The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

 

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club. 

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA. 

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.” 

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.

The designs are inspired by the sea with colors like bright aquamarine, yellow, and a soft pink alongside mesh details. These looks are perfect for a beach day with items like unitards, shorts, a mesh tank and dress, and more. The footwear selection includes beachy takes on some of PUMA’s most popular women’s styles like the Cruise Rider, Oslo Femme, RS-Curve, RS-X and Hedra.

The Cruise Rider Ocean Queen makes a splash with an open mesh base with suede overlays, leather metallic formstrip and silver details throughout. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort.

The Ocean Queen collection is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

Motorsport is part of Porsche cars DNA since 1951. A remarkable fleet of race automobiles produced in Stuttgart-Zuffenhausen (GER) has been setting up a statement in regards of quality, endurance and performance since then. The Porsche 911 Carrera RSR 3.0 was unleashed on the circuits in 1973 at the International Race Of Champions (IROC) with a unique and bold color expression. The cars at the IRCO have been identically constructed to offer each driver – who had origins out of all different categories of racing - equal opportunities. The participants of this unique competition designed their race cars in a specific livery to differ from their competitors. The pallet of hues was striking and prominent to stand out orange, red or blue colors. PUMA has been playing around with the paint bucket to celebrate the signature livery of the RSRs at the International Race Of Champions with the striking PUMA x Porsche Legacy Statement Pack of Spring / Summer ´21 season.

When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.

The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way. When PUMA approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Cara. “This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”

Right from the start of Formula 1 in 1950 Ferrari has been firing up the engines battling competitors for the top spot. Since 2004 PUMA is part of the heritage of the most successful motorsport team in F1 history as supplier for race- and teamwear. The licensing partnership between Scuderia Ferrari and PUMA was recently renewed to presume the successful collaboration for another long-term contract. The collection made for Ferrari is inspired by the blurred colors of the racing car mixed up with the contours and shape of the bodywork. A blend of simple and bold elements combined with color to create contrasting graphics injects the portfolio with some remarkable characteristics. The range includes statement pieces like the Graphic Tee referring to the legacy of the Italian motorsport brand. The XTG line puts Scuderia Ferrari in the spotlight by stylish lettering on the apparel. The footwear portfolio is heating up the tarmac with innovations like the latest PUMA sole technology XETIC included in the PUMA x Ferrari RCT Xetic Forza.



Be part of a unique fuel driven legacy and get your PUMA x Scuderia Ferrari Collection Spring / Summer in PUMA and Ferrari stores and online on puma.com and the Ferraristore.com now.

“I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow “The Fashion Rebels collection is perfect for that!”

The Fashion Rebels collection includes the Hedra, Eris and Kyron. These shoes are made for Fashion Rebels - pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. They are the must-have shoes for progressive, innovative and fashionable girls who love high-fashion and dare with bold style choices. The designs take inspiration from PUMA’s archive shoes and infuse them with high fashion elements.

The shoes feature a muted color palette with a unique wrapped tooling inspired by running spikes met with a material mix of suede and leather. The all-new Hedra gives street style a touch of avant-garde with a chunky silhouette, while the Eris has a sleek, radical silhouette. The Kyron debuted last summer as the first style to join the Fashion Rebels family, with a closed mesh upper and suede overlay.

Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”. The inspiration behind the PUMA X MICHAEL LAU collection, “SAMPLE,” documents the mental journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael’s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.

“Please enjoy and make fun out of the process of trial and error,” says Lau. “It may surprise you!” Michael hopes to remind everyone that sometimes mistakes will bring joy. According to his creative experience and understanding, when creating an item, no matter if it’s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician’s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such “errors” from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection. 

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. After 70 years and nearly 18,000 comic strips, the Peanuts gang remains a staple in pop culture and still has hearts captured around the globe. Much like Snoopy himself, the PUMA X PEANUTS collaboration is full of character and imagination. It brings with it a sense of nostalgia that could only be achieved by the Peanuts gang.

Classic PUMA styles are adorned with members of the Peanuts gang and scenes from basketball for the adult items in this collection. Charlie Brown, Snoopy, and Woodstock make an appearance on most styles, while Lucy, Linus, and Sally also appear on items like the Women’s Crew Neck and Women's and Men's Tees. The clothing in the collection offers comfy, classic PUMA styles for both men and women in a range of tees, hoodies, and sweatpants. The footwear includes the Future Rider and a basketball classic, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack.