It’s school picture day in Rihanna’s latest creative campaign shot by Philippa Price. As Creative Director, Rihanna also stars in the campaign as “the good gal” alongside a few unexpected school mates. Euphoria star Chloe Cherry, “the emo girl”, and film icon Anjelica Huston, the principal, round out this star-studded campaign. A varied cast including the “theater kid”, “popular girl”, “nerd” and “class pet”, add flavor and personality to this nostalgic yet fashionable campaign.  

In the words of our girl, Rih, “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had.”

This back-to-school In Session drop offers colors and sizes for all ages. Dress up your varsity fit with the triple black monochromatic colorway. Or rock the traditional yet iconic red and white paired with jeans and your favorite varsity sweater.

The FENTY x PUMA Creeper Phatty In Session is going to be your new daily uniform and is now available at PUMA.com, PUMA Stores and global retailer including Foot Locker, JD Sports and Zalando.

The PUMA x MAPF1 x RÆBURN collection epitomizes the premium performance and spirit of all three collaborators. This unique collection merges elements from race-worn suits of Mercedes-AMG PETRONAS Formula One Team drivers and mechanics, including 
the legendary seven-time world champion Lewis Hamilton as well as George Russell’s, with RÆBURN's amplified upcycling method. By transforming these elements into elevated fashion pieces through cutting-edge design and the use of recycled materials, this collection redefines modern luxury in sports fashion. Each item embodies a fusion of rich motorsport heritage and craftsmanship, making it a true standout.

Chris Raeburn, Founder & Creative Director of RÆBURN, commented: "2024 is RÆBURN's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before. From the Remade masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with Puma each item in the range has a special story and a reason for being. At RÆBURN we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Our relationship with Puma has continually pushed the boundaries. Our latest collaboration propels these even further in a highly innovative way by combining our shared common values of style and sustainability. The outcome, working hand-in-hand with RÆBURN, has created a groundbreaking collection that we are truly proud of. We are sure our fans will enjoy the chance to own a piece of the team's history whilst proudly display their own fashion.”

Secondly, the other masterpieces are a combination of suits worn across the 2022 season by both Lewis Hamilton and George Russell as well as their mechanics. These unique items will not be available for purchase directly from PUMA but the 2022 masterpiece will be offered on PUMA.com for a raffle.

Lastly, the collection includes a super limited quantity of items made from deadstock Nomex®—unused remainders of the same high-performance material used in racesuits. These deadstock Nomex® pieces retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport.

RÆBURN’s renowned upcycling techniques reimagines and repurposes Nomex® into stylish, street-ready apparel and limited-edition sneakers, such as the Velophasis and Spirex. Each piece in the collection embodies the values of being recycled and reimagined, showcasing the seamless blend of style and performance. 

This initiative provides fans with a rare opportunity to own a truly one-of-a-kind piece from the collaboration and a piece of history through a race-winning suits, with all proceeds from the auction supporting charitable causes. 

The PUMA x MAPF1 x RÆBURN project is more than just a fashion collection; it is a representation of shared values and a pioneering spirit. Every aspect of this collaboration is driven by a commitment to high performance design.This partnership underscores the belief that unity and the fusion of diverse talents can lead to exceptional results.

Buckle up because PUMA are pushing the ULTRA 5 into another gear giving you the speed and sensation of a finely tuned machine at your feet. Built on years of engineering insights from PUMA Motorsport, the brand-new SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. ​

The new ULTRA 5 ULTIMATE Formula edition kicks into high gear with PUMA’s SPEEDSYSTEM outsole, featuring a springy plate and an innovative stud setup for lightning-fast acceleration. Sprint, cut, and brake faster with FastTrax stud design for multidirectional traction and for ultimate stability the ULTRA 5 utilizes an all-new PWRTAPE SQD support frame to stabilize the foot inside of the boot without hindering agility and freedom of movement.

“PUMA has a history of utilizing carbon in our football boots, but for the new ULTRA 5 we have evolved the way we use the material and implemented it in a new way. Taking inspiration from our collaborations in motorsport, carbon is one of the most explosive and lightweight materials, used in many of the fastest cars in the world due to its incredible lightweight, speed properties. What is unique about our application is we have changed the weave pattern and direction of the fibers to create a unique application of the material that provides an even faster soleplate.”

PUMA continues to offer its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the ULTRA 5 is designed to enhance comfort and performance for female athletes, built different to support the women that make a difference on the pitch. The ULTRA 5 Women’s Fit combines the latest ULTRA tech, such as SPEEDSYSTEM outsole and FastTrax stud design, with a bespoke fit designed specifically for a woman's foot.

Fuel your Fast with the ULTRA 5 CARBON available from the 28th June at PUMA.com, at PUMA stores and specialist sports retailers. The ULTRA 5 ULTIMATE will be available on pre-sale from the 8th July at PUMA.com, at PUMA stores and specialist sports retailers with the global release from the 18th July.

With the release of the Scuderia Ferrari 2024 Soccer Jersey, PUMA and Scuderia Ferrari HP invite fans to imagine their favorite motorsport team as a football club. This bold reinterpretation pairs the unmistakable Scuderia Ferrari HP red with vibrant yellow pinstripes, capturing the spirit of speed and excitement that defines both sports.

Featuring the official team and sponsor logos, the Scuderia Ferrari 2024 Soccer Jersey offers a seamless transition from the racetrack to the football pitch. Whether cheering from the stands or playing on the field, fans can now proudly display their allegiance to Scuderia Ferrari HP in a whole new way.

Designed to inspire and empower fans worldwide, the Scuderia Ferrari 2024 Soccer Jersey embodies the values of excellence, teamwork, and relentless determination. With its striking design and impeccable craftsmanship, this jersey is sure to become a symbol for Scuderia Ferrari HP enthusiasts everywhere.

The release of the Scuderia Ferrari 2024 Soccer Jersey marks a new chapter in the ongoing collaboration between PUMA and Scuderia Ferrari HP, showcasing a shared commitment to pushing the boundaries of possibility and redefining the intersection of sport and style.

The Scuderia Ferrari Soccer Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

The Hollywood Palladium was buzzing with excitement as PUMA ambassador and global football star Neymar Jr. made a special appearance to watch the football finals, with the winning teams given the exclusive opportunity to meet Neymar Jr.  

Following the football tournament, PUMA hosted Neymar Jr. and Brazilian football reporter Isabela Pagliari for a Q&A session.

To shop the latest PUMA x NEYMAR JR collection please visit puma.com.

The limited re-issue of the OG Inhale shoe from 2000 in summer-melon high-risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the PUMA Archive by Rocky himself, the limited re-issue of the Inhale can also be seen in a variety of colors coming this fall. These styles include custom embroidery, distressed hand-buffed hits on the upper and midsole along with frayed edges throughout. 

In addition, the classic PUMA Speedcat featured in both black and red, which fuses racing heritage with innovation, hit the runway and is available to buy now on PUMA.com.

The AWGE show also marks the return to the runway for the Mostro and Mostro 3.D sneakers, which made their debut at The Amazing Mostro Show Presented by PUMA at NYFW this February. The Mostro is an iconic and convention-defying silhouette that comes from PUMA’s storied archives

- groundbreaking in 1999 and a work of art today. The runway exclusive 3.D style was created as an evolution of the Mostro aesthetic,and is PUMA’s first exploration in fully 3D-printed footwear. This 3.D style, alongside the black and white perforated Mostro, feature a signature spiked sole design which draws inspiration from the art of emphasizing the interesting and unconventional, which drew Rocky to the style.

The black and white Mostro launches July 13 while Rocky’s Inhale and Mostro 3.D styles are set to launch this September. More information to come.