PUMA’s most cushioned running shoe returns with the MagMax NITRO™ 2, launching globally on 1 December 2025. The latest evolution of PUMA’s max-cushioned running franchise, is lighter, smoother, and more responsive than ever.

At 15g lighter than the first iteration that launched in August 2024, the MagMax NITRO™ 2 delivers a springier, more energized feel underfoot while maintaining the responsive ride runners rely on. A slightly updated NITROFOAM™ midsole enhances cushioning and rebound while preserving the consistent performance that made the original MagMax a favorite among runners.  

With maximum NITROFOAM™ cushioning, the shoe provides unmatched bounce and comfort with every step. A premium mesh upper, plush collar, and knitted tongue ensure breathability and a secure fit, keeping runners supported and light on their feet mile after mile.

"With MagMax NITRO™ 2, our focus was on enhancing what runners already loved - cushioning and energy — while making the shoe lighter and more responsive. We wanted every step to feel energized so whether someone is out for a quick daily run or covering longer miles, the shoe delivers comfort and performance from start to finish," said Conor Cashin, Senior Footwear Product Line Manager at PUMA.

Engineered for neutral, everyday runners, MagMax 2 integrates seamlessly into any shoe rotation. Supermax cushioning meets everyday usability, making it accessible for all runners, no matter the distance or pace.

PUMA MagMax NITRO™ 2 will be available to purchase on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia from Monday 1 December.

MagMax 2 – Let’s Bounce.

PUMA and Xavi were on a mission to find some of the best ballers in North London by scouting out players who have the KING mentality – players that take risks, play fearlessly, be true to themselves and boss the pitch. The scouting mission was followed by one of the coldest collabs of the year when Skepta joined Xavi and PUMA to host a special KING 1v1 tournament in North London. The tournament featured 16 top prospects with one winner crowned the KING and taking home a pair of gold PUMA KING 20s, two Premier League tickets and a PUMA boot deal.

“North London showed out and shut it down, I knew they had the KING mentality here. I loved connecting with the local community and with the legend Skepta - top guy! The culture, the vibe, the young talent, it’s just so unique here, and I’m blessed to be able to experience it daily. Real ballers," said Xavi Simons.

The new PUMA KING 20 represents a fusion of tradition and innovation, designed for players who dominate the pitch. It delivers exceptional touch, control, and comfort, defining what it means to be a modern-day KING.

At the heart of the KING 20 is TOTALTouch+, an advanced, non-animal-based upper material that offers state-of-the-art softness, lightweight performance, and enhanced control. Precision laser perforations, 3D texture structures, and a specialized grip finish ensure a superior touch and feel on the ball.

The boot also features a unique custom-fit knitted construction that adapts to the shape of the foot, complemented by cushioned tongue pods and a dynamic lacing system for enhanced lockdown, stability, and support. An engineered knitted heel with Ortholite padding provides a secure, comfortable fit for all-day performance.

A superior lockdown sets the KING apart, with an engineered knitted heel with ortholite padding for exceptional fit and all-day performance.

Further elevating performance, the KING 20 is equipped with a lightweight and reactive PEBA outsole, offering an optimal balance between stability and agility.

The PUMA KING 20 Launch Edition is available in PUMA stores, PUMA.com, and at specialist retailers with global release from the 13th November.

There’s only one Eusébio, you hear it in the stories, see it in the clips, feel it in the way players still move like him. The original PUMA KING was made for O Rei himself, and sixty years after he became the first Portugal player to be crowned Europe’s best, this collection carries his legacy forward in black and gold, signed off with two words defenders feared most: Pantera Negra.

Positioned at the crossroads of nostalgia and modern football culture, the release merges premium craftsmanship, heritage inspiration, and bold, elevated design. The kit’s striking black base with refined gold details evokes Eusébio’s iconic nickname and Portugal’s rich football history while delivering a powerful, statement-making look that bridges eras. 

Limited to 1965 pieces, the Authentic version comes pre-embellished with the #13 on both the front and back - honoring Eusébio’s iconic number. The kit features the PUMA Cat logo and FPF crest in elevated gold material, a high-quality flat knit collar and cuffs, and the ‘Pantera Negra’ back-neck sign off celebrates his enduring legacy. The collection also features a custom anthem jacket.

“Eusébio’s legacy transcends generations, and this tribute kit reflects his enduring influence on Portuguese football and global sport,” said Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel. “By merging heritage-inspired design with modern innovation, we’re celebrating not only a football legend but also the culture and passion that make the game timeless.”

"When PUMA reached out to us and shared what they had in mind, I felt deeply moved and honored. Eusébio had a very close relationship with the brand and a sincere friendship with its founder, Mr. Rudolf Dassler. Seeing his memory now honored in such a beautiful and meaningful project fills me with pride. I’m sure Eusébio would be very happy with this tribute,” said Flora Bruheim, Eusebio’s Widow.

"Eusébio represents passion, talent, and pride for Portugal. Sixty years after his Ballon d’Or win, his legacy remains alive, inspiring not only those who knew his greatness but also future generations of Portuguese players. The Portuguese Football Federation, in partnership with PUMA, celebrates this legend with a unique kit that blends tradition and innovation, honoring the past and shaping the future of Portuguese football,” said João Medeiros Cardoso - Chief Marketing & Commercial Officer Portugal FA.

The Portugal men’s first team will debut the jersey for one game only on November 16th in Porto against Armenia.

The PUMA Portugal Eusébio Special Edition Kit will be available from the 4th November at puma.com and select retail partners worldwide.

In 1998, following a visionary moment that helped shape the sneaker industry, JIL SANDER partnered with PUMA to reimagine PUMA’s iconic football lace-ups as luxury leather sneakers. What began as an elevated take on a classic evolved into a multi-collection collaboration that seamlessly blended the worlds of luxury and sports. That bold move, launched during a time of cultural transformation, changed the industry for good, and is still influential to this day, having set a lasting tone in the sneaker world: unassuming, refined, and ahead of its time.

Almost three decades later, JIL SANDER, now under the creative directorship of Simone Bellotti, and PUMA reprise their dialogue, further exploring their shared values, rooted in pureness, precision, and purposefulness. 

This journey begins with the revival of the iconic KING AVANTI football silhouette, known for its distinctive flap and clean lines. The new style is made in premium leather, with the JIL SANDER logo in golden foil and the tongue flap with the PUMA logo on top and the JIL SANDER logo on the inside. 

As a house based on the power of heightened simplification, and the energy released by the contrast of strictness and lightness which is a core principle for Simone Bellotti, JIL SANDER uses repetition as an affirmative act in which nothing is ever the same, and through ongoing refinements meaningful progress is ignited.

Decades later the conversation with PUMA is rekindled right where it was left, with the idea to further expand it.

Available in navy blue and in a limited quantity, the unisex sneaker will be exclusively distributed worldwide in selected JIL SANDER stores and on jilsander.com starting from 14th October 2025.

This first drop is part of an ongoing program. The second instalment is scheduled for March 2026.