mostro drop
Herzogenaurach, July 9, 2024
THE PUMA MOSTRO IS HEATING UP FOR SUMMER IN TWO PERFORATED-LEATHER COLORWAYS

PUMA continues to turn up the heat, readying the low-top Mostro for a summer release.

Reimagined as a second skin, the Mostro debuts in a new pack of two premium, perforated-leather styles in monochromatic colorways. Mixing white and black color blocking on the upper, the Mostro takes on one of its cleanest color schemes to date.  
The low-profile silhouette comes with defining features including its signature spiked sole and versatile strap closure.  

First introduced in 1999, the Mostro takes its name from the Italian word for monster, which describes the shoe’s new, hybrid look that borrowed inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mosto, marking the convention-defying silhouette’s 25th anniversary.   

This latest chapter in the Mostro depicts the originality and rebellious attitude of the experimental silhouette, with a series of sunbathed visuals captured in vibrant Marseille. 

The latest PUMA Mostro is available starting July 13, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, Atmos and SAiSON. 

A couple standing on a grass field wearing PUMA clothes
Herzogenaurach, July 2, 2024
PUMA AND CARROTS GREEN-THUMBED COLLECTION IS “IN SEARCH OF CARROTS”

PUMA and Los Angeles-based label Carrots by Anwar Carrots are partnering up for a summertime scavenger hunt. Rooted in streetwear aesthetics, the collection features a range of apparel, footwear, and accessories, including a garden-inspired color palette of oranges and greens, and throwback graphics that celebrate the Super PUMA mascot.

Carrots playful approach to design is expressed through a hidden logo embroidered on a different location of every garment. 

The freshly picked PUMA x Carrots collaboration is highlighted by apparel including streetwear essentials and cut-and-sew items like the hoodie and shorts featuring a logo lockup mixing the Carrots wordmark with PUMA’s leaping cat. The collection’s cardigan features a graffiti-style allover pattern, while workwear-inspired pants are designed for a day’s work in the garden. The apparel offerings are rounded out by a striped rugby shirt and a graphic T-shirt that commemorates PUMA’s Super PUMA mascot from the 1970s. Lastly, the waist bag features a ripstop construction, rendered in two colorways with contrasting zippers and the PUMA x Carrots logo lockup, while the Super PUMA reappears on a limited-edition cap. 

For footwear, PUMA and Carrots reworked Suede XL and 180 silhouettes are ripe for the picking. The Suede XL comes fully dipped in textural orange with contrasting green laces and gold Carrots detailing. The accompanying 180 features a black Cordura color scheme, a special PUMA badge on the tongue, and an orange Carrots badge on the tongue. 

 

Products from the PUMA Carrots Collection
Products from the PUMA Carrots Collection

PUMA x Carrots is available starting July 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Russel
Herzogenaurach, Germany, 1 ST July 2024
PUMA, MERCEDES-AMG PETRONAS FORMULA ONE TEAM, AND RÆBURN COLLABORATE ON GROUNDBREAKING UPCYCLING COLLECTION

Global Sports Company PUMA, is proud to announce an exciting new collaboration with the Mercedes-AMG PETRONAS Formula One Team and RÆBURN, the innovative London-based creative studio known for repurposing surplus materials. This dynamic partnership amplifies the upcycling ethos of RÆBURN, using race-worn suits from the Mercedes-AMG PETRONAS Formula One Team to create elevated pieces. Combined with PUMA's rich sporting heritage, this collaboration creates a groundbreaking collection that seamlessly blends motorsport engineering with cutting-edge fashion design.

The PUMA x MAPF1 x RÆBURN collection epitomizes the premium performance and spirit of all three collaborators. This unique collection merges elements from race-worn suits of Mercedes-AMG PETRONAS Formula One Team drivers and mechanics, including 
the legendary seven-time world champion Lewis Hamilton as well as George Russell’s, with RÆBURN's amplified upcycling method. By transforming these elements into elevated fashion pieces through cutting-edge design and the use of recycled materials, this collection redefines modern luxury in sports fashion. Each item embodies a fusion of rich motorsport heritage and craftsmanship, making it a true standout.

Chris Raeburn, Founder & Creative Director of RÆBURN, commented: "2024 is RÆBURN's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before. From the Remade masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with Puma each item in the range has a special story and a reason for being. At RÆBURN we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Our relationship with Puma has continually pushed the boundaries. Our latest collaboration propels these even further in a highly innovative way by combining our shared common values of style and sustainability. The outcome, working hand-in-hand with RÆBURN, has created a groundbreaking collection that we are truly proud of. We are sure our fans will enjoy the chance to own a piece of the team's history whilst proudly display their own fashion.”

In the PUMA x MAPF1 x RÆBURN collaboration, there are three distinct tiers of products that highlight different aspects of the partnership. First, the hero masterpiece jacket remade from an original race-worn Nomex® driver suit from Lewis Hamilton at the Spanish Grand Prix in August 2020, will be auctioned off online at a later stage following thee British Grand Prix. This is a unique item made only for this occasion.

raeburn
raeburn
raeburn

Secondly, the other masterpieces are a combination of suits worn across the 2022 season by both Lewis Hamilton and George Russell as well as their mechanics. These unique items will not be available for purchase directly from PUMA but the 2022 masterpiece will be offered on PUMA.com for a raffle.

Lastly, the collection includes a super limited quantity of items made from deadstock Nomex®—unused remainders of the same high-performance material used in racesuits. These deadstock Nomex® pieces retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport.

RÆBURN’s renowned upcycling techniques reimagines and repurposes Nomex® into stylish, street-ready apparel and limited-edition sneakers, such as the Velophasis and Spirex. Each piece in the collection embodies the values of being recycled and reimagined, showcasing the seamless blend of style and performance. 

This initiative provides fans with a rare opportunity to own a truly one-of-a-kind piece from the collaboration and a piece of history through a race-winning suits, with all proceeds from the auction supporting charitable causes. 

The PUMA x MAPF1 x RÆBURN project is more than just a fashion collection; it is a representation of shared values and a pioneering spirit. Every aspect of this collaboration is driven by a commitment to high performance design.This partnership underscores the belief that unity and the fusion of diverse talents can lead to exceptional results.

ultra 5
Herzogenaurach, Germany, 28TH June, 2024
FUEL YOUR FAST WITH THE ULTRA 5 FORMULA EDITION IN BOTH ULTIMATE AND CARBON VERSIONS

Global sports brand PUMA has today unveiled both the ULTRA 5 ULTIMATE and the ULTRA 5 CARBON Formula Pack editions. Both versions of the ULTRA 5 will take to the pitch during the knockout stages of the European Championships and the Copa America as select players switch to the new ULTRA 5 on the biggest stages to gain the extra edge.

Buckle up because PUMA are pushing the ULTRA 5 into another gear giving you the speed and sensation of a finely tuned machine at your feet. Built on years of engineering insights from PUMA Motorsport, the brand-new SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. ​

The new ULTRA 5 ULTIMATE Formula edition kicks into high gear with PUMA’s SPEEDSYSTEM outsole, featuring a springy plate and an innovative stud setup for lightning-fast acceleration. Sprint, cut, and brake faster with FastTrax stud design for multidirectional traction and for ultimate stability the ULTRA 5 utilizes an all-new PWRTAPE SQD support frame to stabilize the foot inside of the boot without hindering agility and freedom of movement.

ultra coman

Speaking on the ULTRA 5 Dominique Gathier, Senior Director Product Line Manager Teamsport Footwear said “Following the incredible success of the ULTRA 5 CARBON Launch Edition we have today unveiled two editions of the ULTRA 5 – the ULTIMATE and CARBON versions. Both utilize an all-new stud configuration that help you to explode and brake faster than ever because the modern game needs rapid speed over short and long distance, but also in all directions. The FastTrax stud integrates key design insights from academic research and traction studies to provide more traction while accelerating, cutting and breaking.”

Dominque continued “The new SPEEDSYSTEM is PUMA’s proprietary outsole design that combines a high-performance fiber base material with an external heel counter and a revolutionary stud system to maximize energy return for faster acceleration. The three studs on the heel improve braking, this is because there is a higher traction when rear studs are closer to the centerline.”

Romain Girard, Senior Director Innovation delved into the full carbon outsole and what this means for the new ULTRA 5.

 “The major difference you will see across both editions is the CARBON version features a full carbon plate making it the fastest version of our fastest boots. The SPEEDSYSTEM outsole on ULTRA 5 CARBON is made of full carbon fiber, making it 32% springier than the non-carbon version allowing you to change direction in an instant and explode in any direction before the defender can react for an unmatched speed machine.”

“PUMA has a history of utilizing carbon in our football boots, but for the new ULTRA 5 we have evolved the way we use the material and implemented it in a new way. Taking inspiration from our collaborations in motorsport, carbon is one of the most explosive and lightweight materials, used in many of the fastest cars in the world due to its incredible lightweight, speed properties. What is unique about our application is we have changed the weave pattern and direction of the fibers to create a unique application of the material that provides an even faster soleplate.”

PUMA continues to offer its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the ULTRA 5 is designed to enhance comfort and performance for female athletes, built different to support the women that make a difference on the pitch. The ULTRA 5 Women’s Fit combines the latest ULTRA tech, such as SPEEDSYSTEM outsole and FastTrax stud design, with a bespoke fit designed specifically for a woman's foot.

Fuel your Fast with the ULTRA 5 CARBON available from the 28th June at PUMA.com, at PUMA stores and specialist sports retailers. The ULTRA 5 ULTIMATE will be available on pre-sale from the 8th July at PUMA.com, at PUMA stores and specialist sports retailers with the global release from the 18th July.

Ferrari Jersey
Herzogenaurach, 25th June 2024
PUMA and Scuderia Ferrari HP Launch Iconic Soccer Jersey for Austrian Grand Prix

Global Sport Company PUMA together with Scuderia Ferrari HP are thrilled to announce a revolutionary fusion of motorsport and football: the all-new Scuderia Ferrari 2024 Soccer Jersey. As the Austrian Grand Prix approaches, fans around the world can now showcase their passion for the Iconic Red in a whole new arena.

With the release of the Scuderia Ferrari 2024 Soccer Jersey, PUMA and Scuderia Ferrari HP invite fans to imagine their favorite motorsport team as a football club. This bold reinterpretation pairs the unmistakable Scuderia Ferrari HP red with vibrant yellow pinstripes, capturing the spirit of speed and excitement that defines both sports.

Featuring the official team and sponsor logos, the Scuderia Ferrari 2024 Soccer Jersey offers a seamless transition from the racetrack to the football pitch. Whether cheering from the stands or playing on the field, fans can now proudly display their allegiance to Scuderia Ferrari HP in a whole new way.

Designed to inspire and empower fans worldwide, the Scuderia Ferrari 2024 Soccer Jersey embodies the values of excellence, teamwork, and relentless determination. With its striking design and impeccable craftsmanship, this jersey is sure to become a symbol for Scuderia Ferrari HP enthusiasts everywhere.

The release of the Scuderia Ferrari 2024 Soccer Jersey marks a new chapter in the ongoing collaboration between PUMA and Scuderia Ferrari HP, showcasing a shared commitment to pushing the boundaries of possibility and redefining the intersection of sport and style.

The Scuderia Ferrari Soccer Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

palladium
Los Angeles, California, June 24, 2024
#FOREVER.BRASILEIRO. PUMA x NEYMAR JR. AT THE HOLLYWOOD PALLADIUM

On Sunday, June 23, global sports brand PUMA hosted local youth players and fans for a day of Brazilian small-sided football at the Hollywood Palladium. The free event featured 4x4 tournament-style street soccer played on two Brazil-inspired football pitches.

The Hollywood Palladium was buzzing with excitement as PUMA ambassador and global football star Neymar Jr. made a special appearance to watch the football finals, with the winning teams given the exclusive opportunity to meet Neymar Jr.  

Following the football tournament, PUMA hosted Neymar Jr. and Brazilian football reporter Isabela Pagliari for a Q&A session.

To shop the latest PUMA x NEYMAR JR collection please visit puma.com.

asap pfw
Hotel de Maisons, Paris France, June 21, 2024
A$AP ROCKY x PUMA FOOTWEAR & ACCESSORIES

A$AP Rocky presented his new AWGE collection at Hotel de Maison, during Paris Fashion Week. The collection was styled with newly released and upcoming footwear and accessories from his A$AP Rocky x PUMA collections

The limited re-issue of the OG Inhale shoe from 2000 in summer-melon high-risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the PUMA Archive by Rocky himself, the limited re-issue of the Inhale can also be seen in a variety of colors coming this fall. These styles include custom embroidery, distressed hand-buffed hits on the upper and midsole along with frayed edges throughout. 

In addition, the classic PUMA Speedcat featured in both black and red, which fuses racing heritage with innovation, hit the runway and is available to buy now on PUMA.com.

The AWGE show also marks the return to the runway for the Mostro and Mostro 3.D sneakers, which made their debut at The Amazing Mostro Show Presented by PUMA at NYFW this February. The Mostro is an iconic and convention-defying silhouette that comes from PUMA’s storied archives

- groundbreaking in 1999 and a work of art today. The runway exclusive 3.D style was created as an evolution of the Mostro aesthetic,and is PUMA’s first exploration in fully 3D-printed footwear. This 3.D style, alongside the black and white perforated Mostro, feature a signature spiked sole design which draws inspiration from the art of emphasizing the interesting and unconventional, which drew Rocky to the style.

The black and white Mostro launches July 13 while Rocky’s Inhale and Mostro 3.D styles are set to launch this September. More information to come.

Breanna Stewart playing basketball
Somerville, Massachusetts – June 20th, 2024
Breanna Stewart Takes Her Game to France with the Stewie 3 City of Love

When WNBA All Star Breanna Stewart heads to France this summer, she’ll be playing the game she loves in the Stewie 3 City of Love. Global sports brand PUMA unveils the second colorway of Breanna Stewart's third signature shoe. This cool blue iteration features Parisian-inspired floral details, reflecting Stewart's love for the game, her family, and her prestigious career.

The Stewie 3 City of Love is built for performance, featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for cushioning. It also boasts a drop-in mid sole for enhanced support and comfort, nitrogen foam technology for responsiveness, and a breathable, supportive upper.


The Stewie 3 City of Love launches June 28th, 2024, alongside a collection of apparel spanning cardigans, sweatpants, sweatshirts, and more. The collection will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker and Kids Foot Locker.
 

rose
Herzogenaurach, June 17, 2024
PUMA ANNOUNCES BLACKPINK’S ROSÉ AS NEW GLOBAL BRAND AMBASSADOR

Today, PUMA announces a new partnership with Rosé, a member of one of the best-selling girl groups of all time, South Korean musical quartet BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. The Korean-New Zealand K-pop star’s ambassador role will be dedicated to amplifying PUMA’s catalog of iconic silhouettes and supporting the “Rewrite the Classics” program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. 

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.” 

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her very own way. Over the course of the partnership, the K-pop idol will support additional classic franchises in PUMA’s Sportstyle category. 

“Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together,” said Maria Valdes, Chief Product Officer for PUMA.  

Loved around the world for her rock star persona, Rosé discovered her interest in music at a young age. Learning to play the piano, and later the guitar, brought out a deep passion for singing, and songwriting. Rosé’s debut album ‘R’ arrived in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

cloudspun
Herzogenaurach, 17 June, 2024
PUMA UNVEILS CLOUDSPUN COLLECTION: THE SOFTEST EVER PERFORMANCE GEAR

Engineered for the ultimate combination of comfort and performance, PUMA unveils the new CLOUDSPUN Collection, their softest training gear yet. 

CLOUDSPUN has been a PUMA apparel technology for some time. Born out of PUMA Golf in 2020, this new line features PUMA’s uniquely soft CLOUDSPUN fabric, which offers unparalleled softness, 4-way stretch for unrestricted movement, and moisture-wicking technology. The launch capsule is comprised of five hero men’s and women’s products designed to support performance.

The CLOUDSPUN Collection is built for comfort and confidence – no matter how you work out. Whether you’re training for your HYROX debut, practicing yoga or off to run a 5K, CLOUDSPUN ensures you stay focused and comfortable. 

At the heart of the CLOUDSPUN collection is PUMA’s innovative fabric technology. The custom-milled performance poly/spandex blend delivers a cotton-like softness while meeting high-performance standards. The 4-way stretch fabric moves with the body, ensuring a near-custom fit for unrestricted movement. Additionally, PUMA’s proprietary brushing process enhances the fabric’s softness, making it a standout choice for all types of training.

cloudspun movement

The PUMA CLOUDSPUN Training Collection includes: 

  • CLOUDSPUN Soft High-Waist Tights Women | 525771 

    Your hardest workouts just got a whole lot softer. Featuring CLOUDSPUN, PUMA's comfort-first fabric that's ultralight and sublimely soft, these tights are built to move with you. Add a flattering look to your routine with a high-rise, full-length fit offers versatile coverage and pockets to keep your stuff safe. See what a little ultra-softness can add to your hardest workouts with CLOUDSPUN.

  • CLOUDSPUN Soft Breathable Tee Men | 525711      

    Stay focused in your workout with this ultra-soft, breathable tee. This tee's ergonomic cut lines and ultralight CLOUDSPUN fabric give you full range of motion while keeping you comfortable no matter how you work out. Featuring mesh inserts and DRYCELL technology that wick sweat to keep you dry when training intensity hits high gear. Peak performance, meet peak softness.  

  • CLOUDSPUN Full-Zip Jacket Men | 525718

    Add some ultra-softness to your hardest training sessions with this full-zip jacket engineered for peak performance and complete comfort. Unleash your full range of motion with ergonomic cut lines and raglan sleeves. Featuring ultra-soft CLOUDSPUN materials to keep you focused and dryCELL fibers to wick sweat away, so you stay comfortable – no matter how you work out.

tech

  • CLOUDSPUN 7" Knit Shorts Men | 525715

    Power through your hardest workouts with supreme softness. These 7" inseam shorts feature PUMA's comfort-first CLOUDSPUN fabric for softness you simply have to feel to believe. Adjustable waistband and side pockets provide an ideal fit and storage for your essentials. Add some softness to your training apparel and push harder with the CLOUDSPUN 7" Knit Shorts.

  • CLOUDSPUN Long Sleeve Top Women | 525775          

    Performance (and comfort) just reached new heights. This long sleeve top powers the hardest workouts with ultra-soft CLOUDSPUN materials and moisture-wicking dryCELL fabrics to keep you comfortable. It's not just soft – it's soft on another level.

  • The CLOUDSPUN Collection will launch on July 1st 2024 in selected retailers, instore and on PUMA.com.

  • The CLOUDSPUN Collection unlocks a new level of softness. Built for comfort and confidence to support every workout
  • The super-light CLOUDSPUN material features 4-way stretch for unrestricted movement and brushed fibers for softness you simply must feel to believe
  • The launch capsule includes a selection of high-waisted women’s tights and long-sleeved top, and men’s breathable tee, full-zip jacket and 7” shorts
  • The collection launches on July 1st 2024
BMW Car Art
Herzogenaurach, 11th June 2024
PUMA and BMW M Motorsport Unveil Unique Capsule Collection Celebrating the Iconic BMW Art Cars

Global Sports Company PUMA together with BMW M Motorsport are thrilled to announce the launch of the second groundbreaking capsule collection that pays homage to the legendary BMW Art Cars, this time to the first one by Alexander Calder. This unique collaboration brings together the worlds of automotive excellence, artistic innovation, and cutting-edge fashion.

The story of this BMW Art Car began unexpectedly in 1975 when American sculptor Alexander Calder designed a BMW 3.0 CSL race car. The brainchild of French auctioneer Hervé Poulain, this artistic endeavor was not a marketing ploy but a genuine fusion of art and automotive engineering. Poulain drove the no. 93 BMW 3.0 CSL in the Le Mans 24-hour race, and although he didn’t finish, the colorful BMW Calder received an overwhelmingly positive response, igniting a series that would become legendary.

The PUMA X BMW M Motorsport Alexander Calder Art Car collection features an exclusive range of apparel and footwear that celebrates the enduring legacy of BMW's Art Car series. This cross-category capsule collection includes a full outfit comprising a shirt, shorts, two tees, a cap, and the iconic PUMA Suedes. Each piece is inspired by the vibrant and revolutionary design of the BMW Art Car by Alexander Calder, transforming them into wearable works of art.

The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is a collector's dream, combining the bold aesthetic of Calder's designs with PUMA's renowned craftsmanship and style. This limited-edition collection is now available in selected PUMA stores and online at puma.com.

speedcat
Herzogenaurach, June 11, 2024
#SPEEDCAT SUMMER: PUMA INTRODUCES THE OG RACING SILHOUETTE IN CLASSIC COLORWAYS

PUMA chases the podium with a new release of the OG Speedcat for 2024. Originally crafted for the fastest sport in the world, the PUMA Speedcat has forged a storied legacy within the world F1™. Now, PUMA re-launches the shoe that has graced the feet of Grand Prix champions

speedcat 2

For the initial release, the low-top Speedcat returns with lush suede finishing, in black and red colorways nodding to iconic F1 racing teams. Honoring the racewear uniforms of the early 2000s, this new re-issue also features an embroidered cat detail on the toe, while gold logo hits appear on the tongue and above the Formstrip.

Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. The Speedcat’s sleek, racing-inspired

lines and aerodynamic look allowed the silhouette to make an impact off the grid, in the world of fashion and sneaker culture. The Speedcat’s low-profile shape became a favorite in fashion capitals around the world, from London to Berlin to Korea, even spawning lifestyle variations like the PUMA Drift Cat and Race Cat. To date, the original Speedcat is the best-selling PUMA shoe of all time.

PUMA’s launch partner for the 2024 Speedcat is NAKED Copenhagen, the Copenhagen-based retailer known for its global female voice. PUMA and NAKED Copenhagen champion the Speedcat through a woman-led campaign, which celebrates what it means to be a pioneer off the track and on it. Just as every driver fight for pole position, the campaign honors what it takes to be a female leader.

The muse and face of the campaign is stylist and creator Sierra Rena, who embodies fearless self-expression, an attitude built on the pioneers before her, and a determination to inspire future generations positively. Honoring the legacy of the Speedcat, the campaign presents the silhouette as a symbol of empowerment and innovation.

The PUMA Speedcat will be available for an exclusive pre-release event at NAKED Copenhagen Paris store in Le Marais on June 19th, as well as online at nakedcph.com, and in Naked Copenhagen stores in Copenhagen and Aarhus. From June 29, PUMA Speedcat will be available on PUMA.com as well as global retailers such as Kith, Atmos, END, SNS, and other exclusive accounts.

Additional colorways of the PUMA Speedcat are set to arrive later this year.

Credit list:
Creative Direction & Producer: NAKED Copenhagen - @nakedcph
Talent & Stylist: Sierra Renas - @sierrarenas
Styling Assistant: Cassandra Malmberg
Hair & Makeup: Paloma Brytscha
Photographer: Michele Perna
Photo Assistant: Federico Gea
Videographer: Marcus Nielsen
Track & Sound Design: Oliver Malone
Production Assistant: Lionel Kleinot

@PUMAsportstyle #Speedcat

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