Herzogenaurach, Germany, May 13, 2020
JOIN MIDFIELD MAESTROS CESC FÀBREGAS AND JAMES MADDISON FOR PART FOUR OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

CONCEPT: Global sports brand PUMA is bringing together Spain legend Cesc Fàbregas and England’s rising star James Maddison for the fourth edition of Football Real Talk with Thierry Henry. Join Thierry as he hosts two of the world’s most creative players LIVE on PUMA Football’s Instagram to catch up on life and football. 

Follow @pumafootball, @thierryhenry,  @cescf4bregas and @madders , activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Cesc Fàbregas is a PUMA football player and is one of the most highly regarded midfielders of his generation. Having made his Arsenal debut at just 16, Cesc has gone on to have an incredible career winning LaLiga, the Copa del Rey and the Premier League. To add to his collection Cesc has also won the 2008 and 2012 European Championships and the 2010 FIFA World Cup as part of Spain’s golden generation.
  • James Maddison is a PUMA football player and current Leicester City player who is regarded as one of the world’s most exciting young attacking midfielders and a future England star after claiming his first England cap in the Euro 2020 qualifier against Montenegro.

WHEN: Thursday, May 14th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 
Herzogenaurach, Germany, April 29, 2020
JOIN SERGIO AGÜERO AND NIKITA PARRIS FOR PART THREE OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

WHAT: Global sports brand PUMA is bringing together three of the world’s best strikers for an exciting attacking third edition of Football Real Talk with Thierry Henry. Join Thierry Henry as he hosts Sergio Agüero and Nikita Parris LIVE on PUMA Football’s Instagram to catch up on life and talk football with two of the most lethal strikers in the game. Follow @pumafootball, @thierryhenry, kunaguero and nikitaparris17, activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Sergio Agüero is a PUMA football player and one of the world’s best strikers. Sergio is a Manchester City legend and current Argentinian International. Sergio is best known for ‘that’ famous goal to win Manchester City’s first Premier League title in the last minute on the last day of the 2011/12 season.
  • Nikita Parris is a PUMA football player and current England International. Nikita has represented Everton, Manchester City and Lyon at club level and is regarded as one of the most exciting and dynamic strikers in the woman’s game today.

WHEN: Thursday, April 30th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

Herzogenaurach, Germany; April 24, 2020
Join Adam Lallana and Redefine Jamie in a live Football specific workout hosted by PUMA Football

WHAT: Global sports brand PUMA, along with PUMA football player Adam Lallana and his personal trainer Redefine Jamie will be hosting a LIVE workout on PUMA Football’s Instagram account to support the PUMA #StrongerTogether workout series. Join Adam and Jamie for a 45-minute intense football specific workout to keep you fit and active with the ball. Follow @pumafootball, @officiallallana and @redefine_jamie, activate the notifications for updates and don’t forget to bring a ball.

WHO: 

  •  Adam Lallana: PUMA sponsored football player and England International
  • Redefine Jamie: PUMA trainer and sport specific conditioning coach

WHEN: Friday, April 24th, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

Herzogenaurach, Germany, June 1, 2020
PUMA’S MIRAGE OG BLENDS RUNNING HERITAGE WITH MODERN INFLUENCES

PUMA brings back the Mirage, a running shoe that first appeared in the 1970s, and blends it with the fresh influences of modern life to create the Mirage OG.

The Mirage has been in the PUMA family for close to half a century, first introduced as a lightweight track and field shoe and then reissued as a jogging shoe in the 1990s with the addition of comfortable foam. In 2020, the Mirage OG makes a comeback as an essential streetwear shoe, which will be a perfect addition to any fashion forward outfit, without compromising on comfort.

 

 

The original design featured nylon, suede leather trimmings, and a foam wedge insert. In the 90s, the shoe was updated to include suede cutouts and EVA technology, adding both style and comfort. Blurring the lines of the past and present, the new Mirage OG features a textile upper with suede overlays, synthetic leather formstrip, transparent rubber detail on the heel, a die cut EVA midsole, and reflective elements on the heel.

Herzogenaurach, Germany, April 23, 2020
Usain Bolt and Colin Jackson in an exclusive live conversation, hosted by PUMA

WHAT: Global sports brand PUMA will be hosting an exclusive live conversation between two of the biggest Track and Field legends as part of their #StrongerTogether LIVE Instagram series. Join Usain Bolt and Colin Jackson as they catch up, discuss life updates, and answer some fan questions on PUMA’s Instagram account. Make sure you don’t miss it, follow @puma, @usainbolt, and @colinrayjackson, activate notifications for updates, and enjoy from home. 

WHO: Usain Bolt and Colin Jackson

  • Usain Bolt: PUMA sponsored athlete, Fastest Man on Earth
  • Colin Jackson: British former sprint and hurdling athlete and World Record holder

WHEN: Thursday, April 23rd, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST

WHERE: Follow @PUMA on Instagram to join.

 

Herzogenaurach, Germany; June 10, 2020
Ralph Sampson MC

The Ralph Sampson Mid was the signature basketball shoe of Hall-of-Famer Ralph Sampson. The new Ralph Sampson MC is PUMA’s contemporary update on the archive classic while keeping design elements of the original. Details like Ralph Sampson’s signature and the tongue construction reference its older counterpart, while the rest of the shoe received a more minimalist and cleaner, yet refined update. This execution references the toned down and minimal aesthetic of Scandinavian design with neutral colors and a leather upper with suede overlays.

 

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HERZOGENAURACH, AUGUST 21, 2023
INTRODUCING THE DEBUT PUMA X LEMLEM COLLECTION

Global sports brand PUMA have today announced a first-of-its-kind collaboration with lemlem, the ready to wear and swimwear brand made in Africa founded by supermodel Liya Kebede.

The collection combines lemlem signature aesthetics, bold colours and patterns, with PUMAs innovative vision for sportswear, resulting in a powerful look that emenates premium performance.

Spanning apparel and footwear, key items in the debut collection include: PUMA x LEMLEM PWR XX NITRO shoe, PUMA x LEMLEM Low Impact Bra, PUMA x LEMLEM HW ⅞ Tight and the PUMA x LEMLEM Anorak. With its unique blend of style, performance and superior comfort, the collection showcases captivating gemoetric prints and abstract textures that celebrate the versatility of movement.

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Central to this collaboration is the shared vision of more sustainability and a dedication to step toward a better future. PUMA and lemlem proudly embrace the responsibility to make a positive impact on the environment, and this collection reflects their unwavering commitment to practices by using fabrics made with at least 20% recycled material on activewear.

"We are thrilled to finally bring a PUMA x lemlem collaboration to the market," said Erin Longin, General Manager Run/Train at PUMA. "By combining lemlem's unique designs, vibrant patterns and PUMA's expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness jourey."

"This collection was inspired by the clothes we wear during work outs and the clothes we wear between work outs," said Liya Kebede, Founder of lemlem. "It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”

The PUMA x LEMLEM collection will be available on PUMA.com, the PUMA mobile app, lemlem.com, at the PUMA NYC flagship store and select retail stores worldwide starting August 25.

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HERZOGENAURACH, GERMANY, AUGUST 25, 2023
THE BEATING HEART OF DORTMUND: PUMA AND BORUSSIA DORTMUND UNVEIL FAN-DESIGNED AWAY KITFOR THE 2023/24 SEASON

In a celebration of 'Echte Liebe,' meaning 'true love’, PUMA and Borussia Dortmund (BVB) have come together to launch a fan-designed Away kit for the 2023/24 season.

With over 15,000 design submissions flooding in for this season's Home kit, PUMA and BVB have taken the decision to once again honor the fans' creativity and passion by featuring a fan-designed kit for the Away kit

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The all-over grey print pattern on the black jersey encapsulates an aerial view of the historic Borsigplatz square, where BVB was founded in 1909. It's a design that not only pays homage to the birthplace of the club but also embodies the heartbeat of Dortmund's footballing heritage.

The final touches to the jersey are a classic black round collar with yellow sleeve cuffs and trims to honor the black and yellow heritage.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, expressed his excitement, stating, "We were overwhelmed with the number of submissions from fans that we just had to bring this initiative back for the Away kit. The design selected is a profound tribute to Borsigplatz and serves as a constant reminder of Dortmund’s rich footballing legacy.”

“We received so many fantastic kit designs from our fans. One in particular really stood out and got the jury excited. We felt this black design was a natural pick to inspire our Away jersey and we are very happy with the final result,” Carsten Cramer, Borussia Dortmund Managing Director explained.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Away kit, PUMA and BVB partnered with the local social project Nordstadtliga Dortmund to host a special street football tournament in the middle of the city close to Borsigplatz. The event culminated with the reveal of the Away kit in the final game of the tournament.

Nordstadtliga Dortmund is a special social project based in Nordstadt - one of the closest historically associated districts to BVB in Dortmund. Just two kilometers away from the birthplace of the black and yellow club, Borsigplatz is the venue of the street soccer league and is a special project that helps young people from all ethnic, religious, and cultural backgrounds integrate into sport. Since 2020, the Nordstadtliga has also been a flagship project of BVB’s ‘leuchte auf’ foundation.

Additionally, to the launch of the new BVB Away kit, custom Octane and Fennec decals based on the new BVB Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .

Showcase the passion of BVB’s fans with the new 2023/24 BVB Away kit available from August 25th at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 17, 2023
PUMA AND AC MILAN CELEBRATE CULTURE AND INCLUSIVITY WITH THE BRAND-NEW 2023/24 THIRD KIT

Global sports company PUMA and AC Milan,proudly introduces the new AC Milan Third kit for the 2023/24 season. The bespoke design represents a groundbreaking celebration of inclusivity, aiming to unite the unique and diverse generation of Rossoneri fans across the globe.

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The kit color combination celebrates the culture of inclusivity and diversity that has been at the heart of AC Milan since day one. A long-standing commitment to inclusivity that is encapsulated in the Club’s RespAct manifesto, which aims to promote the values of equality, diversity, inclusion and consists of a series of initiatives that implement the Club’s commitment to fight against all forms of prejudice and discrimination.

The new Third kit features a unique ravish, fizzy lime, white, royal sapphire and majestic purple color combination and is beautifully complemented with a sleek monochrome rendition of the iconic club badge, a nod to AC Milan's illustrious heritage.

“The shared rich history between PUMA and AC Milan is embodied in the spirit of football”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Our latest kit pays tribute to the fans - a unifying symbol that encapsulates not just their unwavering devotion to the club, but also their love for the unique and unconventional. This jersey is a testament to the power of sport in bridging cultural divides.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented, “This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colors. We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favorite team, but also to make them feel proud of their identity.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new AC Milan Third kit, custom Octane and Fennec decals based on the AC Milan Third kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th.

The new Third kit will debut on the weekend of September 24th when AC Milan take on Hellas Verona at the San Siro in the second Home game of the season.

Celebrate inclusivity and passion for the unconventional with the 2023/24 AC Milan Third kit available from August 17th at PUMA stores, PUMA .com, the AC Milan store at the AC Milan Stadium, store.acmilan.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY – 09 OCTOBER 2021
PUMA TOGETHER WITH RED BULL RACING HONDA UNVEILS BEHIND THE SCENES LOOKS HOW TO CREATE A SPECIAL EDITION RACE SUIT

Global sports company PUMA extends their legacy of special edition race suits this Formula One race weekend in Turkey. In collaboration with the Red Bull Racing Honda PUMA is dressing the drivers for the very first time in white paying homage to teams’ race-winning alliance with power unit supplier Honda.

The history of PUMA special edition race suits together with the team of Red Bull Racing Honda is already rich. It all started with the “Lederhosen” special race suit in Austria (2016), continued with the cowboy suits in Austin (2018) and the tuxedo design in Silverstone celebrating James Bond (2019). “We are not afraid of doing something a bit different. Special Edition Race Suits are something we have done in the team historically, but we haven’t done it in a while now”, says Team Principal and CEO of Red Bull Racing Honda Christian Horner. The eye-catching white design of the latest PUMA special edition race suit is to celebrate the teams’ race-winning alliance with power-unit supplier Honda before they leave the stage of Formula One at the end of the season.

Design language is always quite specific. “As we started to design the race suit, we tend to go a little bit old school. The white suit comes about as a thank you to our friends at Honda. We wanted to take some of their heritage with their white uniforms and liveries back in the 50s, 60s and bring it into current day with us,” explains Greg Auchterlonie (Head of Brand Design, Red Bull Racing Honda). “I took the inspiration from Max Verstappen visiting the Honda factory in 2019. He was walking in his Red Bull Racing Honda race suit next to Takuma Sato in his white race suit which is relying a lot on the red of the Honda logo. So I tried to merge both designs and bring it into our 2021 race suit.”

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When the design process is finished the production comes to play. PUMA´s race gear factory is sitting in Turin (ITA), supplying race teams worldwide. Since 2016 PUMA has been customizing the race gear of Red Bull Racing Honda drivers. “The process to make a race suit starts with the design we get from the teams. We immediately check the feasibility of the fabrics and patterns and then we go into the process of allocating all the logos, all the different shapes and stripes of the suits, and then we forward all the information to the supplier who starts to produce the suit,” acknowledges Maurizio Sicco (Teamhead Motorsport Racewear, PUMA). “The process we follow to make the special edition suit is exactly the same as the other suits. What is changing is the color of the material, the shape of the CAD lines and the position of the logos. But in terms of technical specification of all the materials, they are exactly the same as every suit of every GP.”

The safety as well as the performance of the race suits is what counts the most in the end to protect the drivers from fire, as well as fitting them perfectly to perform their very best. “10 - 12 years ago one suit could easily be 1.5 kg of weight. The goal was and is to make the suits as light as possible. For example, we are not embroidering the logos anymore because it is heavy, so we are printing the logos.”

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INTERN STORIES
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INTERN STORIES

D-SHAWN CARABALLO - JUNIOR PRODUCTION ARTIST E-COM

The stories behind our interns from around the globe. Dive in & see where they are now.

THIS IS MY STORY

I am a Junior Production Artist with the E-commerce department here at our North American office in Boston. I started in this role September 2019,  however I had been with the company almost a year prior to that as an intern. Long story short, I had an incredible journey to get here and I took a risk by leaving my full-time job as a college counselor to follow my passion and my internship helped me accomplish just that.

MY ADVICE

My advice for future incoming interns with PUMA is to build connections everywhere. Unfortunately, we get comfortable in our close work circle most of the time. Instead, make time to meet someone new. Go to lunch and sit with someone, say hi in the line or just a simple smile can be a way to connect with someone. The simplest introduction can help build people’s comfort and put trust in you. You gain a good reputation and they gain a new trusted colleague. That way, everyone wins.


I was a graphic design intern for the Sportstyle Business Unit here at PUMA. My then boss was incredible and let me venture off into other departments to experience something different and see what I really wanted to do.

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This was when I had the chance to dive into photography and video projects, which I fell in love with. Those skills came in handy when COVID-19 hit and I had the know-how and opportunity to shoot products and videos for PUMA. Obviously, due to strict regulations our usual outside vendors weren't allowed to do the job. Taking initiative early on allowed me to be ready to take on bigger responsibilities in my full-time role.

The best part of working at PUMA is the people I get to work with and work for. They are a great group of amazing people from all different walks of life and all different experiences. They have been some of the most supportive colleagues, which makes coming to work a lot easier when you genuinely like where you work. Also, being one of the first to always get my hands on cool gear is not bad either.

D-Shawn smiling with his friend into the camera

DO YOU WANT TO START YOUR OWN INTERN STORY WITH US?

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HERZOGENAURACH, AUGUST 3, 2023
PUMA’S LATEST SUEDES ARE NEW CLASSICS FOR HIP-HOP’S 50TH ANNIVERSARY

PUMA celebratesthe iconic Suede and itsshared history with hip-hop, as the genre celebrates its 50th anniversary.

To commemorate the occasion, PUMA is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures. First up, PUMA’s special Collector’s Edition Suede derives from classic varsity jackets favored by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop.

This edition of the PUMA Suede boasts a high-quality suede upper, punctuated by crisp colors and contrast blocking. White piping outlines PUMA’s iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silverstuds appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of PUMA’s founding in 1948.

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Copyright PUMA

The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-colored lace charms, designed to be worn by hip-hop royalty.

Informed by hip-hop history, the PUMA Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing PUMA’s “48” insignia.

The latest PUMA Suedes are available starting August 3, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

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