Remixing the ‘80s tennis silhouette, Lost Management Cities renders the GV Special with a playful and nostalgic colorway, inspired by the Korean brand’s love for classic sportswear. Mixing blue and cream tones, LMC’s rendition comes with hand-finished detailing, such as raw fabric edges and zig-zag stitching on the upper. PUMA and LMC logos share placement on the tongue and heel, while a special Lost Management Cities tab is fastened to the PUMA Formstrip. Lastly, a gum sole offsets the light tones used across the upper.

Originally brought to life in the ‘80s under the title of PUMA California, the silhouette was originally defined by its universal indoor and outdoor adaptability and unmistakable inset midsole. Later on, the California was renamed the GV Special in honor of Argentinian Grand Slam winner Guillermo Vilas, who favored the shoe during his time as a domineering force on the court.

Later in the year, PUMA and Lost Management Cities will return with a full apparel collection.

The PUMA GV Special x Lost Management Cities is available starting May 25, 2024, at selected retailers worldwide. 

From the home of timeless fashion, nothing says football heritage like the red and black stripes of AC Milan, synonymous with success, passion, and style – from the turf to the streets since 1899. 

Where red meets black, football meets family, with the classic colors portraying a visual representation of the human genome – the essence of the Milanismo. It represents the passion that flows like blood through the veins of fans, a tradition passed on through generations, and donned by some of the greatest to ever play the game.

The classic style of the new jersey, with its red and black stripes and white details, is a nod to the 125 years of history of the Club, also celebrated through a dedicated patch on the back of the jersey – which will be present in all PUMA kits this season. PUMA's design ethos contained within this kit embodies a fusion of heritage and modernity, creating a kit that is not only iconic but also a testament to AC Milan's enduring legacy. A defining feature of this new kit is the inscription “Social Club Institution” on the inner collar, symbolizing the Club's steadfast dedication to social issues and underscoring AC Milan's role as a social and cultural institution committed to fostering positive societal change, in line with its values.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “AC Milan's new Home kit is a testament to our rich heritage and the enduring legacy of Milanismo, which is able to bring together over 500 million fans across the globe. This jersey truly embodies the spirit of passion, dedication, and innovation that defines our Club. We are proud to unveil this special kit, which symbolizes our commitment not only to football excellence but also to our role as a social and cultural institution."

The Authentic jersey is what that story will be told in, to be worn by the players on the pitch of the San Siro, and by fans around the world, made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

The new 2024/25 AC Milan Home kit will make its debut on the pitch during the final Home match of the season at the San Siro against Salernitana and will also be worn by the men’s First Team during their friendly game against AS Roma in Perth, Australia on the 31st May.

The 2024/25 AC Milan Home kit will be available from 23rd May at PUMA stores and on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers worldwide.

Buckle up because PUMA are pushing the ULTRA into another gear giving you the speed and sensation of a finely tuned machine at your feet. Built on engineering insights from decades of motorsport and collaboration with some of the fastest Formula One teams to ever tear up the track, the new ULTRA 5 will take you into the future of football boots.

Infused with a brand-new SPEEDSYSTEM carbon outsole and FastTrax stud design with a full carbon fibre plate, the new ULTRA feels like a speed machine, engineered to take you from kick-off to back of the net faster than you can say: Lights Out.

Speaking on the first look of the ULTRA 5 Dominique Gathier, Senior Director Product Line Manager Teamsport Footwear said “We are thrilled to introduce the ULTRA 5 with a full carbon fibre outsole, a material we have been working with for many years, most famously Sergio Agüero’s league winning goal for Manchester City.

Dominique continued “The new ULTRA 5 CARBON Launch Edition is a lightweight beast that is like no other. This special launch edition will feature a full carbon fibre outsole base with an innovative new stud configuration for optimal sprinting, cuts and braking so you can change direction in an instant and explode in any direction before the defender can react. The ULTRA 5 features a lightweight mesh upper coupled with an all-new PWRTPE SQD support frame that stabilizes the foot inside the boot for an optimal fit for an unmatched weapon for speed.”

Romain Girard, Senior Director Innovation delved into the full carbon outsole and what this means for the new ULTRA 5.

“PUMA has a history of utilizing carbon in our football boots, but for the new ULTRA 5 we have changed things up and implemented it in a new way. Taking inspiration from our collaborations in motorsport, carbon is one of the most explosive and lightweight materials, used in many of the fastest cars in the world due to its incredible lightweight, speed properties. What is unique about our application is we have changed the weave pattern and direction of the fibres to create a unique application of the material for an explosive soleplate that will take speed to another level.”

PUMA continues to offer its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the ULTRA 5 CARBON Launch Edition is designed to enhance comfort and performance for female athletes, built different to support the women that make a difference on the pitch.

The limited-edition ULTRA 5 CARBON Launch Edition will be available on PUMA.com, at PUMA stores and specialist sports retailers from 20th May so catch them while you can. With the global launch later this summer.

The new Black & Yellow 2024/25 BVB Home kit is an embodiment of the Club's enduring legacy. Meticulously designed to fuse tradition with a sleek pinstripe flair, the kit stays true to Dortmund's roots while embracing the future.

Carsten Cramer, Managing Director of Borussia Dortmund, said " With this jersey, we are focussing on a real, classic and timeless design that reflects the culture of Borussia Dortmund, which has been shaped by generations of players and fans.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, said "This kit is PUMA’s tribute to the timeless appeal of Borussia Dortmund. We're proud to present a Home kit that encapsulates BVB’s identity, with a nod to their storied past and an eye on their bright future. It is truly classic, just like the essence of BVB."

Marco continued, “For the first time from the start of the 2024/25 season our Club Replica jerseys are made using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

The Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep you dry and comfortable. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste. The jersey is as much a fashion statement as an elite-level performance jersey.

The Authentic jersey will be worn by BVB’s players on the pitch, and by fans on the terraces around the world, made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

The 2024/25 Borussia Dortmund Home kit and pre-match collection is available from 17th May, at PUMA stores, PUMA.com, BVB outlets at SIGNAL IDUNA PARK, bvbonlineshop.com, and select retailers worldwide.

Manchester’s 0161 is more than a dialling code. You’ll see it written on lampposts, printed on t-shirts, and even tattooed on people. It’s a sense of what being Mancunian is all about – a sense of location, no matter where you are in the world.

This season, 0161 can be seen woven into the eye-catching trims of the 24/25 Home kit and the world is invited to wear it, experience it, and feel it. From East Manchester to Istanbul, Northern Quarter to Norway, Moss Side to the other side of the world.

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “Every year our kits provide us with an opportunity to connect with our fans in Manchester, the UK and globally, as shirts and wider kit collections, are an increasingly popular token of fandom.  By incorporating '0161' in this year's Home kit - something that resonates so strongly with the City of Manchester - we're able to connect fans around the world with the club and our city in a different way.”

"We're also pleased that all of our Replica shirts are made using PUMA's RE:FIBRE initiative, as we continue to work towards a more sustainable future together.”

To celebrate the launch of the new Manchester City Home kit and the creativity and culture of Manchester, the new launch video featured Mancunian rapper Mikey Taylor (Tays) who wrote and performed the soundtrack for the MCR 0161 Home kit launch film.

Speaking about his involvement in the launch, Tays said “As a City fan, it is a dream come true to write and perform a track for the launch of the new Manchester City 24/25 Home kit, celebrating 0161 and what it is to be Mancunian. I love how it’s in the design of the shirt – it’s fresh, but still reflects what it means to be City. I hope fans around the world connect with the track, and I can’t wait to see the team walk out in this kit.” 

The Authentic jersey, to be worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood on the pitch, and by fans around the world, is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

In addition, gamers around the globe will get a look at the new Manchester City kit in the hugely popular game, Fortnite, and its gamer-built Creator Worlds. In a first of its kind campaign, PUMA and Manchester City identified some of the most popular creator-led games on the platform and are integrating limited-time, bespoke kit reveal experiences into their lobbies. 

All five of the selected games – including the most popular on the platform GO GOATED! – will launch the digital kit integrations alongside the global kit reveal. Players can also find the digital kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek and Easy Obby. 

The Manchester City Home kit lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from 16th May.

After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now unveils his inaugural collaborative collection. Created especially for Skepta and based on his unique aesthetic and codes, the collection features a stealthy colour palette emphasising materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.

Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s extensive archive, adding Skepta’s distinct perspective to a full collection of apparel, accessories, and a brand-new footwear silhouette, the PUMA Skope Forever.

Conceived as a uniform for Skepta, the PUMA x Skepta Track Jacket and Track Pants form a coordinated set, taking inspiration from PUMA’s T7 tracksuit. The technical Vest features unique tailoring with concealed pockets, while the accompanying Backpack maintains the same aesthetic, created in a black-on-black colorway with ample storage. Completing the lineup of accessories, the first PUMA x Skepta collection also introduces Gloves and a cuffless Beanie.  

The PUMA Skope Forever is an all-new footwear style co-created by Skepta and PUMA, inspired by early-2000s footwear designs and debuting in a special iridescent colorway. Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing the tech-luxe silhouette.

Kicking off a long-term partnership between Skepta and PUMA, the first collection is available from May 18, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers with retail prices ranging from 60 to 200 Euros. 

At just 26 years of age, Theo comes with a wealth of European football experience having played for Real Madrid before joining Italian giants and PUMA Club, AC Milan, in July 2019. Hernández boasts over 238+ first-team appearances to his name as well as representing his national side, France, 25 times, scoring 2 goals.

Theo is a risk-taking, electric player with raw ability. He is lightning fast and lights the game up in a flash. Theo will be lacing up the ULTRA because fast recognizes fast. Off the pitch, Theo is a stylish icon and following the announcement, he spoke about his decision to join the PUMA Fam and his hopes for the future.

Theo said, “I’m excited to be joining the PUMA Fam. Both on and off the pitch, the brand fits my game and personality perfectly. I’m looking forward to working together both in football and fashion and to push myself to achieve more success for both Club and Country.”

He also added: “PUMA is such an iconic brand with heroes such as Pelé, Maradona and Johan Cruyff and it is a brand really pushing innovation in performance and style. Off the pitch, PUMA does things different and really pushes style in the sportstyle space and I’m looking forward to an exciting future together.”

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “Theo is one of the best full backs in world football and is a player we have admired for a long time. He is a key part of the French national team and AC Milan. Having an incredible talent like Theo is exciting for us as a brand and we look forward to seeing Theo enter the next chapter of his career with us alongside him.”

“I'm really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you're fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.

For footwear, PUMA and Palomo reimagine the Palermo with asymmetrical color blocking in a coordinating Red hue. The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.

Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch renders PUMA and Palomo’s knitted pattern in a passionfruit tone, with the Grip Bag coming in white with silver hardware.

The new PUMA x Palomo Spain collection is available starting May 11, 2024, from palomospain.com, PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Rocky and PUMA continue to push the boundaries between fashion and sport by leveraging performance materials and functional elements with a distressed treatment that creates the effect of having been worn working in the garage all day. 

Rocky’s intention to shift how brand’s approach taking risk through design is evident in this drop.   

• A$AP ROCKY x PUMA SWEATSUIT: Made with a slim fit to emulate the fit of a racing suit, this piece features a distressed allover print for a worn effect, custom PUMA graphics, and wide elastic ribbing at the hem.
• A$AP ROCKY x PUMA SEATBELT T-SHIRT : Features a sublimated graphic that mimics a driver’s 6-point seatbelt. Designed in heavyweight cotton with a boxy fit, this track-meets-street piece is rounded off with PUMA and A$AP cobranding.   
• A$AP ROCKY x PUMA KNITTED BALACLAVA: Inspired by the balaclavas worn by drivers under their helmets,  this cozy knit fabric has a distressed treatment, button snap webbing for easy on and off wear and storage, and PUMA branding at the throat.
• A$AP ROCKY x PUMA PADDED BALACLAVA: Designed to mimic the look of a racing helmet, this A$AP ROCKY x PUMA balaclava features a padded design, a removable visor insert, and a bungee closure for an adjustable fit.
• A$AP ROCKY x PUMA XL GLOVES: Inspired by racing gloves, this pair has an oversized fit with a heat map printed in silicone at the palm. Molded silicone print at the back of the hand mimics veins, while badges from the collection are featured on the fingertips, inspired by Rocky’s nail art.
• A$AP ROCKY x PUMA INHALE OG: Originally created in 2000 as a running shoe, the PUMA Inhale has secured its spot as a streetwear staple with its extreme contours. Today we’re reissuing a limited release of the Inhale in its original, iconic color alongside A$AP Rocky. Limited-edition footbed inserts designed by Rocky will be distributed via gifting only.

A$AP Rocky serves as a true Creative Director through all parts of his campaigns with a hands-on approach to not only the designs of the collection but all of the aesthetic elements and marketing that come with it. He actively directs, styles, scores and produces all of the materials around his releases and oversees the entire process. This attention to detail is evident in this campaign with PUMA through his mindful blending German expressionism with a vibrant and playful world to demonstrate how when we grow up we so often lose our child-like spirit and imagination. This campaign serves as a reminder to never limit your imagination or lose sight of your dreams. 

“This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP Rocky. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.“

The collection is available beginning in the US at 10am EST on May 3rd on PUMA.com, as well as retailers globally including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo and CNCPTS Miami Flagship Store.  

A$AP Rocky and PUMA will also be selling the collection race weekend in Miami on Saturday, May 4th at a pop-up activation with CNCPTS from 4-10PM at 2129 NW 1ST CT in Wynwood.  In addition, CNCPTS will host an exclusive in-store activation the evening of May 3rd in the Miami Design District in partnership with PUMA and A$AP Rocky.

Drawing inspiration from the pulsating aura of Thermal Vision of Miami, the collection encapsulates the chromatic vibrancy and electrifying ambiance of the city. Infused with the aerodynamic precision of motorsport, each piece reflects the exhilarating speed and adrenaline-fueled excitement of the racetrack.

Commenting on the collaboration, Mad Dog Jones expressed, " This collection is meant to evoke the raw edge of motorsport; the grit and speed, rubber to the ground. A look into another realm of perception where the heat dynamics are everything. A sign of respect to the engineers and mechanics who dial in every fluid and part from nose to rear wing."

Ahinthhan Anburaja, ‪Product Line Manager for PUMA Motorsport states, “With this collection, we celebrate the spirit of championship excellence, weaving together the dynamic energy of motorsport with the visionary artistry of Mad Dog Jones, creating a truly iconic capsule”.‬‬‬

This exclusive collection represents a convergence of worlds, where the legacy of motorsport meets the avant-garde vision of contemporary art. With each piece, you can experience the adrenaline of the racetrack and the allure of artistic expression, encapsulated in wearable masterpieces. Each garment is meticulously crafted with a relaxed fit and vintage feel that exudes comfort and style effortlessly.

Drawing inspiration from the dynamic world of motorsport and the visionary artistry of Mad Dog Jones, this one-of-a-kind collection encapsulates the essence of championship spirit. By seamlessly blending the heritage of the Mercedes-AMG PETRONAS Formula 1 Team with the retro-futurism of Mad Dog Jones, each piece becomes a timeless symbol of excellence.

For those who dare to defy convention and embrace the extraordinary, the Mad Dog Jones x Mercedes-AMG PETRONAS F1 Team x PUMA limited collection is a must-have addition to their wardrobe. This is now available in selected PUMA stores, as well as online at puma.com in selected regions.