As the winter season approaches, the Voltage Pack is set to illuminate pitches worldwide, championed by football superstars such as Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons.

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for explosive changes of pace and direction. 

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

ULTRA, FUTURE and KING all come in both unisex and women’s specific fits and as a step toward a better future, the uppers of the ULTRA, FUTURE, and KING are made with at least 20% recycled materials.

Add some electricity to your game with the Voltage Pack available from November 16th at PUMA.com and specialist retailers worldwide.

Every superhero has an origin story. For LaMelo Ball it all started in his hometown of Chino Hills, where he scored a state record 92 points – as a high school sophomore. To pay tribute to this jaw-dropping achievement, PUMA Hoops teamed up with Melo for a Chino Hills High-inspired edition of his signature shoe, the MB.03. Design elements are continued on from the MB.03 Toxic storyline and are reflected throughout with bold, neon elements, animalistic scratch marks, all bold and fierce elements which celebrate Melo’s accomplishments the standout silhouette of this next-level basketball sneaker.

The eye-catching MB.03 Chino Hills features a NITRO™ midsole for on-court power and a double-layered mesh upper for additional support.  The Chino Hills colorway also features tech points throughout including full coverage engineered nonslip rubber compound for enhanced durability and traction that’s ideal for quick cuts and spot up jumpers, and includes upper construction made with breathable monomesh for a supportive but ultra-lightweight fit. 

In addition to the MB.03 Chino Hills sneaker, PUMA will be releasing a three-piece apparel collection accompanying the shoe release which includes a hoodie, shorts, and tee. The collection will be available for purchase on November 17th, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.

Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways. Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-colored tricots, channeling a modern terrace aesthetic.

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style” says Dua Lipa.

The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more. 

The PUMA Palermo is available in new colorways now from PUMA.com, PUMA flagship stores, and selected retailers, with much more to come in 2024.

As part of this collaboration, PUMA present Joshua Vides for Scuderia Ferrari: Back to Las Vegas collection, this collection offers a dynamic range of apparel, footwear, and accessories designed for both the racetrack and the streets. The iconic Ferrari red, traditionally accompanied by white accents on the car liveries during the 1970s, is now making a triumphant return for the Las Vegas GP.

Perhaps the most captivating aspect of the Joshua Vides for Scuderia Ferrari collection is the attention to detail. Vides has masterfully created a hand-drawn and hand-painted look and feel throughout the products, bringing a genuine artisan touch to the collection. For instance, the crew sweater showcases a remarkable brushing effect with a round number circle at its center, exuding the impression of being painted by hand. This effect can also be observed in the white brushing detail across the race jacket, hoodie, and pants, further enhancing the overall aesthetic.

Among the collection's distinctive elements, the innovative use of Velcro patches stands out, adorning many of the lifestyle products. These patches not only introduce a distinct flair but also offer opportunities for personalization, allowing each piece to be transformed into a unique and one-of-a-kind item.

Key pieces in the collection include a race jacket and pants, a hoodie, a crew sweater, and Las Vegas-themed tees. Footwear enthusiasts will not be disappointed, with a selection that features the PUMA Suede, TUFF, and RS-X sneakers, each reflecting the high-speed energy and style of Scuderia Ferrari.

As the Las Vegas Grand Prix approaches, this exclusive collection offers fans and fashion aficionados the perfect opportunity to celebrate the exhilarating world of motorsport while embracing a unique blend of art and design.

To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

The new collection, the Black Fives RENS100 Collection, celebrates the 100th anniversary of the New York Rens. In 1923, the New York Rens became America’s first Black-owned fully professional basketball team. Named for their home court at the Renaissance Casino and Ballroom in Harlem, The Rens’ innovative, fast-paced playing style led them to a record-setting 88-game win streak and shaped the game we know today.

In tribute to this legendary team, we’re bringing back some of the Rens’ signature flare through on and off court looks, including a retro take on our NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives.

This 8-piece collection evokes retro-inspired designs, starting with the NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives. Additional items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirts, Basketball jersey, Harlem Jacket, and a ‘Make History Now’ hoodie. 

Set to launch globally on November 2nd, the Black Fives RENS100 Collection can be found at PUMA.com, at PUMA stores and select retailers worldwide.

Kyle Kuzma’s latest collection draws its inspiration from his own personal journey, where he pursued his childhood dream of becoming an NBA star. This initiative aims to inspire others to chase their own dreams, emphasizing that "Dreams Work Too." The collection is a fusion of hard work and high fashion, featuring retro color blocking, work shirt inspired design elements, retro aesthetics, and unique design elements that resonate with Kuzma's individual style.

The Childhood Dreams main event is the brands latest All-Pro NITRO silhouette. Designed for explosive moments on the court, this fashionable take on the performance shoe is like no other. The Childhood Dreams All- Pro NITRO features NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. 

Key apparel items within the collection include the dreaming shirt, characterized by its quarter-zip collared neck, which adds a touch of sophistication to its sporty design. The dreaming pant prioritizing comfort and adjustability with featured drawcords at the waistband for everyday wear, as well as the oversized Mesmerize Tee, offering a relaxed fit, catering to various style preferences. 

The Childhood Dreams Collection by Kyle Kuzma in collaboration with PUMA Hoops is set to hit stores on November 3rd, creating anticipation among fans and fashion enthusiasts alike. The collection will retail for $45-$225 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

The FENTY x PUMA Avanti is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. A fashion take on the football trend and inspired by the materials and colors of vintage sport styles, the second drop of Avanti will be available in dark myrtle and club navy, in men's, women's, and children’s sizing. The price point will range from €75 to €160. 

Both colorways will feature oil treated leather, a tonal leather formstrip with leather piping, gold aglets, and a debossed FENTY number 1 logo on the tongue.

The second drop of the FENTY x PUMA Avanti will be available to shop at PUMA.com and select retailers beginning 2 November 2023 at 10am EST.

Earlier this year, PUMA announced a long-term partnership with F1, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring a new perspective to the growing F1 audience. 

Rocky’s influence on the brand will be phased, most immediately taking on an incubator-style approach coined “in the lab” to begin creative exploration for where he can take the category. For the remainder of this year, Rocky will impact visuals and video content for the brand. His first campaign, which he has been working behind the scenes as both creative director and producer, explores car culture in America and the impact it has on streetwear and fashion.

Later this year, Rocky will drop an extremely limited PUMA x F1 collection. This apparel and accessories collection will provide a sneak peak into a series of capsule collections in 2024 surrounding high-visibility F1 races.

In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections have been concepted and designed by him in partnership with the PUMA and F1 teams. He will curate activations at each of the races and serve as the creative director for all of the marketing efforts surrounding these collections.

By 2025, Rocky plans to more fully immerse himself into the holistic product creative designs for all of the PUMA x F1 product spanning from racewear to fanwear to fashion. He will continue to participate in marketing in an ongoing effort to bring disruption to the category via innovative product design and marketing concepts. Rocky, PUMA and F1 together are eager to expand their audience and tap into the connection between streetwear, fashion and the sport itself. 

“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said A$AP Rocky. “When the world sees what were doing, I believe a shift will happen with how brand’s approach taking risks and working with diverse creatives.” 

“We couldn’t be more excited to be working with A$AP Rocky,” said Maria Valdes, PUMA’s Chief Product Officer. “He’s incredibly talented, deeply thoughtful and invested in our brand. He will showcase his vision with elevated F1 race capsules globally which attract new audiences and undoutably disrupt the track. In the future, he will influence the broader PUMA x F1 range and will continue to help push sport and culture forward.” 

“This announcement marks an exciting milestone in our partnership with PUMA,“ said Oliver Boden, Head of Licensing and Gaming at F1. “A$AP Rocky’s creativity and commitment to innovation aligns perfectly with F1’s vision and development in apparel. We look forward to collaborating with him to design and curate the PUMA and F1 range and insert F1 into new cultural and lifestyle spaces.” 

More information about his 2023 and 2024 collections and retailer availability will be shared soon.