PUMA x FELIX THE CAT
Herzogenaurach, November 6, 2024
PUMA TEAMS UP WITH THE ICONIC FELIX THE CAT

PUMA is teaming up with Universal Products & Experiences for a collection inspired by one of the most recognizable cartoon characters, Felix the Cat. 

For generations, the beloved personality of Felix the Cat has been a mainstay in the world of animation. Now Felix’s cartoon world comes to life through a limited-edition sneaker, in the form of a special PUMA Suede collaboration. 

Complete with fun, feline features, the PUMA x Felix the Cat Suede comes with textured faux-fur fabric on the upper, while Felix mischievously peeks out from the shoes’ co-branded tongue label, also appearing on the shoe’s heel. Additional PUMA x Felix the Cat accents can be found on the sole insert, as well as subtle detailing on the shoe’s eyelets. Rounding out the collaborative Suede, an extra set of fluffy laces completes the Felix theme, in addition to special packaging like a branded shoebox and graphic tissue paper. 

The PUMA x Felix the Cat Suede is available starting November 9, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

PUMA x GUIZIO
Herzogenaurach, October 31, 2024
DANIELLE GUIZIO SHIFTS THE PUMA SPEEDCAT INTO HIGH GEAR

PUMA and Danielle Guizio reunite for a second Speedcat drop, featuring a timeless black and white color scheme. 

Bringing her unique touch to the low-top Speedcat, envisioning the aerodynamic silhouette with premium materials and elevated touches, the independent New York City-based designer kicked off her PUMA collaboration with a friends-and-family Speedcat Mesh featuring a lime and cream colorway.  

Now, part two depicts the Speedcat in classic fashion, with a monochrome edition in smooth leather that highlights the silhouette’s racing-inspired shape. Channeling the black asphalt of an F1 racing circuit, the shoe’s stealthy design comes with a contrasting PUMA Formstrip in white. Finally, a "Guizio" tab on the upper brings a subtle touch to commemorate the partnership.  

First released in 1999, the PUMA Speedcat was conceived for the world of F1 racing. Adopted by the world of fashion and sneaker culture in the mid-2000s, the Speedcat was officially reintroduced by PUMA in June 2024.  

XAVI SIMONS PUMA INHALE
Herzogenaurach, November 4, 2024
DUTCH FOOTBALL STAR XAVI SIMONS LACES UP THE ARCHIVE-INSPIRED PUMA INHALE

Carrying the fearless attitude that defined it in the early 2000s, the PUMA Inhale returns as a refreshed lifestyle silhouette. 

As part of the Cellerator family, the Inhale gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. The tendril-like lines crawling across the shoe’s upper are inspired by human biology, which is further evoked through the shoe’s moniker, and raging red Formstrip like an artery delivering lifeblood to the shoe’s upper. Notable upgrades to the 2024 Inhale include a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

Matching the unmistakably youth-driven energy of the Inhale, Dutch star Xavi Simons styles the striking sneaker in its debut black-and-red color scheme. 

The PUMA Inhale will be available from November 7, 2024, at PUMA.com, flagship stores, and select stockists. 

PUMA INHALE
Herzogenaurach, November 4, 2024
A FEARLESS FIRST: PUMA’S INHALE AND INVERSE REDEFINE DISRUPTIVE DESIGN

Two fearless designs, one shared DNA: PUMA introduces the Inhale, alongside the new AI-created Inverse, a bold progressive silhouette that defies the norm. 

PUMA’s latest releases bring a progressive and futuristic approach to running, blending inspiration from the future while drawing from PUMA’s rich past.  

The Inhale returns as an updated lifestyle silhouette, still carrying the fearless attitude that defined it in the early 2000s. As part of the Cellerator family, it gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. First introduced in a “Jute” yellow colorway, the refreshed version now appears in a striking black-and-red scheme, with key upgrades like a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

The newest addition to the Inhale family is the PUMA Inverse. Created using AI and perfected by human craftsmanship, the Inverse takes cues from the retro Inhale but brings a more rebellious, progressive edge. Its design is rooted in PUMA’s heritage but breaks new ground with features like a midsole cage, cushioning, and sleek overlays. The Inverse makes its debut with a red mesh upper, complemented by dark amethyst and black accents, mirroring the Inhale’s bold aesthetic. 

With the Inhale as its foundation, the AI-powered Inverse redefines cutting-edge design while sharing the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in PUMA’s lineup. 

Ayrton Senna
Herzogenaurach, 30th October 2024
PUMA Launches the A Vida Collection: Celebrating Ayrton Senna’s Life Beyond the Track

Global sports company PUMA is proud to announce the release of the PUMA x Senna Collection, a tribute to the legendary Formula One driver Ayrton Senna, celebrating his personal lifestyle off the track. This collection reflects Senna’s off-track persona, whether relaxing or training, Senna remained focused, a theme embodied in A Vida's laid-back, casual silhouettes.

A Vida: The Lifestyle of Ayrton Senna. When not blazing through the circuits, Senna found solace in the serene coastal town of Angra dos Reis, a lush paradise on the edge of the Atlantic Ocean and the cherished retreat of the Senna family. A Vida offers a window into Senna’s life off the track, highlighting his connection with nature, his mindfulness, and his love for sports in a relaxed, casual setting.

Key pieces in the A Vida collection features an old-school jacket paired with track pants, reflecting Senna’s laid-back yet always athletic approach to life. It also include a crewneck sweatshirt with subtle embroidery, as well as a graphic tee with a striking Senna-inspired design on the back. 

The A Vida collection is inspired by the man who found joy in both sport and simplicity, and celebrates the legendary driver’s conscious and balanced lifestyle. A collection that captures Senna’s enduring legacy beyond racing.

Puma x Casper
Herzogenaurach, October 25, 2024
PUMA AND CASPER THE FRIENDLY GHOST INTRODUCE A FRIGHTFULLY FUN SUEDE

PUMA and Casper are coming together for a spooktacular partnership.

Designed for gals and ghouls of all ages, this limited-edition collection brings together PUMA’s heritage of iconic sports footwear with everyone’s favorite spirit, Casper the Friendly Ghost. Just in time for Halloween, the partnership centers around a haunted take on the classic PUMA Suede.

Special details make the PUMA x Casper the Friendly Ghost Suede ready for trick-or-treat season. Starting with a ghost-hued Suede covering the upper, the collaboration features glow-in-the-dark accents on the laces, outsole, and upper, in combination with a lenticular tongue label, and an all-over print on the sock liner. The collaboration comes with special slogans throughout, reading “No Such Thing as Ghosts?” and “It’s Getting Freaky In Here.” Finally, custom packaging is included in the form of a Casper-themed shoebox and tissue paper.

The PUMA x Casper the Friendly Ghost Suede will be available just in time for Halloween starting October 25, 2024, at PUMA.com, PUMA flagship stores, and select PUMA retailers.

PUMA x SKEPTA
Herzogenaurach, October 28, 2024
PUMA AND SKEPTA UNVEIL TECH-LUXE COLLECTION FEATURING SKOPE FOREVER MID

PUMA and Skepta drop their second full collection, unveiling new apparel and footwear.

This tech-luxe range fuses Skepta’s distinct style and cultural influence with PUMA’s sportswear archive. Designed for the outdoors, through Skepta’s unique lens, the latest collection features stealthy Pertex-equipped outerwear, accessories, and a fresh mid-top version of the Skope Forever sneaker.

The Skope Forever Mid showcases outdoor-inspired details, including a leather upper, rope laces, and hiking-inspired lace stays. This iteration builds on the original Skope Forever sneaker, which debuted in May 2024, bringing early-2000s design into the present with a modern edge.

The Pertex Puffer and Pertex Vest offer zipped storage and feature the collection’s exclusive PUMA x Skepta badge. The Knitted Scuba Longsleeve, crafted with advanced 3D-knitting techniques, serves as a technical mid-layer, while the Graphic T-Shirt completes the apparel lineup with a uniform-inspired aesthetic.

Completed with black-out accessories like the PUMA x Skepta Grip Bag as well as the adjustable 5-Panel Cap and Boonie Hat.

Set against the dramatic backdrop of a rock formation, the campaign puts the Skope Forever Mid and the outdoor collection to the test.

The latest PUMA x Skepta collection drops on November 2, 2024, and will be available on PUMA.co.uk, at the PUMA Store on Carnaby Street and from select PUMA retailers. 

Rihanna Press Conference
RIHANNA HOLDS PRESS CONFERENCE FOR NEW FENTY X PUMA AVANTI

Rihanna defines the 'Soccer Mom Fashion Era'

Yesterday, Rihanna held a press conference in Los Angeles, announcing her new FENTY x PUMA Avanti sneakers. Rather than a crowd of traditional press, she only accepted questions from kids. Inspired by football, Rihanna redefines what a “Soccer Mom” really means - fashionable, sporty-chic and comfortable. The new colorways of the FENTY x PUMA Avantis are available now at PUMA.com.

LaMelo Ball
Somerville, Massachusetts – August 26th, 2024
PUMA HOOPS AND LAMELO BALL REVEAL MB.04 ON NORTH AMERICAN MELO TOUR

Basketball phenom LaMelo Ball and PUMA Hoops are back to redefine the game with the jaw-dropping MB.04. This fourth chapter in the iconic MB signature line is a masterpiece of performance and style. Clad in a striking light blue base and reinforced with bold silver overlays, the MB.04 boasts a durable TPU structure that's as tough as Ball himself.

Get ready for a sneaker takeover! LaMelo is hitting the road to introduce his latest signature sneaker with PUMA on a high-energy North American tour, kicking off in Charlotte, the heart of Melo-mania, and making stops in Atlanta, Miami, and culminating in a grand finale in New York City. It's more than just the reveal of the MB.04, it's a celebration of LaMelo's meteoric rise and the undeniable impact he's made on the game.

The newest MB.04 design integrates LaMelo Ball’s personal branding, including the Phoenix logo and “1 1 1” motifs, creating a fierce and eye-catching appearance. This shoe seamlessly combines style and performance, making it a top choice for both basketball enthusiasts and fashion-forward individuals.

“The details and Easter eggs sprinkled throughout the shoe are my favorite attributes. It was a big design challenge to make a shoe that couldn’t be mirrored left to right and still make it look cohesive,” says Jeremy Salle Head of Design for PUMA Hoops. “The inspiration was based around this idea of ‘Be Melo’. The kids love Melo and a lot of them want to be just like him. It’s basically the idea of symbiosis. The kid puts on the shoe, and they are enveloped by all of Melo’s attributes, rarities and One-of-one-ness.”

Key performance features of the MB.04 silhouette include the 4D printing technology which allows zoned out durability and enhances the shoes breathability. Stylized TPU support in the forefoot have been incorporated for added stability throughout the silhouette. Each shoe includes a distinctive heel logo that connects to its colorway and story. Compression-molded EVA foam provides superior responsiveness and cushioning while maintaining a lightweight profile, an added benefit for hoopers. Engineered mesh upper, for added comfort, and a Melo-fied external heel cap have been included for a signature touch.

But the excitement doesn't stop there. To complement the on-court dominance of the MB.04, PUMA and LaMelo are also dropping a mind-blowing new colorway of the LaFrancé 1:1. This isn't just a sneaker; it's a statement. Dipped in an eye-popping all-over baby blue hue, the LaFrancé 1:1 embodies LaMelo's one-of-a-kind style with exaggerated lines and Y2K-inspired details. 

Prepare to be blown away as LaMelo and PUMA redefine what it means to be a basketball icon and a fashion trailblazer. This Hoops launch includes a variety of apparel pieces to accompany the shoe collabs. Launching on September 12th, 2024, the PUMA MB.04 and LaFrance 1of1 will be retailing for $50- $125 and will be available at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store.

Zero II
Somerville, Massachusetts – September 30th, 2024
PUMA INTRODUCES SCOOT ZEROS II, THE NEXT EVOLUTION OF SCOOT HENDERSON’S SIGNATURE SHOE

PUMA is excited to unveil the Scoot Zeros II, the latest iteration of Scoot Henderson's signature performance basketball shoe. Building upon the success of the original Scoot Zeros, the Scoot Zeros II delivers the same explosive energy on the court while boasting a sleek, stylish, and bold design inspired by “Scoot is too Shifty!”

Portland's on Scoot time now, as this latest signature shoe is nothing but shift, taking you from 0-60 in 0.0 seconds. With the Scoot Zeros II, you’ll be locked and loaded, ready to change speed or direction on any trail you choose to blaze. Featuring a variety of colorways, storylines, and collaborations throughout the 2024-2025 season, each iteration will celebrate Henderson's unique personality and playing style, both on and off the court.

The Scoot Zeros II features a sleek, personalized design. The iconic "S" branding, fast eyeleting system, and lockdown webbing support ensure stability and speed. High-performance rubber outsole with innovative Scoot branding and premium materials add to the overall appeal. The silhouette showcases a series of innovative design features, including a new heel badge, a fast-eyeleting system, and a lockdown webbing support system. The shoe's high-performance rubber outsole features innovative Scoot branding and design cues inspired by Scoot’s DNA.

Packed with cutting-edge technology, the Scoot Zeros II delivers exceptional traction, stability, and energy return. The PWRtape, TPU Proplate, and Nitro midsole provide optimal performance and comfort.

This Hoops launch includes a variety of apparel pieces to accompany the shoe collection. Stay tuned for upcoming release dates and information on the exciting collection of colorways to come this December.

HELIOT EMIL CHANNEL STEALTH-TECH
Herzogenaurach, October 21, 2024
PUMA AND HELIOT EMIL CHANNEL STEALTH-TECH FOR FIRST COLLABORATION

Joining forces for the first time, PUMA and Heliot Emil emerge from the shadows to create a monochromatic collection with outdoor-inspired utilitarian accents, layered elements, and 3D details. 

This capsule of footwear, accessories, and apparel, elevated by Heliot Emil’s core ideologies of subverting and exploring the lines between form and function, reflects the Danish brand’s deep understanding of materials, fabrics, and aesthetics in a deceptively technical collection. Concealed functions are subtly veiled behind simple yet striking designs and monochrome colorways.

The Sympatex Jacket is a symphony of carefully considered components, crafted with a three-layer water-repellent membrane, bonded seams, and structural wire giving the jacket its unique frame. Refining one of the most classic menswear silhouettes, the collection’s articulated T-shirt is crafted from a technical fabric, featuring reflective logos and rubber bitmap badges. Adding further versatility to the range, the hybrid zip-off Pants employ reflective logos, and feature zipped pockets.

For accessories, the PUMA x Heliot Emil range is highlighted by a Cap, Gloves, and Backpack that continue the collection’s covert look.

The PUMA x Heliot Emil range concludes with the Fast-Trac NITRO 3 sneaker, which sees a bold makeover featuring a custom outsole tread, knitted upper, and wire-driven fit system. A bitmap pattern is codified on the slip-on upper, which is supported by a purpose-built sole unit featuring a bespoke grip pattern that evokes the epic Icelandic terrain that has inspired the technical aspects of the collection.

The PUMA x Heliot Emil collection is available starting October 26, 2024, on PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Pamela Reif Collection
Herzogenaurach, October 24, 2024
PAMELA REIF AND PUMA LAUNCH A NEW ATHLEISURE COLLECTION INSPIRED BY VOLCANIC ENERGY

Global sports company PUMA has teamed up with renowned fitness influencer Pamela Reif to proudly unveil their latest collaboration. Inspired by the source of new life, the volcano, this new collection embodies a unique blend of dynamism and strength, encouraging women to tap into their inner power and confidence.

Captured in the stunning and rugged landscapes of the Canary Islands, this exclusive collection reflects the natural energy and beauty of one of the most extreme environments on Earth. Pamela Reif’s vision with PUMA redefines athleisure, offering a selection of apparel designed to empower women during their workouts and everyday activities.

“Sometimes we all need a fresh start to tap into our own power. Give your workout a whole new vibe when you wear my brand-new collection. Feel confident and strong in form-fitting styles. Get ready to channel your inner strength.” says Pamela Reif.

The PUMA x Pamela Reif collection features form-fitting leggings, shorts, skorts, and versatile sports bras and tees. Crafted from supportive yet flexible materials, featuring PUMA technologies Cloudspun and Shapeluxe, each piece is designed to enhance performance while providing exceptional comfort and style. The vibrant color palette draws inspiration from the dramatic volcanic landscape, making each item as unique as the natural beauty it represents.

The collection is available now from the European PUMA online store and in all full-price PUMA stores across Europe. Pamela's community in China, United Arab Emirates & Saudi Arabia, India, North America, and the Ukraine can also access the brand-new collection.

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