The race suit showcases a bold, modern design with sleek white lines accentuating its classic red base, embodying the perfect fusion of tradition and innovation. Each suit is personalized with the drivers' names prominently displayed on the back. The new race suit embodies the pinnacle of PUMA’s cutting-edge design and technical expertise, tailored specifically for the demands of Formula 1®. 

Stay tuned for more updates as PUMA continues to push the boundaries of racing apparel with the 2025 Scuderia Ferrari  HP race suit.

The pack includes the MB.01 Baxter Stockman, a multi-colored iridescent sneaker inspired by the half-man, half-fly, mad scientist. The second limited-edition drop embodies Donatello & Raphael in a unique mismatched MB.04 design, followed by the MB.04 Leonardo & Michelangelo, with each Turtle represented through their distinct bandana colors. The final drop is a hot pink and purple MB.03 model, dedicated to alien supervillain, Krang.

The collection’s MB.01 Baxter Stockman and MB.03 Lo Krang feature PUMA Hoops’ signature technology. NITROFOAM found throughout the midsole offers superior responsiveness and comfort while remaining lightweight. For quick cuts and spot up jumpers, a full-coverage nonslip rubber compound provides enhanced durability and traction. And the shoe’s disruptive upper construction, made with breathable monomesh, provides a supportive yet ultra-lightweight feel. 

Boasting the same innovation as the MB.01 and MB.03 models, the MB.04 Donatello & Raphael and MB.04 Leonardo & Michelangelo styles come complete with a 5D printed upper – a multi-layered design that engulfs the shoe like alien tentacles – and a custom TMNT graphic at the heel. Additional design cues are inspired by Melo’s otherworldly DNA, including his signature phrases, “1 OF 1” and “RARE” hidden throughout the shoe, a hovering spaceship stamped on the outsole, and flames at the heel.

“It’s been great bringing these designs to life. Each sneaker really is 1 of 1.”  shared PUMA Hoops athlete LaMelo Ball. 

The MB.01 Baxter Stockman will mark the first release of the series, dropping on Saturday, February 1st followed by the MB.04 Donatello & Raphael on February 8th, the MB.04 Leonardo & Michelangelo on February 14th, and the MB.03 Lo Krang on February 22nd. Each style will be available at Foot Locker, Kids Foot Locker, Champs, PUMA.com, and the PUMA Flagship store.

The PUMA Hoops x TMNT collaboration also includes an apparel collection, featuring t-shirts, shorts, a hoodie, and puffer vest.

Inspired by the livery of the BMW M4, which is designed to get your heart racing, this collection features bold, dynamic graphics that reflect the unmistakable energy of the car. Silhouettes include hoodies, T-shirts, and shorts; clean lines and functional, everyday tech will keep wearers comfortable and stylish, whether they're hitting the track or navigating city streets.

Completing the ensemble is a line of footwear, topped by the BMW MMS Inverse. This marquee sneaker captures that rush feeling one gets with a drive in a BMW M4 and offers the best in both form and function. With top-notch materials and sleek designs, the BMW MMS Inverse guarantees that one will always be steps ahead of the game.

This collection effortlessly traverses the line between track and street, making it a must-have for motorsport enthusiasts and style aficionados alike.

The PUMA x BMW M Motorsport M4 collection is now available at select puma stores and well as online at puma.com.

The PUMA x LGN Mostro Mule will be available in two colourways from 23 January through LGN, and from 25 January at selected retailers. 

Project3 will allow 100 runners participating in each race the opportunity to prepare for race day in the same way PUMA’s elite athletes do, with exclusive access to the brand’s most innovative running products that will revolutionize your race day experience.

As a Project3 participant, you will receive unprecedented access to PUMA Elite Running Team coaches, elite athletes, and PUMA innovation experts who will all provide guidance on various aspects of your training cycle to ensure you arrive at race day in one mindset: to break records.

PUMA will also offer all Project3 participants the chance to walk away with an incredible cash prize of $3,000 if they break their existing marathon PB by three minutes or more.

PUMA will also reward $3,000 to the fastest Project3 male and female finishers of each race, as well as the the male and female runners who break their marathon PB by the biggest margin out of all Project3 runners. Should one individual secure all three prizes, they could potentially be rewarded a substantial payout of $9,000.

To top it off, PUMA will also reward these six individuals with an all-expenses paid trip to a PUMA sponsored race in 2025, and kit them out for one year with PUMA Running product valued at up to $5,000.

Project3: How To Apply?

Prospective candidates must meet the minimum criteria to be considered for selection including:

• Holding a valid 2025 Boston or London Marathon race bib/race entry

• Existing marathon PB of 3:10 or less

To apply visit www.puma-project3.com. Applications will close at 3pm (CET) on 27th January, 2025. 

At the forefront of the low-profile trend, PUMA has drawn inspiration from the archive across a variety of styles including the Speedcat, the Mostro and now the Avanti LS. Rihanna’s design inspiration is rooted in soccer but takes on a fashion lens with a slim upper and a playful blue colorway.

Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of New York City.  Dress it up or down, the Avanti LS is a playful shoe for every occasion.

The FENTY x PUMA Avanti LS is available on January 16th at 10am EST exclusively at PUMA.com

The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.

Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.

This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.

The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new FUTURE features a unique purple and black colorway with brushes of orange and white detailing to give the boot a unique aesthetic.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

The FUTURE also comes in a women’s fit, with the latest FUTURE tech and a slimmer fit tailored to the anatomy of a woman’s foot. The women’s fit version of the boot is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch.  

“The FUTURE has always been about giving players a boot to unleash their creativity. The FUTURE 8 features a new FUZIONFIT³ upper that has taken the unique fit properties of the FUTURE to the next level, giving players a fit that is an extension of their foot and provides unrestricted foot flexion giving players freedom of movement to showcase their skills on the pitch. This combined with the FLEXGILITY outsole gives players enhanced rotation and flexibility within the boot to create audacious and instinctive movements at top speed”, said Florian Nemetz, Teamhead Product Line Management Teampsport Footwear.

The FUTURE 8 launches as part of the Unlimited pack, which also features the ULTRA 5 in ULTIMATE and CARBON editions and the KING ULTIMATE, with all football boots available in both unisex and women’s fits.

The FUTURE 8 Unlimited edition and the Unlimited pack are available on pre-sale from January 9th in PUMA stores, PUMA.com, and at specialist retailers with global release from January 16th.

The bespoke new jersey’s feature distinct designs for the men’s and women’s teams, each Home and Away kit reinterprets the Quinas emblem from the national coat of arms in ways that celebrate Portugal’s legacy of brilliant football while setting the stage for the next generation to shine even brighter. Because the best way to honor your heroes isn’t to talk about history – it’s to give history something to talk about.

In Portugal, doing things ‘por amor à camisola’ or ‘for the love of the jersey’, means doing things out of passion, commitment, and love for the cause endeavor, or team. The new Portugal Home kit captures this emotion with the men’s jersey featuring a classic red base with gold and green detailing with a crew neck collar. The women’s jersey features a red base with green, mint and black detailing and a custom crew neck collar. Along with the signature Portuguese colors each jersey features a custom repeated graphic of the Quinas emblem from the national coat of arms.

Portugal lives football, always has, always will. The new Away kit reimagines the Quinas symbol in a futuristic way using bold colors and graphics that celebrate the intersection of art, technology, and football in modern-day Portugal. The future shines brights with the Portugal Away kit, with the men’s jersey utilizing a white base with red and green bespoke graphics and a black crew neck collar. The women’s jersey takes a different approach with a mint base, featuring black, red and green graphics and a black crew neck collar.

Marco Mueller, PUMA’s Senior Director Product Line Management Performance Apparel, said:
“We are very proud to unveil the first-ever PUMA Portugal Home and Away kits for both the men’s and women’s teams. We are thrilled to partner with one of the most exciting national teams in the world and bring a new era to Portuguese football with custom products for both the men’s and women’s teams and create products that resonate with the incredible passion, culture and history of Portugal.”

Nuno Moura, FPF´s Chief Marketing & Commercial Officer, said: "With every thread and stitch, this collection marks the beginning of an exciting new era for FPF and our partnership with PUMA. These jerseys celebrate Portugal’s rich footballing heritage and beloved symbols while embodying the passion, creativity, and excellence that define us as one of the most iconic forces in global football. Designed to inspire and unite, they are a tribute to our past and a promise to our future, igniting the hearts of fans in Portugal and across the world as we continue to make history together."

The Home and Away jerseys are available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The men’s and women’s Home and Away kits are available from PUMA stores, PUMA.com and select retailers worldwide from the 7th January at 9:00am CET.
 

Comprising two items to complement the original capsule, the PUMA Palermo and a new graphic T-Shirt round out the drop. The Palermo comes with a customizable feature, in the form of a swappable tongue that can be changed out to feature different colors, to represent the choice of doors from the mingle game. The silhouette’s signature Palermo tab conceals a hidden Squid Game easter egg underneath, while circus-inspired accents bring even more game-inspired detail to the collaborative sneaker. An accompanying T-Shirt depicts the sinister mingle game via a rear graphic print and co-branded PUMA x Squid Game label.

Part two of the PUMA x Netflix Squid Game collection is available starting December 26, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.

Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race and will be worn by HYROX Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre. 

Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, whilst the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimizing comfort and performance.

Key items in the women’s collection include a PUMA x HYROX W Cloudspun Hoodie, PUMA x HYROX Cloudspun W Sleeveless top, PUMA x HYROX Mid Impact Bra and PUMA x HYROX Cloudspun 3” short tight. In the men’s collection, key items include the PUMA x HYROX Cloudspun M Tank, PUMA x HYROX Cloudspun M Hoodie and PUMA x HYROX M 2in1 Training Short. 

Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded men’s and women’s footwear line. These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.

Underpinned by PUMA’s best in class PUMAGRIP outsole - ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.

Velocity NITRO™ 3 

The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)

Stack Height: 36mm

Drop: 10mm

Deviate NITRO™ 3 

Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)

Stack Height: 39mm

Drop: 10mm

Deviate NITRO™ Elite 3

PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.

Weight: 194g

Stack Height: 40mm
Drop: 8mm

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of HYROX said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”

The PUMA x HYROX collection launches globally on 9 January 2025, and will be available to purchase at HYROX events, on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe, Latin America, Asia and Australia.

The next-generation FUTURE 8 features brand new innovative upgrades to give players the tools to unleash their creativity. The new FUTURE features a white base color with a unique blend of lime and green to identify key tech areas of the boot for grip, control and traction.

The FUTURE 8 features the brand new FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The innovative FLEXGILITY outsole provides 360-degree agility so you can move between the lines and create without limits. The circular stud layout and dual-density composition allows you to perform explosive movements at top speed.

Welcome to the FUTURE.

The FUTURE 8 Launch Edition is available now in PUMA stores, PUMA.com, and at specialist retailers worldwide.