Inspired by the 1994/95 season, which ended with Borussia Dortmund’s first Bundesliga title in 32 years, the jersey lights up in neon yellow, echoing the unforgettable energy and euphoria of matchdays. On the 30th anniversary of that historic triumph, the jersey celebrates the power of taking risks, being fearless, and relentlessly chasing your dreams.

The 24/25 BVB Special Jersey draws inspiration from the vibrant atmosphere of Dortmund’s passionate fanbase, featuring BVB’s iconic neon yellow colorway as the base, with a modern V-neck collar and a bespoke black pattern on the sleeves to complete the striking jersey. The jersey encapsulates the spirit of the 1994/95 season, when BVB defied the odds, reminding fans that in football—like in life—you must be bold and believe in your dreams.

"At Borussia Dortmund, we are thrilled to unveil this seasons Special Jersey, a testament to the bold spirit of our Club and the passion of our fans. Our partnership with PUMA continues to deliver high-quality, innovative apparel that resonates with our supporters worldwide. We are confident that this jersey will not only be a favorite among fans but also a symbol of our shared commitment to excellence and sustainability." Carsten Cramer, Borussia Dortmund Managing Director explained.

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica Jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 BVB Special Jersey is available from the 7th of March on PUMA.com, Borussia Dortmund Official Stores, and select retailers worldwide.

PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design. Paying homage to Africa’s Gold Coast, the design is a graphic expression of traditional Ghanaian symbols known as Adinkra, which represent values like understanding, cooperation, and resilience. The jersey’s one-of-a-kind design also nods toward the African nation’s diverse tribes: Ewe, Hausa, Asante, Fante, Dagbani, and Ga. An easter egg within the jersey’s design is revealed with perspiration, as the colors of the kit begin to change, making the Adinkra symbols more pronounced as each football match progresses. 

Including designs for both kids and adults, the pink-on-pink range comprises watercolor visuals mixed with playful doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the beloved illustrated character is also joined by her friends My Melody and Kuromi.

The adults collection features relaxed essentials elevated with unique treatments like puff prints and holographic details, as well as patterns featuring Hello Kitty. Hoodies and T-Shirts add a casual element to the collaboration, with special graphics that blend PUMA logos with playful bows and

Hello Kitty imagery. Activewear is included in the form of the Ribbed Tank Top and Ribbed Flared Leggings, in addition to the One Piece, a sporty collection highlight adorned with a tonal allover Hello Kitty print.

The collection’s pastel-hued footwear highlights Hello Kitty’s friend My Melody, and her frenemy Kuromi. The PUMA x Hello Kitty and Friends Palermo draws inspiration from My Melody, featuring watercolor panels, an overdyed midsole, and a lace shroud. Kuromi’s influence appears in the PUMA Easy Rider, which incorporates watercolor accents and playful doodle designs, while the PUMA Suede XL sneakers provide options for bold pink or understated black styles.

PUMA x Hello Kitty and Friends available starting March 6, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

The humorous campaign is an exclusive behind-the-scenes look into the inner workings of KidSuper Studios, where creativity is always an adventure. For the lucky intern, a frenzied environment of artistry and athletics (don’t forget a pair of free shoes) is just another day on the job. 

PUMA x KidSuper is available from the 8th of March, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Inspired by the fast world of Formula 1® and the hit Netflix series Formula 1: Drive to Survive, this collection captures the raw energy, speed, and intensity of the sport, while embracing cutting-edge technologies and digital innovations that are shaping the future of racing.

Season 7 of Netflix’s Drive to Survive will air on the platform on 7 March 2025, and will once again take fans behind the scenes of what was one of the most competitive and dramatic seasons in the sport’s history. 

All Formula 1® fans know that it’s all about embracing the rush, the split-second decisions, and the unrelenting pursuit of speed that define every moment on the track. Each piece in this collection tells the story of the racetrack: the sweat, the thrill, and the unspoken bond between the driver and the machine. 

The first-ever Formula 1: Drive to Survive collection takes inspiration from the perspectives of spectators at the racetrack, where speed distorts everything in its wake. Racing towards the future, the collection encapsulates the sensation of hurtling towards the finish line, watching the world blur and shift as colors blend into the rush of the race. The bold and dynamic designs capture the essence of the racetrack, from the vibrant hues of the circuit to the powerful, fluid motion of the drivers themselves.

The PUMA & Formula 1: Drive to Survive Collection is now available for purchase online at puma.com and at select PUMA stores worldwide.

The PUMA x Skepta Skope Forever Mid will be available starting February 28, 2025, via PUMA.co.uk, PUMA stores, and select retailers worldwide. 

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Looking through ROMBAUT’s unique lens, the concept-driven footwear collaboration embraces elements of past influences with futurism. Inspired by the PUMA archive, the partnership is also informed by Eastern philosophies, which elucidate human betterment through mindfulness, education and intentional action.

Through its minimalist design, the PUMA x ROMBAUT collection is designed to evoke peace, serenity, and harmony with nature. The design itself is defined by its innovative “Levitation” sole, a floating heel piece underpinning the shoe’s structure, itself connected to a Formstrip that cages the knitted upper. The accompanying PUMA x ROMBAUT “Levitation” Sock takes on the same design language, replacing the knitted upper with a high-top sock fit, featuring a prominent ROMBAUT logo hit. Made from recycled TPU components and man-made leather, the design is 100% vegan, in keeping with one of ROMBAUT’s commitments to sustainability and earth-friendly materials.

The “Levitation” concept originally made its debut at the brand’s Paris Fashion Week SS25 presentation, coinciding with ROMBAUT’s 10th anniversary.

The campaign presents the collaboration in an alternate realm, blending dream and reality while exploring the contrast between Eastern philosophy and hypercapitalism. It questions desire and consumption—whether they express identity or true fulfillment.

The imagery also introduces ‘Brainsport’, a concept that unites mental and physical well-being, fostering clarity, resilience, and purpose in a fractured world. Levitation symbolizes the pursuit of wisdom, rising above chaos through mindfulness, knowledge, and action. Rather than offering answers, the PUMA x ROMBAUT collaboration invites us to question what elevation and jumping into your higher self truly means.

The PUMA x ROMBAUT “Levitation” collection is available starting March 1, 2025, from rombaut.com and selected PUMA stockists.
 

Handcrafted in PUMA’s race wear factory in Italy, each suit undergoes a meticulous production process. Lightweight, fire-resistant materials ensure maximum safety, while advanced moisture-wicking fabrics and ergonomic construction provide comfort and flexibility under the intense conditions of Formula 1® racing. 

Jessica Hawkins, Aston Martin Aramco Formula One™ Driver Ambassador and Head of F1 Academy: "Race suits are a vital piece of a driver's equipment. In the high-pressure environment of racing, safety is paramount, and Puma's suits provide unparalleled comfort, flexibility and protection. Not only do the suits deliver on performance, they also offer a design that reflects the spirit of the team - fusing safety and style with innovation."

In addition to their technical excellence, the suits embody Aston Martin Aramco Formula One™ Team’s iconic brand identity. Precision stitching, refined detailing, and bold design accents reflect the elegance, power, and innovation synonymous with Aston Martin Aramco, seamlessly merged with PUMA’s commitment to innovation and functionality.

The Aston Martin Aramco Formula One™ Team will wear these PUMA-crafted suits throughout the upcoming seasons, representing a shared legacy of performance, precision, and passion for the sport.

The PUMA for Scuderia Ferrari HP 2025 Replica Collection is now available at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.