PUMA and FORMULA 1
Herzogenaurach, 22nd July 2024
PUMA and FORMULA 1® unveil new collection

Global Sports company PUMA and FORMULA 1® are thrilled to announce the launch of their latest collection, designed for fans and enthusiasts alike. This new collection embodies the exhilarating spirit of Formula 1® with futuristic graphics, functional detailing, and protective fabrics featured across both footwear and apparel.

The new FORMULA 1® collection is built with fans in mind, celebrating the passion and energy that define the world of motorsport. From race day to every day, this collection offers versatile pieces that embody the thrill and speed of F1®.

Fans can expect to find bold designs that reflect the dynamic and fast-paced nature of the sport. The collection is more than just clothing; it’s a tribute to the adrenaline and excitement of Formula 1®.

The PUMA & FORMULA 1® collection will be available at selected PUMA stores as well as online puma.com. Gear up and feel the rush with this high-octane collection designed for the ultimate fans.

PUMA BVB CUP KIT
Herzogenaurach, Germany, 20st July, 2024
HISTORY REMADE: PUMA & BORUSSIA DORTMUND UNVEIL THE 24/25 CUP KIT

Global sports company PUMA and Borussia Dortmund have today revealed the Club’s Cup kit for the 2024/25 season, a celebration of the Club's iconic moments and rich history.

Cup history (re)made. The 24/25 BVB Cup Kit combines elements from four kits worn during iconic cup moments, including the 2013 UEFA Champions League final. It’s a patchwork of classic designs, all coming together for a kit that’s ready to write the next chapter of Club history.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Cup Kit is a tribute to Borussia Dortmund’s rich history and the moments that have shaped the Club. We aimed to create a jersey that not only performs at the highest level but also tells a story about the Club’s journey. This kit is designed to celebrate past glories while looking forward to future successes.”

The 24/25 Cup Kit is available in both Authentic and Replica versions. The Authentic jersey, worn by BVB’s players on the pitch and by fans in the stands, is crafted with PUMA’s ULTRAWEAVE fabric. This fabric reduces weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

PUMA BVB CUP KIT

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Borussia Dortmund Cup Kit was unveiled during the Club’s pre-season tour of Asia in a special event in Bangkok on the 20th July, with the kit debuting on pitch in a friendly match against BG Pathum United FC on the 21st July.

The Borussia Dortmund Cup Kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 20th July.

PUMA’S ACE-WORTHY GV SPECIAL
Herzogenaurach, July 18, 2024
PUMA’S ACE-WORTHY GV SPECIAL ARRIVES IN AN ELEVATED TRIO OF COLORWAYS

Pulled from PUMA’s extensive archive, the GV Special receives an elevated update for 2024 in the form of three clean, court-inspired colorways, and under the title of GV Special Base.

Conceived under the standard of “Something Special,” this new trio of premium executions retains the GV Special’s court DNA, incorporating timeless green, cream, and grey tones. PUMA’s wordmark and leaping cat insignia appear on the tongue, while debossed “PUMA GV Special” lettering are subtly stamped just under the shoe’s top eyelet.

PUMA’S ACE-WORTHY GV SPECIAL

Channelling court aesthetics through a fashion lens, the campaign shows the GV Special Base accompanied by a chic wardrobe that blends tennis inspiration with preppy styling.

 

Originally introduced in the 1980s and named the PUMA California, the training silhouette was described as “universal” by PUMA catalogs. The heritage low-top silhouette is best known for its ultra-cushioned sole unit, as well as features like its tumbled leather upper and perforated toebox. Later renamed the GV Special for Argentinian tennis maestro Guillermo Vilas, the shoe became a favorite of terrace subculture, as football casuals developed a taste for performance models like the GV Special, pairing them with dark, straight-legged jeans.

The PUMA GV Special Base is available starting August 3, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

PUMA AND SKEPTA
Herzogenaurach, July 16, 2024
PUMA AND SKEPTA BRING MÁS TIEMPO TO SUMMER FESTIVAL SEASON

PUMA links up with Skepta and Jammer's visionary house label, Más Tiempo, for a new collection inspired by the forever party of an endless summer.

PUMA and Más Tiempo are set to kick off the festival season with a capsule featuring football-inspired silhouettes and graphics, featuring metallic silver and magenta colorways, reflective details, and technical materials. Under the creative direction of Skepta and Jammer, the collection includes original graphic designs on T-shirts and hoodies, with the Más Tiempo wordmark and “World Tour” text appearing on Woven Shorts, half-zip Track Tops, and Football Jerseys. Festival-ready accessories like the Body Bag and 5-Panel Cap complete the lineup.

PUMA AND SKEPTA

A highlight of the collection is the new iteration of the Skepta-favorite PUMA Velophasis. This sleek black and grey sneaker festures purple accents and “Más Tiempo” branding on the heel and tongue.

The full PUMA x Más Tiempo collection will be available starting July 19, 2024, on PUMA.com, at PUMA flagship stores, and selected retailers.

Singer Rose wears the PUMA
Herzogenaurach, July 17, 2024
PUMA’S NEWEST AMBASSADOR ROSÉ MEETS THE PUMA PALERMO

Following the June announcement, PUMA and global K-pop sensation Rosé from South Korean musical quartet BLACKPINK are unveiling their first official campaign. 

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the PUMA Palermo, with Rosé showcasing the iconic low-top in her unique style. Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with stadium-inspired PUMA looks. 

PUMA Ambassador Rose wears the Palermo

PUMA’s partnership with Rosé will center around PUMA’s catalog of iconic silhouettes such as the “Rewrite the Classics” program, which celebrates PUMA’s most timeless footwear shapes and brings them into a new generation. Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. PUMA and Rosé will reveal more from their creative partnership later this year. 

The PUMA Palermo is available now from PUMA.com, PUMA flagship stores, and selected PUMA stockists, with more colorways coming soon. 

courduroy
Herzogenaurach, Germany, 11 July 2024
Rihanna is Taking Us to School with the FENTY x PUMA Creeper Phatty ‘In Session’ with Chloe Cherry and Anjelica Huston

Rihanna is ready to take you to school with her newest FENTY x PUMA Creeper Phatty In Session. The Creeper Phatty, Rihanna’s latest iteration of the original Creeper, is bigger, bolder and badder than ever with an oversized design and stacked gum sole. Out now, this drop boasts triple-black and classic red and white corduroy. Same Creeper Phatty just fresh new colors and materials ready to be paired with your dopest back-to-school fits.

It’s school picture day in Rihanna’s latest creative campaign shot by Philippa Price. As Creative Director, Rihanna also stars in the campaign as “the good gal” alongside a few unexpected school mates. Euphoria star Chloe Cherry, “the emo girl”, and film icon Anjelica Huston, the principal, round out this star-studded campaign. A varied cast including the “theater kid”, “popular girl”, “nerd” and “class pet”, add flavor and personality to this nostalgic yet fashionable campaign.  

In the words of our girl, Rih, “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had.”

This back-to-school In Session drop offers colors and sizes for all ages. Dress up your varsity fit with the triple black monochromatic colorway. Or rock the traditional yet iconic red and white paired with jeans and your favorite varsity sweater.

The FENTY x PUMA Creeper Phatty In Session is going to be your new daily uniform and is now available at PUMA.com, PUMA Stores and global retailer including Foot Locker, JD Sports and Zalando.

trolls 2
Herzogenaurach, July 11, 2024
PART TWO OF THE DREAMWORKS ANIMATIONS’ TROLLS AND PUMA COLLABORATION IS CREATED WITH A DOSE OF TROLLS JOY

The happiest collaboration the world has ever known is back: PUMA x DreamWorks Animation’s Trolls part two.

Created in partnership with Universal Products & Experiences and inspired by the beloved Trolls films from DreamWorks Animation, PUMA x Trolls part two is here just in time for summer. Trolls-tastic joy infuses a collection of streetwear-inspired kids' gear, with footwear, accessories, and graphic apparel inspired by the world of Trolls. The oh-so-sweet collection is filled with details like badges and patches, as well as cheerful colors throughout. 

For boys and girls, cozy basics like tracksuits, T-shirts, and sweats come in a color palette of soft pastels with graphics commemorating fan-favorite Trolls characters like the determined yet cautious Branch, and the village prankster Cloud Guy. Further bringing the world of DreamWorks Animation’s Trolls to life, the collection features a co-branded side bag with Trolls detailing, plus kids' versions of the RS-X, Mayze, Sude, and CA Pro sneakers. Pom-pom accents evoke the characters’ signature hairstyles, while colorways tie back to the small, colorful Trolls themselves.   

PUMA x DreamWorks Animation’s Trolls Part Two is available starting July 12, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers. 

mostro drop
Herzogenaurach, July 9, 2024
THE PUMA MOSTRO IS HEATING UP FOR SUMMER IN TWO PERFORATED-LEATHER COLORWAYS

PUMA continues to turn up the heat, readying the low-top Mostro for a summer release.

Reimagined as a second skin, the Mostro debuts in a new pack of two premium, perforated-leather styles in monochromatic colorways. Mixing white and black color blocking on the upper, the Mostro takes on one of its cleanest color schemes to date.  
The low-profile silhouette comes with defining features including its signature spiked sole and versatile strap closure.  

First introduced in 1999, the Mostro takes its name from the Italian word for monster, which describes the shoe’s new, hybrid look that borrowed inspiration from two diverse realms – the sleek but tough sprinting spikes of the '60s and the chilled-out surfing shoes of the '80s. Recently, PUMA reached into the archive to bring back the Mosto, marking the convention-defying silhouette’s 25th anniversary.   

This latest chapter in the Mostro depicts the originality and rebellious attitude of the experimental silhouette, with a series of sunbathed visuals captured in vibrant Marseille. 

The latest PUMA Mostro is available starting July 13, 2024, at selected retailers worldwide including KITH, Slam Jam, END. Clothing, SSENSE, SNS, Atmos and SAiSON. 

A couple standing on a grass field wearing PUMA clothes
Herzogenaurach, July 2, 2024
PUMA AND CARROTS GREEN-THUMBED COLLECTION IS “IN SEARCH OF CARROTS”

PUMA and Los Angeles-based label Carrots by Anwar Carrots are partnering up for a summertime scavenger hunt. Rooted in streetwear aesthetics, the collection features a range of apparel, footwear, and accessories, including a garden-inspired color palette of oranges and greens, and throwback graphics that celebrate the Super PUMA mascot.

Carrots playful approach to design is expressed through a hidden logo embroidered on a different location of every garment. 

The freshly picked PUMA x Carrots collaboration is highlighted by apparel including streetwear essentials and cut-and-sew items like the hoodie and shorts featuring a logo lockup mixing the Carrots wordmark with PUMA’s leaping cat. The collection’s cardigan features a graffiti-style allover pattern, while workwear-inspired pants are designed for a day’s work in the garden. The apparel offerings are rounded out by a striped rugby shirt and a graphic T-shirt that commemorates PUMA’s Super PUMA mascot from the 1970s. Lastly, the waist bag features a ripstop construction, rendered in two colorways with contrasting zippers and the PUMA x Carrots logo lockup, while the Super PUMA reappears on a limited-edition cap. 

For footwear, PUMA and Carrots reworked Suede XL and 180 silhouettes are ripe for the picking. The Suede XL comes fully dipped in textural orange with contrasting green laces and gold Carrots detailing. The accompanying 180 features a black Cordura color scheme, a special PUMA badge on the tongue, and an orange Carrots badge on the tongue. 

 

Products from the PUMA Carrots Collection
Products from the PUMA Carrots Collection

PUMA x Carrots is available starting July 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Russel
Herzogenaurach, Germany, 1 ST July 2024
PUMA, MERCEDES-AMG PETRONAS FORMULA ONE TEAM, AND RÆBURN COLLABORATE ON GROUNDBREAKING UPCYCLING COLLECTION

Global Sports Company PUMA, is proud to announce an exciting new collaboration with the Mercedes-AMG PETRONAS Formula One Team and RÆBURN, the innovative London-based creative studio known for repurposing surplus materials. This dynamic partnership amplifies the upcycling ethos of RÆBURN, using race-worn suits from the Mercedes-AMG PETRONAS Formula One Team to create elevated pieces. Combined with PUMA's rich sporting heritage, this collaboration creates a groundbreaking collection that seamlessly blends motorsport engineering with cutting-edge fashion design.

The PUMA x MAPF1 x RÆBURN collection epitomizes the premium performance and spirit of all three collaborators. This unique collection merges elements from race-worn suits of Mercedes-AMG PETRONAS Formula One Team drivers and mechanics, including 
the legendary seven-time world champion Lewis Hamilton as well as George Russell’s, with RÆBURN's amplified upcycling method. By transforming these elements into elevated fashion pieces through cutting-edge design and the use of recycled materials, this collection redefines modern luxury in sports fashion. Each item embodies a fusion of rich motorsport heritage and craftsmanship, making it a true standout.

Chris Raeburn, Founder & Creative Director of RÆBURN, commented: "2024 is RÆBURN's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before. From the Remade masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with Puma each item in the range has a special story and a reason for being. At RÆBURN we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Our relationship with Puma has continually pushed the boundaries. Our latest collaboration propels these even further in a highly innovative way by combining our shared common values of style and sustainability. The outcome, working hand-in-hand with RÆBURN, has created a groundbreaking collection that we are truly proud of. We are sure our fans will enjoy the chance to own a piece of the team's history whilst proudly display their own fashion.”

In the PUMA x MAPF1 x RÆBURN collaboration, there are three distinct tiers of products that highlight different aspects of the partnership. First, the hero masterpiece jacket remade from an original race-worn Nomex® driver suit from Lewis Hamilton at the Spanish Grand Prix in August 2020, will be auctioned off online at a later stage following thee British Grand Prix. This is a unique item made only for this occasion.

raeburn
raeburn
raeburn

Secondly, the other masterpieces are a combination of suits worn across the 2022 season by both Lewis Hamilton and George Russell as well as their mechanics. These unique items will not be available for purchase directly from PUMA but the 2022 masterpiece will be offered on PUMA.com for a raffle.

Lastly, the collection includes a super limited quantity of items made from deadstock Nomex®—unused remainders of the same high-performance material used in racesuits. These deadstock Nomex® pieces retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport.

RÆBURN’s renowned upcycling techniques reimagines and repurposes Nomex® into stylish, street-ready apparel and limited-edition sneakers, such as the Velophasis and Spirex. Each piece in the collection embodies the values of being recycled and reimagined, showcasing the seamless blend of style and performance. 

This initiative provides fans with a rare opportunity to own a truly one-of-a-kind piece from the collaboration and a piece of history through a race-winning suits, with all proceeds from the auction supporting charitable causes. 

The PUMA x MAPF1 x RÆBURN project is more than just a fashion collection; it is a representation of shared values and a pioneering spirit. Every aspect of this collaboration is driven by a commitment to high performance design.This partnership underscores the belief that unity and the fusion of diverse talents can lead to exceptional results.

ultra 5
Herzogenaurach, Germany, 28TH June, 2024
FUEL YOUR FAST WITH THE ULTRA 5 FORMULA EDITION IN BOTH ULTIMATE AND CARBON VERSIONS

Global sports brand PUMA has today unveiled both the ULTRA 5 ULTIMATE and the ULTRA 5 CARBON Formula Pack editions. Both versions of the ULTRA 5 will take to the pitch during the knockout stages of the European Championships and the Copa America as select players switch to the new ULTRA 5 on the biggest stages to gain the extra edge.

Buckle up because PUMA are pushing the ULTRA 5 into another gear giving you the speed and sensation of a finely tuned machine at your feet. Built on years of engineering insights from PUMA Motorsport, the brand-new SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. ​

The new ULTRA 5 ULTIMATE Formula edition kicks into high gear with PUMA’s SPEEDSYSTEM outsole, featuring a springy plate and an innovative stud setup for lightning-fast acceleration. Sprint, cut, and brake faster with FastTrax stud design for multidirectional traction and for ultimate stability the ULTRA 5 utilizes an all-new PWRTAPE SQD support frame to stabilize the foot inside of the boot without hindering agility and freedom of movement.

ultra coman

Speaking on the ULTRA 5 Dominique Gathier, Senior Director Product Line Manager Teamsport Footwear said “Following the incredible success of the ULTRA 5 CARBON Launch Edition we have today unveiled two editions of the ULTRA 5 – the ULTIMATE and CARBON versions. Both utilize an all-new stud configuration that help you to explode and brake faster than ever because the modern game needs rapid speed over short and long distance, but also in all directions. The FastTrax stud integrates key design insights from academic research and traction studies to provide more traction while accelerating, cutting and breaking.”

Dominque continued “The new SPEEDSYSTEM is PUMA’s proprietary outsole design that combines a high-performance fiber base material with an external heel counter and a revolutionary stud system to maximize energy return for faster acceleration. The three studs on the heel improve braking, this is because there is a higher traction when rear studs are closer to the centerline.”

Romain Girard, Senior Director Innovation delved into the full carbon outsole and what this means for the new ULTRA 5.

 “The major difference you will see across both editions is the CARBON version features a full carbon plate making it the fastest version of our fastest boots. The SPEEDSYSTEM outsole on ULTRA 5 CARBON is made of full carbon fiber, making it 32% springier than the non-carbon version allowing you to change direction in an instant and explode in any direction before the defender can react for an unmatched speed machine.”

“PUMA has a history of utilizing carbon in our football boots, but for the new ULTRA 5 we have evolved the way we use the material and implemented it in a new way. Taking inspiration from our collaborations in motorsport, carbon is one of the most explosive and lightweight materials, used in many of the fastest cars in the world due to its incredible lightweight, speed properties. What is unique about our application is we have changed the weave pattern and direction of the fibers to create a unique application of the material that provides an even faster soleplate.”

PUMA continues to offer its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the ULTRA 5 is designed to enhance comfort and performance for female athletes, built different to support the women that make a difference on the pitch. The ULTRA 5 Women’s Fit combines the latest ULTRA tech, such as SPEEDSYSTEM outsole and FastTrax stud design, with a bespoke fit designed specifically for a woman's foot.

Fuel your Fast with the ULTRA 5 CARBON available from the 28th June at PUMA.com, at PUMA stores and specialist sports retailers. The ULTRA 5 ULTIMATE will be available on pre-sale from the 8th July at PUMA.com, at PUMA stores and specialist sports retailers with the global release from the 18th July.

Ferrari Jersey
Herzogenaurach, 25th June 2024
PUMA and Scuderia Ferrari HP Launch Iconic Soccer Jersey for Austrian Grand Prix

Global Sport Company PUMA together with Scuderia Ferrari HP are thrilled to announce a revolutionary fusion of motorsport and football: the all-new Scuderia Ferrari 2024 Soccer Jersey. As the Austrian Grand Prix approaches, fans around the world can now showcase their passion for the Iconic Red in a whole new arena.

With the release of the Scuderia Ferrari 2024 Soccer Jersey, PUMA and Scuderia Ferrari HP invite fans to imagine their favorite motorsport team as a football club. This bold reinterpretation pairs the unmistakable Scuderia Ferrari HP red with vibrant yellow pinstripes, capturing the spirit of speed and excitement that defines both sports.

Featuring the official team and sponsor logos, the Scuderia Ferrari 2024 Soccer Jersey offers a seamless transition from the racetrack to the football pitch. Whether cheering from the stands or playing on the field, fans can now proudly display their allegiance to Scuderia Ferrari HP in a whole new way.

Designed to inspire and empower fans worldwide, the Scuderia Ferrari 2024 Soccer Jersey embodies the values of excellence, teamwork, and relentless determination. With its striking design and impeccable craftsmanship, this jersey is sure to become a symbol for Scuderia Ferrari HP enthusiasts everywhere.

The release of the Scuderia Ferrari 2024 Soccer Jersey marks a new chapter in the ongoing collaboration between PUMA and Scuderia Ferrari HP, showcasing a shared commitment to pushing the boundaries of possibility and redefining the intersection of sport and style.

The Scuderia Ferrari Soccer Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

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