herzogenaurach, germany, january 10,2020
puma levels up with the Rs-X³ super

Sports company PUMA is never one to shy away from pushing the envelope, and the new RS-X³ Super is proof positive

PUMA is rebooting its RS design for 2020: dialing it up to the third power by stripping down the silhouette and building it up with stronger material mixes. With bold colors and details, the RS-X³ Super is an order of magnitude beyond its forerunner.

Worn by the American rapper Gunna, this version is inspired by the vibrant hues found in old school video games, a perfect complement for a creative and unconventional style.

PUMA’s RS-X³ Super drops on PUMA.com, in PUMA stores and selected retailers on January 23.

 

boston, massachusetts; january 10th, 2020
new year, new you: step into the zone with puma
Global sports brand PUMA is releasing a brand new women’s training shoe, called Zone XT, designed for high-intensity workouts, and endurance-based running and training.

Adriana Lima, PUMA’s global womens training ambassador, is the face of the campaign, where she is featured showing some of her best training moves.

The PUMA Zone XT was inspired by the zone where progress happens, that moment when the heart-rate speeds up, making the body burn fat most efficiently, also boosting endurance and increasing your metabolism. The main benefits of these new trainers include: maximum cushioning, support, and grip – making the Zone XT perfect for any type of training, mainly HIIT workouts.

 

A new year deserves a new pair of shoes, one that will help you accomplish all of those New Year’s resolutions, especially those related to your training regime. PUMA’s Zone XT will be available on January 10th at PUMA.com, PUMA stores, and select retailers worldwide.

 

herzogenaurach, germany, january 2, 2020
Puma and Paul Stanley rock on with new collection
Sports company PUMA has teamed up with rock and roll legend Paul Stanley of KISS, to create a collection of footwear, apparel and accessories with eye-catching animal prints and glam rock inspired details.

Known for his theatrical style and iconic songwriting, Paul Stanley dominated the hard rock and glam scene during the ‘70s and ‘80s. Joining PUMA for a second time, Stanley worked closely with the design team to add his unique touch and heart to the PUMA x Paul Stanley collection, which features some of PUMA’s favorites, decked out in Stanley’s signature stars as well as shiny hits of silver and gold.

The Ralph Sampson Mid x Paul Stanley showcases a faux fur upper and printed suede on the side, rounded up with metallic Velcro straps across the forefoot and metal studs across the Formstrip. The collection also includes Stanley’s interpretation of the GV Special that comes in two different upper options, one done with a metallic leather mix and leopard-printed midsole, and the other with a mix of leather and faux fur overlays as well as a zebra-printed midsole.

 

On the apparel side, black or white tees with tattoo or cat graphics on the front add a bit of glam to your everyday outfit, while the black PS Spezial Track Suit with violet details and the PS LS Crew with zebra-printed elbow patches and star decoration on the round neck are ideal for cooler days.

The capsule collection also includes the PUMA x Paul Stanley Waist Bag in black, with an all over leopard print on the top panel and various zip pockets with a vintage-inspired zip closure.

Cop the PUMA x Paul Stanley collection and glam on. The collection will be available globally on January 16 at PUMA.com, PUMA stores and selected retailers worldwide.

 

herzogenaurach, germany, january 6, 2020
PUMA and Randomevent team up for daring streetwear collection
Sports company PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with graphics in unexpected places and rich colors.

Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.

The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.

 

On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.

The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.

 

Subscribe to Product and Brand