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HERZOGENAURACH, AUGUST 30, 2023
PUMA SHIFTS INTO HIGH GEAR WITH NEW BMW M MOTORSPORT COLLABORATION

PUMA and BMW M Motorsport introduce an all-new lifestyle collaboration that is fuelled by performance and designed at the apex of workwear and streetwear.

The collection is an expression of elite craftsmanship and team spirit, inspired by BMW M Motorsport’s world-famous factory team.

Making use of hard-wearing CORDURA® fabrics, the collection features modernized workwear silhouettes mixed with graphic elements created by PUMA and BMW M Motorsport.

The collaborative range is highlighted by a matching set of two-tone garments, the Nuwork Jacket and Nuwork Trousers, both featuring authentic workwear detailing such as reinforced panels, as well as utilitarian and accessible pocket layouts. A Longsleeve and Graphic T-shirt add two essential silhouettes to the collection, both featuring BMW M Motorsport “Service” graphics. PUMA’s iconic cat logo also makes an appearance on select garments, paired with stitched labels bearing the BMW M Motorsport insignia.

The PUMA x BMW M Motorsport collection is available starting September 2, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

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SOMERVILLE, MASSACHUSETTS, AUGUST 31, 2023
PUMA HOOPS LAUNCHES LAFRANCÉ COLLECTION WITH LAMELO BALL

PUMA Hoops and LaMelo Ball are unveiling the LaFrancé Collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated, luxurious twist for the PUMA brand, weaving in a dramatic, yet romantic, take to on-court and off-court fashion.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. Spanning 8 apparel pieces and two footwear styles including a limited MB.03 LaFrancé. This collection debuts the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon. 

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the alien underground, this collection reflects designs inspired by Ball’s special abilities that make him out of this world both on and off the court. The MB.03 LaFrancé is designed to look like it has been through an extreme journey, with claw marks and acid bath effects. In addition to the MB.03 LaFrancé, the collection also includes a RS-X LaFrancé for more of a lifestyle feel, and apparel including branded jersey, hoodie, shorts, jogger pants, and two graphic tees.

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“I am excited to bring my two worlds together, PUMA and La Francé and unveil this collection to my fans which I helped design. The pieces in the collection are perfect for on and off the court style” said LaMelo Ball.

Set to launch on October 6th, 2023, The PUMA x LaFrancé collection, will retail for $40-$125 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

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HERZOGENAURACH, 28TH AUGUST 2023
PUMA FOR SCUDERIA FERRARI UNVEILS THE MONZA LIMITED EDITION: A FUSION OF SPEED AND RACING HERITAGE

Global Sports Company PUMA for Scuderia Ferrari is proud to present the Monza Limited Edition. A breathtaking masterpiece that embodies the essence of racing heritage. Drawing inspiration from the liveries of two legendary machines—the Ferrari F1-75 and the Ferrari 499P LeMans Hypercar—the Monza Limited Edition pays tribute to a remarkable racing heritage that has left an indelible mark on the world of sports for decades.

From the legendary tracks of LeMans to the prestigious circuits of Monza, Scuderia Ferrari has consistently showcased a legacy of speed, precision, and success. The Scuderia Ferrari Monza Limited Edition encapsulates this spirit, fusing the past and the present into a design that will ignite the passion of motorsport enthusiasts.

Reviving the timeless racing legacy of Scuderia Ferrari, this limited edition features the Replica drivers caps and a Replica t-shirt consisting of the iconic colors red and yellow.

The legendary Ferrari F1-75 takes center stage in this exclusive drop, as it showcases the iconic Ferrari red—a symbol of the Formula 1 team's unwavering passion and speed.

The line also showcases a vibrant shade of yellow, reminiscent of the ferocity and determination displayed by the Ferrari 499P LeMans Hypercar during its triumphant run in this years Le Mans. Emblazoned across this electrifying yellow is the iconic Ferrari wording, a symbol recognized worldwide for its excellence in motorsport.

Completing the Monza Special Edition, the sleek black finish exudes power and elegance. This black segment adds a touch of sophistication, perfectly complementing the vibrant colors above.

The Monza Limited Edition is a rare fusion of past and present, encapsulating the spirit of Scuderia Ferrari's greatest moments on the track and the boundless innovation that defines the future.

Experience the thrill of Scuderia Ferrari's racing heritage with the Scuderia Ferrari Monza Limited Edition —get yours now at puma.com, store.ferrari.com as well as selected retailers.

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HERZOGENAURACH, AUGUST 26, 2023
ICE-COLD STYLE. THIS IS PUMA’S WINTER RINK COLLECTION

Inspired by the world of ice hockey, PUMA’s Winter Rink collection mixes bold graphics, exaggerated proportions, and Y2K codes to create a new, conceptual collection.

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Centered around the hockey jersey as the collection’s focal piece, the Winter Rink collection features both apparel and footwear, blending vivid patterns, vibrant colors, and team-style logos. The PUMA cat appears throughout, subtly hidden in several of the collection’s designs.

70s cuts like flared leggings, pencil skirts, and long-sleeve roll-neck tops featuring geometric patterns are paired with more cozy essentials like hooded sweatshirts.

The PUMA “Winter Rink” jersey features an oversized cut, with specially designed badges emblazoned on the chest.

Lastly, PUMA’s limited-edition “Winter Rink” Slipstream comes with a muted color scheme mixing an icey greyish-blue with a salmon tone splashed across the PUMA Formstrip.

The PUMA “Winter Rink” collection is available starting August 26, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

herzogenaurach, germany, january 10, 2020
PUMA´s Nitefox highway

Inspired by trail running shoes, PUMA’s Nitefox Highway adds a bit of flair to the trail. With a styling nod to the early 2000s, the Nitefox Highway combines outdoor performance with street elements. The curved and rugged outsole fits perfectly with the reflective details and vivid color combos.

 

herzogenaurach, germany, january 10, 2020
ralph sampson lo perf

PUMA’s Ralph Sampson Lo Perf is ready to take the court. Stamped with a gold foil print of Sampson’s signature, PUMA’s elegant homage to the NBA Hall-of-Famer is not to be missed. This all-white version of the low-top sneaker updates its look with perforations marking the classic PUMA Formstrip. Celebrated for its sleek and enduring style, PUMA’s Ralph Sampson Lo Perf remains a leader in street fashion.

 

herzogenaurach, germany, january 16, 2020
PUMA's Sky LX Mid Lux

Wherever you walk, PUMA’s Sky LX Mid Lux will stand out from the crowd. One of the sneakers most beloved by NBA players, the legendary Sky LX Mid Lux returns in a range of flat, tumbled and nubuck leather interpretations. An eighties icon is ready to meet a new generation of sneaker enthusiasts.

herzogenaurach, germany, january 17, 2020
CALI SPORT HARITAGE

The PUMA CALI Sport Heritage adds a touch of refinement to West Coast style. Featuring renewed elements from the classic PUMA California, the CALI Sport Heritage contains suede overlays, metal eyelets, and a TPU piece at the back. These fine details, along with the signature rubber pod at the front, provide a polished update to the sport inspired silhouette. 

herzogenaurach, germany, january 22, 2020
PUMA and CHINATOWN MARKET add dash of irreverence to street style
Sports company PUMA and Los Angeles-based CHINATOWN MARKET are joining forces to add a bit of irreverence to street style. With new drops of the FUTURE RIDER and a bold tote bag, the new PUMA x CHINATOWN MARKET collection is ready to take to the streets.

Riffing on PUMA’s recently introduced FUTURE RIDER, the newest PUMA x CHINATOWN MARKET collab features the FUTURE RIDER in black and white executions. These iterations of the legendary 1980s running shoe are contrasted by bright yellow detailing, down to a cheeky black PUMA cat stitched over a yellow CHINATOWN MARKET label on the tongue. Topping it off, both versions come packaged in a special box that matches their color.

Rounding out the collection is the PUMA x CTM Tote Bag, a sturdy everyday pouch with an interesting material mix. Containing a padded laptop compartment with a hook and loop closure, the PUMA x CTM Tote Bag has a unique blend of front zip pockets and two pairs of webbed handles.

 

Founded by Michael Cherman, CHINATOWN MARKET is inspired by DIY culture and inspiring the next generation of creator. Built on vibrant, happy and nostalgic designs, CHINATOWN MARKET is made up of a community of passionate young creatives in downtown LA building something positive in a community that is often times exclusionary.

The latest PUMA x CHINATOWN MARKET capsule collection will be out on PUMA.com, THECHINATOWNMARKET.com and in selected retailers on January 25.

 

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herzogenaurach, germany, january 30, 2020
Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE
Sports brand PUMA believes it’s never too soon to begin thinking sustainably - that’s the idea behind the new kids’ collection TIME4CHANGE.

Made using organic cotton materials, TIME4CHANGE aims to raise awareness about the dangers of a warming climate. Featuring soft, neutral color schemes and trendy silhouettes, it’s a natural look for a new climate-conscious generation. TIME4CHANGE is a clothing collection that is comfortable enough to save the world in, or just hang around on the playground.

 

In terms of apparel, the unisex T4C Crew shows off rubber-printed graphics with a warning message about the health of our planet. A similar text is emblazoned on the T4C Hoody, with the addition of a vertical striped pattern. On the shoe side, the Basket Canvas T4C sneaker is available for every age group in three bold colors: blue, grey and pink.

Start out green with the TIME4CHANGE collection, dropping on PUMA.com, at PUMA stores and selected retailers on February 1.

 

herzogenaurach, germany, february 3, 2020
RS PURE Motion
PUMA’s RS PURE Motion reimagines the concept of unity by combining various sneaker trends – past and present – to create a new design.

It brings together PUMA’s finest elements and strips away the bulk and excess to create a hyper technical yet simplistic shoe. Its modern, pure silhouette is stacked with an ultra-comfortable RS foam blend. The motion pack is inspired by athletics, all about sport and movement.

 

Herzogenaurach, Germany, February 5, 2020
PUMA Replicat-X 1.8 Pirelli combines velocity and comfort
Sports company PUMA unleashes the Replicat-X 1.8 Pirelli, a new sneaker with a quick lacing system which is inspired by one of the most iconic turbo engines in motorsport history to take the track to the street.

The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsport heritage, to transform it into the fastest footwear in the entire collection. 

The build up upper offers more layering with a booty construction, which makes the Replicat-X 1.8 Pirelli comfortable for a stroll around the track. The body kit of the shoe features an "oversized" wraparound full rubber outsole with Pirelli’s unique CINTURATO Blue tread pattern used to generate maximum traction during wet races. This gives it a distinctive, racing-inspired look, sits low to the ground and has an even more comfortable molded sock liner.

 

A quick lacing system provides faster acceleration to kick off the day without worrying about tying your shoes. Fast as a super car, the upper features a perforated mash vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

The PUMA Replicat-X 1.8 Pirelli will be available in stores right now in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue.

 

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