Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.

The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, and more  - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.

The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the PUMA Slipstream.

PUMA “Welcome Unbored” Ambassadors:
Neymar Jr Romeo Beckham
Kingsley Coman Danna Paola
LaMelo Ball Pamela Reif
Armand Duplantis Memphis Depay
Gianmarco Tamberi Nessi
Just Riadh Imenella
Don Strapzy

With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Lega Serie A is one of the most watched leagues in the world. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.

As a new era dawns on Lega Serie A, PUMA has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs. The PUMA ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.

The pitch is a blank canvas with the ball as the center piece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue color palettes Integrated into the white base to ensure excellent ball visibility.

There is nothing instant about this classic. Founded in 1899, AC Milan have been pushing the game forward ever since. Blazing trails and pushing for something greater. In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the stripes do the talking. The result is a Home jersey that is forward-looking and everlasting – just like the Club it represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

The new jersey connects the many generations of Rossoneri through their common love for the team because the jersey represents something more. A jersey that captures the style and beauty of what makes Milan special. From storied heritage to new innovations, the Club is footballing royalty. Milan is an attitude that says this City is different, it’s that Milan touch.

“The new AC Milan Home jersey is a combination of fashion, design, street culture and heritage. The jersey pays tribute to what makes Milan unique,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “To bring this jersey to life we wanted to create a campaign rooted in Milan culture. We have worked exclusively with Milanese artists, talent, and creatives all who support the club and understand what makes this club special to represent ‘That Milan Touch’.”

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Flutur Drop2 spans over 30 items, with highlights including the flared T7 tracksuit, and the unique CELL Dome King, created exclusively by Lipa. The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.

Ever since its foundation in 1948, it has been the company’s philosophy to provide the fastest athletes with the fastest products, an attitude summarized in the brand’s motto “Forever Faster.”

In Eugene, individual PUMA athletes, performing in PUMA’s footwear technology, include 400m hurdles world-record holder Karsten Warholm, pole vault world-record holder Armand "Mondo" Duplantis, triple Olympic medalist Andre De Grasse, Ukrainian indoor high-jump world champion Yaroslava Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many more.

The athletics federations of Australia, the Bahamas, Barbados, Brazil, the British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all perform in PUMA apparel.

Past and present, when City take to the road they put on a show, turning heads with exciting, technical football. For the new season’s Away kit PUMA has reinvented a classic made famous by the Manchester City class of 1969.

Conceived by the legendary Malcolm Allison, the kit featured red and black vertical stripes that proved triumphant at the 1969 FA Cup Final, and the 1970 League Cup and European Cup Winner’ Cup Final, earning their place among the fans all-time favorites. Manchester City will debut the new Away kit on July 20th during their pre-season tour match against Club America. To mark the launch and to celebrate the anniversary of the first moon landing on July 20th, 1969, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture. The date also coincides with Manchester City’s first red and black Away kit launch launched in 1969.

“Manchester City are one of the most exciting teams in the world, they always put on a show. For the Away jersey we wanted to bring back a popular design synonymous with some of the most successful City teams of the past, and infuse it with new energy,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “For the first time ever, we have placed the stripes at an angle, to pay tribute to the three rivers on the Club’s crest to create a bold and striking design. To celebrate the greatest show on the road we decided to launch the kit in Houston during the Club’s pre-season tour, with the fixture coinciding with the anniversary of the first moon landing and the Club’s first red and black Away kit.”

“It’s fantastic that the Club and PUMA have been able to work together to reinvent a classic and iconic shirt design from an important era of the Club’s history. I hope it brings a sense of nostalgia and pride to our fans around the world, in the same way it has for me,” said Club Ambassador Mike Summerbee. “I’ll be looking forward to seeing the shirt in action during our pre-season fixture against Club America and hope our fans in the US and those watching around the world are too.”

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The next generation ULTRA turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been designed to be ‘Too Fast for Them’, engineered to change the game with explosive speed giving you the edge that can be the difference between winning or losing. First or last. To be worn by some of the world’s most dynamic players, including Kingsley Coman, Christian Pulisic, Antoine Griezmann and Nikita Parris. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot.

“We are excited to unveil the newest iteration of the ULTRA, featuring ULTRAWEAVE and PWRPRINT technologies to push the limits of speed,” said Peter Stappen, PUMA Lead Product Line Manager Teamsport Footwear. “The new upper is made of PUMA’s lightest ever performance material and features at least 20% recycled content as we continue to strive for a more sustainable future with our football boots. Every aspect of the new ULTRA screams fast and for the first time on the ULTRA we have added the iconic Formstrip, but with a modern interpretation that honors our speed history.”

Following years of testing, PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight. The technology has already been utilized in PUMA’s apparel range and is the next step in the evolution of speed at PUMA.

With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to greatness, listening to their hearts, and finding a vision that no one else can see.

In the interview, Andre talks about his extraordinary performances, his very first successes and how he prepared for the moments leading up to it.

“Every year is a learning curve, a learning step. And I feel like I want to just keep climbing the ladder, I told myself going into the Olympics that I wanted to win three gold medals. I came up a little bit short”, De Grasse laughs. “I got one. And now it’s like, okay, now I need to focus on what are the things that I can do to continue to get better.”

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

Bold meets proud in the new Ghana Away jersey. The block graphic at the center reinterprets the national flag through the visual language of traditional Ghanaian textile patterns. The “Ghana” lettering, federation emblem, and the Black Star of Ghana complete the statement.

Football meets culture in the 2022 Egypt Away jersey. The central graphic represents the three pyramids of Giza in the style of ancient Egyptian ornaments and features a centrally aligned federation emblem to complete the look.

Details make all the difference in this 2022 Morocco Away jersey. The team emblem at the center is complemented by tonal graphics that pull from traditional Moroccan mosaics.

Fast meets ferocious in the new Senegal Away kit. The national flag, federation emblem, and “Les Lions” lettering take center stage, complemented by an abstract graphic of a lion’s mouth to celebrate the bravery and intensity shown by the Lions of Teranga, Africa’s reigning champions.

The nation and the national team are one in the Côte d'Ivoire Away jersey. Bold graphics at the center combine the national flag, federation emblem, and the team nickname “Les Éléphants,” paying tribute to Côte d'Ivoire’s national animal.

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.

stormCELL: Technical, seam-sealed material constructions are engineered to help protect against extreme conditions and keep you dry and comfortable.
FOREVER BETTER: Three-layer waterproof, windproof, and breathable Sympatex fabric is made from 100% recycled material as a step toward a better future.

• Outer shell designed to be layered over insulated products when needed
• 3L breathable, waterproof, and windproof shell
• Fully taped heat-sealed seams for waterproof protection
• Bonded zippers with storm flaps
• Reflective extended zipper pulls
• Performance seaming for optimal mobility and fit
• Two-way pit zips for ventilation
• Attached oversize fully adjustable hood with bonded visor
• Extended cuff with adjustable hook and loop closure
• Four secure exterior pockets
• Two large internal stow pockets
• One secure small internal bag
• Hem adjustments
• Interior hang loops
• Black reflective branding

warmCELL: Thermal insulation traps heat close to the body to help keep you warm in cold conditions.

• 750 fill power
• 90/10 RDS duck down
• Designed to be layered under stormCELL Jacket or worn on its own
• Packable with included bag
• Nylon micro water-repellent ripstop
• Three-piece fully adjustable hood
• Reverse coil zippers with extended pulls and zip garages
• Performance seaming and underarm gusset for optimal fit and mobility
• Secure fitted cuff
• Hem adjustments
• Three secure exterior pockets
• Two large interior stow pockets
• Black reflective branding

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

• Water-repellent stretch woven material
• Softshell designed to be layered
• Performance seaming for optimal mobility and fit
• Heat-sealed seams at hood and shoulder
• Water-repellent bonded zippers
• Storm flap with zip garage
• Three-piece fully adjustable hood
• Extended cuff with adjustable hook and loop closure
• Hem adjustments
• Two secure exterior pockets
• Interior hang loops
• Black reflective branding

rainCELL: Technical material constructions are engineered to help protect against rainy conditions and keep you dry

• Water-repellent stretch woven material
• Performance seaming for best mobility and fit
• Fully functioning fly with hook and loop closure
• Half elasticated waistband with belt loops
• Water-repellent bonded zippers with garage
• Gusseted crotch for comfort
• Four secure pockets, including interior stash pocket
• Reinforced articulated knees
• Lower leg zipper with gusset for maximum shoe coverage
• Black reflective branding

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.