Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO™ Elite is challenging the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.
 

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colorways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colorway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will launch on 28 August 2024, with only 1,000 pairs available. 

The shoe will be available to purchase on PUMA.com, in select PUMA stores and in select retailers across the USA, UK, Central Europe, Nordics, Thailand, Japan, China, and Australia.
 

Since its debut in the USA in 1958, carbon fibre has revolutionized Formula 1. Scuderia Ferrari HP first used it in 1982 to strengthen their car's chassis, and by 1983, they introduced the first car with a full carbon fibre structure, enhancing safety and durability. Over the years, carbon fibre became essential in F1, used for everything from custom-fit pedals to steering components. By 2014, even gearboxes were made entirely of carbon fibre, highlighting its importance in improving speed and aerodynamics.

At this year's Italian Grand Prix, Charles Leclerc and Carlos Sainz will wear exclusive race suits, t-shirts, caps, and Speedcat Pro race boots, all adorned with a carbon-fibreinspired design that fuses the rich heritage of racing with a sleek, contemporary aesthetic.These feature an all-black base, highlighted by striking accents of yellow—a color deeply entrenched in Scuderia Ferrari HP’s heritage. Yellow also holds significance as the emblematic color of Modena, the city of Enzo Ferrari, selected as the backdrop for the iconic black Prancing Horse.

PUMA is excited to honour the past, present, and future of Formula 1’s technological advancements with Scuderia Ferrari HP. Together, we celebrate the material that has not only safeguarded our drivers but also propelled the sport to new heights.

The Scuderia Ferrari Monza Special Edition Awaits You! Available now in select PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. Don't miss thechance to own a piece of racing excellence.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.

Inspired by early-2000s footwear styles, the Skope Forever previously debuted in its OG iridescent color. Now, PUMA and Skepta have the next drop cued up. This iteration features a tonal “Beige” and “Black Ice” scheme with matching mesh and nubuck overlays, adding fresh visual dimensions. Chrome accents complement the badge on the tongue, which shows the PUMA x Skepta logo.

The second PUMA x Skepta Skope Forever sneaker will be available from August 24, 2024, on PUMA.co.uk and selected retailers.

Crafted from soft suede and smooth leather, the Palermo Moda distringuishes itself from the original Palermo with its slightly elevated gum sole. Available in both neutral and vibrant colors, this model brings a modern flair while staying true to its timeless silhouette.

The Palermo Moda is available from September 1 at PUMA.com , PUMA flagship stores, and selected PUMA stockists.

Editor’s Notes:
The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. The Palermo was later adopted by football casuals to become a staple of terrace subculture.

Boasting an eye-watering 46mm of PUMA’s cutting-edge NITROFOAM™ technology, the MagMax NITRO™ provides supermax cushioning and propulsion in every stride, making your training and recovery miles feel effortless.

The perfect entry point for all types of runners, MagMax NITRO™ is a much-needed bouncy addition into your shoe rotation that will deliver on comfort and have you smiling from ear to ear, step after step.

An engineered mesh upper re-enforced with PUMA PWRTAPE provides premium breathability, whilst a rolled collar reinforced with foam ensures extra comfort and a true fit. The MagMax NITRO™ also features PUMA’s signature PUMAGrip durable rubber sole, providing assured multi-surface traction.

MagMax NITRO™ will be available in a Lapis Lazuli colorway, inspired by the bright blue precious stone it is named after. The men’s shoe features an intense purple-blue upper, with the mesh complemented by a streak of soft green on the NITROFOAM™ midsole that ombres from heel through to the forefoot.

The women’s shoe features a light blue mesh upper complemented by a lime green PUMA formstrip, with a flash of intense, dark blue that adds vibrancy to the NITROFOAM™ midsole.

Romain Girard, VP Innovation at PUMA said "MagMax NITRO™ is our most cushioned every day running shoe yet – meaning you get more NITROFOAM™ than we have ever put in a running shoe. It’s a gateway for people to access running, particularly when you need an extra boost to get out the door. Whether you are just stepping out onto the road, or you need additional comfort on a well-earned recovery run, this shoe has been designed to make running feel effortless and comfortable. Adding a supermax cushion shoe to our existing range provides runners with a great new option that can be integrated into any shoe rotation.”

MagMax NITRO™ launches globally on 12 August 2024, and will be available to purchase on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe and Australia.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available in selected PUMA stores as well as online at puma.com.

Manchester City's history is rich with moments of tenacity and resilience, and the 1999 Play-Off final is a testament to that spirit. Trailing by two goals, City’s determination eventually saw them through to victory on penalties, after Paul Dickov’s dramatic equaliser in the 95th minute took the game into extra time. To celebrate this iconic match that has been etched into the hearts of the Manchester City fans, PUMA has brought back a certified classic: a navy-blue jersey featuring neon yellow vertical stripes, with neon yellow and blue detailing on the classic collar and sleeve trims.

Paul Dickov, Manchester City Club Ambassador, said: “It’s fantastic to see this year’s Away kit revealed today. The 1999 Play-off final victory still remains a special moment for myself and City fans around the world and I know the kit from that day is remembered by those who were there and beyond. It’s a wonderful gesture by the Club and PUMA to commemorate the anniversary with this year’s Away kit.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "This kit symbolizes a defining moment in Manchester City's history and the relentless spirit of its fans. Our goal was to create a jersey that honours the past while using the latest in performance technology to meet the needs of today's athletes and supporters. We’re proud to bring back a design that holds such significance and to do so with a sustainable approach."

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. This initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 Away kit will be available in both Authentic and Replica versions, ensuring that every fan can wear a piece of history. The Authentic jersey, as worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, providing elite-level performance. The Replica jersey offers the same iconic look with a more casual fit, ideal for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

The Manchester City Away kit is available from PUMA stores, PUMA.com, City Stores (Etihad Stadium, Arndale Centre, Rockefeller Center & Yas Mall), mancity.com/shop, and select retailers worldwide from 8th August.

As the motorsport world shifts towards an electrified future, the PUMA x BMW M Motorsport collection captures this exciting transition. Each piece in the collection reflects the innovative spirit and technological advancements of the BMW M Hybrid V8, a symbol of cutting-edge performance and design. Fans can expect to find apparel, footwear and accessories that not only celebrates this new era but also enhances their style and performance.

The collection features classic silhouettes remastered with bold, brilliant graphics and innovative material choices. Color and material blocking create striking contrasts, while tonal trims add a sophisticated touch. These design elements come together to produce a collection that is both visually stunning and functional, perfect for motorsport enthusiasts and fashion-forward individuals alike.

The PUMA x BMW M Motorsport collection will be available at selected PUMA stores as well as online at puma.com. Celebrate the electrified future of motorsport with this dynamic and innovative collection.

PUMA’s supersized Suede XL borrows its rebellious inspiration from ‘90s and early 2000s skateboarding footwear. Extra-cushioned with over-the-top proportions, the Suede XL differs from the original Suede through its padded tongue and Formstrip, as well as ultra-wide laces that call back to the aesthetics of Y2K skate culture.  

Just like the Suede Classic did in the ‘90s, the new Suede XL has found its home in the skateboarding scene, thanks to its durability, sturdy midsole, and extra padding. Built for backyard pool sessions and beyond, the Suede XL is part of PUMA’s Rewrite the Classics collection, which celebrates PUMA’s most timeless franchises, bringing them into a new generation. 

The latest PUMA Suede XL is available starting August 16, 2024, from PUMA.com, PUMA flagship stores, and selected retailers. 

"The Legend of Turbo" is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x PORSCHE collection showcases twill jackets, flannel shirts, and a distinctive tartan graphic story inspired by the interior upholstery of the first-ever Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement, and heartwarming moments that define this collection.

This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals. The PUMA x PORSCHE collection will be available at selected PUMA stores, at the Porsche Museum in Stuttgart, as well as online at puma.com and shop.porsche.com. Celebrate the legacy of the Porsche 911 Turbo and embrace the blend of history and style with this exclusive collection.