Desert Sun Collection
Herzogenaurach, 18th November 2024
PUMA and Scuderia Ferrari HP unveil the Desert Sun Collection: A Tribute to Las Vegas and the Mojave Desert

Global sports company PUMA together with Scuderia Ferrari HP are thrilled to unveil the limited-edition Desert Sun collection, a unique blend of fashion and motorsport. Inspired by the vibrant energy of Las Vegas and the rugged beauty of the Mojave Desert, this collection features natural fading and distressed elements that echo the desert landscape.

Both the Lifestyle collection and the Replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The Lifestyle collection features casual apparel and accessories for everyday wear, while the Replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend. Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.

The Replica line specifically includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes. Fans can look forward to seeing the drivers sporting these desert-inspired looks, adding an extra layer of excitement and style to the Las Vegas GP.

In addition, the Desert Sun Lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic t-shirts, and shorts, available in red, white, and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front, and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.

For footwear, the Lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.

The Scuderia Ferrari Desert Sun collection will be available for a limited time only. It is now available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com

MOSTRO ECSTASY
Herzogenaurach, November 15, 2024
THE PUMA MOSTRO GETS CANDY-COLORED MAKEOVER FOR “ECSTASY” PACK

PUMA introduces the latest in a series of ferocious Mostro releases, this time unveiling the Mostro “Ecstasy” pack. 

Illuminated in two striking candy-hued colorways, the Mostro is depicted in tonal colorways of “Electric Lime” and “Lavender.” The statement color schemes accentuate the Mostro’s bold design, highlighting the silhouette’s textures and details like its studded outsole and mesh upper. 

Introduced 25 years ago in 1999, the Mostro’s name is an Italian word meaning monster, which evokes the shoe’s experimental design that is inspired by the sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. A sneaker that fuses the past and present, the low-profile silhouette is defined by its signature spiked sole and utilitarian strap closure. 

A trailblazer in 1999, and a work of art today, the Mostro bridges the gap between sports and style, and now it's back. 

The accompanying campaign completes a three-part Marsielles-based series honoring the unique Mostro, depicting the silhouette next to some of the French port city’s most recognizable vistas. 

The PUMA Mostro “Ecstasy” pack is available starting November 23, 2024, at selected retailers worldwide. 

African National Team Kits
Herzogenaurach, Germany, November 15th, 2024
PUMA UNVEILS THEIR NEW AFRICAN NATIONAL TEAM HOME & AWAY KITS CELEBRATING THE ESSENCE OF AFRICAN CULTURE

Global sports company PUMA has today launched the national team kits of five of Africa’s most prolific footballing nations. The men’s and women’s Home and Away kits for Egypt, Côte d'Ivoire, Morocco, Senegal and Ghana have each been constructed with identity and culture at the forefront, with intricate designs representing different takes on the country’s art, history and pride – reimagined for the Beautiful Game.

Egypt has been crowned champions of Africa on seven occasions, so it’s only fitting their new kits acknowledge the Kings and Queens the country is synonymous with. Pharaoh, sphinx, sand dune and pyramid themed designs adorn both kits, with the bold red Home jersey featuring a repeat stylised illustration of Pharaohs, pyramids and sand dunes in an all over print, whilst the white Away jersey features an attention-grabbing Pharaoh design as the centrepiece amongst a pattern of pyramids.

The new Côte d'Ivoire kits are inspired by the annual festival ‘La Fête des Masques’ the festival at the heart of Ivorian folklore. The iconic orange Home jersey has been intricately detailed with a fringe effect that is applied to traditional costumes and reminiscent of festival goers, whilst the Away jersey design symbolizes the dances performed at the festival and features a white base with green detailing to allow the elephant to take center stage. Both kits capture the vibrancy and ceremonial essence of Ivorian culture.

Morocco is set for big expectations both on and off the pitch in 2025 as hosts of the men’s and women’s Africa Cup of Nations and having the talent to go far in both tournaments, so ensuring they will be represented with kits that fans feel a connection to is imperative. Having made history as the first African team to reach the semi-final of a World Cup, the kits are a nod to their national history.

Abderrahmane Trabsini, born and raised in Amsterdam, was inspired by the beauty of Moroccan and Berber craftsmanship in creating the Moroccan kits. Encapsulating the essence of Moroccan artistry, the Home kit features patterns inspired by traditional Moroccan zellige tiles, with intricate geometric designs symbolizing unity, eternity, and artisanship. Trabsini also incorporated Berber symbols often seen in Moroccan rugs into the Away kit, with motifs representing protection, fertility, and harmony. These elements connect deeply with Moroccan heritage, adding cultural depth to the design. The vibrant red and green palette reflects the national flag, while the inclusion of the indigenous language honors Morocco’s rich history.

The new Senegal Home jersey encompasses the theme of ‘Teranga’ – the spirit of hospitality. The kit’s design draws inspiration from the nation’s workers, reflecting a fearless and progressive identity expressed through modern art and culture. This results in a clean strip with accents in the colors of the national flag. The Away kit however takes a bolder approach, with a green and lime palette that incorporates a lion print across the chest, inspired by the country’s art and design.

Four-time Africa Cup of Nation winners Ghana are iconic in every sense, both in name and nature. Traditional Adinkra symbols form a unique all-over pattern on the Home kit, with a central black star completing the statement, meanwhile the Away kit shines brightly in yellow, similarly incorporating the star and symbols as a nod to Ghana’s rich cultural heritage.

Ghanaian native, Jefferson Osei set out to unite Ghanaian tribes through his kit design. Working with renowned Ghanaian painter Daniel Alum Jasper, who painted the graphic element of selected Adinkra symbols by Jefferson resonating with all the different tribes within Ghana, he created a custom print for the new Home kit. Upon initial glance, the white jersey appears to feature a simple star print; but as players begin to perspire, the symbols become more pronounced. The yellow Away kit pays homage to Ghana’s ‘Gold Coast’ and represents the colors often found in Ghanaian culture and has the adinkra symbols on the sleeves of the jersey.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel at PUMA said: “We are incredibly proud to unveil these kits, ones that will be worn by some of the best nations, players and fans on the continent. Africa is part of the PUMA DNA and we are proud to work together with our fantastic nations. This comes at an exciting time for African football, ahead of the Africa Cup of Nations for both men’s and women’s teams in 2025, and we’re excited to see what those next iconic moments in our kits will look like.”

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

PUMA’s African national team Home and Away kits are available to purchase globally from the 15th November, 2024.

PUMA x COPERNI
Herzogenaurach, 13 November 2024
FUTURE-TECH COMES TO LIFE IN THE LATEST PUMA X COPERNI COLLECTION

PUMA and Coperni return with a full second collection, continuing to decode the intersection of fashion, sportswear, and technology. 

Envisioning classic silhouettes through a future-oriented lens, the collection’s streamlined designs comprise interpretations of PUMA’s T7 tracksuit and innovative cut-and-sew garments crafted with performance fabrics. Returning footwear like Coperni’s take on the PUMA Speedcat as well as the hybrid 90SQR come in bold and unmistakable colorways that run through the collection. 

Extending the themes and concepts of the inaugural offerings, the second installment is highlighted by the elegant Asymmetrical Gown and Top, both crafted from CARVICO eco-sustainable techno-fabric, a mainstay of PUMA’s Olympic performance wear. The T7 Jacket and T7 Pants incorporate Coperni’s signature knot design. Adorned with a set of coy cat ears, the collection’s Hoodie presents a unique twist on Coperni’s horned sweatshirt, while a co-branded essential T-shirt completes the collection. 

For accessories, the PUMA x Coperni Bag reinterprets Coperni’s signature Swipe Bag and is boldly adorned with PUMA’s leaping cat logo in silver, which appears as an overstated ornamentation. 

PUMA and Coperni bring back Coperni’s unique interpretation of the Speedcat, as well as the future-looking 90SQR hybrid. A sculpted dress shoe that is engineered to the specifications of a performance football boot, the low-profile 90SQR returns in “Blue Gloss” and “Black” versions. Coperni’s collaborative Speedcat comes overlaid with a structural cage and is rendered in “Black” and “White” options. 

Evoking themes of time and movement, the campaign visually represents stillness and motion, as two protagonists cross paths, as a metaphor for the collaborative ideas shared between PUMA and Coperni. 

PUMA and Coperni’s second collection will be available starting November 13 at Coperni stores and on coperniparis.com, and from November 16, 2024, on PUMA.com and select retailers. 

Aston Martin Aramco
Herzogenaurach, 12th November 2024
PUMA ANNOUNCES HIGH-PERFORMANCE PARTNERSHIP WITH ASTON MARTIN ARAMCO FORMULA ONE® TEAM

Global sports company PUMA  today announced a long-term partnership with Aston Martin Aramco Formula One® Team, focused on high performance. Renowned for its innovative athletic and lifestyle performance wear, PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, marking the start of an exciting new chapter for both brands in the 2025 Formula One® season.

The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.

PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.

PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.

PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One® Team said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with

our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high- performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”

King Indoor
Herzogenaurach, November 14, 2024
PUMA DIGS INTO THE ARCHIVES TO REVIVE THE KING INDOOR

In the world of football, it’s a design that requires no introduction. 

The PUMA King franchise was established in 1966 with the original King, a flagship performance style that has graced football’s most famous pitches, and the feet of some of the sport’s most beloved stars.  

Now PUMA reaches into its archive to reintroduce a mainstay of the King family, the 1999 PUMA King Indoor. The King Indoor’s versatility and comfort allowed the silhouette to find favor outside of sports, as a classic lifestyle shoe. 

The King Indoor transcended the world of street cages and indoor courts to become a subcultural status symbol, and then a street-style star, the shoe was adopted as the shoe of choice for individualistic youth across Europe, from the UK to Italy. It’s a shoe that means many things to many different people; your team on the local pitch, or your neighborhood crew at the club. Later, German designer Jil Sander added her own spin to the silhouette that harmonized Sander’s signature minimal-chic aesthetic with the heritage of the King, marking one of the very first fashion-sport collaborations. Production of the King Indoor was then halted in 2015. 

The unmistakable PUMA King Indoor is reissued for 2024 with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

This year’s PUMA King Indoor campaign was captured by iconic British photographer Ewen Spencer, who is known for lensing youth and subcultures. In his early career, his seminal work captured emerging UK music scenes of the early 2000s, an era when the PUMA King reigned supreme. 

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams. 

A$AP Rocky
A$AP Rocky Takes Over The PUMA NYC Flagship For His Latest Footwear and Apparel Drop

Tonight, A$AP Rocky took over the PUMA NYC Flagship to debut his latest motorsport-inspired collection of PUMA footwear, apparel, and accessories.

This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.

The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

The collection is available now on PUMA.com, PUMA retail stores and select global retailers. 

PUMA x FELIX THE CAT
Herzogenaurach, November 6, 2024
PUMA TEAMS UP WITH THE ICONIC FELIX THE CAT

PUMA is teaming up with Universal Products & Experiences for a collection inspired by one of the most recognizable cartoon characters, Felix the Cat. 

For generations, the beloved personality of Felix the Cat has been a mainstay in the world of animation. Now Felix’s cartoon world comes to life through a limited-edition sneaker, in the form of a special PUMA Suede collaboration. 

Complete with fun, feline features, the PUMA x Felix the Cat Suede comes with textured faux-fur fabric on the upper, while Felix mischievously peeks out from the shoes’ co-branded tongue label, also appearing on the shoe’s heel. Additional PUMA x Felix the Cat accents can be found on the sole insert, as well as subtle detailing on the shoe’s eyelets. Rounding out the collaborative Suede, an extra set of fluffy laces completes the Felix theme, in addition to special packaging like a branded shoebox and graphic tissue paper. 

The PUMA x Felix the Cat Suede is available starting November 9, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

PUMA x GUIZIO
Herzogenaurach, October 31, 2024
DANIELLE GUIZIO SHIFTS THE PUMA SPEEDCAT INTO HIGH GEAR

PUMA and Danielle Guizio reunite for a second Speedcat drop, featuring a timeless black and white color scheme. 

Bringing her unique touch to the low-top Speedcat, envisioning the aerodynamic silhouette with premium materials and elevated touches, the independent New York City-based designer kicked off her PUMA collaboration with a friends-and-family Speedcat Mesh featuring a lime and cream colorway.  

Now, part two depicts the Speedcat in classic fashion, with a monochrome edition in smooth leather that highlights the silhouette’s racing-inspired shape. Channeling the black asphalt of an F1 racing circuit, the shoe’s stealthy design comes with a contrasting PUMA Formstrip in white. Finally, a "Guizio" tab on the upper brings a subtle touch to commemorate the partnership.  

First released in 1999, the PUMA Speedcat was conceived for the world of F1 racing. Adopted by the world of fashion and sneaker culture in the mid-2000s, the Speedcat was officially reintroduced by PUMA in June 2024.  

XAVI SIMONS PUMA INHALE
Herzogenaurach, November 4, 2024
DUTCH FOOTBALL STAR XAVI SIMONS LACES UP THE ARCHIVE-INSPIRED PUMA INHALE

Carrying the fearless attitude that defined it in the early 2000s, the PUMA Inhale returns as a refreshed lifestyle silhouette. 

As part of the Cellerator family, the Inhale gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. The tendril-like lines crawling across the shoe’s upper are inspired by human biology, which is further evoked through the shoe’s moniker, and raging red Formstrip like an artery delivering lifeblood to the shoe’s upper. Notable upgrades to the 2024 Inhale include a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

Matching the unmistakably youth-driven energy of the Inhale, Dutch star Xavi Simons styles the striking sneaker in its debut black-and-red color scheme. 

The PUMA Inhale will be available from November 7, 2024, at PUMA.com, flagship stores, and select stockists. 

PUMA INHALE
Herzogenaurach, November 4, 2024
A FEARLESS FIRST: PUMA’S INHALE AND INVERSE REDEFINE DISRUPTIVE DESIGN

Two fearless designs, one shared DNA: PUMA introduces the Inhale, alongside the new AI-created Inverse, a bold progressive silhouette that defies the norm. 

PUMA’s latest releases bring a progressive and futuristic approach to running, blending inspiration from the future while drawing from PUMA’s rich past.  

The Inhale returns as an updated lifestyle silhouette, still carrying the fearless attitude that defined it in the early 2000s. As part of the Cellerator family, it gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. First introduced in a “Jute” yellow colorway, the refreshed version now appears in a striking black-and-red scheme, with key upgrades like a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

The newest addition to the Inhale family is the PUMA Inverse. Created using AI and perfected by human craftsmanship, the Inverse takes cues from the retro Inhale but brings a more rebellious, progressive edge. Its design is rooted in PUMA’s heritage but breaks new ground with features like a midsole cage, cushioning, and sleek overlays. The Inverse makes its debut with a red mesh upper, complemented by dark amethyst and black accents, mirroring the Inhale’s bold aesthetic. 

With the Inhale as its foundation, the AI-powered Inverse redefines cutting-edge design while sharing the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in PUMA’s lineup. 

 Ayrton Senna
Herzogenaurach, 30th October 2024
PUMA Launches the A Vida Collection: Celebrating Ayrton Senna’s Life Beyond the Track

Global sports company PUMA is proud to announce the release of the PUMA x Senna Collection, a tribute to the legendary Formula One driver Ayrton Senna, celebrating his personal lifestyle off the track. This collection reflects Senna’s off-track persona, whether relaxing or training, Senna remained focused, a theme embodied in A Vida's laid-back, casual silhouettes.

A Vida: The Lifestyle of Ayrton Senna. When not blazing through the circuits, Senna found solace in the serene coastal town of Angra dos Reis, a lush paradise on the edge of the Atlantic Ocean and the cherished retreat of the Senna family. A Vida offers a window into Senna’s life off the track, highlighting his connection with nature, his mindfulness, and his love for sports in a relaxed, casual setting.

Key pieces in the A Vida collection features an old-school jacket paired with track pants, reflecting Senna’s laid-back yet always athletic approach to life. It also include a crewneck sweatshirt with subtle embroidery, as well as a graphic tee with a striking Senna-inspired design on the back. 

The A Vida collection is inspired by the man who found joy in both sport and simplicity, and celebrates the legendary driver’s conscious and balanced lifestyle. A collection that captures Senna’s enduring legacy beyond racing.

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