PUMA
Herzogenaurach, 18 December, 2023
PUMA FIT & PWRFRAME TR3: ESSENTIAL TRAINING GEAR FOR 2024

Reach peak performance in optimal style this new year with the all-new PUMA FIT – PUMA’s latest collection of high-performance apparel.

Rooted in sport, PUMA FIT combines technology and innovation with dymanic design principles that give you the confidence to push to your max in all types of workout; from the living room to the weight room and everywhere between.

The men’s collection features a PUMA FIT triblend tee with dryCELL technology that draws moisture away from the skin to keep you dry and comfortable, whilst PUMA’s Ultrabreathe mesh shorts just got shorter, now available in a 5” seam and featuring convenient pockets, side vents and an adjustable waistband that allows for ease of movement as you exercise like never before.

PUMA

The women’s collection utilises PUMA’s Everscuplt technology to offer a form-fitting look that countours the body without restricting movement. The fitted tank top is built for all-round training with a high neck and PUMA-branded straps, whilst the triblend tank features side vents that offer added breathability with a subtle raceback silo for increased performance. The high-waisted 7/8 tights have an elasticated waistband and feature intricate design piping – making them an everyday training essantial for 2024.

Completing the look is the redesigned PWRFRAME TR3 training shoe – the ultimate foundation for your next workout. 

PUMA

Loaded with new innovations, PUMA’s evolved edition of PWRFRAME technology is engineered for explosive movements, wrapped by a high-rebound PROFOAM EVA for the perfect balance of cushioning and responsiveness, underpinned by a PUMAGRIP outsole that gives unrivaled traction. The upper features a newly introduced TPU heel clip that increases rear support, whilst  bespoke PWRTAPE continues to target those high pressure areas for additional reinforcement, making the PWRFRAME TR3 your trusted training essential and go-to gym shoe.

PUMA FIT and PWRFRAME TR3 launch globally on Monday 1st Janaury in selected retailers, instore and on puma.com. To find out more follow @pumatraining on Instagram.

PUMA
Herzogenaurach, 14TH December 2023
PUMA and BMW M Motorsport Unveil Iconic Limited-Edition Art Car Capsule Collection by Roy Lichtenstein

Global Sports Company PUMA and BMW M Motorsport are proud to announce their latest collaboration, bringing the world of automotive, art and fashion together. In celebration of the 100th anniversary of the legendary artist Roy Lichtenstein, PUMA and BMW M Motorsport are joining forces to pay homage to his enduring legacy. Through a unique capsule collection that marries Lichtenstein's iconic BMW Art Car with PUMA's distinctive style, this collaboration not only commemorates the artist's centenary but also revives the spirit of his groundbreaking work for a new generation of art and fashion enthusiasts. 

In 1977, the third BMW Art Car emerged as an artistic triumph, born from the imaginative genius of the American Pop artist Roy Lichtenstein. This race car, a BMW 320i Turbo, was transformed into a mobile masterpiece, adorned with Lichtenstein's distinctive "Ben-Day dots" artwork. The design gave the illusion of a moving landscape with the sun rising on the one side and setting down on the other referencing the twenty-four hours cycle of the race in Le Mans where the car proved itself in the grueling motorsport arena, achieving 9th place overall and first in its class.

Now, the spirit of that iconic Art Car is reborn in a unique collection that combines the artistry of Roy Lichtenstein with the dynamic essence of PUMA and BMW M Motorsport. This limited-edition capsule is designed to reflect the racing spirit and artistic innovation that have been at the core of the BMW Art Car project for decades. It  pays homage to an artist, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases.

The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and PUMA Suedes, each meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and the vivid color palette come together to create a striking and memorable ensemble.

The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream. This is now available in selected PUMA store and online via puma.com.

PUMA
Herzogenaurach, December 12th, 2023
PUMA BRINGS TWO GENIUSES TOGETHER: MAGNUS CARLSEN AND PEP GUARDIOLA

Global sports company PUMA, together with Manchester City Football Club and Chess.com, launches an exclusive talk between two geniuses: Pep Guardiola from the football world and Magnus Carlsen from the chess world. PUMA’s ambassadors discussed unforgettable moments from their careers, elaborated on strategies and tactics in both sports, and shared some tips and tricks with fans.

“I have loved football since I was little. I played it every day. I did not come home from school; I just stayed at the school to play football. Then I came home to play chess. It turned out that I was better at chess, so I continued to do that”, said Magnus Carlsen, Five-time World Chess Champion. 

Pep and Magnus analyzed specific goals and moves, emphasizing the importance of patience, strategy, and adapting to the opponent's actions. Guardiola highlights the significance of controlling the middle in both football and chess, while Carlsen draws similarities between attacking on one side and creating advantages. They also discuss the role of instinct and unpredictability in achieving success.

The conversation delves into the mental aspects of high-pressure situations, emphasizing the need for calmness and adaptability. Both share insights from their respective fields, showcasing the strategic thinking and mastery required in football and chess. “I think the way you have to take defenders away with the attack depends on the movement of the opponent. You must pay attention to what the opponent does in every single movement and react to that. Magnus has two hours to make the next movement. We have a second to react or take a decision”, explained Pep.

The conversation concludes with reflections on extended matches, with Carlsen recalling a 7.5-hour chess game and Guardiola expressing admiration for such dedication and focus.

Watch the full interview on PUMA YouTube channel: https://youtu.be/5gLm9KSf_RQ. It is also available on Man City YouTube.

PUMA
Herzogenaurach, December 8, 2023
PUMA WITH SWAROVSKI CRYSTALS IS A SHIMMERING STATEMENT OF MINIMALIST SPORTSWEAR

PUMA introduces a new chapter in its creative partnership with Swarovski crystals.

An expression of minimalist sportswear, PUMA and Swarovski’s new partnership is created with precision-cut Swarovski crystals, which add sparkle to a range of tailored essentials.

Essential silhouettes are adorned with shimmering, eye-catching details, while PUMA’s leaping cat logo is also depicted in glamorous fashion, cast in an array of colored Swarovski crystals.

The collection is highlighted by a matching track top and track pants, as well as a cropped, oversized T-shirt that comes in three colorways. Select garments come with raw details, including the collection’s headwear and the accompanying PUMA Suede, which is artfully distressed to reveal dazzling Swarovski crystals emerging from within. Allowing the glimmer of Swarovski crystals to lead the collection, the subdued color palette mixes neutral blacks and whites with pops of regal purple.
PUMA with Swarovski crystals is available starting December 7, 2023 from PUMA.com, PUMA flagship locations, and selected retailers.

PUMA
Herzogenaurach, December 11, 2023
PUMA AND BUTTER GOODS’ RACE-INSPIRED COLLABORATION IS A PHOTO FINISH

PUMA revs the throttle for its 75th anniversary, as well as the 15th anniversary of Australian skate and streetwear imprint, Butter Goods, as both brands pick up the creative partnership established in previous seasons.

Focused around a compact capsule of items, this high-octane collection is fuelled by ‘90s dirtbike and BMX racing gear, with details and design elements straight from the track, including flame-emblazoned footwear and checkered-flag apparel.
The collection’s apparel is centered around a rally-inspired long-sleeve jersey featuring playful team logos inspired by professional racing, including “PUMA Pro Racing” and “Butter Equipment.” The accompanying shorts look to the finish line, incorporating a checkered theme with PUMA and Butter Goods logos. A numerical insignia nods to 1948, the year of PUMA’s founding, and 2008, that of Butter Goods.

Continuing the flaming motif that runs through the entire collection, the PUMA Suede is imagined in a tonal black colorway with contrast stitching in white, and flames licking at the shoe’s upper, in the form of a patch that takes over the PUMA Formstrip, while a special co-branded tag appears on the tongue.

The latest limited-edition drop PUMA x Butter Goods is available starting December 16, 2023 from BUTTERGOODS.COM, PUMA.com, PUMA flagship stores, and selected retailers.

PUMA
Somerville, Massachusetts – December 7, 2023
PUMA UNVEILS SCOOT HENDERSON’S FIRST SIGNATURE SHOE: SCOOT ZEROS

Global sports brand PUMA officially unveiled NBA rookie, Scoot Henderson’s first signature basketball shoe, the Scoot Zeros. The debut colorway, Scoot Zeros Georgia Peach pays homage to Scoot’s home state where his basketball journey began. 

The Scoot Zeros Georgia Peach embodies the narrative of Scoot’s teenage ascent to where he is today, portraying the essence of his relentless pursuit of greatness. Symbolizing his journey from his hometown of Marietta, Georgia, through becoming the youngest player in the G League, to one of the top draft prospects in the 2023 NBA draft, the shoe encapsulates the milestones and challenges he faced along the way. 

“I’m excited to finally share the Scoot Zeros Georgia Peach with the world. To me, Zeros symbolizes new beginnings and reminds me that each day we have the opportunity to reset, learn, create, embrace, and overcome,” said Henderson. “My signature shoe not only represents a fresh start for me, but I hope it inspires all players to overcome and strive for greatness both on and off the court.” 

This silhouette embodies Henderson's desire to connect with fans, inviting them to share in his inspiring story. It serves as a tangible representation of his remarkable journey, making the dream of chasing greatness accessible to all.

Inspired by Henderson’s personal mantra, “O.D.D: Overly Determined to Dominate,” this performance-minded basketball shoe is packed with PUMA Hoops tech like high-rebound PROFOAM EVA for the kind of end-to-end play that made Scoot a G-League superstar and a top draft pick. The Scoot Zeros features a unique reinforced formstrip for additional durability, as well as aggressive Jaws rubber wrap-ups to reflect Henderson’s fearless on-court play. 

The Scoot Zeros Georgia Peach retails for $100 and will be available starting on December 15th at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker, Kids Foot Locker, and Champs Sports.  

PUMA
PUMA
Herzogenaurach, December 1, 2023
PALERMO, PALERMO, PALERMO! PUMA TAPS FC PALERMO FOR NEW COLLABORATION

PUMA continues the ongoing celebration of the classic Palermo sneaker, this time connecting with partners Palermo FC for a special-edition makeup.

For this special colorway, the Palermo sneaker appears in pink and black team colors, elevated with clinical finishing like Italian-flag lace tips and the Rosanero’s eagle-shaped club emblem stamped on the heel. Hometown hero and Palermo FC striker Alessandra Impellitteri is the face of the new campaign, captured at the home of Palermo FC, the storied Stadio Renzo Barbera. 

The timeless low-top Palermo retains its characteristic tag on the upper and a T-toe construction. Remaining faithful to its original design, the sneaker’s pink upper rests on a gum sole. 

The new Palermo x Palermo FC collaboration honors the PUMA Palermo’s heritage and popularity in the terraces of ‘80s football culture.

Impellitteri joins the likes of Jack Grealish and Dua Lipa who laced up the PUMA Palermo for part one and part two of the Forever Palermo campaign earlier this year.

The PUMA x Palermo FC Palermo is available starting December 1, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA stockists, while there is much more to come from PUMA and the Palermo in 2024.

PUMA
PUMA
Somerville, Massachusetts December 4th, 2023
PUMA HOOPS REVEALS THE MB.03 x DEXTER’s LABORATORY

PUMA is revealing its newest addition to LaMelo Ball’s signature PUMA Hoops MB.03 franchise, the MB.03 x DEXTER’S LABORATORY.

Relive those Saturday morning vibes with this innovative basketball sneaker. This latest MB.03 drop takes 90s nostalgia to another level in this collab with Warner Bros Discovery Global Consumer Products’ Cartoon Network classic Dexter’s Laboratory. The MB.03 x Dexter’s Laboratory features extreme bold graphics and textured dayglo details inspired by everyone’s favorite boy genius.

The bold MB.03 Dexter’s Lab silhouette is packed with PUMA tech like NITROFOAM™ for added power on the court, in the lab, or wherever your game may take you. Additional performance tech points throughout the loud silhouette include a full coverage engineered nonslip rubber compound for enhanced durability and traction and upper construction made with breathable monomesh for an ultra-supportive lightweight fit. 

Alongside the MB.03 DEXTERS LABRATORY sneaker, PUMA will be releasing an eleven-piece apparel collection alongside the shoe release which includes 90s nostalgia inspired dime jacket & pant, hoodie, shorts, and graphic tee variations. The collection will be available for purchase on December 22nd, and available at PUMA.com and the PUMA App and retails for $40-125. For more information, please visit PUMA.com. 

PUMA
Herzogenaurach, Germany, November 28th, 2023
PUMA HONORS WOMEN’S WORLD CUP ‘CAMPEONAS’ WITH SPECIAL EDITION BOOTS

Global sports company PUMA has honored its three Women’s World Cup heroes – Alba Redondo, Laia Codina and Cata Coll with custom PUMA football boots following the biggest success in the history of Spain’s national women’s team. Each player was presented with the special celebratory boots ahead of the last international window of the year.

Labelled the ‘Campeonas’ – the feminine word in Spanish for champion, in both name and design, the special edition FUTURE and ULTRA boots take the PUMA silos to a level deserving of winners complete with elevated gold coloring throughout. 

The boots also feature beautiful details such as the scores and games played on the players way to victory and a winner’s star to mark the triumph on the outside of the boot, etching the tournament journey onto the boots and into the history books. On the heel of the boot are the respective players names with red accents inspired by the Spanish flag to complete the design.

The boots celebrate the players incredible achievements and hope to inspire the next generation of women’s players, on their journey to become ‘Campeonas’ in their own right.

The special custom boots will not be available to purchase.

PUMA
PUMA
Herzogenaurach, 29 November, 2023
MAKE YOUR FAST, FASTER THAN EVER WITH PUMA FAST-R 2 NITRO™ ELITE

The high-speed takeover has arrived with the all new Fast-R 2 NITRO™ Elite – PUMA’s most explosive and innovative race-day running shoe yet.

Built to help you break your PB, Fast-R 2 utilises the enhanced benefits of NITRO™ ELITE technology, giving you a maximum competitive stack height (40mm) with unbeatable speed and cushioning, propelling your race-day to new territory; from short runs to marathons and every distance between.

A sequel to the ground-breaking Fast-R NITRO™ Elite, the Fast-R 2 allows 22% more energy storage and up to 46% more raw energy return versus its predecessor, resulting in a lighter, more economical ride, that translates to an average saving of 2 minutes 28 seconds for a 3:30:00 marathoner and 1 minute 23 seconds for a 2:30:00 marathoner.

The two-part midsole and exposed signature PWRPLATE remain key features, with the carbon plate elongating through the NITROFOAM™ ELITE and out past the toe. This unique concept allows for increased surface contact; a lever that guides pressure forward and propels the foot as it leaves the ground.

A next generation, psychedelic ULTRAWEAVE upper - 20% lighter than the material used in the original Fast-R – is lined with a bespoke PWRTAPE, whilst the PUMAGRIP outsole ensures maximum multi-surface traction, allowing you to step out to conquer the racecourse in full confidence of achieving serious speed. Making your fast, faster than ever. 

PUMA

Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.

Fast-R 2 NITRO™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers. 

Visit PUMA.com or follow @PUMARunning to find out more.

PUMA
Herzogenaurach, Germany, 20 November 2023
Rihanna’s Creeper is Back

Rihanna’s iconic creeper is finally back. But this time, it’s bigger, bolder and phatter than ever.  Imagined, designed, and named by Rihanna, the Creeper Phatty takes the classic Creeper to the extreme with an oversized design, stacked gum sole, and bold pops of color. This new twist on the FENTY x PUMA Creeper is available in three colors for all ages and genders, a full family affair. 

Phatty stands for extra confidence, extra style, extra everything. Rihanna’s vision was to bring the Creeper back but in a bold and culturally relevant way. The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.  This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked PUMA’s brand impact and relevance over the past decade. 

The Crepper Phatty is wrapped in suede, with a padded and debossed formstrip, debossed Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole. This drop offers three distinct colorways – iconic black and white, extra-bright blue and green, and lavender and cherry red. 

“We took our OG Creeper and made it bigger and badder, ” said Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so it’s return had to be bigger.”  

As Creative Director, Rihanna’s second FENTY x PUMA campaign -- shot by Philippa Price who previously has shot for both Rihanna and PUMA – explores the juxtaposition between a creep and a phatty attitude highlighting the oversized and bright elements of the shoe.

“The original Creeper changed the game for us,” said Maria Valdes, Chief Product Officer at PUMA.  “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.” 

The FENTY x PUMA Creeper Phatty will be available worldwide on puma.com and global retailers including Foot Locker beginning 30 November 2023 at 10am EST.

PUMA
PUMA
Somerville, Massachusetts – November 15th, 2023
PUMA HOOPS LAUNCHES ITS LATEST ALL-PRO NITRO WITH CHRIS BRICKLEY

PUMA is releasing its newest addition to the All-Pro Nitro fam with PUMA Hoops ambassador, Chris Brickley, All-Pro NITRO™ x CHRIS BRICKLEY.

Chris Brickley, top NBA and WNBA Professional Trainer is your favorite pro’s not-so-secret weapon. The elite skills trainer has worked with everyone from basketball’s biggest stars to hip-hop’s living legends – spreading positivity as he takes their game to the next level.  

The All-Pro NITRO™ x CHRIS BRICKLEY features a standout silhouette accented with reminders to “Love Yourself,” “Stay Focused,” and “Keep Going, Keep Growing” – the mantras that have made Chris who he is today. This special edition PUMA Hoops shoe is packed with tech like NITROFOAM™ for responsiveness and cushioning and PWRTAPE for targeted reinforcement and stability – so you can play like a pro. 

All-Pro NITRO™ x CHRIS BRICKLEY, is built off the iconic NITRO foam midsole that is known for providing responsive cushioning and support. The silhouette features a midsole that allows for quick first step movement, a softer inner compound for underfoot rebound and superior cushioning, along with a soft-core outsole, to ensure the best technical details for players on court.

The All-Pro NITRO™ x CHRIS BRICKLEY retails for $140 and will be available globally starting on November 22 at PUMA.com, the PUMA App, the PUMA NYC flagship store and at select Foot Locker locations. 

PUMA
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