From the collaboration with SEGA®’s famous blue video game character Sonic the Hedgehog™, PUMA brings the designs and graphics that appear in the game and the movie to classic silhouettes. The KIDS SONIC COLLAB plays with colors, cool prints and hints of the Sonic universe both in footwear and apparel.

With a specific focus on shoes, the style of the KIDS CITY ATTACK PACK is directly inspired by the futuristic lights and sounds of Tokyo and thus makes a statement that mixes trendy colors with innovative sports technology and creates an incomparable fit and function.

Featuring a fox, a polar bear and a panther, PUMA KIDS MINI PAWS presents a joyful and playful collection for the little ones. This kids’ line features a complete pack made of tees, hoodies, sweatpants, shoes, caps and backpacks full of fluffy winter animals.

All these styles are available for all ages and levels on PUMA.com, PUMA stores and select retailers on July 1.

The Cali Wedge, Deva, RS-X3, Rise and Future Rider, some of the most popular women’s silhouettes from PUMA, are reimagined in bold designs for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.

Cali Wedge: A bold update to the Cali silhouette with an extreme, wedge sole.

Deva: The Deva is an elevated sport-fashion silhouette inspired by rebellious punk attitude and chunky, oversized streetwear shoes seen in Tokyo.  It plays with height and materials to create a totally new look: the top line tooling is a sneaker while the sole is high fashion.

RS-X3: The classic RS design is taken to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colors.

Rise: Pulling from the worlds of heritage running and forward-thinking style, this slim, highly engineered silhouette is inspired by clouds with soft, opulent lines and an oh so comfortable construction. Design details include signature RS technology and a semi-translucent upper cage.

Future Rider: Born in 1980, the Fast Rider launched when running moved from the track to the street, becoming one of our most comfortable and simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This classic shoe as revamped to become the Future Rider, featuring a slim Federbein outsole and ultra-comfortable Rider Foam midsole.

The Pretty Pink features a wide array of clothing in hot pink with white accents. Key pieces include the Evide Woven tracksuit in water repellent fabric and a bold graphic tee with the PUMA logo. The collection further includes a range of jackets, sweatshirts, and bottoms.

The perfect accent to any outfit, the Pretty Pink Collection accessories line includes a hot pink Unisex Trend Beanie, Prime Time Drawstring Backpack, Prime Time Backpack, and Prime Time Large Shopper tote.

The Pretty Pink collection will be available in two separate drops, on July 1st the following pieces will be available - Evide track pants, Evide track jacket, Evide graphic tee, unisex trend beanie, Cali Wedge, and the prime-time drawstring backpack. On July 27th all of the collection will be available on PUMA.com, PUMA Stores and select retailers globally.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

The key benefits of this performance running shoe are:

• Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
• Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
• Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative style.

Provoke XT is PUMA’s all new training shoe, created for women who aren’t afraid to take risks. It features an aggressive geometric midsole, bold tongue construction, a TPU jewel piece in the midfoot and heel for stylish support, and an all-around secure fit. 

The key benefits of this instant head-turner are:

Shop Provoke XT starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice. 

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

 “Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

The shoe features a richly layered upper and disruptive new tooling. The RS-2K Internet Exploring is inspired by Y2K and the prevalence of the internet in our lives. The shoe is made for those who are inspired by reinvention and always moving forward. Design features include a mesh upper with a mix of suede, leather, and synthetic overlays, a bulky silhouette, clear cut outs, and bright colors.

PUMA have unveiled the new Olympique de Marseille Home jersey inspired by the architectural culture of Marseille, drawing influence from the 20th century style of the Phocean City. The jersey incorporates distinctive lines symbolic of key structures and buildings found throughout the city.

The Home jersey retains the club’s emblematic colors, white and azur blue and features a classic round collar with ribbed sleeve cuffs. Embroidered on the back of the collar is the wording ‘Olympique de Marseille’, with the club logo proudly displayed on the heart of the jersey.

Today PUMA have presented the new Olympique de Marseille Away jersey, directly inspired by the unique neighborhoods and multicultural DNA of Marseille. The new Away jersey represents the strong diversity of the city's districts, integrating iconic monuments of the city into the design, symbolizing the unity of the people.

The peacoat navy blue jersey features an azur blue collar with rimmed cuffed sleeves with gold detailing. The classic collar features the wording ‘Olympique de Marseille’ embroidered on the back, with the club logo displayed on the heart of the jersey.

The new Home & Away Olympique de Marseille kits as well as the training kits are available in the official OM Stores, OM.fr, PUMA.com and select retailers worldwide.

The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black. 

Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”

Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally. 

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

“We at PUMA are very excited for the return of football and to see the Rise Pack light up the pitch. Players will rise up and unite for the love of the game and shine on the pitch as they entertain and thrill fans watching from home. We look forward to an enthralling and captivating summer of football,” said Matthias Mecking, General Manager of PUMA Teamsport.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of design.

Crafted for precise touch, deadly accuracy, and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch, and support.

The Rise Pack is available starting June 4 on PUMA.com and at select retailers worldwide.

Billy Walsh has wasted no time in making a name for himself. From his work designing the original PUMA Creeper to his songwriting skills, he’s proven himself to be one of the most authentically innovative creatives of his time. In his first-ever collection with PUMA, he draws inspiration from PUMA’s football heritage, reviving the original King silhouette of the 1970s in a modern interpretation for 2020. Visible stitching represents scars, the mistakes and imperfections of your past creating beauty and individuality. The past aligns with innovations of the present to create the future in this fresh take on the PUMA King.

The Cell Dome comes in three different colorways featuring a quilted leather upper with an all-over stitching, a sculpted midsole design, and an embroidered “KING” branding on the tongue. The apparel is sportswear inspired in performance, with some water repellent styles, reflective accents and detailing stitching inspired by the iconic football shoe, the PUMA King.

Cop the timeless co-created PUMA x Billy Walsh collection, dropping globally on PUMA.com, at selected PUMA stores and retailers.

The shoes in this collection span decades and remain to this day some of the fastest, fiercest, and freshest out there – defining the brand’s legacy in both sport and fashion culture. The range includes the Fast Rider, Sky Lo and Mid, Capri, Mirage, Ralph Sampson Lo and Mid, Oslo City, and Roma ’68.
“Rudolf Dassler wanted the athletes wearing his products to have the abilities of a puma. This means that when they wear PUMA shoes, they would become as fast, smooth, and agile as a puma,” said Helmut Fischer, PUMA’s Archivist. “He tried to blend these characteristics with PUMA shoes, leading athletes to victory.”

Record-breaking athletes who used to wear these styles in the 60s, 70s and 80s were – among others - US sprinters Tommie Smith and John Carlos and Basketball legends Clyde Frazier and Ralph Sampson.

The styles are being re-released in white premium leather and accented with colored textile tongues in PUMA’s long-time staple colors. The shoes include original branding and a gold metal trinket with the original Rudolf Dassler branding.

The history of sports and the heritage of PUMA have long been intertwined. Rudolf Dassler founded PUMA in 1948, and the brand has been breaking rules and records ever since. More than 70 years later, PUMA continues to push the limits of sport and culture with the same speed, innovation, and creativity in mind. Shoes that were once made for sport are re-issued for the Rudolf Dassler Legacy Collection, a tribute to the history of the brand and the classics that have lived on.

A full timeline with the history of the shoes in this collection can be found here.

The heritage collection drops globally on June 1st on PUMA.com, PUMA stores and select retailers.