The collection of upleveled goods looks to football for inspiration, mixing PUMA’s technical sportswear with a dose of Perks and Mini majik. Together, PUMA and P.A.M. have created a set of gamified graphics and left field insignias, which are used across reinterpreted sports uniforms, plus accessories and footwear. The latest collection was also created with a minimum of 20% recycled materials. 

The apparel is highlighted by cut-and-sew warmup gear like the Stadium Jacket and Velour set, which are adorned with “Psy-activ” club-inspired badges and motifs, as well as a hallucinatory floral-inspired pattern. For the PUMA x P.A.M. starting XI, a special long-sleeved Jersey features an archival-inspired collar with a new collaborative wordmark on the chest. The accompanying Flight Pants arrive in two colorways, complete with cargo pockets and adjustable cuffs. Other items include the pregame Stadium Jacket, and warm-down Velour Top and Pant set. A handful of wardrobe essentials complete the collection, in the form of Graphic Hoodies and Graphic T-shirts.

The footwear for PAM/PUMA BIO/VERSE AW23 naturally includes the Cell Dome King, as well as the modern Plexus and the iconic Suede. Locked down by stadium DNA, the Cell Dome King features PUMA x P.A.M. insignias on the lace cover and heel, while the matching Suede is also adorned with team colors and collaborative logos throughout. The blacked-out Plexus brings the special floral-inspired pattern to life, with 3D flower petals on the upper. Lastly, a Duffle Bag and Cap round out the collection’s accessory offerings. 

The campaign connects and confuses real-life and the studio, while renderings of psychic mutation bridge one word and another. 

PAM/PUMA BIO/VERSE AW23 is available starting October 7, 2023 from PUMA flagship stores, PUMA.com, P.A.M. Stores, PERKSANDMINI.com, and selected stockists.

This remarkable collaboration between PUMA and Formula 1® brings together the world of motorsport and fashion to celebrate the beauty and essence of Japanese culture.

The collection debuts with two striking tees, both featuring the mesmerizing Sakura design. One tee comes in white, while the other in black, offering fans a choice that reflects their personal style. The intricate Sakura pattern captures the essence of Japanese aesthetics, making these tees a unique and cherished addition to any wardrobe.

This collection goes a step further with the launch of the Speedcat Pro, this high-performance shoe showcases the same Sakura-inspired design elements in the iconic racing silhouette...

The start of the season was all about making an entrance, but now it’s time to kick into high gear with the Gear Up Pack to be worn by the likes of Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons. 

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

The centerpiece of the collection, the TRC Blaze court, is where on-court performance will meet off-court fashion. Powered by a full-length pro foam midsole and Trinomic cell structure for stability, this shoe will help all ballers dominate on the court. The apparel items span a modern bodysuit, a versatile culture hoodie, a pair of comfortable shorts, and bold graphic tees, all pieces suitable to make bold fashion statements while maintaining comfort both on and off the court. 

“Through “Reflections”, I’ve had the opportunity to look back on the 10 years I’ve been in the WNBA - from getting drafted in 2013, to designing my second collection while pregnant with my daughter. I’m proud of this collection and love that PUMA allows me to showcase my abilities as a designer & creative. Whether you play sports or not, the pieces in “Reflections” are designed to make you feel comfortable and empowered.” states Diggins-Smith.
 

Forming their ongoing partnership around the concept of a meta-garden, PUMA and Liberty introduce a special digital print for AW23. A camouflage of florals, the print is a verdant mosaic of different blossoming flowers, inspired by the Liberty archives, which is home to tens of thousands of historical fabrics, textiles, and patterns. 

The digital print is used across apparel for adults and kids, including two matching sets, accessories, and footwear.

Essential basics arrive in the form of the Oversized Crew and Sweatpants, which showcase unique placement of Liberty and PUMA’s custom floral print. The collection’s second matching set, the patterned Woven Lightweight Blazer and Woven Pants are covered in an all-over print, in addition to the Oversized Reversible Puffer Jacket. Graphic T-shirts, as well as a Puffer Bucket and Puffer Tote, round out the assortment. 

Some prefer to go barefoot in the garden, however, this latest collection includes the platformed Liberty x PUMA Mayze, available in a selection of two colorways.

The film is based on the unbelievable true story of a team of unlikely underdogs – a struggling workingclass gamer, a failed former racecar driver, and an idealistic motorsport executive. Together, they risk it all to take on the most elite sport in the world. PUMA's commitment to performance aligns seamlessly with the world of motorsports portrayed in the film. Gran Turismo is an inspiring, thrilling, and action-packed story that proves that nothing is impossible when you’re fueled from within.

As part of this collaboration, PUMA will have prominent product placement throughout the movie. Bespoke race suits will be featured, highlighting PUMA's dedication to providing high-quality athletic gear for professional racers. Additionally, hero characters in training scenes will wear PUMA's athleisurewear, reflecting the brand's fusion of sport and fashion. Fans can also expect PUMA’s branding on trackside as well as on the racing vehicle. 

The collaboration between PUMA and GRAN TURISMO: BASED ON A TRUE STORY represents a convergence of gaming, motorsports, and the big screen, delivering an unrivaled entertainment experience. Watch GRAN TURISMO: BASED ON A TRUE STORY exclusively in cinemas.

For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him. The children were briefed to draw what ‘Neymar means to them’ and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design. 

The children who are featured in the campaign are the children who developed the drawings for the designs, with the timespan between the original drawings and the finalized collection launch being around 18 months. The children were also asked to write their names, which will feature on the insole of the boots and the back neck sign off on the collections t-shirt.

"The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future. I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots, they designed for me", said Neymar Jr. 

The boot itself is designed with an adaptive FUZIONFIT360 upper which combines dual mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – to allow play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.