Inspired by the rich heritage of Scuderia Ferrari and the historic city of Modena, the Scuderia Ferrari Replica Collection introduces a bold integration of yellow, paying homage to the vibrant color synonymous with Modena's legacy. This unique touch not only underscores the collection's connection to the roots of Ferrari but also adds a dynamic and visually striking dimension to the apparel.

One of the most captivating aspects of the new Scuderia Ferrari Replica is the transformation of the iconic Ferrari red, a hue that has become synonymous with speed, passion, and the pursuit of excellence. PUMA designers have reimagined the classic red, infusing it with a modern twist that captures the essence of innovation and pushes the boundaries of style in the world of Formula One.

From the racetrack to the hardwood, the PUMA x PORSCHE collection embodies speed, style, and innovation. Drawing inspiration from one of the most iconic sports cars – the Porsche 911 Turbo – and Indiana's storied automotive history, this collaboration introduces a striking blend of racing-inspired graphics in bold yellow and black color-blocking.

Anchoring the collection are two high-performance PUMA Hoops shoes: LaMelo Ball’s signature MB.03 and the groundbreaking All-Pro NITRO™. 

Taking Forever Faster to the next level with the LAMELO BALL x PORSCHE MB.03. This signature shoe, in a bold yellow and black colorway, pays homage to Melo’s “01 of One” style and the iconic Porsche 911 Turbo. Packed with PUMA Hoops tech, including NITROFOAM™ for superior responsiveness and comfort, the MB.03 is designed to make a statement on and off the court. Additional performance tech points of the latest MB.03 iteration include enhanced durability grip traction and breathable monomesh upper support for an ultra-lightweight feel.

Next up we meet the PUMA x PORSCHE All-Pro NITRO™ – where an iconic carmaker meets an innovative basketball shoe. Featuring bold yellow and black accents, this shoe is more than just a colorway; it's packed with high-performance PUMA Hoops innovations like NITROFOAM™ for cushioning and stability. 

The PUMA x PORSCHE collection isn't limited to footwear; the collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts. The latest collab showcases a seamless fusion of athletic prowess and automotive elegance, creating a lineup that will surely resonate with basketball enthusiasts and automotive aficionados alike. Step into the fast lane with PUMA Hoops, LaMelo Ball, and Porsche.

Set to launch on February 17th, 2024, the PUMA x Porsche collection, will retail for $45 - $175 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker, Kids Foot Locker.

The partnership between Williams Racing and PUMA marks the intersection of two illustrious histories in motorsport. Williams Racing, a pioneering force in Formula 1 known for its legacy of victories and technological innovation, joins forces with PUMA, a brand deeply immersed in rich motorsport history. 

Thomas Josnik, Vice President of the Motorsport Business Unit at PUMA, emphasized the significance, stating, "The launch of the Williams Racing Kit at our NYC Flagship Store reflects our shared commitment to pushing boundaries, making motorsport accessible to fans worldwide."

For a limited time, an exclusive Williams Racing racing car in the 2024 livery will be available to visit at the PUMA NYC Flagship store on Fifth Avenue until store close on Sunday, 11th February, allowing you to get  up and close to a Formula 1 car.  

The highly anticipated Williams Racing 2024 kit is now available for purchase both in-store at the PUMA NYC Flagship Store and online at puma.com and williamsf1.com.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, said "Working on this kit allowed us to creatively merge Milan's iconic street style with PLEASURES' distinct edge. We aimed for a design that resonates with both the LA and Milan vibe and AC Milan's storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the Club's global footprint."

Maikel Oettle, Chief Commercial Officer of AC Milan, added: “This ground-breaking kit from our partner PUMA in collaboration with PLEASURES showcases PUMA and AC Milan's commitment to pushing boundaries in both fashion and sports, offering fans a visually immersive experience that goes beyond the traditional realms of football attire. The two iterations of the kit not only reflect the Club's bold identity but also unite our heritage and our future, merging gothic architecture and monuments of Milan, with an extremely innovative design, including elements that are revolutionary for us, such as the reflective logos.”

“AC Milan is a globally iconic team. Growing up in an Italian American neighborhood, ACM was the only team that mattered. My life comes full circle as now my brand PLEASURES gets to create in collaboration with PUMA,” said Alex James, PLEASURES Co-Founder.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future. 

The PUMA x AC Milan x PLEASURES Fourth kit will be available at PUMA stores, on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers globally from February 8th.

From the Olympic podium to the dancefloor, the Suede has seen it all. Named for its signature material, the silhouette is best known for the rise of graffiti writers and B-boy crews who developed a love for the silhouette. But this latest chapter in the Suede’s history is a pretty big deal.

PUMA’s larger-than-life Suede XL is inspired by the nostalgia of ‘90s and early 2000s skateboarding footwear. Heavily cushioned with exaggerated proportions, the Suede XL features a padded tongue and Formstrip, plus ultra-wide laces to further evoke the overstated aesthetics of Y2K skate culture. The supersized sneaker touches down in an “Electric Blue” colorway , with more to come later in 2024.

The PUMA Suede XL is available starting February 1, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.

BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.

The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.

This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.

The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.

The collection, which includes the dragon-inspired jersey, jacket, track pants, and t-shirt, is adorned with metallic details and the dragon motif that wraps around the club crest. Each piece in the collection carries the dragon iconography, symbolizing the power and fluidity that are hallmarks of both the legendary creature and the football club.

The Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future. 

The Manchester City Year of the Dragon Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 18th.