PUMA
Herzogenaurach, November 10th, 2023
Art Meets Speed: PUMA, Scuderia Ferrari, and Joshua Vides Debut Unique Racewear and Replica Collection Celebrating the "Golden Era" of Formula 1 in America and the Return to Las Vegas

Global sport company PUMA, together with Scuderia Ferrari, and the renowned artist and designer Joshua Vides, are thrilled to announce the launch of a groundbreaking racewear collection, designed to commemorate the return of Formula 1 to Las Vegas, and celebrate the iconic "golden era" of the sport in the United States.

The "golden era" of Formula 1 in the United States, which saw the sport's popularity skyrocket in the 1970s, was marked by thrilling races, legendary drivers, and Scuderia Ferrari's remarkable success contributing significantly to Formula 1's American expansion. During this time, Scuderia Ferrari left an indelible mark on the sport's history, with drivers like Niki Lauda, Clay Regazzoni, and Gilles Villeneuve achieving remarkable successes. It was a time when the iconic Ferrari red was complemented by prominent use of white on the car liveries. 

Now, as the sport returns to Las Vegas, Scuderia Ferrari pays homage to this era by reintroducing the classic red and white color scheme on the SF-23, drivers' helmets, and racewear of Charles Leclerc and Carlos Sainz. This transformation was carefully designed by Joshua Vides, who added his signature brushing strokes to the livery, creating a unique blend of heritage and modern artistry.

Notably, the iconic Ferrari logo, was exclusively hand-drawn by Joshua Vides for this collection. This personalized touch pays homage to the rich heritage and legacy of the Scuderia Ferrari brand while infusing it with a fresh and artistic perspective.

For the Tifosi, a special replica collection is equally remarkable, offering a chance to embrace the spirit of Scuderia Ferrari in style. This collection features a team polo, driver hoodies, and caps and just like the racewear, these pieces carry the same hand-drawn and hand-painted allure, inviting fans to be part of the Las Vegas spirit and infuse a sense of artisan craftsmanship and individuality into their own journey with the team.

The PUMA x Scuderia Ferrari x Joshua Vides Las Vegas special replica collection will be available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

PUMA
Somerville, Massachusetts – November 13th, 2023
CLEVER. INTELLIGENT. MISCHEVIOUS: PUMA x GREMLINS COLLECTION IS HERE

There are three simple rules when dealing with Gremlins: 1) Keep them away from light. 2) Don’t get them wet. 3) Never (ever) feed them after midnight. Fortunately, the PUMA x GREMLINS Collection isn’t quite so finicky.

Introducing the PUMA x Gremlins Hoops Capsule Collection – a fusion of iconic style and 80s nostalgia. This exclusive collaboration with Warner Bros. Discovery Global Consumer Products brings fans a unique blend of fashion and film, featuring Gizmo and Gremlin leader Stripe from the Warner Bros. classic 1984 movie.

The mismatched shoe pair is a visual masterpiece, showcasing Gizmo on one and Stripe on the other, symbolizing the eternal battle between good and evil. The design incorporates intricate details, including two heads on the back of the shoes, representing the iconic characters, and mismatched colors that signify the duality of their nature. The furry tongue, reminiscent of a Mogwai, adds a playful touch, capturing the essence of the film.

The shoes boast a distinctive label on the tongue, ensuring authenticity and style. The bottom of the shoes is adorned with scratch marks, a nod to the mischievous Gremlins, adding an element of intrigue to the design.

Beyond the captivating aesthetics, these shoes are crafted with cutting-edge technology. The All-Pro NITRO™ silhouette guarantees superior support and comfort, thanks to PUMA's innovative NITROFOAM™. Engineered mesh on the upper enhances breathability and flexibility, making these shoes perfect for both style enthusiasts and athletes.

In addition to the shoe, this capsule collection will include a Gremlins inspired hoodie, tees, and sweatpants. Embrace the magic of the 80s and relive the adventure with the PUMA x Gremlins Hoops Capsule Collection – where fashion meets fantasy, and mischief meets comfort. 

Set to launch globally on December 8th, retailing from $45-$140, the PUMA x Gremlins Collection can be found at PUMA.com, at PUMA stores and select retailers worldwide.

PUMA
PUMA
Herzogenaurach, November 9, 2023
PUMA AND RHUIGI ARE BOUND FOR A WEEKEND IN THE HAMPTONS

PUMA and Rhuigi escape to the Hamptons for the latest drop of their ongoing partnership.

The capsule continues PUMA and Rhuigi’s celebration of New York, this time looking outside of the five boroughs for a nostalgic range that evokes weekend getaways. Comprising apparel, footwear, and accessories, the Hamptons-inspired collection is steeped in ‘90s aesthetics, taking inspiration from country club dress codes, and featuring a range of special insignias, graphics, and badges designed by PUMA and Rhuigi. 

Cut-and-sew items like the Hoodie, Corduroy Pants, and Puffer Vest are complemented by elevated essentials like the “New York Worldwide” graphic T-shirt, and matching cap. Carefully selected materials like corduroy and houndstooth bring a classic element to the collection, which is colored in washed tones like greys and tans.

PUMA and Rhuigi also serve up two Hamptons-inspired takes on the PUMA Trinomic XT2, which features a mixture of nappy suede and tumbled leather for the upper. The retro low-top is locked down two color schemes that mix white and sand tones, punctuated with hits of green and subtle blue, with a Trinomic badge stamped on the heel.


PUMA x Rhuigi drop six will be available starting November 11, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA
PUMA
Somerville, Massachusetts – November 9th, 2023
PUMA HOOPS RELEASES NEW MB.01 STYLE: GOLDEN CHILD

PUMA is releasing MB.01 Golden Child from NBA superstar LaMelo Ball’s Rare Reserve collection. These former player-exclusive sneakers are now available to own.

The limited-edition MB.01 Golden Child gives an opulent gold treatment to the beloved MB.01 silhouette, La Melo Ball’s first signature sneaker with PUMA, putting these metallic kicks in a league all their own.  These sneakers feature PUMA’s very own NITROFOAM™ throughout midsole for superior responsiveness and comfort while remaining lightweight.  Full coverage engineered nonslip rubber compound for enhanced durability and traction, along with a disruptive upper with an ideal breathable monomesh for a supportive and ultra-lightweight feel. The silhouette also includes Melo-branded ‘Not From Here’ accents—like his signature wings and “1 of 1” motto and an upper highlighted by rocket ship flames shooting out of the collar, a call back to Melo’s spaceship tattoo on his leg.

The MB.01 Golden Child retails for $145 and will be available globally starting on November 24 on PUMA.com, the PUMA mobile app, at PUMA stores and select retailers worldwide. 

PUMA
Herzogenaurach, Germany, November 16th, 2023
CRANK UP THE VOLTAGE WITH PUMA’S VOLTAGE PACK

Global sports company PUMA has today launched the Voltage Pack, featuring electric new colorways for PUMA’s ULTRA, FUTURE and KING franchises. Engineered with cutting-edge PUMA technology, these boots promise to elevate your game just when it matters the most.

As the winter season approaches, the Voltage Pack is set to illuminate pitches worldwide, championed by football superstars such as Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons.

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for explosive changes of pace and direction. 

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

ULTRA, FUTURE and KING all come in both unisex and women’s specific fits and as a step toward a better future, the uppers of the ULTRA, FUTURE, and KING are made with at least 20% recycled materials.

Add some electricity to your game with the Voltage Pack available from November 16th at PUMA.com and specialist retailers worldwide.

PUMA
Puma
PUMA
Somerville, Massachusetts – November 8th, 2023
PUMA HOOPS LAUNCHES ITS LATEST MB.03: CHINO HILLS

PUMA is releasing its newest addition to LaMelo Ball’s signature PUMA Hoops MB.03, Chino Hills.

Every superhero has an origin story. For LaMelo Ball it all started in his hometown of Chino Hills, where he scored a state record 92 points – as a high school sophomore. To pay tribute to this jaw-dropping achievement, PUMA Hoops teamed up with Melo for a Chino Hills High-inspired edition of his signature shoe, the MB.03. Design elements are continued on from the MB.03 Toxic storyline and are reflected throughout with bold, neon elements, animalistic scratch marks, all bold and fierce elements which celebrate Melo’s accomplishments the standout silhouette of this next-level basketball sneaker.

The eye-catching MB.03 Chino Hills features a NITRO™ midsole for on-court power and a double-layered mesh upper for additional support.  The Chino Hills colorway also features tech points throughout including full coverage engineered nonslip rubber compound for enhanced durability and traction that’s ideal for quick cuts and spot up jumpers, and includes upper construction made with breathable monomesh for a supportive but ultra-lightweight fit. 

In addition to the MB.03 Chino Hills sneaker, PUMA will be releasing a three-piece apparel collection accompanying the shoe release which includes a hoodie, shorts, and tee. The collection will be available for purchase on November 17th, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

PUMA
PUMA
Herzogenaurach, November 10, 2023
NOW SERVING: DUA LIPA AND THE PUMA PALERMO ARE LIVING THE SWEET LIFE

PUMA continues its ongoing celebration of the classic Palermo sneaker. 

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.

Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways. Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-colored tricots, channeling a modern terrace aesthetic.

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style” says Dua Lipa.

The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more. 

The PUMA Palermo is available in new colorways now from PUMA.com, PUMA flagship stores, and selected retailers, with much more to come in 2024.

PUMA
Puma
puma
PUMA
Herzogenaurach, November 6th , 2023
PUMA, SCUDERIA FERRARI AND JOSHUA VIDES JOIN FORCES TO LAUNCH EXCLUSIVE COLLECTION AHEAD OF THE LAS VEGAS GP

Global sport company PUMA together with Scuderia Ferrari and in collaboration with renowned artist and designer Joshua Vides, present an exclusive collection in honor of the highly anticipated return of Formula 1 to Las Vegas.  This unique collaboration blends artistry and motorsport heritage, paying homage to the first "golden era" of Formula 1 in America with the iconic colors of the 1970s.

As part of this collaboration, PUMA present Joshua Vides for Scuderia Ferrari: Back to Las Vegas collection, this collection offers a dynamic range of apparel, footwear, and accessories designed for both the racetrack and the streets. The iconic Ferrari red, traditionally accompanied by white accents on the car liveries during the 1970s, is now making a triumphant return for the Las Vegas GP.

Perhaps the most captivating aspect of the Joshua Vides for Scuderia Ferrari collection is the attention to detail. Vides has masterfully created a hand-drawn and hand-painted look and feel throughout the products, bringing a genuine artisan touch to the collection. For instance, the crew sweater showcases a remarkable brushing effect with a round number circle at its center, exuding the impression of being painted by hand. This effect can also be observed in the white brushing detail across the race jacket, hoodie, and pants, further enhancing the overall aesthetic.

Among the collection's distinctive elements, the innovative use of Velcro patches stands out, adorning many of the lifestyle products. These patches not only introduce a distinct flair but also offer opportunities for personalization, allowing each piece to be transformed into a unique and one-of-a-kind item.

Key pieces in the collection include a race jacket and pants, a hoodie, a crew sweater, and Las Vegas-themed tees. Footwear enthusiasts will not be disappointed, with a selection that features the PUMA Suede, TUFF, and RS-X sneakers, each reflecting the high-speed energy and style of Scuderia Ferrari.

As the Las Vegas Grand Prix approaches, this exclusive collection offers fans and fashion aficionados the perfect opportunity to celebrate the exhilarating world of motorsport while embracing a unique blend of art and design.

To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

PUMA
PUMA
Somerville, Mass. – November 2nd, 2023
BLACK FIVES RENS100 COLLECTION - HONORING HOOPS ROYALTY

PUMA Hoops celebrates the 100th anniversary of the New York Rens – basketball’s original world champions. The Global sports company will be launching their third PUMA x Black Fives collection in its ongoing partnership with the Black Fives Foundation, whose mission is to honor the pre-NBA history of African Americans in basketball. In tribute to this legendary team, PUMA is bringing back some of the Rens’ signature flare through on and off court pieces.

The new collection, the Black Fives RENS100 Collection, celebrates the 100th anniversary of the New York Rens. In 1923, the New York Rens became America’s first Black-owned fully professional basketball team. Named for their home court at the Renaissance Casino and Ballroom in Harlem, The Rens’ innovative, fast-paced playing style led them to a record-setting 88-game win streak and shaped the game we know today.

In tribute to this legendary team, we’re bringing back some of the Rens’ signature flare through on and off court looks, including a retro take on our NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives.

This 8-piece collection evokes retro-inspired designs, starting with the NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives. Additional items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirts, Basketball jersey, Harlem Jacket, and a ‘Make History Now’ hoodie. 

Set to launch globally on November 2nd, the Black Fives RENS100 Collection can be found at PUMA.com, at PUMA stores and select retailers worldwide.

PUMA
PUMA
Herzogenaurach, Germany, 1st November, 2023
INTRODUCING THE PUMA FTBLCULTURE FANWEAR COLLECTION

Global sports company PUMA has today launched the ftblCulture Fanwear Collection featuring custom lifestyle apparel to celebrate the upcoming Africa Cup of Nations. The bold and beautiful collection takes bespoke details from each of PUMA’s African Federation Away jerseys and reinterprets them to create unique garments that bring to life the cultural iconography from each nation. 

The iconography includes the lion jaws of Senegal, the elephant tusks of Ivory Coast, the pyramids of Egypt, the textiles of Ghana and zellige art of Morocco.

The Fanwear Collection for each Federation includes a ftblCulture Tee, ftblCulture Track Jacket and Pants, ftblCulture Hoodie, ftblCulture Sleeveless Tee, ftblCulture Shorts and ftblCulture Bucket Hat.

The PUMA ftblCulture Fanwear Collection is available at PUMA.com and specialist retailers from November 1st.

PUMA
Herzogenaurach, Germany, 2nd November, 2023
THE PUMA X ART OF FOOTBALL COLLECTION FEATURING THE PUMA KING ULTIMATE AOF. LONG LIVE THE KING.

Global sports company PUMA has today launched the PUMA x ART OF FOOTBALL collection featuring the PUMA KING Ultimate ART OF FOOTBALL. The exclusive drop is a collaboration between PUMA and UK-based football lifestyle brand ART OF FOOTBALL. The classic KING features a retro aesthetic paired with the modern KING silhouette featuring PUMA’s K-BETTER™ upper material and state-of-the-art KING technology for the next generation of football royalty.

The collection also features the PUMA KING 21 IT x AOF with an alpine snow base with black and gold detailing, the AOF Drill Top, AOF Tee and the AOF Making of a King Tee.

Some kings aren’t born, they’re made. Keeping the game beautiful since 1968, the new KING Ultimate AOF honors the iconic PUMA KING, utilizing the classic PUMA black base with an alpine snow and gold colorway with unique ‘hand crafted’ stitching on the upper with a bespoke AOF KING logo.

The new KING takes inspiration from the legendary PUMA KINGs of the past and the legendary players who wore them. On the instep of the KING and illustrated on the insoles of the boots are five historic years that are connected to iconic moments of legendary KING players.

  • 1966 – Eusébio
  • 1970 – Pelé
  • 1974 – Johan Cruyff
  • 1986 – Diego Maradona
  • 1990 – Lothar Matthäus

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

As a step toward a better future, the upper of the KING is made with at least 20% recycled materials.

The PUMA x ART OF FOOTBALL collection is available at PUMA.com, www.art-of-football.com and specialist retailers from November 2nd.

PUMA
Somerville, Massachusetts – October 30th, 2023
DREAMS WORK TOO. KYLE KUZMA ANNOUNCES SECOND COLLECTION WITH PUMA HOOPS

Kyle Kuzma, renowned NBA champion and entrepreneur, and his lifestyle brand Childhood Dreams, have once again collaborated with PUMA Hoops to launch their second Childhood Dreams Collection. This collection not only reflects Kuzma's distinctive style and artistry, but also carries the message that dreams can take you anywhere, whether on or off the basketball court. 

Kyle Kuzma’s latest collection draws its inspiration from his own personal journey, where he pursued his childhood dream of becoming an NBA star. This initiative aims to inspire others to chase their own dreams, emphasizing that "Dreams Work Too." The collection is a fusion of hard work and high fashion, featuring retro color blocking, work shirt inspired design elements, retro aesthetics, and unique design elements that resonate with Kuzma's individual style.

The Childhood Dreams main event is the brands latest All-Pro NITRO silhouette. Designed for explosive moments on the court, this fashionable take on the performance shoe is like no other. The Childhood Dreams All- Pro NITRO features NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. 

Key apparel items within the collection include the dreaming shirt, characterized by its quarter-zip collared neck, which adds a touch of sophistication to its sporty design. The dreaming pant prioritizing comfort and adjustability with featured drawcords at the waistband for everyday wear, as well as the oversized Mesmerize Tee, offering a relaxed fit, catering to various style preferences. 

The Childhood Dreams Collection by Kyle Kuzma in collaboration with PUMA Hoops is set to hit stores on November 3rd, creating anticipation among fans and fashion enthusiasts alike. The collection will retail for $45-$225 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

PUMA
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