Equipped with clandestine colorways, the Mostro is painted with two woodland camouflage schemes, one with monochromatic black and white tones, the second adopting earthy green and brown hues. This edition of the Mostro is rounded out with premium suede on the Formstrip, adding a stylistic touch to the technical low-top.

This latest duo follows up on previous limited Mostro releases like the “Ecstasy” pack and archive-inspired pack.

First introduced to the world ahead of the turn of the millennium in 1999, the Mostro is named after the Italian word for monster, which evokes the shoe’s hybrid design that is

inspired by the sprinting spikes of the '60s and the beach-ready surfing shoes of the '80s. An unmistakable design that bridges old and new, past and present, the low-profile silhouette comes with a signature spiked sole and utilitarian strap closure.

The PUMA Mostro “Camo” pack is available starting December 7, 2024, on PUMA.com and from selected retailers.

PUMA designers brought feasibility, functionality, and reality to an AI-made concept built on performance models from the PUMA archive. With the Inhale as the archival observation, AI as artificial interpretation, and lastly the designer for human refinement, the Inverse was born.

Rebellious at its core with a progressive edge, the Inverse’s design is rooted in PUMA’s heritage but breaks new ground with features like a midsole cage and ProFoam cushioning. The silhouette makes its debut with a red mesh upper, complemented by dark amethyst and black accents.

Describing the process, Lead Product Line Manager at PUMA, Scottie Gurwitz revealed, “Inverse is a deep dive into a new design mindset. Our goal was to bridge the human experience with experimental technology. AI doesn’t abide by the same rules as human designers, and that can help us see things in new ways and be a good experimental tool for us as we move through the design process.”

PUMA’s Global VP of Creative Direction and Innovation Heiko Desens added, “In our design process, AI is very new in terms of our creative exploration and in terms of communicating ideas. At first there was a feeling of uncertainty about the impact of it to our community, but the fascination and new possibilities have taken over. I am stunned by the granular level of the output, and as creatives, we have a new precision tool to level up our design work”.

The creative campaign also employs the use of AI, supported by 3D and generative AI specialist Leilanni Todd of Floam World who depicts the innovative Inverse inside a world of elevated product imagery.

The PUMA Inverse launches on December 7, 2024, from PUMA.com, PUMA flagship stores, and selected retailers.

McLaughlin’s remade and restitched version of the Suede is utterly distinct. The collaboration’s patchwork concept means that each pair is different from the next, down to subtle color variations, handmade touches, and charming asymmetricalities. Inspired by McLaughlin’s playful and function-inspired design ethos, her unique Suede iteration comes with a detachable lace shroud that doubles as a wallet.

McLaughlin’s bricolage interpretation of the classic 1968 silhouette is created with 14% deadstock materials and 57% manufacturing leftovers on the upper, in keeping with the American creative’s eye for upcycled aesthetics and expertise in the world of upcycling.

The PUMA x Nicole McLaughlin Suede is available starting December 3, 2024, from selected PUMA retailers.

From November 27 to December 5, 2024, fans and collectors will have the exclusive opportunity to bid on a one-of-a-kind Jacket crafted from a Lewis Hamilton race-winning suit, as part of the PUMA x MAPF1 x RÆBURN collection. This extraordinary jacket embodies the collaboration's innovative spirit, combining motorsport heritage with upclycling design. 

All proceeds from the auction will go to a non-profit organization empowering young people to reshape their lives through street fashion and upcycling leftover fabrics. 

The PUMA x MAPF1 x RÆBURN collection, which launched in July 2024, represents a bold fusion of motorsport heritage, innovation, and contemporary design. Through RÆBURN’s pioneering approach to upcycling, race-worn suits from Mercedes-AMG PETRONAS Formula One Team drivers and mechanics were transformed into elevated fashion pieces. These include contributions from the seven-time World Champion Lewis Hamilton and George Russell, making this auctioned jacket an exceptional collector’s item and a true piece of motorsport history.

This auction is more than just an opportunity to own an exclusive piece of motorsport memorabilia; it’s a chance to be part of a movement. By supporting  a non profit organization, PUMA, Mercedes-AMG PETRONAS Formula One Team, and RÆBURN are making strides toward a brighter future, where fashion serves as a tool for social change and environmental consciousness.

Be part of this extraordinary initiative that champions youth empowerment, upcycling, and innovation. Mark your calendars for November 27th and secure your chance to own a true masterpiece.

For further details, visit https://bid.indy.auction/auctions/6745b8bb093dda9f21c7573f.

The drivers kicked off the event with an entrance into the store as they greeted fans and media outside. Exclusive media interactions followed, where Leclerc and Sainz shared insights on their journey with Scuderia Ferrari HP, as well as the inspiration behind the Desert Sun Collection. Fans and media were then invited to experience unique in-store elements, including the “48 Club” area and sim-racing activities inspired by Las Vegas.

The drivers led a customization session for the Desert Sun Collection at the PUMA x YOU station, creating personalized items featuring their driver numbers, symbols like “Leo” for Leclerc, and a chili pepper for Sainz. The customizations will remain available for fans throughout the week. Twenty lucky fans enjoyed a personal meet-and-greet, collecting autographs and photos in a memorable fan session.

The first 100 fans who purchased items from the Desert Sun Collection received a limited-edition Las Vegas-themed tote bag, co-branded to mark the occasion. 

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Both the Lifestyle collection and the Replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The Lifestyle collection features casual apparel and accessories for everyday wear, while the Replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend. Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.

The Replica line specifically includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes. Fans can look forward to seeing the drivers sporting these desert-inspired looks, adding an extra layer of excitement and style to the Las Vegas GP.

In addition, the Desert Sun Lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic t-shirts, and shorts, available in red, white, and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front, and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.

For footwear, the Lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.

The Scuderia Ferrari Desert Sun collection will be available for a limited time only. It is now available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. 

The PUMA Mostro “Ecstasy” pack is available starting November 23, 2024, at selected retailers worldwide. 

Egypt has been crowned champions of Africa on seven occasions, so it’s only fitting their new kits acknowledge the Kings and Queens the country is synonymous with. Pharaoh, sphinx, sand dune and pyramid themed designs adorn both kits, with the bold red Home jersey featuring a repeat stylised illustration of Pharaohs, pyramids and sand dunes in an all over print, whilst the white Away jersey features an attention-grabbing Pharaoh design as the centrepiece amongst a pattern of pyramids.

The new Côte d'Ivoire kits are inspired by the annual festival ‘La Fête des Masques’ the festival at the heart of Ivorian folklore. The iconic orange Home jersey has been intricately detailed with a fringe effect that is applied to traditional costumes and reminiscent of festival goers, whilst the Away jersey design symbolizes the dances performed at the festival and features a white base with green detailing to allow the elephant to take center stage. Both kits capture the vibrancy and ceremonial essence of Ivorian culture.

Morocco is set for big expectations both on and off the pitch in 2025 as hosts of the men’s and women’s Africa Cup of Nations and having the talent to go far in both tournaments, so ensuring they will be represented with kits that fans feel a connection to is imperative. Having made history as the first African team to reach the semi-final of a World Cup, the kits are a nod to their national history.

Abderrahmane Trabsini, born and raised in Amsterdam, was inspired by the beauty of Moroccan and Berber craftsmanship in creating the Moroccan kits. Encapsulating the essence of Moroccan artistry, the Home kit features patterns inspired by traditional Moroccan zellige tiles, with intricate geometric designs symbolizing unity, eternity, and artisanship. Trabsini also incorporated Berber symbols often seen in Moroccan rugs into the Away kit, with motifs representing protection, fertility, and harmony. These elements connect deeply with Moroccan heritage, adding cultural depth to the design. The vibrant red and green palette reflects the national flag, while the inclusion of the indigenous language honors Morocco’s rich history.

The new Senegal Home jersey encompasses the theme of ‘Teranga’ – the spirit of hospitality. The kit’s design draws inspiration from the nation’s workers, reflecting a fearless and progressive identity expressed through modern art and culture. This results in a clean strip with accents in the colors of the national flag. The Away kit however takes a bolder approach, with a green and lime palette that incorporates a lion print across the chest, inspired by the country’s art and design.

Four-time Africa Cup of Nation winners Ghana are iconic in every sense, both in name and nature. Traditional Adinkra symbols form a unique all-over pattern on the Home kit, with a central black star completing the statement, meanwhile the Away kit shines brightly in yellow, similarly incorporating the star and symbols as a nod to Ghana’s rich cultural heritage.

Ghanaian native, Jefferson Osei set out to unite Ghanaian tribes through his kit design. Working with renowned Ghanaian painter Daniel Alum Jasper, who painted the graphic element of selected Adinkra symbols by Jefferson resonating with all the different tribes within Ghana, he created a custom print for the new Home kit. Upon initial glance, the white jersey appears to feature a simple star print; but as players begin to perspire, the symbols become more pronounced. The yellow Away kit pays homage to Ghana’s ‘Gold Coast’ and represents the colors often found in Ghanaian culture and has the adinkra symbols on the sleeves of the jersey.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel at PUMA said: “We are incredibly proud to unveil these kits, ones that will be worn by some of the best nations, players and fans on the continent. Africa is part of the PUMA DNA and we are proud to work together with our fantastic nations. This comes at an exciting time for African football, ahead of the Africa Cup of Nations for both men’s and women’s teams in 2025, and we’re excited to see what those next iconic moments in our kits will look like.”

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

PUMA’s African national team Home and Away kits are available to purchase globally from the 15th November, 2024.

PUMA and Coperni’s second collection will be available starting November 13 at Coperni stores and on coperniparis.com, and from November 16, 2024, on PUMA.com and select retailers.