As part of this collaboration, PUMA present Joshua Vides for Scuderia Ferrari: Back to Las Vegas collection, this collection offers a dynamic range of apparel, footwear, and accessories designed for both the racetrack and the streets. The iconic Ferrari red, traditionally accompanied by white accents on the car liveries during the 1970s, is now making a triumphant return for the Las Vegas GP.

Perhaps the most captivating aspect of the Joshua Vides for Scuderia Ferrari collection is the attention to detail. Vides has masterfully created a hand-drawn and hand-painted look and feel throughout the products, bringing a genuine artisan touch to the collection. For instance, the crew sweater showcases a remarkable brushing effect with a round number circle at its center, exuding the impression of being painted by hand. This effect can also be observed in the white brushing detail across the race jacket, hoodie, and pants, further enhancing the overall aesthetic.

Among the collection's distinctive elements, the innovative use of Velcro patches stands out, adorning many of the lifestyle products. These patches not only introduce a distinct flair but also offer opportunities for personalization, allowing each piece to be transformed into a unique and one-of-a-kind item.

Key pieces in the collection include a race jacket and pants, a hoodie, a crew sweater, and Las Vegas-themed tees. Footwear enthusiasts will not be disappointed, with a selection that features the PUMA Suede, TUFF, and RS-X sneakers, each reflecting the high-speed energy and style of Scuderia Ferrari.

As the Las Vegas Grand Prix approaches, this exclusive collection offers fans and fashion aficionados the perfect opportunity to celebrate the exhilarating world of motorsport while embracing a unique blend of art and design.

To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

The new collection, the Black Fives RENS100 Collection, celebrates the 100th anniversary of the New York Rens. In 1923, the New York Rens became America’s first Black-owned fully professional basketball team. Named for their home court at the Renaissance Casino and Ballroom in Harlem, The Rens’ innovative, fast-paced playing style led them to a record-setting 88-game win streak and shaped the game we know today.

In tribute to this legendary team, we’re bringing back some of the Rens’ signature flare through on and off court looks, including a retro take on our NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives.

This 8-piece collection evokes retro-inspired designs, starting with the NITRO™ All-Pro that’ll inspire you to Make History Now – just like the Black Fives. Additional items in the collection include multi-colored hoodie and sweatpants, shorts, T-shirts, Basketball jersey, Harlem Jacket, and a ‘Make History Now’ hoodie. 

Set to launch globally on November 2nd, the Black Fives RENS100 Collection can be found at PUMA.com, at PUMA stores and select retailers worldwide.

Kyle Kuzma’s latest collection draws its inspiration from his own personal journey, where he pursued his childhood dream of becoming an NBA star. This initiative aims to inspire others to chase their own dreams, emphasizing that "Dreams Work Too." The collection is a fusion of hard work and high fashion, featuring retro color blocking, work shirt inspired design elements, retro aesthetics, and unique design elements that resonate with Kuzma's individual style.

The Childhood Dreams main event is the brands latest All-Pro NITRO silhouette. Designed for explosive moments on the court, this fashionable take on the performance shoe is like no other. The Childhood Dreams All- Pro NITRO features NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. 

Key apparel items within the collection include the dreaming shirt, characterized by its quarter-zip collared neck, which adds a touch of sophistication to its sporty design. The dreaming pant prioritizing comfort and adjustability with featured drawcords at the waistband for everyday wear, as well as the oversized Mesmerize Tee, offering a relaxed fit, catering to various style preferences. 

The Childhood Dreams Collection by Kyle Kuzma in collaboration with PUMA Hoops is set to hit stores on November 3rd, creating anticipation among fans and fashion enthusiasts alike. The collection will retail for $45-$225 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker.

The FENTY x PUMA Avanti is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. A fashion take on the football trend and inspired by the materials and colors of vintage sport styles, the second drop of Avanti will be available in dark myrtle and club navy, in men's, women's, and children’s sizing. The price point will range from €75 to €160. 

Both colorways will feature oil treated leather, a tonal leather formstrip with leather piping, gold aglets, and a debossed FENTY number 1 logo on the tongue.

The second drop of the FENTY x PUMA Avanti will be available to shop at PUMA.com and select retailers beginning 2 November 2023 at 10am EST.

Earlier this year, PUMA announced a long-term partnership with F1, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring a new perspective to the growing F1 audience. 

Rocky’s influence on the brand will be phased, most immediately taking on an incubator-style approach coined “in the lab” to begin creative exploration for where he can take the category. For the remainder of this year, Rocky will impact visuals and video content for the brand. His first campaign, which he has been working behind the scenes as both creative director and producer, explores car culture in America and the impact it has on streetwear and fashion.

Later this year, Rocky will drop an extremely limited PUMA x F1 collection. This apparel and accessories collection will provide a sneak peak into a series of capsule collections in 2024 surrounding high-visibility F1 races.

In 2024, Rocky will focus his creative attention on several Grand Prix races beginning in Miami. These collections have been concepted and designed by him in partnership with the PUMA and F1 teams. He will curate activations at each of the races and serve as the creative director for all of the marketing efforts surrounding these collections.

The Scuderia Ferrari American Football Jersey represents a remarkable fusion of two iconic worlds, transcending the boundaries of motorsport to capture the essence of American football. Through a different lens, it showcases that Scuderia Ferrari's influence extends far beyond the race track, resonating with fans worldwide. 

The unveiling of this unique jersey prior to the Austin Grand Prix is a nod to Texas' deep-rooted love for football. This not only aligns with the local sports culture but also presents a more trend-relevant silhouette, catering to a wider audience of sports enthusiasts and fashion-conscious individuals alike. It’s not just a statement of style, but a testament to the brand's ability to connect with fans on a global scale, regardless of their sporting preferences.

The Scuderia Ferrari American Football Jersey seamlessly blends the classic silhouette of American football with the unmistakable essence of Scuderia Ferrari's racing heritage. True to its racing roots, this jersey is bathed in the iconic Ferrari racing red, the Scuderia Ferrari’s emblem, sponsor logos, and driver numbers.

It's a fusion of two worlds, merging the passion of motorsport with the fervor of American football, creating a jersey that truly embodies the spirit of Scuderia Ferrari in a unique and captivating way.