for calmness and adaptability. Both share insights from their respective fields, showcasing the strategic thinking and mastery required in football and chess. “I think the way you have to take defenders away with the attack depends on the movement of the opponent. You must pay attention to what the opponent does in every single movement and react to that. Magnus has two hours to make the next movement. We have a second to react or take a decision”, explained Pep.

The conversation concludes with reflections on extended matches, with Carlsen recalling a 7.5-hour chess game and Guardiola expressing admiration for such dedication and focus.

Watch the full interview on PUMA YouTube channel: https://youtu.be/5gLm9KSf_RQ. It is also available on Man City YouTube.