PUMA has been partnering with HYROX since its start in Hamburg in 2018, expanding alongside the series to its largest event ever in Berlin last month, which included more than 18,000 participants. This partnership has evolved into a worldwide collaboration, solidified last year with PUMA becoming the official Global apparel and footwear partner for all HYROX events.

PUMA’s Vice President of Brand and Marketing, Richard Teyssier, highlighted the growing impact of fitness racing, “HYROX has transformed fitness into a new dimension, and we are thrilled to be part of this journey and support HYROX’s development strategy. This partnership has reenforced PUMA’s commitment to fitness racing and provides a big platform to increase our brand awareness within the HYROX community and beyond.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

In Chicago, over 20 PUMA Athletes from all over the world will compete for glory, including 5 Elite athletes: World Record holder Hunter McIntyre, Jake Dearden, Lucy Procter, Linda Meier, and Tim Wenisch. But this year, the HYROX World Championships in Chicago isn’t just about who finishes first - it’s also about unleashing greatness by embracing your wildest self. For the first time ever, PUMA is awarding the ‘World’s Fastest Patch’ to prove it. This extremely limited PUMA patch will be given to HYROX racers with the fastest overall run time HYROX Pro Women and HYROX Pro Men per age group, Elite 15, and adaptive categories. Winners will also receive a pair of Deviate Elite 3

PUMA is also launching its second collection of PUMA x HYROX co-branded apparel and footwear. Built with HYROX athletes in mind, it features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild. PUMA x HYROX collection launches exclusively at HYROX World Championships Chicago 2025 and globally on 19 June 2025.

Showing just how committed PUMA is to the sport and its community, PUMA employees who qualified for the World Championships will also be hitting the competition floor in Chicago — living the HYROX experience themselves.

Following the launch the ‘Go Wild’ Brand Campaign - a tribute to runners unlocking the runner’s high - PUMA has launched the Go Wild Podcast and Go Wild Series on YouTube, which aims take the audience behind the scenes at some of the most impressive sport events in 2025, including the HYROX World Championships in Chicago this week.

For more information about PUMA Go Wild, visit www.puma.com, or follow our journey on social media @PUMA.

The special collection features fresh new kits and lifestyle apparel for Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Al-Hilal, Palmeiras, and Monterrey. The collection also features special edition PUMA x KidSuper FUTURE, ULTRA and KING football boots.

The PUMA x KIDSUPER collection takes football kits and boots to the next level, transforming the jerseys of PUMA clubs and PUMA’s footwear into works of art.

Manchester City

The Manchester City kit revisits the classic sash design with KidSuper's watercolor palette and hand-painted details. The design captures the spirit of Manchester and the excitement of the Poznań celebration, offering a fresh and artistic perspective on the beloved City kit. The outfield kit integrates a unique all-over Poznań repeated graphic, inspired by the fans and designed in collaboration with New York-based fashion designer KidSuper. The fresh white base contrasts with a black and red diagonal sash, loved by Manchester City fans across the globe since away kits of the 1970s worn by the likes of Colin Bell. A special goalkeeper kit has also been launched, in a neon sun colorway, with a black and yellow sash and all-over Poznań graphic.

Borussia Dortmund

Two worlds are set to collide—Borussia Dortmund's footballing heritage and KidSuper’s artistic flair. This collaboration brings together a passionate fanbase and a modern take on football’s intersection with pop culture, creating a kit that honors the past while embracing KidSuper’s bold design aesthetic. The classic blend of black and yellow, known by football fans around Europe, features hand-drawn graphics to create an energetic design. The collection also features a special goalkeeper kit in a pink colorway, with yellow accents. Inspired by the geometric design of a honeycomb, the painted hexagonal cells cover the shoulders of the jersey.

Palmeiras

In 1914, a group of Italian immigrants founded a football team in São Paulo. Over a century later, Palmeiras continue to embody the vibrant fusion of Italian and Brazilian culture. With this kit, KidSuper honors the Club’s legacy as the inaugural Club World Champions in 1951. The baroque-inspired Home kit features a leaf motif against a golden base, a nod to the Club’s Copa Rio triumph and timeless status. The goalkeeper jersey features the same design but in glowing red, dark crimson and gold.

FC Salzburg

Alpine beauty with a New York edge. From the PUMA x KIDSUPER collection, the FC Salzburg kit reimagines the iconic Edelweiss flower with sweeping strokes of ivory, lemon, and baby blue for the Home kit and an ultra-blue base with scotch blue and lemon details for the goalkeeper kit.

Mamelodi Sundowns

Tshwane’s evening sky hits different. In the PUMA x KIDSUPER collaboration, the Mamelodi Sundown’s Home kit does the same – blending warm, sunlit tones with cooler shades to reflect the club’s signature style. The result captures the rhythm, energy, and joy of Sundown’s football, known locally as “shoeshine and piano.” The Home jersey features a yellow base with mountain blue, green and white details with the goalkeeper jersey implementing a purple base with yellow and mountain blue details.

Al-Hilal

The Al-Hilal Home kit takes its cue from the Club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as ‘The Boss’. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details.

Monterrey

Monterrey’s kit is bold, with geometric patterns that celebrate the Club’s rich history while embracing modernity, bringing the spirit of northern Mexico to the international stage. The white base features hand painted mountain regions with navy accents to create a vibrant and beautiful piece of art. The goalkeeper kit takes a pink base and integrates white and navy detailing to make sure it stands out from the crowd.

Colm Dillane aka KidSuper, said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”

The jerseys are available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Alongside the kits, the PUMA x KIDSUPER collection features special edition football boots: the FUTURE, ULTRA, and KING. Designed to elevate the game, these boots incorporate PUMA’s performance technology with KidSuper’s bold and distinctive style, blending high performance with visual artistry.

Each boot is an artistic creation, designed for the modern athlete who wants to stand out on and off the pitch. With FUTURE boots made for creativity, ULTRA boots designed for speed and lethal finishing, and the KING boots offering legendary control and comfort, these boots embody KidSuper’s signature artistic expression. Their vivid, hand-painted graphics are a true representation of the artistic energy of the collaboration, making each pair a statement of style, innovation, and football culture.

Each team’s collection includes a KIDSUPER Retro Shirt, KIDSUPER Graphic Tee, KIDSUPER Short, Pant and Reversible jacket.

The PUMA x KIDSUPER collection is available from June 10th at PUMA.com, PUMA stores, Club Official Stores, and select retailers worldwide.

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

Making its race debut at the HYROX World Championships Chicago, the collection will be worn by Elite 15 athletes including Men’s Pro World Record holder, Hunter McIntyre; Women’s Open World Record holder, Lucy Procter; UK athlete, Jake Dearden and many more.

“The HYROX World Championships is the pinnacle of the HYROX calendar, and this year has added meaning, being in my home country. Turning up on race day feeling and looking my best is paramount to my performance, and I can’t wait to do that in the new PUMA x HYROX collection,” said Hunter McIntyre.

Featuring PUMA’s innovative CLOUDSPUN and LUXFIT technologies, the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day. The CLOUDSPUN premium-brushed material provides racers with the softest training gear on the market, as the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

For the first time ever, selected items in women’s range will use SHAPELUXE fabric, made with LUXFIT and LYCRA® ADAPTIV technology to create a customized second skin fit that moves with you.

Key items in the women’s collection include the PUMA x HYROX ESSENTIAL TIGHT, the PUMA x HYROX SHAPELUXE 3” TIGHT SHORT and the PUMA x HYROX SHAPELUXE HIGH-NECK BRA. The new men’s range features the PUMA x HYROX CLOUDSPUN THERMOADAPT TEE, the PUMA x HYROX 2-IN-1 TRAIN SHORT and the PUMA x HYROX CLOUDSPUN HOODIE.

There are also exciting updates for PUMA’s iconic footwear, with Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 receiving a vibrant colour refresh that is guaranteed to standout on race day.

Deviate NITRO™ Elite 3 – the shoe of choice for PUMA’s elite HYROX athletes – is optimized to be lightweight and built for speed. The ultimate race day runner features PUMA’s innovative NITROFOAM™ ELITE for best-in-class responsiveness and energy return, whilst strategically placed PUMAGRIP ensures unrivalled traction through exercises, with a specially engineered PWRPLATE makes racing feel effortless.

Infused with PUMA’s unique NITROFOAM™ and a less aggressive PWRPLATE than its Elite counterpart, Deviate NITRO™ 3 is your reliable and responsive racer that features more of PUMA’s industry-leading PUMAGRIP, ensuring you stay on your feet from start to finish.

Erin Longin, Vice President Run/Train at PUMA said: “The ultimate fitness race requires the ultimate apparel and footwear, and our latest PUMA x HYROX collection delivers just that. Every piece has been meticulously designed and curated for HYROX athletes, ensuring they excel in every rep, at every station, right to the finish line.”

“PUMA has been a key partner in HYROX’s growth” said Moritz Fürste, Co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing—making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 from the new collection will drop exclusively at the HYROX World Championships Chicago from 11 June. The full collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld

PUMA x HELIOT EMIL drops June 14, 2025, on PUMA.com and at selected retailers. 

Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are scoring goals in the Premier League or dropping stepovers in the backyard they all count as official. Will they work? Debatable. Will that stop you? Not a chance. Because deep down, you know you’ve got it in you. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball. 

The new PUMA and Premier League partnership kicks off with the ‘Have a Ball’ campaign celebrating the pure joy and exhilaration of having the ball at your feet. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch.

Richard Teyssier, Vice President Brand & Marketing – PUMA said: “By emphasizing the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement. On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch. We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”

Will Brass, Chief Commercial Officer of the Premier League,said: “The launch of the new ball, which will be seen in play for the first time during the Premier League Summer Series, marks the beginning of an exciting new chapter. We are thrilled to welcome PUMA as a key partner in our efforts to enhance the Premier League, both on and off the pitch. We can’t wait to see the ball in action, delivering unforgettable goals and moments for players and fans alike.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather.

The new long-term partnership will see PUMA and the Premier League support grassroots football through Premier League Kicks, along with girls and women’s grassroot initiatives, international community activations, No Room For Racism and numerous other important initiatives.

Starting this summer, PUMA will be supporting the Premier League in the Summer Series in the USA. This will feature six exciting games in three venues and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities. The activations will also include in-store events at the PUMA NYC flagship store.

The PUMA Orbita Ultimate PL match ball will make its on pitch debut in the Premier League Summer Series taking place in the USA this July and will be on show during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available from 3rd June at PUMA.com, in PUMA stores and select retailers worldwide.

On June 5, 2025, the first chapter is unveiled with the launch of the “Pelé Yellow” Mostro, available on PUMA.com, at PUMA flagship stores, and selected PUMA stockists, with more to come later in the year. 

Once again, Nouchi turns his attention to the PUMA Mostro Mule, reworking the 1999 silhouette with two new colorways. The bold design is reimagined with a backless, streamlined shape and slip-on fit, complete with one of the Mostro’s signature features, its distinctive spikes. The single-material rubberized construction has been rendered in two tonal colorways: brown and dark green.

For inspiration, the partnership between PUMA and Nouchi looks to the strength and grace of PUMA’s namesake, the ferocious big cat.

Bringing the creative vision to life, Nouchi explains, “I synthesized the essence of the iconic Mostro shoes into a radical mule design using a single material, transforming it into both a design object and a comfortable sneaker.”

Inspired by vintage track and surfing footwear, the PUMA Mostro is known for its incomparable look that made it a street-style icon. Taking its name from the Italian word for “monster,” the ferocious silhouette remains a unique encapsulation of performance and style.

The PUMA x LGN Mostro Mule is available starting May 31, 2025, from selected PUMA retailers.

Designed to honor Leclerc’s deep connection to Monaco, this limited-edition cap features premium materials for maximum comfort and durability. The sophisticated colorway reflects the iconic Mediterranean backdrop of the Monaco Grand Prix, adding a refined touch to any collection.

Available in limited quantities, this exclusive piece can be purchased at selected PUMA and Ferrari stores as well as online at puma.com and store.ferrari.com. Don’t miss your chance to own a piece of Monaco GP history with this premium release. Once they’re gone, they’re gone!

“The opening night was a massive success. It was incredible to see so many familiar faces from the PUMA community show up and support this moment. Seeing all the different ways people styled the H-Street, watching them customize their pairs, explore the space – it just felt special,” says Christina Mirabelli, Global Marketing Director PUMA Sportstyle.  

The PUMA H-Street event in Seoul is open to the public from May 16 to 18. 

Portugal: For the Love of the Jersey

In Portugal, playing ‘por amor à casimola’ or ‘for the love of the jersey’, means playing your heart out for the national team, so ensuring players and fans alike don a kit worthy of Portuguese pride is essential, and the bespoke women’s team designs do just that. Drawing inspiration from the Quinas, a symbol found on both the Portugal coat of arms and team emblem, the kit celebrates Portugal’s legacy and future.

Marking the new era of Portugal football kits by PUMA, the classic deep reds and greens of Home kits past are given a fresh look, ensuring history is set to be made, not just talked about. The Away kit meanwhile brings through bold colors and futuristic graphics, referencing the intersection of art, technology and football found in modern-day Portugal.

Switzerland: Excellence on Home Turf

There’s nothing sweeter than victory on home turf, and Switzerland will be striving for glory as the hosts of this year’s tournament. With the home crowd behind them, the Switzerland team want kits that reflect the excellence their nation is known for. The women’s team kits embody this spirit, reflecting Swiss pride and ambition on the pitch.

The Home kit – designed just for the women’s team – draws inspiration from traditional Swiss textile monograms, whilst the primary red of the national flag remains consistent. The Away kit nods to the Jungfraujoch railway station in the alps, famously the highest in Europe – bright white with a mountainous design.

Iceland: Inspired by Nature’s Beauty

The first Icelandic team to qualify for a major tournament back in 2009, ‘Stelpurnar Okkar’ or ‘our girls’ will now be competing in their fifth straight this summer.

The Home kit is inspired by the flow of the glaciers of Iceland with the Away kit channeling the fluid movement of the northern lights, the squad will look to carry the power and beauty of their country and translate it into their playing style.

All the kits are available in Authentic and Replica versions – worn by the players and made for the fans respectively. The Authentic jerseys are engineered with ULTRAWEAVE fabric to reduce weight and friction, whilst the dryCELL sweat-wicking technology is designed to keep you dry and comfortable. The Replica jerseys are made with PUMA’s RE:FIBRE initiative, containing at least 95% recycled textile waste and other polyester-based materials, reflecting PUMA’s commitment to sustainability without compromising quality."

The PUMA women’s international football team kits are available now from PUMA.com and select retailers worldwide from the 15th May, 2025.

The fresh new iteration of the Home jersey pairs the unmistakable sky-blue City base with a white sash, that has been reimagined for the next generation.  First introduced on kits in the 70s and worn by club greats such as Mike Summerbee, Colin Bell, Francis Lee and Tony Book, the sash has a long history on City kits. Historically seen on Away kits, this iconic City style makes its Home debut for the 25/26 season, creating a connection to the past with a futuristic design, bridging the gap between different generations of City fans.

Manchester City and PUMA celebrated this year’s Home kit launch with a unique launch film. Directed by Glenn Kitson, the film features a talent show hosted by John Thompson from The Fast Show and Cold Feet including a number of players such as Erling Haaland, Manuel Akanji, Oscar Bobb and Alex Greenwood. The film brings one of the world’s biggest football clubs into the home of Clayton Official Supporters Club, shot just around the corner from the Etihad Stadium. It's a celebration of community, football, and the simple joys of life, capturing the essence of what it means to be a Manchester City fan.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “We’re so excited to be featuring the iconic sash, made famous from away days of old, on the Home kit for the first time. Both in this kit and all our kits for this upcoming season, fans across the world will be reminded that with our partnership we do things differently and want to push the boundaries in terms of design, creativity and innovation”.

Mike Summerbee, Manchester City Club Ambassador, said: “Kits hold special memories for players and fans. The sash has always been a loved design that people remember fondly, and I'm delighted to see it return this year, on a Home kit. It was also an honour to be part of the kit launch video. I hope fans around the world enjoy the video and that this kit brings more special memories for the Club." 

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The men’s first team will wear the new Home kit at this summer’s Club World Cup, taking place in the USA. 

The 25/26 Manchester City Home kit is available from the 13th May at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

In total, 180 runners from 13 different countries – Brazil, Canada, China, France, Germany, Indonesia, Ireland, Mexico, Netherlands, Spain, Sweden, United Kingdom and United States –crossed the finish lines at the Boston and London Marathons, all vying for the $3,000 in prize money being awarded to those who broke their personal best by more than three minutes.

The same amount was also offered to the fastest male and female finishers at each marathon, as well as the runner from each race with the biggest time improvement.

Wearing PUMA’s most innovative ever race day footwear Fast-R NITRO™ Elite 3, 69 runners set a new personal best, with 38 of those obliterating their marathon records by three minutes or more, making them eligible for the stunning $3,000 cash prize.

Across both races, a staggering 4 hours, 43 minutes and 5 seconds was wiped off previous personal best times, evidencing the superiority of the Fast-R NITRO™ Elite 3, as per a recent study published by the University of Massachusetts Amherst.

The study concluded that Fast-R NITRO™ Elite 3 provides a 3.15% improved running economy versus the previous iteration of the shoe, equating to a projected time saving of 4 minutes and 30 seconds for a 3-hour marathon runner, or 3 minutes and 23 seconds for a 2-hour and 30-minute marathon runner.

Impressively, of the 69 runners who set a new PB at Boston and London, the average time improvement was 4 minutes and 6 seconds: reenforcing the belief that Fast-R NITRO™ Elite 3 is one of the greatest super shoes to ever hit the road.

Having initially launched on April 25 – becoming the fastest selling race day footwear in PUMA’s history – the brand has now revealed a vibrant blue colourway is set to light up the tarmac this summer, giving runners the tools they need to go wild and set new records.

Fast-R NITRO™ Elite 3 will be available to buy from June 4 on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia.