The collection combines lemlem signature aesthetics, bold colours and patterns, with PUMAs innovative vision for sportswear, resulting in a powerful look that emenates premium performance.

Spanning apparel and footwear, key items in the debut collection include: PUMA x LEMLEM PWR XX NITRO shoe, PUMA x LEMLEM Low Impact Bra, PUMA x LEMLEM HW ⅞ Tight and the PUMA x LEMLEM Anorak. With its unique blend of style, performance and superior comfort, the collection showcases captivating gemoetric prints and abstract textures that celebrate the versatility of movement.

The history of PUMA special edition race suits together with the team of Red Bull Racing Honda is already rich. It all started with the “Lederhosen” special race suit in Austria (2016), continued with the cowboy suits in Austin (2018) and the tuxedo design in Silverstone celebrating James Bond (2019). “We are not afraid of doing something a bit different. Special Edition Race Suits are something we have done in the team historically, but we haven’t done it in a while now”, says Team Principal and CEO of Red Bull Racing Honda Christian Horner. The eye-catching white design of the latest PUMA special edition race suit is to celebrate the teams’ race-winning alliance with power-unit supplier Honda before they leave the stage of Formula One at the end of the season.

Design language is always quite specific. “As we started to design the race suit, we tend to go a little bit old school. The white suit comes about as a thank you to our friends at Honda. We wanted to take some of their heritage with their white uniforms and liveries back in the 50s, 60s and bring it into current day with us,” explains Greg Auchterlonie (Head of Brand Design, Red Bull Racing Honda). “I took the inspiration from Max Verstappen visiting the Honda factory in 2019. He was walking in his Red Bull Racing Honda race suit next to Takuma Sato in his white race suit which is relying a lot on the red of the Honda logo. So I tried to merge both designs and bring it into our 2021 race suit.”

To commemorate the occasion, PUMA is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures. First up, PUMA’s special Collector’s Edition Suede derives from classic varsity jackets favored by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop.

This edition of the PUMA Suede boasts a high-quality suede upper, punctuated by crisp colors and contrast blocking. White piping outlines PUMA’s iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silverstuds appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of PUMA’s founding in 1948.

ULTRAWEAVE, which was created following years of vigorous wear testing with PUMA athletes, is an ultra-light weight fabric that is engineered for optimized performance. The jersey has a base chassis weighing only 72 grams, with extreme weight reduction achieved through a lightweight woven fabric featuring a 4-way engineered mechanical stretch that will make PUMA players and teams faster and more dynamic.

Football is defined by marginal gains. When the game is on the line every gram counts. As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring fresh products to football. ULTRAWEAVE is a unique combination of fabric, pattern construction and applications (trims) that give the garment it’s unique properties, delivering the most ultra-lightweight and comfortable performance apparel PUMA has ever made in their mission to be the fastest sports brand in the world.

The lightweight woven fabric features a 2-dimensional ripstop structure that stays durable while enhancing player movement and drastically reducing weight. Further weight reduction is achieved through a specially crafted pattern that reduces the conventional design of four to eight panels into just two main panels – reducing the number of seams and stitches in the jersey. Additionally, the ULTRAWEAVE jerseys feature a new print technique for team/federation and PUMA logos, which is lighter and more breathable than traditional transfers.

Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.