During this era, many fashion trends were inspired by the preppy collegiate style of US coastal universities – including the early generations of Asian American student communities. Taking inspiration from this time period, the PUMA x STAPLE East West Ivy collection brings together 60’s Asian-American collegiate aesthetics with the New York City streetwear roots of STAPLE.

These two movements are translated through classic, varsity-inspired chenille badges and premium materials, combined with traditional iconography from Asian cultures. These elements are displayed across a range of collegiate silhouettes including caps, jackets, hoodies and T shirts. 

“We’re excited to team up with PUMA again on a collection that brings together Asian American culture, classic collegiate style, and our streetwear roots in New York City” says Jeff Staple. “These elements have been translated into timeless pieces that truly embody STAPLE as a brand.”

The collection’s highlights include cut-and-sew items like the Varsity Jacket and V-Neck Crew, both of which channel classic Americana with a letter-jacket aesthetic, bearing “P” and “S” for PUMA and STAPLE, respectively. The accompanying Hoodie, Sweatpants, and Graphic Tees are emblazoned with specially created graphics and logos, once again drawing inspiration from Asian American cultures. 

The footwear offerings include two colorways each of the PUMA Suede and Slipstream. Envisioned through STAPLE’s lens, the shoes feature re-worked elements like zig-zag shaped eye stays, debossed gold lettering, and yin-yang symbols on the tongue, while each sneaker comes affixed with PUMA Jumping Cat hardware in gold. 

Lastly, accessories include a lecture hall-ready Duffle Bag, as well as a Beanie and Cap. 

The PUMA x STAPLE “East West Ivy” collection is available starting October 19 on PUMA.com, PUMA flagship stores, and select PUMA stockists, and on staplepigeon.com on October 17.

The “AMG Giant” collection draws inspiration from the iconic Mercedes-AMG GT Track Series and its commanding presence on the road. This collection exudes boldness and confidence, pushing boundaries with its design elements and distinctive color blocking. 

The line boasts a range of apparel, accessories and footwear that exemplify the seamless integration of power, perfection, and passion. The apparel line features dynamic color combinations, with eye-catching patterns and contrasting shades that reflect the vibrant energy of the car. 

Completing the street-ready GT vibe, the collection introduces two showstopping footwear options: the AMG Boot and the AMG Extent Nitro sneaker. The AMG Boot combines performance-driven features with a bold and rugged design, paying homage to the Mercedes-AMG GT Track Series robustness and versatility. Meanwhile, the AMG Extent Nitro sneaker embraces cutting-edge technology and delivers unmatched comfort, allowing wearers to embrace the AMG spirit wherever they go. 

Christoph Sagemüller, Head of Mercedes-AMG Motorsport, stated, "With PUMA, we as AMG have a strong and dependable partner at our side. Both brands cultivate, among other things, the demand for the highest level of quality and a special lifestyle. This is uniquely illustrated by the new autumn/winter collection "PUMA x Mercedes-AMG Motorsport". Together, we have succeeded in uniting the combination of motor sports and car culture in a fashion line and bringing it to life for our fans. After this first one, which will be launched shortly, I am already looking forward to further exciting joint collections."

The renowned Mostro Boot retains classic elements like its signature spiky sole, and is infused with chrome metallic elements and hot pops of color. The knee-high boot pairs straps with a chunky silhouette, while mid-cut sneaker enhances the shoe’s design DNA with dynamic wrap-around laces. The iconic patent leather PUMA x Ottolinger handbag makes a statement with its text-bubble shape and emphatic branding. 

PUMA x Ottolinger will be available online, at selected retailers and at the Paris Pop-Up Store from September 30 & October 1, 10 am – 6 pm, 78-82 Rue de Turenne, 75003 Paris.

Including apparel, footwear, and accessories, the new collection for tweens is inspired by the unmistakable late-night glow of Paris, featuring high-energy manga graphics across a range of streetwear silhouettes. 

This season’s all-new looks are highlighted by new looks like the Logo Tee and Hoodie, which depict the show’s two protagonists Ladybug and Cat Noir as manga superheroes. The accompanying Sweatpants and Leggings feature stylized kanji lettering, while the accessory offerings comprise a Backpack and Beanie. 

For footwear, PUMA x Miraculous™ part two offers up the Mayze Stack, RS-X Efekt, and Slipstream styles. The Slipstream and RS-X Efekt each feature a unique comic strip-style graphic on the tongue, once again showing the dynamic duo of Ladybug and Cat Noir, while the Mayze Stack is painted with a polka dot motif across the PUMA Formstrip. 

The PUMA x Miraculous™ Collection is available starting October 5, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.

The collection of upleveled goods looks to football for inspiration, mixing PUMA’s technical sportswear with a dose of Perks and Mini majik. Together, PUMA and P.A.M. have created a set of gamified graphics and left field insignias, which are used across reinterpreted sports uniforms, plus accessories and footwear. The latest collection was also created with a minimum of 20% recycled materials. 

The apparel is highlighted by cut-and-sew warmup gear like the Stadium Jacket and Velour set, which are adorned with “Psy-activ” club-inspired badges and motifs, as well as a hallucinatory floral-inspired pattern. For the PUMA x P.A.M. starting XI, a special long-sleeved Jersey features an archival-inspired collar with a new collaborative wordmark on the chest. The accompanying Flight Pants arrive in two colorways, complete with cargo pockets and adjustable cuffs. Other items include the pregame Stadium Jacket, and warm-down Velour Top and Pant set. A handful of wardrobe essentials complete the collection, in the form of Graphic Hoodies and Graphic T-shirts.

The footwear for PAM/PUMA BIO/VERSE AW23 naturally includes the Cell Dome King, as well as the modern Plexus and the iconic Suede. Locked down by stadium DNA, the Cell Dome King features PUMA x P.A.M. insignias on the lace cover and heel, while the matching Suede is also adorned with team colors and collaborative logos throughout. The blacked-out Plexus brings the special floral-inspired pattern to life, with 3D flower petals on the upper. Lastly, a Duffle Bag and Cap round out the collection’s accessory offerings. 

The campaign connects and confuses real-life and the studio, while renderings of psychic mutation bridge one word and another. 

PAM/PUMA BIO/VERSE AW23 is available starting October 7, 2023 from PUMA flagship stores, PUMA.com, P.A.M. Stores, PERKSANDMINI.com, and selected stockists.

This remarkable collaboration between PUMA and Formula 1® brings together the world of motorsport and fashion to celebrate the beauty and essence of Japanese culture.

The collection debuts with two striking tees, both featuring the mesmerizing Sakura design. One tee comes in white, while the other in black, offering fans a choice that reflects their personal style. The intricate Sakura pattern captures the essence of Japanese aesthetics, making these tees a unique and cherished addition to any wardrobe.

This collection goes a step further with the launch of the Speedcat Pro, this high-performance shoe showcases the same Sakura-inspired design elements in the iconic racing silhouette...

The start of the season was all about making an entrance, but now it’s time to kick into high gear with the Gear Up Pack to be worn by the likes of Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons. 

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.