PUMA and Australian streetwear brand Perks and Mini (P.A.M.) introduce the fourth installment of the PAM/PUMA BIO/VERSE project. For part four, the ongoing collaboration’s main themes of biodiversity, technology intertwined with nature, innovation connecting with tradition, and exploration in sport come full circle.
Global sports brand PUMA and Manchester City have unveiled a special edition capsule collection in celebration of the Year of the Wood Dragon. This special release, blending 20 years of the Etihad Stadium's rich history with the vibrancy of Chinese culture, ensures Cityzens globally celebrate in style.
The collection, which includes the dragon-inspired jersey, jacket, track pants, and t-shirt, is adorned with metallic details and the dragon motif that wraps around the club crest. Each piece in the collection carries the dragon iconography, symbolizing the power and fluidity that are hallmarks of both the legendary creature and the football club.
The Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The Manchester City Year of the Dragon Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 18th.
The epitome of a classic runner, PUMA’s 1977 Easy Rider returns for 2024. A silhouette that revolutionized the jogging craze of the 1970s, the Easy Rider represented several significant steps forward in running innovation when it was originally released almost a half-century ago.
Global Sport Company PUMA together with Scuderia Ferrari proudly presents the Spring/Summer 2024 collection that ushers in a new era of collaboration, blending sport contours, fast lines, and innovative body-mapped designs. The collection's aesthetic draws inspiration from the dynamics of high-speed racing, seamlessly blending the distinctive style of PUMA with the iconic design elements of Scuderia Ferrari.
"A New Era" encapsulates the spirit of innovation and sophistication, with each piece featuring intricate body-mapped contours that accentuate the natural movement of the body. This range redefines the boundaries of style and performance, introducing a refreshing palette that includes colours rarely seen in a PUMA & Scuderia Ferrari collaboration, such as pink lilac and vine, harmoniously complemented by the signature speed yellow and rosso corsa. This unexpected infusion of colors adds a touch of modernity and energy to the premium collection, symbolizing the evolution of the partnership between PUMA and Scuderia Ferrari.
"A New Era" takes a bold step with a premium approach, featuring muted logos that enhance the sophistication of each piece. The understated branding allows the design and craftsmanship to take center stage, reflecting the commitment to a refined and elevated aesthetic.
This collection can be found online at puma.com and store.ferrari.com, as well as selected retailers.
Sports brand PUMA will take the stage for a convention-defying experience to kick off New York Fashion Week on February 8th at 8PM at the Park Avenue Armory.
This experience will celebrate the return of the incomparable Mostro sneaker, which originally launched in 1999, and comes from the Italian word ‚monster‘. This mysterious and nostalgic experience will transport attendees to another world for humans and monsters alike.
In New York’s historic Park Avenue Armory, PUMA will transform the space through light, music, projection and experiential elements to rediscover this iconic statement shoe.
Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. The selection of custom and commercial pieces will compliment the star of the show, the Mostro, and be featured from PUMA upcoming SELECT AW24 catalogue. A true hybrid proposition, the looks will highlight PUMA’s position at the intersection of sport and culture.
Heiko Desens, Creative Director for PUMA explains, „With this show we will celebrate the comeback of one of our most unconventional ‘low-profile’ icons. We will also be using this moment to reveal some Mostro design concepts clearly pointing towards the future to build the sneaker archive of tomorrow.“
“The CFDA is delighted to welcome PUMA once again to New York City to stage their show on the eve of New York Fashion Week. PUMA’s collaboration, energy and presence adds to the week’s momentum, and we look forward to their creative prelude and fashion show,” said Steven Kolb, CFDA CEO.
Just like the Mostro itself, this show is intended to stand out as different from the rest.
Creatie and production partners working on this show with PUMA include PRODJECT Agency and Creative Director, David Stamatis. Musical guests and talent will be revealed closer to the date of the show.
PUMA’s brand new Artist Series launches with Barcelona-born Martí Sawe.
PUMA and Martí Sawe partner up for a special collection inspired by Sawe’s love for graffiti doodles and classic streetwear. Sawe is best known for his extravagant paintings that fuse scribbles, virtuoso details, and flat geometric shapes that he mixes together in tangled compositions with vivid hues. The visual impact of Sawe's work reflects a confusing but sincere context, as the artist finds inspiration in any everyday detail. Inspired by these details, Sawe deforms them, repeats them, breaks them, and plays around with mistakes to achieve his own signature abstraction.
The collection comprises a series of graphic T-shirts and Long-sleeve Shirts, adorned with Sawe’s signature doodles, colors, and characters.
PUMA x Martí Sawe is available starting January 6, 2024, from PUMA.com. PUMA flagship stores, and selected PUMA retailers.
About Martí Sawe
Spanish artist and illustrator Martí Sawe draws his inspiration from everywhere and anywhere, be it cartoons, plastic bootleg toys, or WhatsApp stickers. Born in Barcelona and trained at Escola Massana, Sawe eventually became a fixture in the city’s graffiti scene, before co-founding Manson audiovisual studio. Following his first solo exhibition in New York City, Sawe embarked on his career as an artist, going on to show around the world in Brussels, Lyon, Tokyo, Amsterdam, and beyond.
Global sports brand PUMA has today launched the next-gen FUTURE 7 football boot as part of the Phenomenal Pack. Providing the footballing world with the latest in innovation and technology, the FUTURE 7 will make its grand entrance onto pitches at the start of 2024. Infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.
The FUTURE Fits Different. A boot that is built different for players who make a difference. Designed for the ultimate playmakers and difference makers, the FUTURE 7 takes your game to phenomenal levels. The FUTURE adapts to the shape of your foot so you can move and create without constraints for 90 minutes and beyond.
The FUTURE boot heralds a new era of fit, agility and creativity on the pitch. The boot’s FUZIONFIT360 upper shatters the mold with its adaptable support, empowering athletes to experience a new level of 360-degree freedom of movement. The revolutionary upper, a combination of different densities and mesh patterns, offers targeted stability, support, and comfort sensation.
The extra stretchy knit provides an adaptive, snug fit with enhanced freedom of movement so you can maintain explosive movement changes in all directions, while PWRPRINT on the lateral and medial sides offers additional support during dynamic changes of direction. With dual layers of PWRTAPE across the midfoot, players receive the pinnacle of lockdown essential for the art of playmaking.
For touch, the FUTURE boot boasts 3D grip textures at critical ball contact zones, ensuring the ultimate in control and precision. Agility is mastered through the Dynamic Motion System outsole, which includes an advanced stud configuration for a perfect harmony of support, traction, and explosive agility. High-performance materials are strategically utilized to enhance energy return while minimizing weight and, as a step toward a better future, the upper of the FUTURE features at least 20% recycled materials.
Elise Rocher, Senior Product Line Manager Teamsport Footwear, said “The FUTURE is PUMA’s interpretation of what’s next in football. We are always striving to create a boot packed with innovation and technology to make our players phenomenal on pitch. This is where performance meets the pinnacle of innovation, and with the FUZIONFIT360 we are taking fit to new levels of adaptability, so you feel lockdown of the foot like never before. Designed for the artists of the pitch, the FUTURE boot turns every game into a display of creativity, allowing players to paint every match with their unique brand of football."
PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new FUTURE Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch.
The FUTURE 7 will be worn by the game’s difference makers including Neymar Jr., Jack Grealish, Julia Grosso, James Maddison, Laia Aleixandri and Kai Havertz.
Today, PUMA and Coperni continue to unveil the extent of their partnership, arriving in the form of an all-new footwear design that endeavors to push the limits of innovation.
The future is today, as PUMA and Coperni take footwear design into unexplored new territory while redefining the limits of tech-driven fashion. Inspired by the PUMA football FUTURE boot and high-tech innovation, as well as elements of movement and brutalist architecture, the partnership looks beyond the past and present, and into the future. More than just a concept, the resulting design is a statement of futurism that remains entirely wearable
“We are so proud of this collaboration with PUMA. It is a big milestone for a designer to launch their first sneaker. The 90SQR gathers all our common values: innovation, minimalism, uniqueness. It’s everything we have dreamed of, and we look forward to launching more PUMA x Coperni pieces in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.
The visionary PUMA x Coperni 90SQR is a hybrid creation that is engineered to the specifications of a performance football boot. Defined by its structural look, the cross-pollinated design is firmly planted in two worlds, representing a new frontier of sport and fashion. The 90SQR comes in three colorways - White, Asphalt, and Mad Yellow - each constructed with taped seams over a mesh base. The radical design is a tactile symphony of textiles and details, with Coperni branding on the heels and co-branding on the lace tips.
Global Sports Company PUMA and Mercedes-AMG PETRONAS Formula 1 Team proudly present the Natural Performance collection for Spring/Summer 2024. Inspired by the inherent efficiency and beauty of nature, bionics serves as the driving force behind this cutting-edge line.
PUMA has revealed an all-new, re-engineered FUSE 3.0 training shoe – built to help you enhance and intensify your toughest strength training sessions.
The latest in the FUSE franchise, FUSE 3.0 has received a significant silhouette makeover to ensure the shoe is as strong and dynamic as the athletes who wear it.
PUMA and PLEASURES are back together, this time introducing a new take on the classic PUMA Suede.
The PUMA x PLEASURES Suede XL is available starting January 6, 2023, from PUMA.com, PLEASURESNOW.com, PUMA flagship stores, and selected retailers.
Introducing the PUMA Spirex, a distillation of iconic footwear designs from PUMA’s archive.
Re-working cues from Y2K-era running spikes, the Spirex is a technical street-style sneaker inspired by PUMA’s heritage of speed.
The Spirex’s technical upper features an asymmetrical composition, composed of a classic union of materials including fine mesh, nubuck, and suede. One of the shoe’s visual highlights, PUMA’s iconic Formstrip is seamlessly integrated, rendered with a structural wireframe construction adding support to the upper. An accentuated tongue lends the Spirex a fast yet nimble look and feel, while rope laces act to fasten the shoe’s functional trail aesthetic.
Below, the Spirex touches down with a tough and hard-wearing sole unit that is not just utilitarian, but a statement in itself. Underneath, the Spirex is equipped with a dynamic constellation of lugs that lock down grip.
The Spirex makes its debut in two monotone “Prairie Tan” and “Gray Fog” colorways.
The PUMA Spirex is available starting February 12, 2024 from PUMA.com, PUMA flagship stores, and selected retailers.
