Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. 

The collaboration capsule includes a moto-mesh long sleeve tee featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce “PUMA” graphic with an airbrushed motif playing on Aries’ branding of ancient mythology. The water-repellent nylon lightweight jacket and lightweight pants once again make use of a digital print featuring a “PUMA” skeletal x-ray graphic. Playing on kitsch codes, accessories like the PUMA x Aries Cap and very Mini Grip Bag evoke ‘80s and ‘90s mall aesthetics. 

Not only did the event host over 300 guests worldwide, but they were also joined by some special guests from the PUMA Fam including Theo Hernández, Christian Pulisic, Chanté Dompig, Laura Giuliani and Nesrine Bahlouli. The star players were joined on track by Scuderia Ferrari Academy Drivers Oliver Bearman and Dino Beganovic for a race to crown our track Champion with Theo Hernández taking home the victory in a wild race from start to finish. 

Theo Hernández, AC Milan commented after the race, "Today was incredible, I love Motorsport and to see something like this today was so fun. Getting on track with the rest of the PUMA fam and the Scuderia Ferrari team was wild, to win the race was amazing. The ULTRA is the fastest on the pitch and the track".

The day featured interviews with the PUMA team behind the ULTRA 5, The PUMA players in attendance and Scuderia Ferrari Academy Drivers. Not only that the event had a custom wrapped Formula One car in the ULTRA colours to celebrate the ultimate crossover of football and motorsport.

The event celebrated the UTLRA 5 Ultimate and Carbon editions that are on global release now.

The 1983 tennis sneaker is remade with a special resin-coated upper, to create a scuff and dirt-repellent version of the iconic low-top. The pristine and playful edition of the GV Special will stay spotless and clean wear after wear. The “Laundry Boys” GV Special is also a perfect blank canvas to scribble and tag, and then just wipe clean to start over with a new masterpiece. 

This special “Laundry Boys” edition comes with custom packaging, inspired by the nostalgic logos and slogans of laundry detergent brands.

The Club mantra 'United by Borussia' comes to life in the 24/25 Away kit. Repeated throughout the jersey in writing, sign language, and Braille, the kit champions the diversity of the Club and constant work against racism, antisemitism, LGBTIQ* hostility, sexism and discrimination to support an open society.

The Borussia Dortmund jersey features a classic black base with a yellow midsection, PUMA logo and Club badge. The jersey features a round neck collar, and black tonal stripes wrapped across the jersey with black socks and black shorts to complete the look.

Carsten Cramer, Managing Director of Borussia Dortmund, said: “This season’s Away kit is very special and important for us. It shows that we are committed to diversity and inclusion on and off the pitch. ‘United by Borussia’ isn’t just a claim – we live by it.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Away kit is a powerful representation of Borussia Dortmund’s commitment to connecting with their broad spectrum of fans. We wanted to create a jersey that not only performs at the highest level but also makes a statement about the Club’s values. This kit is designed to celebrate every fan and promote unity within the community.” 

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys. 

The Borussia Dortmund Away kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from the 30th August.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO™ Elite is challenging the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.
 

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colorways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colorway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will launch on 28 August 2024, with only 1,000 pairs available. 

The shoe will be available to purchase on PUMA.com, in select PUMA stores and in select retailers across the USA, UK, Central Europe, Nordics, Thailand, Japan, China, and Australia.
 

Since its debut in the USA in 1958, carbon fibre has revolutionized Formula 1. Scuderia Ferrari HP first used it in 1982 to strengthen their car's chassis, and by 1983, they introduced the first car with a full carbon fibre structure, enhancing safety and durability. Over the years, carbon fibre became essential in F1, used for everything from custom-fit pedals to steering components. By 2014, even gearboxes were made entirely of carbon fibre, highlighting its importance in improving speed and aerodynamics.

At this year's Italian Grand Prix, Charles Leclerc and Carlos Sainz will wear exclusive race suits, t-shirts, caps, and Speedcat Pro race boots, all adorned with a carbon-fibreinspired design that fuses the rich heritage of racing with a sleek, contemporary aesthetic.These feature an all-black base, highlighted by striking accents of yellow—a color deeply entrenched in Scuderia Ferrari HP’s heritage. Yellow also holds significance as the emblematic color of Modena, the city of Enzo Ferrari, selected as the backdrop for the iconic black Prancing Horse.

PUMA is excited to honour the past, present, and future of Formula 1’s technological advancements with Scuderia Ferrari HP. Together, we celebrate the material that has not only safeguarded our drivers but also propelled the sport to new heights.

The Scuderia Ferrari Monza Special Edition Awaits You! Available now in select PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. Don't miss thechance to own a piece of racing excellence.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.

Inspired by early-2000s footwear styles, the Skope Forever previously debuted in its OG iridescent color. Now, PUMA and Skepta have the next drop cued up. This iteration features a tonal “Beige” and “Black Ice” scheme with matching mesh and nubuck overlays, adding fresh visual dimensions. Chrome accents complement the badge on the tongue, which shows the PUMA x Skepta logo.

The second PUMA x Skepta Skope Forever sneaker will be available from August 24, 2024, on PUMA.co.uk and selected retailers.

Crafted from soft suede and smooth leather, the Palermo Moda distringuishes itself from the original Palermo with its slightly elevated gum sole. Available in both neutral and vibrant colors, this model brings a modern flair while staying true to its timeless silhouette.

The Palermo Moda is available from September 1 at PUMA.com , PUMA flagship stores, and selected PUMA stockists.

Editor’s Notes:
The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. The Palermo was later adopted by football casuals to become a staple of terrace subculture.

Boasting an eye-watering 46mm of PUMA’s cutting-edge NITROFOAM™ technology, the MagMax NITRO™ provides supermax cushioning and propulsion in every stride, making your training and recovery miles feel effortless.

The perfect entry point for all types of runners, MagMax NITRO™ is a much-needed bouncy addition into your shoe rotation that will deliver on comfort and have you smiling from ear to ear, step after step.

An engineered mesh upper re-enforced with PUMA PWRTAPE provides premium breathability, whilst a rolled collar reinforced with foam ensures extra comfort and a true fit. The MagMax NITRO™ also features PUMA’s signature PUMAGrip durable rubber sole, providing assured multi-surface traction.

MagMax NITRO™ will be available in a Lapis Lazuli colorway, inspired by the bright blue precious stone it is named after. The men’s shoe features an intense purple-blue upper, with the mesh complemented by a streak of soft green on the NITROFOAM™ midsole that ombres from heel through to the forefoot.

The women’s shoe features a light blue mesh upper complemented by a lime green PUMA formstrip, with a flash of intense, dark blue that adds vibrancy to the NITROFOAM™ midsole.

Romain Girard, VP Innovation at PUMA said "MagMax NITRO™ is our most cushioned every day running shoe yet – meaning you get more NITROFOAM™ than we have ever put in a running shoe. It’s a gateway for people to access running, particularly when you need an extra boost to get out the door. Whether you are just stepping out onto the road, or you need additional comfort on a well-earned recovery run, this shoe has been designed to make running feel effortless and comfortable. Adding a supermax cushion shoe to our existing range provides runners with a great new option that can be integrated into any shoe rotation.”

MagMax NITRO™ launches globally on 12 August 2024, and will be available to purchase on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe and Australia.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available in selected PUMA stores as well as online at puma.com.