Williams Racing, with an illustrious heritage that boasts an impressive 16 FIA Formula 1 World Championship titles, 114 race wins and 128 podium finishes, joins forces with PUMA to celebrate a shared passion for motorsport and a vision for the future. 

PUMA has a rich history in motorsport, spanning over two decades, and supplies technical apparel that meets the highest FIA standards for fire protection without compromising on comfort. As part of the agreement, PUMA will provide a full teamwear service to Williams, including all driver technical apparel and team kit. 

PUMA's subsidiary, stichd, will also play a pivotal fulfilment role in the partnership. stichd will leverage its global rights to design, produce, and distribute a range of Williams Racing replica apparel and accessories for fans of all ages. 

“We are excited to start this new collaboration which is a perfect fit for PUMA with Williams Racing long-lasting and successful legacy in Formula One. The iconic and prestigious attitude of Williams Racing supports and fosters PUMA’s visibility and approach to be the number one sports brand in Motorsport,” said Johan Adamsson, Global Director Sports Marketing & Sports Licensing, PUMA. “We will supply the best standards of race gear and teamwear to the drivers and team and together with our subsidiary stichd we will offer replica and fanwear to the avid Williams Racing fans, consumers and Motorsport enthusiasts from 2024 onwards.” 

With the support of both PUMA and stichd, Williams Racing replica team kit, special edition team apparel and other Williams inspired items, that will blend performance and style, will be distributed trackside at races as well as within selected PUMA stores worldwide. This will further amplify the global appeal and reach of the Williams Racing brand to inspire a new generation of motorsport enthusiasts. 

“Williams Racing is honoured to welcome PUMA as an official partner. PUMA’s dedication to excellence and performance in motorsport perfectly complements our team's values,” said Paul Asencio, Chief Revenue Officer, Williams Racing. “We look forward to bringing the thrill of Formula 1 closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond."

Thomas Josnik, General Manager BU Motorsport, said, "The 'AMG Giant' collection is the embodiment of a powerful collaboration between PUMA and Mercedes-AMG Motorsport. It's a statement of confidence, a celebration of speed, and a fusion of style and performance. This partnership underscores our commitment to delivering exceptional products, and we're thrilled to introduce this collection to the world." 

The PUMA x Mercedes-AMG Motorsport "AMG Giant" collection captures the essence of the Mercedes-AMG GT Track Series and it’s relentless pursuit of innovation. The collection is available now at selected PUMA stores and online at puma.com.

Designed so you feel confident and supported to move while you bleed, the new PUMA x Modibodi active period underwear is made from 82% recycled material and combines soft, breathable fabrics that stretch and move with your body, featuring three layers of built-in technology, that can hold up to 15ml without staining your activewear. 

Easy to wear under activewear, this workout staple comes in three new designs that absorb up to 2-3 tampons, sweat and moisture fast, and act as an alternative to disposable pads, liners and tampons as you move. Modibodi’s super slim, concealed absorbent lining, helps prevent leaks and unwanted stains and includes a leak-proof barrier layer for secure protection, wicking moisture and sweat and locking away fluid and odour. 

Available in three colourways, Palm Green, Palm Blue and Persian Blue, the collection keeps you feeling fresh and dry through your workout. Consisting of three styles: cheeky, classic brief and boyshort, in a range of Light-Moderate to Moderate-Heavy absorbencies, the active range is ideal to absorb your period and sweat. 

The new PUMA x Modibodi active period underwear is made for maximum protection and performance and available in selected stores and online at modibodi.com.

2023 means a long journey for PUMA, which was made with the remarkable people behind it. ​“Class of 23” is the right way to celebrate the inspiring ambassadors and talents PUMA has collaborated with over the past 75 years.

Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in a personalized way, wearing their favorite PUMA beanies from the 2023 collection to show their membership in the grand PUMA family.

"Our PUMA family is the heartbeat of our brand, co-created with the brilliance of our exceptional athletes and ambassadors who continually redefine the essence of sports”, said Oana Leonte, Head of BU Marketing Accessories. “As we proudly mark our 75th anniversary this year, we've chosen a humble yet symbolic product, the beanie, to pay tribute to the remarkable individuals who have etched their legacy in our brand's history — our PUMA ambassadors. Together, they come as the Class of '23, exemplifying the spirit of innovation and excellence that defines PUMA”.

Jack Grealish, as one of the participants in this initiative, shared that it’s unbelievable for him to be part of the PUMA family. “Obviously, ever since I have joined, my performances on the pitch have got better. I love the brand, I love the boots, and I think the second half of the last season was the best I have ever played in my career, and luckily, it coincided with joining PUMA. Joining the family is a dream come true because it’s such an iconic brand.”

This marks the first occasion where PUMA brings together all the company’s ambassadors for a memorable occasion, celebrating our collective journey throughout the years. Here’s to having a moment. Since 1948.  

The product is available on the PUMA website: https://go.puma.com/Class-of-23. 

The collaboration between PUMA and Swarovski is a symbiotic partnership between two brands that share a rich heritage as well as a commitment to quality, ingenuity, and innovation. By illuminating PUMA's expertise in sports with Swarovski crystals, the anniversary collection becomes truly unique and appealing.

 “This collection serves as both a tribute to PUMA's extraordinary history and a testament to our resolute commitment to pushing the limits of innovation. The stunning Swarovski crystals, combined with PUMA's iconic designs, make this collection truly remarkable, leaving a strong impression on anyone who sets their eyes on it,” said Heiko Desens, Global Creative Director & Innovation. 

Blurring the boundaries between sportswear and streetwear, the collection brings Swarovski’s signature savoir-faire and vibrant luminosity to two of PUMA’s most popular pieces: the PUMA Suede and the PUMA Hoodie. 

Featuring a thick black sole and an upper in PUMA archive green, the surface of the PUMA Suede is covered with rows of green Swarovski crystals, masterfully cut to catch the light with every step. The provenance of the shoe is confirmed with the subtle addition of PUMA’s 75th anniversary logo on the sock liner.

Instantly recognizable, the PUMA Hoodie has a relaxed, oversized cut that exudes streetwear insouciance. Its solid black fabric provides the perfect backdrop for the PUMA logo, brilliantly enhanced with multifaceted green Swarovski crystals.

PUMA is celebrating its 75th year of existence through a sequence of distinctive events and partnerships that pay tribute to its significant heritage in both the realms of sports and fashion. Its collaboration with Swarovski Creators Lab takes this to the next level, harnessing the power of crystals to create standout pieces that are elevated yet effortlessly wearable. 

Discover the PUMA for Swarovski Creators Lab collection in select stores or online at swarovski.com from October 2nd, 2023.

While Stewie is currently dominating on the court during the 2023 WNBA Playoffs, she has been an unstoppable force on the court throughout the 2023 WNBA season. Just this season, Stewie has received her second Commissioners Cup Championship, led the New York Liberty to a historic 32-win campaign, and become the first player in league history to average 23 points, 9 rebounds, and 3 assists during a single season. Stewie adds to her legacy, now holding the record for most points scored in a WNBA single season. 

The PUMA Hoops Stewie 2 signature franchise is proud to provide the foundation and support upon which this generational player has stood throughout her historic season. The Stewie 2 silhouette celebrates her MVP victory and represents the different areas of her life that continue to drive her to be the force of nature she is. Stewart's MVP win serves as a remarkable achievement in her career, solidifying her status as one of the WNBA's greatest talents. 

Join us at PUMA Hoops in celebrating Stewie’s remarkable achievement as she continues to inspire a new generation of athletes to reach for the stars.

Together, PUMA Hoops and LaMelo Ball are determined to play a pivotal role in raising awareness and contributing to the cause. Throughout October, they are launching a special campaign aimed at making a difference in the lives of those affected by breast cancer. 

PUMA Hoops and LaMelo Ball are introducing the MB.01 BCA shoe, the latest release in Melo’s “Rare Reserve” line. This exclusive edition of Melo’s signature shoe is styled for breast cancer awareness. An all-pink colorway takes the MB.01’s silhouette to another level with innovative PUMA tech like NITROFOAM™ that’ll help your game speak for itself. Embroidered on the tongue silhouette is a delicate pastel ribbon, a symbolic testament of compassion and the commitment to research and awareness surrounding Breast Cancer. 

As part of this MB.01 drop, set to launch on September 29th , 2023, PUMA Hoops will donate Twenty Thousand U.S. Dollars ($20,000) to to Susan G. Komen®. The MB.01 has become a symbol of LaMelo's commitment to both style and substance on and off the court, making it the perfect platform for this initiative. 

Join PUMA Hoops and LaMelo Ball this October in making a meaningful impact in the fight against breast cancer. MB.01 BCA, wear your heart on your sleeve and your awareness on your feet. 

The PUMA MB.01 BCA shoe will retail for $140 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker and Kids Foot Locker.