The first episode begins with a compelling conversation between Colin Jackson and the fastest man in the world, Usain Bolt, in a 30-minute sit-down interview. Listeners can expect an upbeat and playful conversation, diving into moments of triumph, emotional highs, and breakthroughs that have defined Bolt’s extraordinary career, including overcoming lows such as the infamous 2011 disqualification.

The Go Wild Podcast delves into both sport and lifestyle, with conversations rooted in authenticity, courage, and self-expression. Through these podcast stories, PUMA aims to connect with its audience on a deeper level, embracing the aspirations of a new generation.

Julie Legrand, Global Senior Director Brand Strategy and Communication at PUMA, says: 

“The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly embody PUMA’s philosophy. At PUMA, we want to champion the individuals who have the courage to be themselves, and this first episode with Usain Bolt can do this perfectly. With more intimate conversations on the Go Wild podcast, we aim to inspire a new generation to embrace boldness, authenticity, and self-expression.”

Following the launch of PUMA’s largest global brand campaign to date in March, which champions the courage to be yourself and the joy of sport, the Go Wild Podcast delves into the personal journeys of those who embody this philosophy.

Episodes will feature as part of a wider Go Wild content series by PUMA, which will roll out full-profile video content on notable figures in sport and culture, alongside content at major global sporting events this year such as the Boston Marathon and the Women’s Football Euro Championship.

To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, visit here, and to see more on the Go Wild global brand campaign, visit www.puma.com or follow our journey on social media @PUMA.

A total of 90 runners from nine countries raced across the capital wearing the newly launched Fast-R NITRO™ Elite 3, producing staggering results in the process.

39 runners set a new PB with 23 smashing their records by over three minutes, making them eligible for the astonishing £2,250 ($3,000) cash prize. In total, PUMA will pay out £58,500 ($78,000) to Project3 runners – that’s more than is awarded to the winners of the men’s and women’s elite races.

It was a day to remember for Lucy Jones who finshed first in the mass participation field, recording a time of 2:30:23, whilst knocking a mindblowing 22minutes and 31seconds off her previous marathon record. This result means she will take home a total prize of £6,750 ($9,000) as the fastest Project3 female, breaking her previous record by more than 3minutes and being the Project3 runner with the biggest time improvement.

The fastest male runner, Kevin Salvano completed the course in 2:13:03, finishing 18th overall.

Commenting on her performance, Lucy said: “I went off at 2:33 pace, found a nice rhythm and got to the halfway point feeling alright; then when I got to 20miles feeling good, so I said right let’s close it. I’m so happy with the new PB. I wasn’t running competitively last year, was a bit naïve and went out too hard, which wasn’t as fun. I knew if I ran smarter I could take some time off my PB but I really didn’t expect that at all. The shoes (Fast-R NITRO™ Elite 3) were unbelievably quick, they suit me really well.”

In January, PUMA launched Project3; a first of its kind global running program that offered participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete and trial the Fast-R NITRO™ Elite 3, with the chance to bank huge performance-based cash prizes. 

The program forms part of PUMA’s brand elevation strategy to strengthen its presence globally and celebrate the latest brand campaign, “Go Wild”.

White has long been celebrated as a symbol of clean style and timeless appeal. As such, it serves as the perfect canvas for this exclusive collaboration, offering a bold yet sophisticated design for both motorsport and fashion enthusiasts.

The new release blends the energy of the racetrack with the iconic appeal of football apparel, creating a statement piece that offers a fresh perspective on motorsport fashion. PUMA and Scuderia Ferrari HP have expertly combined these influences, resulting in a design that speaks to both automotive fans and the wider sports community.

To add to the excitement, drivers Charles Leclerc and Lewis Hamilton will wear the White Miami Limited Edition replica, paired with an exclusive white PUMA race suit, gloves, and Speedcat Pro footwear, whose design gives a nod to Miami GP special car livery. This bold, all-white ensemble marks a defining moment in motorsport apparel, blending innovation with heritage in a way never seen before.

This exclusive collection will be available in limited quantities, making it a must-have for fans looking to own a piece of Scuderia Ferrari HP history. Don’t miss your chance to get yours at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com starting from the 28th April.

For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

Named in honor of its signature upper material, and famously for its many classic and nostalgic colorways, the PUMA Suede is now treated to an elevated re-work, featuring premium materials crafted by renowned British tannery Charles F. Stead.

Rendered in a suite of colorways, this luxurious take on the PUMA Suede arrives in six different versions, including the original Black color scheme, as well as Natural, Baby Blue, Royal Blue, Pink, and Caramel.

Founded in 1825, Charles F. Stead is well-known for its top-quality suede that undergoes a careful tanning process, creating a soft, natural feel that many consider to be a hallmark of the very best suede in the world. Paying tribute to the collaboration, each pair comes with a commemorative Charles F. Stead hang tag, also crafted from suede.

The PUMA x Charles F. Stead Suede is available starting April 25, 2025, from PUMA.com, PUMA flagship stores, and stockists including Bodega, KITH, Concepts, and END Clothing.

About the PUMA Suede

Since 1968, the PUMA Suede has been on a remarkable journey, and has helped build the foundations of key cultural movements from hip-hop to skateboarding and streetwear. The story begins with PUMA's first-ever “lifestyle” shoe, the Crack, which was launched in 1968 for the Olympics in Mexico City, where it was famously raised by Tommie Smith. In 1973, Walt Frazier added his spin on the shoe, creating the Clyde. Following Frazier’s era, it became the Suede, named for its signature material. With the rise of B-boy crews and hip-hop, the Suede was adopted into that growing scene. Finally, when it debuted in the UK during the 1980s, it arrived with the name States, as a nod to its popularity overseas.

In the present day, modern tastemakers have adopted the Suede and made it their own. The iconic silhouette has lived a different life over each decade and each generation, and the last 50 years have made it clear: no two Suedes are worn the same.

Participants were given just ten minutes to plan their route to three Go Wild checkpoints located at iconic locations around the city including, The Emerald Necklace on Boylston Street, Killian Court at Massachusetts Institute of Technology (MIT) and the Charles River Esplanades.

As they ran through each checkpoint, runners picked up a marker from a member of the PUMA Elite Running Team, before making their way to their next checkpoint. After collecting all three markers they raced back to The High Point to try and claim the title of ‘Chase The High Champion’.

Jake Martinez from Boulder, Colorado, and Johanna Gretschel from Austin, Texas crossed the line as first male and female, taking home a year supply of PUMA running products including the new Fast-R NITRO™ Elite 3.

“It was an amazing night out in Boston – this is what the running community is all about. There was so much energy out there and no better way to end the night than here at PUMA,” Jake said. 

Johanna added “I have a lot of friends racing Boston Marathon on Monday and I’m just so excited to get the weekend started off on a good note, taking home the win and getting my friends ready to roll.”

PUMA also awarded the second and third place runners a pair of Fast-R NITRO™ Elite 3, plus a $500 and $200 PUMA gift card respectively.

Fast-R NITRO™ Elite 3 is available to purchase exclusively from The High Point until Sunday at 6pm and will launch globally on Friday 25th April.

The PUMA x Skepta Skope Forever Low will be available starting April 26, 2025, via PUMA.co.uk, and select retailers worldwide. 

• A biomechanics study has demonstrated that Fast-R NITRO™ Elite 3 improves running economy and could knock minutes off your personal best.

• The lightest race day shoe ever produced by PUMA; Fast-R NITRO™ Elite 3 is engineered to make you Go Wild and have the time of your life.
  
  
• Available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience – from Friday 18th April.

Debuting at the Boston Marathon, Fast-R NITRO™ Elite 3 combines state-of-the-art technology with cutting-edge design, providing runners a rate of efficiency that could potentially shave minutes off your race day records - evidenced in a research study conducted by the University of Massachusetts, Amherst.

The study, led by industry specialist Wouter Hoogkamer, concluded that Fast-R NITRO™ Elite 3 provides 3.15% improved running economy*, which for a 3-hour marathon runner translates to an unprecedented potential marathon time saving of more than 4 minutes and 30 seconds.

Commenting on the findings, Assistant Professor at the University of Massachusetts Amherst Wouter Hoogkamer, who specializes in the biomechanics and energetics of running said: "The most striking result from this study was the consistency of the running economy improvements. For every single participant the numbers showed that running was easiest - requiring the least amount of metabolic energy - in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times."

Engineered with elite runners and tested on real athletes, Fast-R NITRO™ Elite 3 weighs an astonishing 95 grams less than its predecessor. The decoupled midsole has received a fierce upgrade, with a new NITROFOAM™ ELITE compound providing next level cushion and responsiveness.

The restructured PWRPLATE offers unrivalled propulsion and elite efficiency, whilst retaining the silhouettes iconic extension through the forefoot and out past the toe – a unique design and performance benefit that was first introduced in the Fast-R NITRO™ Elite 2.

A breathable upper is comprised of premium, lightweight ULTRAWEAVE that ensures comfort and support throughout race day, whilst PUMA’s industry leading PUMAGRIP outsole offers multi-surface traction to ensure you make it from start to finish with a new PB front of mind.

Romain Girard, VP of Innovation at PUMA said: "We redefined the creation process to be completely digital. Optimizing this approach has resulted in science and data that proves PUMA is not just competing in the running category, we’re leading it. This is a truly generational shoe that sets a new standard for the entire category.”

Ahead of his appearance at the Boston Marathon, Canadian Olympian Rory Linkletter said: “Make no mistake, Fast-R NITRO™ Elite 3 is the most radical ride I’ve ever experienced, and I have the Strava receipts to prove it. It’s certainly the fastest shoe I’ve ever laced up.”

Designed with PB Chasers in mind, Fast-R NITRO™ Elite 3 will not only be worn by PUMA’s elite runners competing at the Boston and London Marathons, it will also be on the feet of 200 PUMA Project3 participants striving to break their personal bests, and the chance to win $3,000.

Rena Elmer, 41 from Texas who is aiming to break 2:30 at the Boston Marathon said: “It’s great! I felt so fast and fluid. Definitely my favorite racing shoe and confident I will get a new PR in them.”

Fast-R NITRO™ Elite 3 will be available to purchase in limited supply exclusively at ‘The High Point’ – PUMAs ultimate Boston Marathon experience located at 745 Boylston Street – from Friday 18 April.

A limited global drop will go live on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia from Friday 25 April.

The PUMA V-S1 is available starting April 19, 2025, from selected stockists and PUMA.com

As part of PUMA’s Go Wild brand campaign, 5AM High Drops is timed with the start of spring and peak marathon training season. In line with the most recent approach from PUMA, joining the so-call 5am run club comes with a list of benefits that effect everything from your performance to your mental health. As more individuals embrace outdoor activity and chase the runner's high, the global giveaway inspires everyone to unleash their true selves and Go Wild.

All runners need to do to win, is to be one of the first ones to run to one of the ‘high drop’ locations announced on PUMA’s participating local Instagram channels at 5am on the specified date. Between April and May, the first runners to reach their local ‘high drop’ location will receive a free pair of Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes as a reward for their commitment to early morning running.

Erin Longin, VP Run/Train at PUMA says, "We’re so excited to provide an opportunity for runners worldwide to Go Wild with 5AM High Drops. At PUMA, we want to champion those with a passion for running, especially as more people start to train and enjoy the outdoors this spring," says Longin. "The global giveaway is built with our philosophy at heart, which emphasises sport as a space for self-expression and enjoyment. The 5AM High Drops encourages everyone to embrace their unique dedication to the runner's high with confidence, particularly during this peak running period."

5AM High Drops follows the latest brand campaign video from PUMA that found that inappropriate weather ranked as the highest barrier to running in the USA (42%), indicating that now is the most ideal time of year for PUMA to empower runners worldwide. This activation celebrates runners re-arranging their lives to chase the runner’s high, highlighting an uptake in the sport and an area for PUMA to champion those dedicated individuals that chase the runner’s high before the sun rise.

PUMA’s 5AM High Drops comes as part of PUMA’s latest global brand campaign, “Go Wild”. For more information on Go Wild, see here.

The PUMA Mostro OG is available now at PUMA.com, PUMA flagship stores, and select PUMA stockists. 

 The PUMA King Indoor “Royalty” pack launched on April 1, 2025, and is now available at select retailers worldwide.