PUMA presented "Welcome To The Amazing Mostro Show", a convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro sneaker.
Global Sports Company PUMA together with Williams Racing proudly announce the launch of the Williams Racing Kit for the Formula 1 2024 season. The launch took place at the PUMA NYC Flagship Store on February 5th, in tandem with the team’s full Season Launch, introducing the Williams Racing Kit to the streets of New York City and the world.
The partnership between Williams Racing and PUMA marks the intersection of two illustrious histories in motorsport. Williams Racing, a pioneering force in Formula 1 known for its legacy of victories and technological innovation, joins forces with PUMA, a brand deeply immersed in rich motorsport history.
Thomas Josnik, Vice President of the Motorsport Business Unit at PUMA, emphasized the significance, stating, "The launch of the Williams Racing Kit at our NYC Flagship Store reflects our shared commitment to pushing boundaries, making motorsport accessible to fans worldwide."
For a limited time, an exclusive Williams Racing racing car in the 2024 livery will be available to visit at the PUMA NYC Flagship store on Fifth Avenue until store close on Sunday, 11th February, allowing you to get up and close to a Formula 1 car.
The highly anticipated Williams Racing 2024 kit is now available for purchase both in-store at the PUMA NYC Flagship Store and online at puma.com and williamsf1.com.
Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 23/24 AC Milan Fourth kit. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, said "Working on this kit allowed us to creatively merge Milan's iconic street style with PLEASURES' distinct edge. We aimed for a design that resonates with both the LA and Milan vibe and AC Milan's storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the Club's global footprint."
Maikel Oettle, Chief Commercial Officer of AC Milan, added: “This ground-breaking kit from our partner PUMA in collaboration with PLEASURES showcases PUMA and AC Milan's commitment to pushing boundaries in both fashion and sports, offering fans a visually immersive experience that goes beyond the traditional realms of football attire. The two iterations of the kit not only reflect the Club's bold identity but also unite our heritage and our future, merging gothic architecture and monuments of Milan, with an extremely innovative design, including elements that are revolutionary for us, such as the reflective logos.”
“AC Milan is a globally iconic team. Growing up in an Italian American neighborhood, ACM was the only team that mattered. My life comes full circle as now my brand PLEASURES gets to create in collaboration with PUMA,” said Alex James, PLEASURES Co-Founder.
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The PUMA x AC Milan x PLEASURES Fourth kit will be available at PUMA stores, on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers globally from February 8th.
Global sports brand PUMA is revealing the newest addition to Portland Trail Blazers Point Guard Scoot Henderson’s signature shoe franchise, the SCOOT ZEROS x CHEETOS®.
The newest collaboration from PUMA x STAPLE celebrates the Lunar New Year and the Year of the Dragon, 2024.
Bigger is better, as PUMA introduces an enormous remix of the iconic Suede, arriving in the form of the Suede XL.
From the Olympic podium to the dancefloor, the Suede has seen it all. Named for its signature material, the silhouette is best known for the rise of graffiti writers and B-boy crews who developed a love for the silhouette. But this latest chapter in the Suede’s history is a pretty big deal.
PUMA’s larger-than-life Suede XL is inspired by the nostalgia of ‘90s and early 2000s skateboarding footwear. Heavily cushioned with exaggerated proportions, the Suede XL features a padded tongue and Formstrip, plus ultra-wide laces to further evoke the overstated aesthetics of Y2K skate culture. The supersized sneaker touches down in an “Electric Blue” colorway , with more to come later in 2024.
The PUMA Suede XL is available starting February 1, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.
Global Sport Company PUMA and BMW M Motorsport proudly present the Spring/Summer 2024 collection, aptly named "Reinvented," inspired by the groundbreaking BMW M Hybrid V8. Rooted in the legacy of the V12 LMR, this collection transcends the traditional boundaries of racing with a futuristic design that heralds the dawn of an electric future.
BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.
The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.
This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.
The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.
PUMA and Australian streetwear brand Perks and Mini (P.A.M.) introduce the fourth installment of the PAM/PUMA BIO/VERSE project. For part four, the ongoing collaboration’s main themes of biodiversity, technology intertwined with nature, innovation connecting with tradition, and exploration in sport come full circle.
Global sports brand PUMA and Manchester City have unveiled a special edition capsule collection in celebration of the Year of the Wood Dragon. This special release, blending 20 years of the Etihad Stadium's rich history with the vibrancy of Chinese culture, ensures Cityzens globally celebrate in style.
The collection, which includes the dragon-inspired jersey, jacket, track pants, and t-shirt, is adorned with metallic details and the dragon motif that wraps around the club crest. Each piece in the collection carries the dragon iconography, symbolizing the power and fluidity that are hallmarks of both the legendary creature and the football club.
The Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The Manchester City Year of the Dragon Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 18th.
The epitome of a classic runner, PUMA’s 1977 Easy Rider returns for 2024. A silhouette that revolutionized the jogging craze of the 1970s, the Easy Rider represented several significant steps forward in running innovation when it was originally released almost a half-century ago.
Global Sport Company PUMA together with Scuderia Ferrari proudly presents the Spring/Summer 2024 collection that ushers in a new era of collaboration, blending sport contours, fast lines, and innovative body-mapped designs. The collection's aesthetic draws inspiration from the dynamics of high-speed racing, seamlessly blending the distinctive style of PUMA with the iconic design elements of Scuderia Ferrari.
"A New Era" encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.
"A New Era" takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.
This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.
Sports brand PUMA will take the stage for a convention-defying experience to kick off New York Fashion Week on February 8th at 8PM at the Park Avenue Armory.
This experience will celebrate the return of the incomparable Mostro sneaker, which originally launched in 1999, and comes from the Italian word ‚monster‘. This mysterious and nostalgic experience will transport attendees to another world for humans and monsters alike.
In New York’s historic Park Avenue Armory, PUMA will transform the space through light, music, projection and experiential elements to rediscover this iconic statement shoe.
Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. The selection of custom and commercial pieces will compliment the star of the show, the Mostro, and be featured from PUMA upcoming SELECT AW24 catalogue. A true hybrid proposition, the looks will highlight PUMA’s position at the intersection of sport and culture.
Heiko Desens, Creative Director for PUMA explains, „With this show we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using this moment to reveal some Mostro design concepts clearly pointing towards the future to build the sneaker archive of tomorrow.“
“The CFDA is delighted to welcome PUMA once again to New York City to stage their show on the eve of New York Fashion Week. PUMA’s collaboration, energy and presence adds to the week’s momentum, and we look forward to their creative prelude and fashion show,” said Steven Kolb, CFDA CEO.
Just like the Mostro itself, this show is intended to stand out as different from the rest.
Creatie and production partners working on this show with PUMA include PRODJECT Agency and Creative Director, David Stamatis. Musical guests and talent will be revealed closer to the date of the show.
