herzogenaurach, germany, february 3, 2020
RS PURE Motion
PUMA’s RS PURE Motion reimagines the concept of unity by combining various sneaker trends – past and present – to create a new design.

It brings together PUMA’s finest elements and strips away the bulk and excess to create a hyper technical yet simplistic shoe. Its modern, pure silhouette is stacked with an ultra-comfortable RS foam blend. The motion pack is inspired by athletics, all about sport and movement.

 

Herzogenaurach, Germany, February 5, 2020
PUMA Replicat-X 1.8 Pirelli combines velocity and comfort
Sports company PUMA unleashes the Replicat-X 1.8 Pirelli, a new sneaker with a quick lacing system which is inspired by one of the most iconic turbo engines in motorsport history to take the track to the street.

The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsport heritage, to transform it into the fastest footwear in the entire collection. 

The build up upper offers more layering with a booty construction, which makes the Replicat-X 1.8 Pirelli comfortable for a stroll around the track. The body kit of the shoe features an "oversized" wraparound full rubber outsole with Pirelli’s unique CINTURATO Blue tread pattern used to generate maximum traction during wet races. This gives it a distinctive, racing-inspired look, sits low to the ground and has an even more comfortable molded sock liner.

 

A quick lacing system provides faster acceleration to kick off the day without worrying about tying your shoes. Fast as a super car, the upper features a perforated mash vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

The PUMA Replicat-X 1.8 Pirelli will be available in stores right now in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue.

 

Herzogenaurach, germany, February 7, 2020
CELL Stellar Glow
Being part of the PUMA Glow Pack, the CELL Stellar Glow gets a bold update through iridescent details.

This execution features a textile upper with iridescent trimmings on the vamp, around the Formstrip and on the heel cap. While reimagining the CELL running shoe from the PUMA archives, the PUMA CELL Stellar Glow features the comfortable CELL technology combined with design cues from the CELL Alien, and redesigns them for street fashion in a feminine way.

 

Herzogenaurach, germany, February 7, 2020
CALI GLOW

Also included in the PUMA Glow Pack, the CALI Glow is the radiant new member of PUMA’s Cali collection, which takes cues from the classic 80s PUMA California. Originally a laid-back training sneaker, the Cali has been given an edge with the progressive rubber tooling whilst the upper remains true to the original. The iridescent panel on the quarter and heel is what makes the CALI Glow unique.

Herzogenaurach, germany, February 7, 2020
PUMA CALI SPORT GLOW

Also part of the PUMA Glow Pack, the PUMA’s CALI Sport Glow catches the eye with a kick-ass platform and laid back, West Coast vibes. As a new evolution of the classic California, the latest Cali features a new upper with iridescent details on the eyestay and heelcap. It’s slightly higher while its tooling is edgier with a TPU piece at the back.

Herzogenaurach, Germany, May 12, 2020
Join Max Verstappen and David Coulthard going live on PUMA´s Instagram

Global sports brand PUMA is bringing together two generations of Motorsport legends.

Join David Coulthard as he hosts Max Verstappen on PUMA´s Instagram to catch up on life and talk about F1 before, during and after the Coronavirus pandemic. Follow @puma, @pumamotorsport, @maxverstappen1, @davidcoulthardf1, activate the notifications for updates, and be ready to tune in.

WHO:

  • Max Verstappen is a F1 driver of the PUMA sponsored Aston Martin Red Bull Racing Team. He made his F1 debut with the Toro Rosso team in 2015 becoming the youngest F1 driver in history at just 17years old. In 2016, he was promoted to Red Bull Racing, winning his first Grand Prix for the team and becoming the youngest ever F1 race winner. In 2019, Max finished third in the F1 Drivers’ Championship at just 22 years of age.
  • David Coulthard is the team ambassador of the PUMA sponsored Aston Martin Red Bull Racing Team. With 246 Formula One GPs and 13 race wins in the pocket David has become a legend in the F1 world. His greatest successes were claiming the Team’s first Monaco podium and finishing second in the 2001 F1 Drivers’ World Championship, only being beaten by Michael Schumacher.

WHEN: Tuesday, May 12th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

 

WHERE: Follow @puma on Instagram and don’t forget to tune in.

 

IMAGES (Credit: Red Bull Media Pool): LINK

 

Herzogenaurach, Germany, April 15, 2020
Performer OG

A revival of one of the most daring shoes from PUMA’s rich tennis archives, the Performer OG gives a modern and enhanced look to a classic shoe. Retaining original design elements like the streamlined silhouette and lightning-shaped overlays on the upper, the shoe is durable, lightweight and features superior cushioning from the EVA and TRINOMIC technology. In athletic-inspired colors, this version has a leather upper, suede formstrip and overlays, nubuck heel, painted details on midsole, and features a gold foil printed TRINOMIC logo on the heel and tongue.

 

Herzogenaurach, Germany, April 27, 2020
Ralph Sampson Lo Vintage

To celebrate his legacy, PUMA takes inspiration from the Ralph Sampson signature shoe to create an original low model. PUMA’s Ralph Sampson Lo Vintage celebrates a clean and classic look bringing some vintage vibes with a leather upper and suede added to the toe, the eyestay and the heel. This brand new version is available from April 16.

 

Herzogenaurach, Germany, April 27, 2020
PUMA RS-X3 Gradient

PUMA reboots its RS design and take it to an extra form with RS-X3 Gradient. This execution features a gradient painted midsole with translucent rubber outsole to enhance the RS bulky silhouette. Hotmelt and leather overlays in black complete the textile upper. PUMA’s RS-X3 Gradient will drop globally on PUMA.com from April.

 

Herzogenaurach, Germany; April 25, 2020
PUMA CALI Snake

The classic 80’s PUMA California has been reimagined to create the Cali. While the upper remains true to the original, the shoe is given an edge with the progressive rubber tooling. The CALI Snake features a snake textured leather formstrip. PUMA’s CALI Snake dropped on PUMA.com on April 9. 

 

herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, July 22, 2022
PUMA AND AC MILAN UNVEIL THE NEW 2022/23 AWAY KIT INSPIRED BY THE ROSSONERI’S SEVEN EUROPEAN TITLES AND ICONIC WHITE KITS

Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Away kit, inspired by the Rossoneri’s seven European titles, their iconic white kits and ‘That Milan Touch’. The new Away kit will be worn by the men’s, women’s and youth teams in their respective competitions.

AC Milan take a victory lap with the fresh all-white Away kit synonymous with some of the Club’s biggest titles and finals. In 1963, when the Club became the first Italian team to lift the European Champion Clubs’ Cup, AC Milan did so in an all-white strip. Six decades and seven European titles, the all-white Away kit remains an iconic part of the Club’s identity.

This season, the tradition continues with the throwback to a fan favorite; the 1984/85 Away kit. The white kit with horizontal pinstripes made an instant impact that year. This kicked off a new era of dominance for the Club, as they went on to win five more European titles wearing a white kit in every single final.

The white base features seven red horizontal stripes across the middle of the jersey in a fresh new take on the 1984/85 Away jersey. The seven stripes represent AC Milan’s seven European title triumphs, from the very first in 1963 at London’s Wembley Stadium, until the most recent title in Athens, 2007. The jersey features black and red trims on the sleeve cuffs and on the V-neck collar, along with the Milan coat of arms on the upper back.

 

“For this year’s Away kit, we wanted to bring back an all-white kit, an iconic look for AC Milan Away kits that has been a staple of recent trophies winning seasons,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “AC Milan is steeped in history, so we looked to the 1984/85 season Away kit as an inspiration. We wanted to bring a fresh energy to that kit and celebrate iconic all-white kits of the past.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented “AC Milan is a club that always looks to the future, whilst never forgetting its tradition and heritage. That is why we are particularly proud to unveil the new jersey, which mixes AC Milan’s great past with its innovative spirit and elegant style, hence creating a new product that we are sure will resonate well with our over 500 million fans across the globe. It is a jersey rich in symbolism, with the white kit being an iconic part of who we are and the seven stripes representing the club’s incredible success in Europe.”

Honorary Vice-President Franco Baresi, who was the Rossoneri captain in the 1984/85 season, also shared his comments on the new Away kit. “Having worn the original 1984/85 Away kit, I truly love the inspiration behind the new Away jersey for next season. The white jersey always has a special meaning for all AC Milan fans as it is a symbol of the global success of our beloved Club.”

 

The new Away kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate decades of titles and iconic white kits with the 2022/23 AC Milan Away kit, available to pre-order exclusively at the AC Milan store at the AC Milan Stadium and acmilan.com/shop from July 19th with the global release on July 22nd at PUMA stores, PUMA .com and at select retailers worldwide.

The new Away kit will make its debut on Saturday 23rd July, when the men’s team take on Zalaegerszegi TE at the ZTE Arena in Zalaegerszegi, Hungary.

 

Subscribe to Product and Brand