At just 26 years of age, Theo comes with a wealth of European football experience having played for Real Madrid before joining Italian giants and PUMA Club, AC Milan, in July 2019. Hernández boasts over 238+ first-team appearances to his name as well as representing his national side, France, 25 times, scoring 2 goals.

Theo is a risk-taking, electric player with raw ability. He is lightning fast and lights the game up in a flash. Theo will be lacing up the ULTRA because fast recognizes fast. Off the pitch, Theo is a stylish icon and following the announcement, he spoke about his decision to join the PUMA Fam and his hopes for the future.

Theo said, “I’m excited to be joining the PUMA Fam. Both on and off the pitch, the brand fits my game and personality perfectly. I’m looking forward to working together both in football and fashion and to push myself to achieve more success for both Club and Country.”

He also added: “PUMA is such an iconic brand with heroes such as Pelé, Maradona and Johan Cruyff and it is a brand really pushing innovation in performance and style. Off the pitch, PUMA does things different and really pushes style in the sportstyle space and I’m looking forward to an exciting future together.”

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “Theo is one of the best full backs in world football and is a player we have admired for a long time. He is a key part of the French national team and AC Milan. Having an incredible talent like Theo is exciting for us as a brand and we look forward to seeing Theo enter the next chapter of his career with us alongside him.”

“I'm really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you're fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.

For footwear, PUMA and Palomo reimagine the Palermo with asymmetrical color blocking in a coordinating Red hue. The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.

Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch renders PUMA and Palomo’s knitted pattern in a passionfruit tone, with the Grip Bag coming in white with silver hardware.

The new PUMA x Palomo Spain collection is available starting May 11, 2024, from palomospain.com, PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Rocky and PUMA continue to push the boundaries between fashion and sport by leveraging performance materials and functional elements with a distressed treatment that creates the effect of having been worn working in the garage all day. 

Rocky’s intention to shift how brand’s approach taking risk through design is evident in this drop.   

• A$AP ROCKY x PUMA SWEATSUIT: Made with a slim fit to emulate the fit of a racing suit, this piece features a distressed allover print for a worn effect, custom PUMA graphics, and wide elastic ribbing at the hem.
• A$AP ROCKY x PUMA SEATBELT T-SHIRT : Features a sublimated graphic that mimics a driver’s 6-point seatbelt. Designed in heavyweight cotton with a boxy fit, this track-meets-street piece is rounded off with PUMA and A$AP cobranding.   
• A$AP ROCKY x PUMA KNITTED BALACLAVA: Inspired by the balaclavas worn by drivers under their helmets,  this cozy knit fabric has a distressed treatment, button snap webbing for easy on and off wear and storage, and PUMA branding at the throat.
• A$AP ROCKY x PUMA PADDED BALACLAVA: Designed to mimic the look of a racing helmet, this A$AP ROCKY x PUMA balaclava features a padded design, a removable visor insert, and a bungee closure for an adjustable fit.
• A$AP ROCKY x PUMA XL GLOVES: Inspired by racing gloves, this pair has an oversized fit with a heat map printed in silicone at the palm. Molded silicone print at the back of the hand mimics veins, while badges from the collection are featured on the fingertips, inspired by Rocky’s nail art.
• A$AP ROCKY x PUMA INHALE OG: Originally created in 2000 as a running shoe, the PUMA Inhale has secured its spot as a streetwear staple with its extreme contours. Today we’re reissuing a limited release of the Inhale in its original, iconic color alongside A$AP Rocky. Limited-edition footbed inserts designed by Rocky will be distributed via gifting only.

A$AP Rocky serves as a true Creative Director through all parts of his campaigns with a hands-on approach to not only the designs of the collection but all of the aesthetic elements and marketing that come with it. He actively directs, styles, scores and produces all of the materials around his releases and oversees the entire process. This attention to detail is evident in this campaign with PUMA through his mindful blending German expressionism with a vibrant and playful world to demonstrate how when we grow up we so often lose our child-like spirit and imagination. This campaign serves as a reminder to never limit your imagination or lose sight of your dreams. 

“This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP Rocky. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.“

The collection is available beginning in the US at 10am EST on May 3rd on PUMA.com, as well as retailers globally including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo and CNCPTS Miami Flagship Store.  

A$AP Rocky and PUMA will also be selling the collection race weekend in Miami on Saturday, May 4th at a pop-up activation with CNCPTS from 4-10PM at 2129 NW 1ST CT in Wynwood.  In addition, CNCPTS will host an exclusive in-store activation the evening of May 3rd in the Miami Design District in partnership with PUMA and A$AP Rocky.

Drawing inspiration from the pulsating aura of Thermal Vision of Miami, the collection encapsulates the chromatic vibrancy and electrifying ambiance of the city. Infused with the aerodynamic precision of motorsport, each piece reflects the exhilarating speed and adrenaline-fueled excitement of the racetrack.

Commenting on the collaboration, Mad Dog Jones expressed, " This collection is meant to evoke the raw edge of motorsport; the grit and speed, rubber to the ground. A look into another realm of perception where the heat dynamics are everything. A sign of respect to the engineers and mechanics who dial in every fluid and part from nose to rear wing."

Ahinthhan Anburaja, ‪Product Line Manager for PUMA Motorsport states, “With this collection, we celebrate the spirit of championship excellence, weaving together the dynamic energy of motorsport with the visionary artistry of Mad Dog Jones, creating a truly iconic capsule”.‬‬‬

This exclusive collection represents a convergence of worlds, where the legacy of motorsport meets the avant-garde vision of contemporary art. With each piece, you can experience the adrenaline of the racetrack and the allure of artistic expression, encapsulated in wearable masterpieces. Each garment is meticulously crafted with a relaxed fit and vintage feel that exudes comfort and style effortlessly.

Drawing inspiration from the dynamic world of motorsport and the visionary artistry of Mad Dog Jones, this one-of-a-kind collection encapsulates the essence of championship spirit. By seamlessly blending the heritage of the Mercedes-AMG PETRONAS Formula 1 Team with the retro-futurism of Mad Dog Jones, each piece becomes a timeless symbol of excellence.

For those who dare to defy convention and embrace the extraordinary, the Mad Dog Jones x Mercedes-AMG PETRONAS F1 Team x PUMA limited collection is a must-have addition to their wardrobe. This is now available in selected PUMA stores, as well as online at puma.com in selected regions.

This collaboration brings Dillane's signature artwork and passion for basketball to life. This statement piece shoe features a bubble gum pink base with pops of blue and a playful all-over print with abstract human facial features. But it's not just for looks; the shoe boasts top-of-the-line tech too. Built for performance, the latest MB.03 features NITROFOAM™ cushioning for comfort and responsiveness, a full-coverage rubber outsole for enhanced traction, and a breathable monomesh upper for a supportive fit.

This collection follows a successful SportStyle debut of apparel and footwear featuring KidSuper’s signature style. Alike, this Hoops launch includes a variety of apparel pieces to accompany the shoe collab. Expect pastel colorways, modern aesthetics, and a playful all-over print that reinterprets classic PUMA silhouettes. Keep an eye out for "KidSuper Deportes," meaning "Sports", across the jerseys, adding a playful touch.

Launching on May 9th, 2024, PUMA x KIDSUPER MB.03 will be retailing for $50-$160 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at select retailers.

As the sun starts to shine brighter and the days grow longer, this collection is perfect for embracing the warmth of the season with style and flair. Each piece in the Crews Go Summer Collection by PUMA and BMW MMS exudes the vibrancy and energy of summertime.

With this collection, PUMA and BMW M Motorsport have reimagined the iconic team identity into casual streetwear silhouettes, seamlessly merging trackside vibes with everyday wear. Whether you're at the racetrack or cruising through city streets, the Crews Go Summer Collection ensures that you not only feel like part of your favorite garage crew but look the part too, all summer long.

With new silhouettes and workwear-inspired elements, each piece showcases a modular design for versatility and functionality. Crafted with ultra-lightweight materials and a utilitarian futuristic aesthetic, these garments offer both style and performance. In this collection, you can find two different styles of tees, as well as a 2in1 pants/short combination. To complete the outfit, feel free to add the Crews Go Summer cap or the BMW LGND sneaker. Special features include dip dye effects and mini badges, adding unique touches to the Blue Skies, Sun Stream, and Silver Mist colorways. 

The BMW MMS Crews Go Summer Collection will be available for purchase at select PUMA stores as well as online at puma.com. Join the crew and gear up for an unforgettable summer season with PUMA x BMW MMS.

As Creative Director, Rihanna’s FENTY x PUMA campaign shot by Philippa Price expands upon this concept of creeping – attempting to do something without being noticed.  The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery. 

On the heels of PUMA’s biggest brand campaign launch ever, PUMA and Rihanna will host a European-based event to celebrate the FENTY x PUMA Creeper Phatty Earth Tone.  The exclusive taupe colorway of the FENTY X PUMA Creeper will drop immediately following on April 17 at 12AM EST exclusively at PUMA.com. Get 'em while you can. 

The Green Fog and Warm White colors launch on April 25 at 10am EST worldwide on puma.com, PUMA stores and global retailers including Foot Locker, JD Sports and Zalando. Adults styles retail for €140, juniors at €100, pre-school at €75 and infant at €65. 

Whether you're soaking up the sun at a summer festival or cruising along coastal roads, these pieces ensure you not only look the part but feel comfortable and confident every step of the way.

From statement-making shirts to comfortable hoodies and sleek accessories, each piece is crafted with precision and attention to detail, reflecting the unparalleled craftsmanship synonymous with the Scuderia Ferrari brand.

The hoodie boasts a relaxed fit for ultimate ease, while the shirt and shorts, crafted from seersucker fabric, offer a relaxed fit for a breezy feel. All these items. Are available in two different colorways, one being a bold graphic and the other a simple base colour. Pink Lilac, Rossa Corsa, Vine Yellow, and Classic White are the base colors of this collection ensuring you stay effortlessly chic and comfortable, whatever the occasion is.

Highlighting the collection is the iconic Scuderia Ferrari team identity, reimagined into modern streetwear silhouettes that exude sophistication and style. Whether you're a racing enthusiast or a fashion-forward individual, the Crews Go Summer Collection offers something for everyone, allowing you to express your passion for speed and elegance in every aspect of your summer wardrobe.

The Scuderia Ferrari Crews Go Summer Collection will be available for purchase at selected PUMA stores as well as online at puma.com.