JOIN PUMA FOOTBALL, THIERRY HENRY, MARIO BALOTELLI AND KEVIN PRINCE BOATENG FOR AN INSTAGRAM LIVE YOU DO NOT WANT TO MISS

WHAT: Global sports brand PUMA is bringing together three of footballs biggest personalities for a candid talk about life and football. Join Thierry Henry as he hosts Mario Balotelli and Kevin Prince Boateng LIVE on PUMA Football’s Instagram for what promises to be a unique and entertaining live event. Follow @pumafootball, @thierryhenry, @mb459 and @princeboateng, activate the notifications for updates, and be ready to tune in.

WHO:

  • Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Mario Balotelli is a PUMA football player and one of football’s biggest personalities. Mario has played for an array of top clubs throughout Europe, including Inter Milan, Man City, AC Milan, Liverpool and represented Italy at UEFA Euro 2012 and the 2014 FIFA World Cup.
  • Kevin Prince Boateng is a PUMA football player who has played for some of the top football clubs in Germany, Italy, England and Spain, having also represented Ghana at the 2010 and 2014 FIFA World Cups.

WHEN: Thursday, April 16th, 2020 – 11am PST/ 2pm EST / 7pm BST / 8pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

 
Ralph Sampson Mid Glass
Herzogenaurach, Germany, April 15, 2020
RALPH SAMPSON MID "GLASS"

PUMA continues to celebrate the legacy of Hall-of Famer Ralph Sampson in the latest version of the Ralph Sampson Mid, adding a sleek, modern look to this iconic style. Inspired by glass basketball backboards, the Ralph Sampson Mid “Glass” features a unique, blue transparent quarter. The shoe is made with a leather upper, TPU quarter, comfort insole and has yellow metal eyelets on quarter for ventilation and a red leather formstrip.

 

Herzogenaurach, Germany, April 6, 2020
PUMA throttles up the Turbo with the inaugural Porsche Legacy line 
Sports company PUMA is twin-turbocharging pairs of sneakers as part of its premier PUMA Porsche Legacy collection. Inspired by the game-changing attitude of the Porsche 911 Turbo with nods to style and automotive history, the line features exclusive shoes and apparel. 

Porsche 911 were always fast, butturbocharged engines made sure nothing even came close. The addition of the iconic Porsche Turbo,along withtwin tailpipes and a distinctive rear wing, has been revolutionizing the world of sportscars since 1975. PUMA wants to make sure you look just as cutting edge in the driver’s seat, with a line of “aftermarket parts” to help you handle all your horsepower. 

 

The footwear portion of the new collection features two exemplary PUMA sneakers topump the pedal with as you carve up S curves. The Porsche Legacy Future Ridershowcases a sleek last along with aruggedoutsole for high-torque grip. Decked outin premium leather, the shoe featurespops ofcolor which give it a refined look.

The second classic in the garage is the Porsche Legacy Speedcat Lux, which fuses one of the most famous shoe models from PUMAwith a unique, engineering-inspiredlook and feel. The rounded, flat sole of these driving shoesallows you tap the gas with precision for peak performance. Laser-engraved design elements and perforated ventilation zones top off the dynamic body-kit of the shoe, which comes in a premium suede leather upper with a bold Porsche Legacy logoon the outsole.

 

 The apparel collection channels the legacy of the legendary Porsche Turbo Engine, blending streamlined design with elements from the car. Garments like the Porsche Legacy Bomber Jacket and a Logo Tee with a large tonal “Turbo” graphic on the back make for an eye-catching statement. Featuring many racing notes, the tee has a logo on the front similar to the badge lining a Porsche trunk, and a “Never Lift” label woven inside the collar. It makes the PUMA Porsche Legacy collection the perfect companion for a ride in a classic 911 Turbo.  

PUMA´s Forever Faster slogan is a natural companion to the innovative and progressive attitude of Porsche, which has been creating premium sportscars for decades.

Keep the engine roaring and don´t miss the Porsche Legacy collection, available online now at www.puma.com.  

 

JOIN PUMA AND MONDO DUPLANTIS AS THEY HOST A LIVE POWER TRAINING ON INSTAGRAM TOday, APRIL 3rd 

Bradford Rahmlow will be leading the dual training to make you sweat from home.

WHAT: Global sports brand PUMA, World Record holder Mondo Duplantis, and PUMA trainer Bradford Rahmlow will be hosting a LIVE power training on PUMA’s Instagram account. No audacious pole-vaulting exercises will be taught, but this 30-minute lower body & core-focused workout will have you sweating – and maybe regretting it the next day. Follow @puma, @mondoduplantis, and @rahmstagram, activate the notifications for updates, and be ready to stay home and train.

WHO: Mondo Duplantis and Bradford Rahmlow

WHEN: Friday, April 3rd, 2020 – 9am PDT/ 12pm EDT / 5pm BST / 6pm CEST

WHERE: Follow @PUMA on Instagram to join and train from home.

Herzogenaurach, germany, march 26, 2020
PUMA KING PLATINUM LAZERTOUCH OFFERS NEW LEVELS OF CONTROL

Sports company PUMA has introduced a new cutting-edge technology for football boots, which enhances the control properties of K-leather. This industry-first technology has been deployed for the first time ever in the new PUMA KING Platinum Lazertouch, which offers new levels of touch and feel on the ball.

PUMA KING PLATINUM LAZERTOUCH

The patented new Lazertouch technology is exclusive to PUMA and allows for a variety of specially crafted textures and graphics to be embossed onto the upper material of the boot. The technology developed in Germany, uses lasers to engrave detailed performance augmented patterns and textures to a mold, before it is fused together with the K-leather, enhancing the material’s existing control properties.

“The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on-pitch maestro to a whole new level,” said Dominique Gathier, Head of Product Line Management Teamsport at PUMA. “This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot silos.” 

The PUMA KING Platinum Lazertouch is a super-soft, premium K-leather boot upper boosted with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The PUMA KING Platinum Lazertouch is available in PUMA White and in PUMA Black from March 26 on PUMA.com and at select retailers worldwide.

Herzogenaurach, Germany, March 20, 2020
RS-Pure Fusion
The RS-Pure Fusion is the perfect blend of contrasting colors and design.

The shoe blends materials together with suede eyestay and heel overlays on top of a mesh upper. A bold touch is added from the metallic synthetic leather details on the tongue and heel and a semi-translucent pink TPU Formstrip. Outfitted with RS technology, the RS-Pure Fusion brings together comfort and style.

 

Herzogenaurach, Germany, March 19, 2020
PUMA RISE Contrast
The bright color blend of PUMA’s RISE Contrast can put a spring spark in anyone’s step.

With sunny lime accents and a fuchsia sole, the silhouette features a mesh upper with leather overlays and zig-zag stitching details. The sneaker’s upper shows off a unique semi-translucent TPU caging system that overlays a metallic PUMA cat logo.

 

Herzogenaurach, germany, March 16, 2020
PUMA heats up the tarmac with the Mercedes-AMG Petronas Formula One Team pack
Sports company PUMA once again raises the bar for motorsports-inspired footwear, with the introduction of the Mercedes-AMG Petronas Formula One pack.

The collection brings the track to the street with two new footwear styles: the Mercedes-AMG Petronas Formula One Team REPLICAT-X, and the Mercedes-AMG Petronas Formula One Team RS-X³.

The new REPLICAT-X breaks the mold with its motorsport and supercar influenced design. Sitting low to the ground on an oversized full rubber outsole, as well as incorporating a comfortable molded sock liner, the PUMA REPLICAT-X boasts high levels of performance and comfort.

Influenced by the motorsport heritage of the record-breaking Silver Arrows, the new REPLICAT-X is available in two eye-catching color choices: PUMA Black-White-Spectra Green, as well as Mercedes Team Silver-with PUMA White-Spectra Green. 

 

For this collection, PUMA also reimagines the RS, originally named after the innovative midsole “running system” developed in the 1980s. The Mercedes-AMG Petronas Formula One Team RS-X³ combines old-school cool with a cutting-edge motorsport design twist.

A lightweight PU midsole is combined with a thick rubber outsole to provide maximum traction, while the acclaimed RS design, and a molded sock liner, give maximum comfort wherever you are.

The Mercedes-AMG Petronas Formula One Team RS-X³ is available in a choice of three striking color combinations, using a color palette to suit any occasion: Mercedes Team Silver-Sunny Lime-PUMA White, PUMA Black-Spectra Green-PUMA White and Sunny Lime-Sunny Lime.

PUMA’s Mercedes-AMG Petronas Formula One Team Pack is available in stores now.

 

Herzogenaurach, Germany, March 14, 2020
CELL Dome Galaxy
PUMA’s CELL Dome Galaxy adds a FUTRO flourish to the iconic CELL range of running inspiredsneakers.

Designed with roots in a 90’s aesthetic and a vision of a more extraordinary era, the CELL Dome Galaxy integrates the CELL Technology cushioning into its heel in a new, domeshaped form to make it more visible from distance. The shiny CELL sits asymmetrically on the heel giving it a futurist look, while the upper shows off original eyelets with premium, clean overlays and a visible Formstrip. The CELL Dome Galaxy is beyond enhanced, beyond now, and ready for a new decade in both black and white colorways.


Herzogenaurach, Germany, March 13, 2020
High Fashion: PUMA´s all-white deva is a cut above
Sports company PUMA is elevating its Deva range of chunky sneakers with a stacked all-white silhouette. Boasting a thick sole and confident curves, this monochromatic take on the fashion sneaker doesn’t step out subtly – it kicks down the door.

The PUMA Deva mixes classic white with a bold silhouette and is equally at home on the runway sported by brand ambassador Cara Delevingne. Featuring a wavy stacked midsole and chic leather upper, this sneaker plays with height to create an edgy look. Grip is provided by a rubber outsole, topped off with a classic white PUMA Formstrip on the upper.
Stay a step above the rest with the newest PUMA Deva, launching on PUMA.com, at PUMA stores and in selected retailers on April 1.

 

Wollerau, Switzerland; March 9, 2020
PUMA I X-BIONIC® PRODUCT SERIES WINS THE PRESTIGIOUS PLUS X AWARD
For Innovation, Design, Functionality, Ergonomics and High Quality.

X-BIONIC already holds the title of "The most innovative brand of the year" for the 11th year in a row. This year, X-BIONIC was recognized for a total of 12 different products and product series’, one of which is the "Runbeatable" collection, in collaboration with PUMA®. This whole product series, consisting of 10 limited edition products, got honored with five quality seals at once, namely for innovation, design, functionality, ergonomics and high quality. The award was given out by the Plus X Award expert panel, which is made up of independent expert jurors, who ultimately crowns the winner of the quality seals of the innovation award.

 

The innovative and technical solutions of X-BIONIC®, enhanced with exclusive design by PUMA®, impressed the Plus X Award jury once again: "X-BIONIC and PUMA have focused their profound knowledge of the sports industry on one goal and created an exciting symbiotic collection. It combines the innovative power of the X-BIONIC technologies, which have always impressed the jury of the PLUS X AWARD, the world's largest innovation prize for technology, sport and lifestyle, for over a decade, with the contemporary design of PUMA. These designs are world-renowned, and the global sports world is unimaginable without them. The new collection takes these designs to a whole new level with the groundbreaking innovations of X-BIONIC. The PUMA | X-BIONIC collection sets new modern and contemporary standards that drive international athletes on their way to new heights of performance." Commented Donat Brandt, President and member of the jury from the PLUS X AWARDS.  

 

“The award win is a clear signal that we succeed again in creating outstanding innovation and this prize represents the potential of our collaboration. We had no doubt that this collaboration with PUMA would be award-winning,” said Prof. Dr. Bodo W. Lambertz, Founder of X-BIONIC®.

 

“We have been researching and developing solutions for the sports industry for over 20 years, that are based on nature. This innovation power lead to more than 800 patent registrations worldwide, more than 700 international award and test wins. Athletes wearing X-BIONIC® & X-SOCKS® in International Championships, including the Olympics, won over 1200 medals. The PUMA I X-BIONIC collection was developed to bring this best-in-class technology to the market, combining our patented technologies with the design language of PUMA,” commented Aitor Henao Soto, Head of Marketing & Communications from X-BIONIC®.

 

“Every one of our athletes that has tested the PUMA I X-BIONIC collection has loved it – Mondo Duplantis, Erica Kinsey, and Will Claye are amongst those who can’t seem to take it off,” mentioned Matias Infante, Head of Running and Training Marketing for PUMA. “This award is a testament to the quality, innovation, and technology of our performance products.”

Keep performing under all conditions with the PUMA by X-BIONIC® award-winning collection, which is now available in selected PUMA Stores worldwide, on PUMA.com, and on X-BIONIC.com.

 

Herzogenaurach, Germany, March 5, 2020
PUMA and RHUDE take on Motorsports in new Collection
Sports company PUMA and L.A. based streetwear brand RHUDE have partnered for their second collaboration together, a line inspired by motorsports and infused with RHUDE’s minimalistic designs and colors.

Minimalism meets motorsport for this PUMA x RHUDE collection, with reimagined badges, branding and fresh graphics. The color palette stays true to RHUDE’s aesthetics, giving a vintage feel to the collection, while reflective elements create contrast and give it a modern look.

A style from PUMA’s rich tennis archives, the Performer x RHUDE gets a modern look with a mix of reflective and hot pink leather overlays, muted colors on a nubuck upper with nylon inserts and suede overlays, an EVA midsole and gum outsole, and a hairy suede Formstrip. The line also includes variations of the Alteration NU and Ralph Sampson Lo.

Functionality is key when it comes to the clothing in this collection. The PUMA x RHUDE Utility Vest is a trend silhouette utility vest in full cotton material, featuring a seat belt webbing strap and plastic buckle to adjust to the perfect fit, a front closure with metal press buttons and front zip pockets, and PUMA x RHUDE tonal embroidery branding on large front pocket. Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit.

 

The PUMA x RHUDE Bucket is a reversible bucket hat with one side fully reflective with 3-D embroidery PUMA x RHUDE branding and the other side plain black with "Nothing's finished" printed and a PUMA woven label. The collection includes a further range of apparel and accessories.

Rhuigi Villaseñor founded RHUDE in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

Go modern with motorsports. The PUMA x RHUDE collection is available on PUMA.com, PUMA
stores, and selected retailers on March 7.

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