PUMA
Somerville, Massachusetts December 4th, 2023
PUMA HOOPS REVEALS THE MB.03 x DEXTER’s LABORATORY

PUMA is revealing its newest addition to LaMelo Ball’s signature PUMA Hoops MB.03 franchise, the MB.03 x DEXTER’S LABORATORY.

Relive those Saturday morning vibes with this innovative basketball sneaker. This latest MB.03 drop takes 90s nostalgia to another level in this collab with Warner Bros Discovery Global Consumer Products’ Cartoon Network classic Dexter’s Laboratory. The MB.03 x Dexter’s Laboratory features extreme bold graphics and textured dayglo details inspired by everyone’s favorite boy genius.

The bold MB.03 Dexter’s Lab silhouette is packed with PUMA tech like NITROFOAM™ for added power on the court, in the lab, or wherever your game may take you. Additional performance tech points throughout the loud silhouette include a full coverage engineered nonslip rubber compound for enhanced durability and traction and upper construction made with breathable monomesh for an ultra-supportive lightweight fit. 

Alongside the MB.03 DEXTERS LABRATORY sneaker, PUMA will be releasing an eleven-piece apparel collection alongside the shoe release which includes 90s nostalgia inspired dime jacket & pant, hoodie, shorts, and graphic tee variations. The collection will be available for purchase on December 22nd, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

PUMA
Herzogenaurach, Germany, November 28th, 2023
PUMA HONORS WOMEN’S WORLD CUP ‘CAMPEONAS’ WITH SPECIAL EDITION BOOTS

Global sports company PUMA has honored its three Women’s World Cup heroes – Alba Redondo, Laia Codina and Cata Coll with custom PUMA football boots following the biggest success in the history of Spain’s national women’s team. Each player was presented with the special celebratory boots ahead of the last international window of the year.

Labelled the ‘Campeonas’ – the feminine word in Spanish for champion, in both name and design, the special edition FUTURE and ULTRA boots take the PUMA silos to a level deserving of winners complete with elevated gold coloring throughout. 

The boots also feature beautiful details such as the scores and games played on the players way to victory and a winner’s star to mark the triumph on the outside of the boot, etching the tournament journey onto the boots and into the history books. On the heel of the boot are the respective players names with red accents inspired by the Spanish flag to complete the design.

The boots celebrate the players incredible achievements and hope to inspire the next generation of women’s players, on their journey to become ‘Campeonas’ in their own right.

The special custom boots will not be available to purchase.

PUMA
PUMA
Herzogenaurach, 29 November, 2023
MAKE YOUR FAST, FASTER THAN EVER WITH PUMA FAST-R 2 NITRO™ ELITE

The high-speed takeover has arrived with the all new Fast-R 2 NITRO™ Elite – PUMA’s most explosive and innovative race-day running shoe yet.

Built to help you break your PB, Fast-R 2 utilises the enhanced benefits of NITRO™ ELITE technology, giving you a maximum competitive stack height (40mm) with unbeatable speed and cushioning, propelling your race-day to new territory; from short runs to marathons and every distance between.

A sequel to the ground-breaking Fast-R NITRO™ Elite, the Fast-R 2 allows 22% more energy storage and up to 46% more raw energy return versus its predecessor, resulting in a lighter, more economical ride, that translates to an average saving of 2 minutes 28 seconds for a 3:30:00 marathoner and 1 minute 23 seconds for a 2:30:00 marathoner.

The two-part midsole and exposed signature PWRPLATE remain key features, with the carbon plate elongating through the NITROFOAM™ ELITE and out past the toe. This unique concept allows for increased surface contact; a lever that guides pressure forward and propels the foot as it leaves the ground.

A next generation, psychedelic ULTRAWEAVE upper - 20% lighter than the material used in the original Fast-R – is lined with a bespoke PWRTAPE, whilst the PUMAGRIP outsole ensures maximum multi-surface traction, allowing you to step out to conquer the racecourse in full confidence of achieving serious speed. Making your fast, faster than ever. 

PUMA

Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.

Fast-R 2 NITRO™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers. 

Visit PUMA.com or follow @PUMARunning to find out more.

PUMA
Herzogenaurach, Germany, 20 November 2023
Rihanna’s Creeper is Back

Rihanna’s iconic creeper is finally back. But this time, it’s bigger, bolder and phatter than ever.  Imagined, designed, and named by Rihanna, the Creeper Phatty takes the classic Creeper to the extreme with an oversized design, stacked gum sole, and bold pops of color. This new twist on the FENTY x PUMA Creeper is available in three colors for all ages and genders, a full family affair. 

Phatty stands for extra confidence, extra style, extra everything. Rihanna’s vision was to bring the Creeper back but in a bold and culturally relevant way. The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.  This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked PUMA’s brand impact and relevance over the past decade. 

The Crepper Phatty is wrapped in suede, with a padded and debossed formstrip, debossed Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole. This drop offers three distinct colorways – iconic black and white, extra-bright blue and green, and lavender and cherry red. 

“We took our OG Creeper and made it bigger and badder, ” said Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so it’s return had to be bigger.”  

As Creative Director, Rihanna’s second FENTY x PUMA campaign -- shot by Philippa Price who previously has shot for both Rihanna and PUMA – explores the juxtaposition between a creep and a phatty attitude highlighting the oversized and bright elements of the shoe.

“The original Creeper changed the game for us,” said Maria Valdes, Chief Product Officer at PUMA.  “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.” 

The FENTY x PUMA Creeper Phatty will be available worldwide on puma.com and global retailers including Foot Locker beginning 30 November 2023 at 10am EST.

PUMA
PUMA
Somerville, Massachusetts – November 15th, 2023
PUMA HOOPS LAUNCHES ITS LATEST ALL-PRO NITRO WITH CHRIS BRICKLEY

PUMA is releasing its newest addition to the All-Pro Nitro fam with PUMA Hoops ambassador, Chris Brickley, All-Pro NITRO™ x CHRIS BRICKLEY.

Chris Brickley, top NBA and WNBA Professional Trainer is your favorite pro’s not-so-secret weapon. The elite skills trainer has worked with everyone from basketball’s biggest stars to hip-hop’s living legends – spreading positivity as he takes their game to the next level.  

The All-Pro NITRO™ x CHRIS BRICKLEY features a standout silhouette accented with reminders to “Love Yourself,” “Stay Focused,” and “Keep Going, Keep Growing” – the mantras that have made Chris who he is today. This special edition PUMA Hoops shoe is packed with tech like NITROFOAM™ for responsiveness and cushioning and PWRTAPE for targeted reinforcement and stability – so you can play like a pro. 

All-Pro NITRO™ x CHRIS BRICKLEY, is built off the iconic NITRO foam midsole that is known for providing responsive cushioning and support. The silhouette features a midsole that allows for quick first step movement, a softer inner compound for underfoot rebound and superior cushioning, along with a soft-core outsole, to ensure the best technical details for players on court.

The All-Pro NITRO™ x CHRIS BRICKLEY retails for $140 and will be available globally starting on November 22 at PUMA.com, the PUMA App, the PUMA NYC flagship store and at select Foot Locker locations. 

PUMA
PUMA
Herzogenaurach, 15th November 2023
PUMA BRINGS TOGETHER SCUDERIA FERRARI DRIVERS AND ARTIST JOSHUA VIDES FOR EXCLUSIVE DESIGN WORKSHOP IN LAS VEGAS

Global Sports Company PUMA, hosted a special design workshop featuring Scuderia Ferrari drivers Charles Leclerc and Carlos Sainz in collaboration with renowned artist Josh Vides. The event unfolded in Las Vegas, home of the 22nd round of the F1 World Championship, where Vides introduced the drivers to his unique artistic technique called "Brushing". 

After a warm-up session, Leclerc and Sainz individually designed their own race suits, drawing inspiration from the iconic Scuderia Ferrari Special Edition race wear, creating personalized memorabilia. Additionally, Josh Vides joined forces with the drivers to craft a third race suit, transforming it into an art piece that encapsulates the intersection of motorsport and contemporary design.

This unprecedented collaboration promises to showcase the intersection of sports, art, and design, providing a rare glimpse into the creative processes of athletes and a celebrated artist. The culmination of the workshop will see the drivers receiving their personalized race suits, turning this event into a unique celebration of creativity and innovation within the partnerhip between Puma and Scuderia Ferrari.

Quotes

Carlos Sainz: “It's original, it’s completely different and it’s nothing like we've ever worn before. It's exactly what we need for Las Vegas.”

Charles Leclerc: “I mean it’s written: This Is Art, so now I consider myself as an artist. No, I mean, of course you can see the difference when you see Josh’s works, he is incredible at what he does, and you can see that he's been doing that forever. But on our side, it was a fun project, I don't define myself as an artist but there's no definition of art either way. “

Joshua Vides: “I think it’s not just about making the best project happen, but it's how further can we push. This collaboration is something that has never been done before, so I think somehow, we were able to push through and hopefully continue to open some new doors.”

PUMA
Herzogenaurach, November 13, 2023
NOAH AND PUMA’S NEW DROP IS SIMPLY WELL-SUITED

Noah and PUMA introduce the third chapter of their ongoing partnership, comprising a new collection of cut-and-sewn apparel made by PUMA exclusively for Noah, as well as new footwear. For the first time, Noah and PUMA also introduce suiting, in the form of a made-in-Italy blazer and trousers set.

Inspired by classic sports silhouettes and winter essentials, the premium apparel collection is locked down by earthy and neutral tones. The range features a Jacquard Polo with Super PUMA and embroidered logos, an insulated Quilted Jacket made from water-repellent nylon canvas, and made-in-Portugal Twill Pants, all elevated with thoughtful detailing throughout. Accessories include a jacquard Scarf with Super PUMA motif, a merino wool Ski Beanie, and a Corduroy 5-panel.

The collection’s showpiece is a two-piece suit made by Noah exclusively for PUMA. Made in the Italy by Fox Brothers, the suit is a 90% wool and 10% cashmere blend, featuring a custom Super PUMA jacquard lining in 100% viscose, genuine horn buttons, and a custom PUMA lapel pin. Noah’s Brendon Babenzien created the suit as a play on PUMA’s iconic T7 tracksuit.

"When you find those relationships where people are open-minded and are interested in trying new things, it resonates with what you believed it would be. When you have a partner like PUMA who says yes, you’re thrilled", said Noah co-founder, Brendon Babenzien.


For footwear, Noah and PUMA bring back the Suede Classic Velcro in two colorways. The collaborative sneakers arrive in “Camel” and “Navy” options, both featuring two Velcro closures adorned with gold PUMA lettering, a perforated PUMA Formstrip, and Noah’s cross logo stamped on the heel.

The latest from PUMA x Noah is available starting November 17, 2023, from noahny.com and Noah stores, and selected accounts worldwide, while Noah and PUMA’s made-in-Italy suiting will be exclusively available from Noah stores and Dover Street Market.

PUMA
Herzogenaurach, 13th November 2023
PUMA and Formula 1® Celebrate the extravagance of Las Vegas

Sports Company PUMA, together with Formula 1®, are thrilled to announce the launch of the PUMA & Formula 1® Las Vegas Collection, featuring a dynamic range of apparel, accessories and footwear that captures the essence of luxury and extravagance synonymous with Las Vegas.

The PUMA & Formula 1® collection offers a striking combination of streetwear and motorsport-inspired designs, celebrating the spirit of Las Vegas and the FORMULA 1 LAS VEGAS GRAND PRIX 2023.

This drop features a cap, a tee and an American football jersey, all  meticulously crafted to embody the spirit of Formula 1®. Cloaked in deep black, the tee and American football jersey are accentuated with hints of chrome, creating a mesmerizing interplay of light and darkness. This striking contrast adds a touch of opulence to the collection, capturing the essence of the iconic Las Vegas strip. 

For those who demand exceptional performance and style, PUMA offers the iconic PUMA Clyde shoe and the high-performance Speedcat Pro's in this collection. The PUMA Clyde shoes maintain their timeless elegance with a silver colorway, along with the Speedcat Pro's and their shiny finish.

The PUMA & Formula 1® Las Vegas collection is available at PUMA.com and selected PUMA stores. 

PUMA
Herzogenaurach, November 10th, 2023
Art Meets Speed: PUMA, Scuderia Ferrari, and Joshua Vides Debut Unique Racewear and Replica Collection Celebrating the "Golden Era" of Formula 1 in America and the Return to Las Vegas

Global sport company PUMA, together with Scuderia Ferrari, and the renowned artist and designer Joshua Vides, are thrilled to announce the launch of a groundbreaking racewear collection, designed to commemorate the return of Formula 1 to Las Vegas, and celebrate the iconic "golden era" of the sport in the United States.

The "golden era" of Formula 1 in the United States, which saw the sport's popularity skyrocket in the 1970s, was marked by thrilling races, legendary drivers, and Scuderia Ferrari's remarkable success contributing significantly to Formula 1's American expansion. During this time, Scuderia Ferrari left an indelible mark on the sport's history, with drivers like Niki Lauda, Clay Regazzoni, and Gilles Villeneuve achieving remarkable successes. It was a time when the iconic Ferrari red was complemented by prominent use of white on the car liveries. 

Now, as the sport returns to Las Vegas, Scuderia Ferrari pays homage to this era by reintroducing the classic red and white color scheme on the SF-23, drivers' helmets, and racewear of Charles Leclerc and Carlos Sainz. This transformation was carefully designed by Joshua Vides, who added his signature brushing strokes to the livery, creating a unique blend of heritage and modern artistry.

Notably, the iconic Ferrari logo, was exclusively hand-drawn by Joshua Vides for this collection. This personalized touch pays homage to the rich heritage and legacy of the Scuderia Ferrari brand while infusing it with a fresh and artistic perspective.

For the Tifosi, a special replica collection is equally remarkable, offering a chance to embrace the spirit of Scuderia Ferrari in style. This collection features a team polo, driver hoodies, and caps and just like the racewear, these pieces carry the same hand-drawn and hand-painted allure, inviting fans to be part of the Las Vegas spirit and infuse a sense of artisan craftsmanship and individuality into their own journey with the team.

The PUMA x Scuderia Ferrari x Joshua Vides Las Vegas special replica collection will be available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

PUMA
Somerville, Massachusetts – November 13th, 2023
CLEVER. INTELLIGENT. MISCHEVIOUS: PUMA x GREMLINS COLLECTION IS HERE

There are three simple rules when dealing with Gremlins: 1) Keep them away from light. 2) Don’t get them wet. 3) Never (ever) feed them after midnight. Fortunately, the PUMA x GREMLINS Collection isn’t quite so finicky.

Introducing the PUMA x Gremlins Hoops Capsule Collection – a fusion of iconic style and 80s nostalgia. This exclusive collaboration with Warner Bros. Discovery Global Consumer Products brings fans a unique blend of fashion and film, featuring Gizmo and Gremlin leader Stripe from the Warner Bros. classic 1984 movie.

The mismatched shoe pair is a visual masterpiece, showcasing Gizmo on one and Stripe on the other, symbolizing the eternal battle between good and evil. The design incorporates intricate details, including two heads on the back of the shoes, representing the iconic characters, and mismatched colors that signify the duality of their nature. The furry tongue, reminiscent of a Mogwai, adds a playful touch, capturing the essence of the film.

The shoes boast a distinctive label on the tongue, ensuring authenticity and style. The bottom of the shoes is adorned with scratch marks, a nod to the mischievous Gremlins, adding an element of intrigue to the design.

Beyond the captivating aesthetics, these shoes are crafted with cutting-edge technology. The All-Pro NITRO™ silhouette guarantees superior support and comfort, thanks to PUMA's innovative NITROFOAM™. Engineered mesh on the upper enhances breathability and flexibility, making these shoes perfect for both style enthusiasts and athletes.

In addition to the shoe, this capsule collection will include a Gremlins inspired hoodie, tees, and sweatpants. Embrace the magic of the 80s and relive the adventure with the PUMA x Gremlins Hoops Capsule Collection – where fashion meets fantasy, and mischief meets comfort. 

Set to launch globally on December 8th, retailing from $45-$140, the PUMA x Gremlins Collection can be found at PUMA.com, at PUMA stores and select retailers worldwide.

PUMA
PUMA
Herzogenaurach, November 9, 2023
PUMA AND RHUIGI ARE BOUND FOR A WEEKEND IN THE HAMPTONS

PUMA and Rhuigi escape to the Hamptons for the latest drop of their ongoing partnership.

The capsule continues PUMA and Rhuigi’s celebration of New York, this time looking outside of the five boroughs for a nostalgic range that evokes weekend getaways. Comprising apparel, footwear, and accessories, the Hamptons-inspired collection is steeped in ‘90s aesthetics, taking inspiration from country club dress codes, and featuring a range of special insignias, graphics, and badges designed by PUMA and Rhuigi. 

Cut-and-sew items like the Hoodie, Corduroy Pants, and Puffer Vest are complemented by elevated essentials like the “New York Worldwide” graphic T-shirt, and matching cap. Carefully selected materials like corduroy and houndstooth bring a classic element to the collection, which is colored in washed tones like greys and tans.

PUMA and Rhuigi also serve up two Hamptons-inspired takes on the PUMA Trinomic XT2, which features a mixture of nappy suede and tumbled leather for the upper. The retro low-top is locked down two color schemes that mix white and sand tones, punctuated with hits of green and subtle blue, with a Trinomic badge stamped on the heel.


PUMA x Rhuigi drop six will be available starting November 11, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

PUMA
PUMA
Somerville, Massachusetts – November 9th, 2023
PUMA HOOPS RELEASES NEW MB.01 STYLE: GOLDEN CHILD

PUMA is releasing MB.01 Golden Child from NBA superstar LaMelo Ball’s Rare Reserve collection. These former player-exclusive sneakers are now available to own.

The limited-edition MB.01 Golden Child gives an opulent gold treatment to the beloved MB.01 silhouette, La Melo Ball’s first signature sneaker with PUMA, putting these metallic kicks in a league all their own.  These sneakers feature PUMA’s very own NITROFOAM™ throughout midsole for superior responsiveness and comfort while remaining lightweight.  Full coverage engineered nonslip rubber compound for enhanced durability and traction, along with a disruptive upper with an ideal breathable monomesh for a supportive and ultra-lightweight feel. The silhouette also includes Melo-branded ‘Not From Here’ accents—like his signature wings and “1 of 1” motto and an upper highlighted by rocket ship flames shooting out of the collar, a call back to Melo’s spaceship tattoo on his leg.

The MB.01 Golden Child retails for $145 and will be available globally starting on November 24 on PUMA.com, the PUMA mobile app, at PUMA stores and select retailers worldwide. 

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