Nick Mayhugh
Herzogenaurach, March 1st, 2024
WELCOME TO THE PUMA FAM: NICK MAYHUGH

Sports company PUMA is proud to announce the signing of three-time Paralympic gold medalist, Nick Mayhugh.

The 27-year-old became an overnight sensation on his Paralympic Games debut in Tokyo 2020, where he picked up gold in the Men’s 100m T37 event – setting a world record time of 10.95 – as well as taking home golds in both the Men’s 200m T37 and the Mixed 4x100m Relay.

In 2010, Nick was diagnosed with a mild form of cerebral palsy, but showed unwaivering determination to pursue a career in sport, becoming an integral member of the US Para Seven-a-Side National Soccer Team, before switching his focus to the track. Despite his relative inexperience, Nick found immediate success, and was the first ever T37 athlete to brake the 22 second barrier at 200m.

“Nick’s story is inspiring for many reasons; his grit, determination and desire to become the fastest athlete is something everyone can admire. We have such an exciting year ahead of us and we are looking forward to writing more stories and breaking many more records together,” said Pascal Rolling, Director of Sports Marketing at PUMA.

“PUMA is synonymous with speed, and representing the fastest athletes in the world. For me to be going into one of the most important years of my career, with PUMA on my feet, it’s a blessing,” added Nick Mayhugh.

To find out more about PUMA Running follow @pumarunning on Instagram.

xgirl
Herzogenaurach, March 4, 2024
PUMA AND X-GIRL BREAK THE RULES OF Y2K SKATE AESTHETICS

PUMA and X-girl explore the rebellious style codes of ‘90s and 2000s skateboarding culture for the duo’s first-ever collaboration.  

Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture. 

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing. 
 
The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.  

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner. 

Shapelux
Herzogenaurach, March 1, 2024
PUMA reveals SHAPELUXE: A collection that celebrates the inspiring women of the PUMA fam

PUMA is celebrating women who defy expectations and control their own narratives with the launch of a new training collection, SHAPELUXE.

  • PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
  • These women defy expectations, control their own narratives, and reject the “one-size-fits-all” approach to fitness.
  • The SHAPELUXE training collection features innovative, high performance pieces that seamlessly move with you using LYCRA® ADAPTIV materials.
  • The collection launches globally on Friday 1 March, 2024.

SHAPELUXE is designed to move with you for unrestricted movement, no matter your physical ability, body shape or identity, and is made for women who reject the “one-size-fits-all” narrative, encouraging you to be your authentic self.

The form-fitting pieces are built for a second-skin feel, using PUMA’s innovative LYCRA® ADAPTIV materials to seamlessly support your body. The new LYCRA® ADAPTIV fiber is engineered to deliver sculpting and support whilst being stretchy, breathable and comfortable.

To bring the collection to life this International Women’s Day, PUMA will share the inspiring story of its own employees and the wider PUMA fam from across the globe, each sharing how they found confidence through the power of movement. 

To find out more about their stories, follow @pumatraining on Instagram.

shapelux
shapelux
shapelux
shapelux

The PUMA SHAPELUXE training collection includes: 

  • Move SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: low support bra with engineered support
  • SHAPELUXE Seamless Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: high waist fit, full length with engineered support
  • 4Keeps SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: medium support, thin racerback silo with a seamless waistband
  • SHAPELUXE Seamless Short Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: 6” inseam with high waist fit and engineered sculpting
pleasures
Herzogenaurach, February 27, 2024
PUMA AND PLEASURES ARE READY TO BURN RUBBER

PUMA and PLEASURES are back, reprising their creative partnership with a second full collection for 2024.

This latest drop carries over from PUMA and PLEASURES’ first-ever seasonal offering in 2023, plus the previous Suede XL and Velophasis sneaker collaborations. 

This time around, racing and punk motifs converge at the starting line to inform a range of cut-and-sew items, graphic shirts, accessories, two bold takes on the PUMA Spirex sneaker, and a new edition of the TS-01 slip-on. 

Articulated apparel designs are injected with motorsport cues and engineered materials across a monotone color palette featuring bold neon pops. Following a “recipe for destruction,” the collection also comes with its own high-speed visuals created by PUMA and PLEASURES, with logo play mixed throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

Accessories are highlighted by the Cap and Cross Body Bag which feature logo play across their designs. For footwear, PLEASURES reenvisions the new Spirex silhouette, an asymmetrical design that takes cues from Y2K-era running spikes. PLEASURES’ versions feature two sleek, monochromatic colorways. PLEASURES’ covert take on the TS-01 features a padded quilt upper and buckle closure. 

PUMA x PLEASURES Part Two is available exclusively from PLEASURESNOW.com starting on March 1, and from PUMA.com, PUMA flagship stores, and selected retailers starting March 2.  

suede
Herzogenaurach, February 22, 2024
FOREVER SUEDE, FOREVER AUTHENTIC: A PUMA ICON

PUMA reintroduces the iconic Suede sneaker for 2024.

suede

Named for its signature upper material, and its many classic colorways, the Suede’s timeless shape and iconic Formstrip have remained constant and unchanging for half a century, at the same time, the meaning of the Suede has been reinvented countless times through the lens of different styles, cultures, and communities. 

The 2024 Suede represents the diverse personalities behind this iconic silhouette, which is worn by a unique cast of faces in the latest campaign. This year, the PUMA Suede Classic returns in sizing for the whole family, in multiple nostalgic colorways.  

The PUMA Suede has truly seen it all, and since 1968, the silhouette has been on a remarkable journey. Adopted into hip-hop and skateboarding, before being embraced by modern tastemakers who have made it their own, the Suede has lived a different life over each decade and each generation. The last 50 years have made it clear: no two Suedes are worn the same. 

The PUMA Suede Classic is available starting February 24, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

Editor’s Note 

The Suede traces its roots back to 1968 when PUMA introduced its warm-up sneaker, the Crack, named after skilled athletes. Suede was selected as the upper material for its ability to be dyed various colors. This timeless sneaker has defied trends and preferences, owing to its minimal aesthetic. Today, the Suede's legacy spans across music, style, and sports, and the shoe has truly earned the title of iconic. 

fenty
February 22, 2024 – Herzogenaurach, Germany
Rihanna’s Baddest Drop Yet: FENTY x PUMA Avanti Pony

Lux fashion meets football in the FENTY x PUMA Avanti Pony. Today, global icon Rihanna and sports company PUMA have dropped an extremely limited edition of the Avanti.  With rich and premium materials, and a unique pattern on every style, this drop is truly one-of-one. 

This Avanti drop is all glam – premium materials and elevated product details wrapped in lux calf hair and rounded off with embroidered FENTY branding and retro gum soles. Available in two colorways – all-white and dappled white and brown – this exclusive edition of the Avanti matches the iconic and unconventional style of Rihanna herself. 

Limited quantities of these Avanti’s are available in both men's and women's at €200 each. 

Two thousand pairs of the FENTY x PUMA Avanti Pony is available at 10am EST to shop at PUMA.com and select retailers globally. 

F1
Herzogenaurach, 20th February 2024
PUMA and F1 Academy™ join forces in new partnership

Global sports company PUMA is proud to announce a groundbreaking partnership with F1 Academy. The partnership marks a significant leap forward in the world of motorsports, combining PUMA's legacy with F1 Academy's commitment to fostering excellence in women's racing.

PUMA's involvement with F1 Academy extends beyond the track, as the brand proudly becomes a key race gear supplier to six  F1 Academy drivers as part of the partnership. This not only solidifies PUMA's presence within the world of Racing but also establishes the brand as a crucial player in supporting the next generation of female talents.

PUMA is also making a statement with one exceptional car and driver. The PUMA car, featuring a special PUMA livery, is driven by the talented youngster Aurelia Nobels.  This is a commitment to empowerment and diversity in the world of women’s motorsports.

PUMA stands as the ideal partner for F1 Academy, bridging a legacy in women's motorsport. From the pioneer involvement as official racewear supplier for W Series from 2019 - 2022 to the current Motorsport brand ambassadors such as Naomi Schiff and 2023 F1 Academy Champion Marta García . The global sports company has consistently championed the advancement of women in racing. PUMA´s innovative contributions, such as the development of female only customized racesuits, underscore the brand´s commitment to breaking barriers and fostering inclusivity. 

Maria Valdes, PUMA Chief Product Officer, said:

“PUMA's collaboration with F1 Academy is so much more than just a sponsorship; it's a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”

Susie Wolff MBE, F1 Academy Managing Director, said:

“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.”

The countdown to the second season of F1 Academy has begun, and PUMA is excited to be part of this groundbreaking initiative, supporting emerging talent and igniting the passion for women's racing. 

trolls
Herzogenaurach, February 15th, 2024
NEW PUMA AND DREAMWORKS ANIMATION’S TROLLS COLLABORATION COMES TO LIFE WITH TROLLS-TASTIC COLLECTION

The new PUMA x Trolls designs transform classic kids' gear with a sprinkling of signature Trolls flair. 

Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day.  

Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.  

The accompanying footwear offerings are highlighted by PUMA’s Mayze, Suede, and RS-X silhouettes, which are elevated with distinct accents. Trolls characters like Tiny Diamond and Queen Poppy are personified throughout, coming to life through Trolls graphics and even special lace shrouds on the collection’s footwear offerings. 

PUMA x Trolls is available starting February 15, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

ney
Herzogenaurach, Germany, February 15th, 2024
UNLOCK THE FUTURE WITH THE NJR CREATIVITY COLLECTION TO BE WORN BY NEYMAR JR.’S FUTURE BALLERS

Global sports brand PUMA has today launched the new edition of the NJR Creativity Collection inspired by the creativity and small-sided games played on the streets of Brazil. The collection features the next-gen FUTURE 7 in custom NJR Creativity graphics, Neymar Jr. Jersey, Training Shorts, Training Pants, ¼ Zip Top and Logo Tee all in adult and junior sizes, along with the Neymar Jr. Hoody. The collection also features the Neymar Jr. Backpack, Baseball Cap, Shinpads, Graphic Ball and Miniball.

Neymar Jr.’s skills may look out of this world, but where they really come from is the streets of Santos. With colors and graphics inspired by the crazy moves seen on the Santos streets, the design has then been developed into abstract art taking the raw style of football and the geometric architecture inspired by graffiti Pixação to give the collection its final touch.

This season’s NJR Creativity Collection takes you back to the places where Neymar Jr. honed his style of play, speed of thought, and all the various ways he can beat a defender. To celebrate the launch, the new FUTURE 7 NJR Creativity Edition will be worn by a team of up-and-coming future stars who have been picked by Neymar Jr. The group of players includes Johan Bakayoko, Jess Park, Marc Guiu, Jade Le Guilly, Gabriel Veron and Fiamma Benitez.​ 

The next-gen FUTURE 7 football boots are the latest in innovation and technology, the FUTURE 7 is infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

The FUZIONFIT360 upper provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The NJR Creativity Collection is available in PUMA stores, PUMA.com, and at specialist retailers from February 15th.

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Ferrari
Herzogenaurach, 12th February 2024
PUMA and Scuderia Ferrari Unveil 2024 Replica Collection: A Fusion of Heritage, Passion, and Performance

Global Sports Company PUMA together with Scuderia Ferrari, is thrilled to introduce the latest edition of the Scuderia Ferrari Replica Collection for the 2024 Formula One season. 

Inspired by the rich heritage of Scuderia Ferrari and the historic city of Modena, the Scuderia Ferrari Replica Collection introduces a bold integration of yellow, paying homage to the vibrant color synonymous with Modena's legacy. This unique touch not only underscores the collection's connection to the roots of Ferrari but also adds a dynamic and visually striking dimension to the apparel.

One of the most captivating aspects of the new Scuderia Ferrari Replica is the transformation of the iconic Ferrari red, a hue that has become synonymous with speed, passion, and the pursuit of excellence. PUMA designers have reimagined the classic red, infusing it with a modern twist that captures the essence of innovation and pushes the boundaries of style in the world of Formula One.

The Replica Collection isn't just a one-off launch; it's a season-long celebration of the exhilarating Scuderia Ferrari journey. From the season opener to the final race, the Scuderia Ferrari Replica Collection will be a symbol of unwavering support for red team.

Be part of this thrilling chapter of PUMA and Scuderia Ferrari by securing your piece of the Replica Collection. The items are now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com. Forza Ferrari!

Ferrari 2
noah
Herzogenaurach, February 12th, 2024
AN ODE TO THE CHAMPION IN ALL OF US: PUMA AND NOAH PART FOUR CHAMPIONS THE SPIRIT TO DO IT FOR YOURSELF

Inspired by the passion of sportsmanship, PUMA and Noah’s fourth team-up champions the spirit of the off-duty athlete, with photographer Collier Schorr capturing the essence of the collection’s “Do It For Yourself” ethos. Through her unique lens, the youthful subjects are portrayed in a world of locker rooms, gymnasiums, and after-school effortlessness.

The drop continues PUMA x Noah’s shared ambition of reshaping the collective memory of American sportswear through a range of apparel, footwear, and accessories. Steeped in nostalgic sports aesthetics, and brought to life with archival graphics, the collection’s apparel is highlighted by the six-pocket Dungarees made from cotton twill, as well as the nylon-shell Coach Jacket that comes with a sherpa liner. The Hoodie, Graphic T-shirt, and Jet Sleeve Tee are crafted with premium cotton, with two Sweatpant options rounding out the look.

Footwear hits a new stride with the PUMA Arizona, accompanied by a retro-inspired Wrestling Boot. The Arizona comes with a supple cashmere-suede upper in navy blue with contrasting leather Formstrip in powder blue and gum outsole. PUMA and Noah’s logo share placement on the Arizona’s lace shroud. Rendered in neutral tones of grey and white, the unique, high-top Wrestling Boot features leather overlays on the upper, with gold PUMA lettering on the collar, and dual logos on the tongue.

For accessories, the Merino wool Cycling Cap and Duffle Bag come with thoughtful detailing and elevated finishes, furthering the collection’s commitment to a time when easy, off-duty style was a natural extension of the inner spirit.

The latest from PUMA x Noah is available exclusively from noahny.com and Noah stores starting on February 15, and at selected retailers worldwide starting February 17. 

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Porsche
Somerville, MA / Costa Mesa, CA. February 13th, 2024
PUMA HOOPS AND LAMELO BALL ACCELERATE THE GAME WITH PUMA x PORSCHE COLLECTION

Today, PUMA Hoops and LaMelo Ball together with Porsche proudly unveil the PUMA x PORSCHE Collection, a dynamic collaboration that seamlessly merges the worlds of basketball and automotive excellence.

From the racetrack to the hardwood, the PUMA x PORSCHE collection embodies speed, style, and innovation. Drawing inspiration from one of the most iconic sports cars – the Porsche 911 Turbo – and Indiana's storied automotive history, this collaboration introduces a striking blend of racing-inspired graphics in bold yellow and black color-blocking.

Anchoring the collection are two high-performance PUMA Hoops shoes: LaMelo Ball’s signature MB.03 and the groundbreaking All-Pro NITRO™. 

Taking Forever Faster to the next level with the LAMELO BALL x PORSCHE MB.03. This signature shoe, in a bold yellow and black colorway, pays homage to Melo’s “01 of One” style and the iconic Porsche 911 Turbo. Packed with PUMA Hoops tech, including NITROFOAM™ for superior responsiveness and comfort, the MB.03 is designed to make a statement on and off the court. Additional performance tech points of the latest MB.03 iteration include enhanced durability grip traction and breathable monomesh upper support for an ultra-lightweight feel.

Next up we meet the PUMA x PORSCHE All-Pro NITRO™ – where an iconic carmaker meets an innovative basketball shoe. Featuring bold yellow and black accents, this shoe is more than just a colorway; it's packed with high-performance PUMA Hoops innovations like NITROFOAM™ for cushioning and stability. 

The PUMA x PORSCHE collection isn't limited to footwear; the collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts. The latest collab showcases a seamless fusion of athletic prowess and automotive elegance, creating a lineup that will surely resonate with basketball enthusiasts and automotive aficionados alike. Step into the fast lane with PUMA Hoops, LaMelo Ball, and Porsche.

Set to launch on February 17th, 2024, the PUMA x Porsche collection, will retail for $45 - $175 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker, Kids Foot Locker.

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