ULTRAWEAVE, which was created following years of vigorous wear testing with PUMA athletes, is an ultra-light weight fabric that is engineered for optimized performance. The jersey has a base chassis weighing only 72 grams, with extreme weight reduction achieved through a lightweight woven fabric featuring a 4-way engineered mechanical stretch that will make PUMA players and teams faster and more dynamic.

Football is defined by marginal gains. When the game is on the line every gram counts. As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring fresh products to football. ULTRAWEAVE is a unique combination of fabric, pattern construction and applications (trims) that give the garment it’s unique properties, delivering the most ultra-lightweight and comfortable performance apparel PUMA has ever made in their mission to be the fastest sports brand in the world.

The lightweight woven fabric features a 2-dimensional ripstop structure that stays durable while enhancing player movement and drastically reducing weight. Further weight reduction is achieved through a specially crafted pattern that reduces the conventional design of four to eight panels into just two main panels – reducing the number of seams and stitches in the jersey. Additionally, the ULTRAWEAVE jerseys feature a new print technique for team/federation and PUMA logos, which is lighter and more breathable than traditional transfers.

Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.

To complement the classic white base, the shirt utilizes accent colors that honor the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.

"We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester - combining industrial colors with a traditional collar that really gives a progressive but classic style.”

The new remastered ULTRA is armed with a completely new lightweight ULTRAWEAVE upper to push the limits of speed. The new upper takes PUMA’s signature speed to the next level with the application of PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.

The ULTRA also features an explosive Dual-Density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

Designed to control the game, Xavi Simons, personifies what the PUMA KING stands for. Following the announcement, Xavi spoke about his decision to join the PUMA family and his hopes for the future.

“PUMA is a brand with so much football history and is at the top of their game. The PUMA KING is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it’s an honor to step into the new generation of KING. I can’t wait to kick-off the new season, there is so much I want to achieve in my career and I’m ready to write my own history.”

He also added: “PUMA is a brand that I’ve seen growing stronger and stronger, but it is more than just football. PUMA has great crossover appeal with fashion, which is something I love - we have exciting plans, and I’m happy to have PUMA by my side along the way.”

A velour take on the T7 elevates the classic PUMA staple to Dapper Dan levels and comes complete with gold detailing and embroidery. The apparel side of the collection is given a lux touch with a versatile sweater vest, Mac-style jacket, and accompanying short-sleeve shirt, all designed with Dapper Dan’s unique cultural interpretation of mainstream fashion that early hip-hop brought to the world. The women's collection also features a corset, cropped hoodie, and shorts.

As an ode to hip-hop's 50th anniversary, a unique monogram has been created. The monogram was an essential style code in the fabric of hip-hop, and for this reason, it forms the graphic foundation of the collection. Influenced by early designs from Dapper Dan’s boutique, the PUMA x Dapper Dan monogram has been paired with rare house codes from the PUMA archive.

What can a football athlete and a chess player teach one another? The conversation between Magnus and Christian only shows that there are plenty of things that are relevant for both disciplines. “I am an attacking player who likes to be creative and to put defenders on their back foot. I like to be very aggressive and direct towards goals, so that's really my style,” said Pulisic. When playing football or chess, it is important to avoid critical errors, think strategically, and make decisions quickly. “In chess, I am pretty universal, but definitely leaning towards positional rather than tactical play,” said Carlsen.

The 24H OF THRILLS embodies the passion and innovation that define the collaboration between PUMA and BMW M Motorsport. This range allows motorsport enthusiasts to embrace the adrenaline of the track in their everyday lives, combining style and performance seamlessly.

Among the standout pieces in the collection is the BMW M Motorsport graphic hoodie and t-shirt, embodying the cutting-edge technology and performance that BMW M Motorsport is renowned for. Whether you're at the track or out on the town, these pieces make a bold statement and celebrate the spirit of motorsport.

The All-Pro NITRO Scoot Henderson PE is an ode to long nights spent working hard, the neon vibes of a 24-hour diner, and Scoot’s personal mantra, O.D.D: Overly Determined to Dominate. The checkers found on the back of the silhouette, take inspiration from Scoot’s favorite hometown diner, along with his O.D.D mantra written in bold script lettering.

The Stewie 2 Earth design is inspired by the elements of nature, featuring an outsole that embodies fire, wind, and water. Through the collaboration between PUMA Hoops and Breanna Stewart, the Stewie 2 Earth is built to enhance performance. It features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused midsole for superior cushioning and responsiveness. Designed to be more sustainable, the Stewie 2 Earth is created with at least 20% recycled materials at the upper. The shoe collection incorporates the iconic branding of Breanna Stewart, further enhancing its uniqueness and connection to the renowned basketball player.