Adriana Lima, PUMA’s global womens training ambassador, is the face of the campaign, where she is featured showing some of her best training moves.

The PUMA Zone XT was inspired by the zone where progress happens, that moment when the heart-rate speeds up, making the body burn fat most efficiently, also boosting endurance and increasing your metabolism. The main benefits of these new trainers include: maximum cushioning, support, and grip – making the Zone XT perfect for any type of training, mainly HIIT workouts.

A new year deserves a new pair of shoes, one that will help you accomplish all of those New Year’s resolutions, especially those related to your training regime. PUMA’s Zone XT will be available on January 10th at PUMA.com, PUMA stores, and select retailers worldwide.

PUMA is rebooting its RS design for 2020: dialing it up to the third power by stripping down the silhouette and building it up with stronger material mixes. With bold colors and details, the RS-X³ Super is an order of magnitude beyond its forerunner.

Worn by the American rapper Gunna, this version is inspired by the vibrant hues found in old school video games, a perfect complement for a creative and unconventional style.

PUMA’s RS-X³ Super drops on PUMA.com, in PUMA stores and selected retailers on January 23.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the centre of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán and Marco Reus.

Crafted for precise touch, deadly accuracy and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch and support. The PUMA ONE 20.1 SPARK colorway will be worn by Sergio Agüero, Nikita Parris, Axel Witsel and Eugénie Le Sommer.

Are you ready to BE THE SPARK? The SPARK PACK will be available on PUMA.com, at PUMA stores and at leading football retailers on January 16, 2020.

PUMA has chosen Lewis Hamilton, its global men’s training ambassador and six times Formula 1® Champion, as the perfect partner to present the new trainer, as he has a very rigorous training regime that keeps him ready to perform and achieve his goals.

PUMA’s LQD CELL technology is very versatile, the soft yet sturdy hexagonal cells compress and work together with the brand’s proprietary energy-returning foam to keep any athlete steady while working out. The premium rubber outsole allows the athlete’s foot to stay safe when moving explosively, while the lateral wrap-ups give supplemental stability. Joining dynamic training and design in one performance trainer, you’ll stay at 100% and nothing less.

Be ready for the new year, re-energize and empower your training. PUMA’s new LQD CELL Hydra will be available on January 17th at PUMA.com, PUMA Stores, and select retailers worldwide.

The PUMA Rise is made for dynamic women, who walk onwards and upwards to reach their goals. Featuring PUMA’s RS technology for high rebound, the Rise creates the feeling of walking on clouds through its oh-so-comfortable construction and soft, opulent lines.

Crafted from a sheer textile upper with a mix of suede and leather overlays, the premium materials of the Rise make it a true power shoe.

PUMA’s new Rise arrives globally on January 30 at PUMA.com, PUMA stores and selected retailers.

Worn by PUMA ambassador Cara Delevingne, the all new PUMA Deva plays with height through its stylishly stacked midsole and luxe material mix to create a disruptive new look. While the upper celebrates PUMA’s classic sneaker design, the sole is placed on a chunky raised platform. With a rubber outsole for traction and grip as well as its wavy platform midsole in white, PUMA’s Deva is crafted from a black silky smooth suede upper and showcases the Formstrip in contrasting white.

Take your style to new heights with the new PUMA Deva, dropping globally on PUMA.com, at PUMA stores and selected retailers on February 1. Also watch out for more upcoming bold color combos.

LQD CELL Shatter Mid offers the same performance benefits as its predecessors but with a twist – this new updated version brings the heat with its unique above the ankle silhouette, branded strap details, bold colors, and a striking design.

Blending Sonic’s playfulness with PUMA’s sportstyle design, the PUMA x SONIC collection consists of the RS-X³ SONIC sneaker in two new colorways with a semi-transparent white or black grid look, bright color pops and gold accents, available in adult and kids sizes. The collection is supplemented with the PUMA x SONIC hoodie in bright blue or sleek black, and the PUMA x SONIC tees with graphics on the front and back as well as a tee with AOP print. Completing this PUMA x SONIC drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe. 

Disrupting the speed of sound with style, the PUMA x SONIC collection hits the shelves globally on PUMA.com, at PUMA stores and selected retailers on February 7, while the kids’ collection arrives on February 15.

Through daring designs, HELLY HANSEN’s technical and protective outerwear left its mark on 1990’s hip-hop culture and streetwear. Continuing to celebrate vibrant 90’s street culture, the second PUMA x HELLY HANSEN collection once again pays tribute to the heritage of both PUMA and HELLY HANSEN through materials, color combos and graphics while incorporating a fresh twist of technical details and modern elements.

Commemorating 1990’s streetwear, the PUMA x HELLY HANSEN collection drops globally on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers on February 8.

First up is the FUTURE RIDER Play On, available for adults and kids. The sneaker shows off a sleek white midsole and Formstrip as well as black suede overlays and drops in a vibrant blue color paired with red and neon green or juxtaposed with bold 80s color splashes like neon green, pink, orange and violet. The FUTURE RIDER Play On also references the past with a corrugated outsole inspired by the original FAST RIDER’s Federbein conical studs, in addition to a TPU heel stabilizer for added balance.

The STYLE RIDER Play On carries a bit more flash, featuring a nylon upper and suede overlays in bright and black. The shoe boasts a striking midsole in vibrant red and white, plus new shock-absorbing RIDERFOAM for high rebound. This is all topped off with a retro-inspired corrugated outsole and the white Formstrip.

Both the FUTURE RIDER Play On and STYLE RIDER Play On dropping worldwide on PUMA.com, as well as in PUMA stores and selected retailers on February 22.

Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

Known for creating luxurious and playful designs, London-based designer Charlotte Olympia Dellal founded her eponymous brand in 2008 and is recognized for its meticulous attention to detail, arresting use of color and whimsical designs.

The PUMA x Charlotte Olympia collection showcases the brand’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic streetwear styles, resulting in glamorous and playful looks with a sporty twist.

The PUMA x Charlotte Olympia Rise sneaker shows off a flashy palette with a sequined heel overlay and a pale pink midsole finished with a metallic TPU back piece. The mesh upper features black patent leather overlays and red zig-zag stitching. Variations of the PUMA Love, Leadcat, Deva and Cali Sport also take on glitzy accents, with glitter heels, a sequined Formstrip, collar fringing, and a gold laser-cut leopard print graphic among other standout details.

For apparel, the velour PUMA x Charlotte Olympia TFS AOP Track Jacket has a luxurious feel in leopard print and the PUMA x Charlotte Olympia AOP Shorts are marked by fringe details on the hem. A PUMA x Charlotte Olympia Crop Top even boasts a spider-web-inspired back construction, with other parts of the extensive collection presenting feminine takes on crew sweatshirts, fitted midi dresses, tees, track pants and tights.

The accessories line is equally alluring, brandishing a PUMA x Charlotte Olympia tasseled Bum Bag and a two-in-one Shopper. These are complemented with a PUMA x Charlotte Olympia reversible Bucket Hat, a cap and a visor all in tonal animal print.

Pounce out of the ring and onto the red carpet with the bold and glamorous PUMA x Charlotte Olympia collection, premiering on PUMA.com, in PUMA stores and selected retailers on March 6th.

For years PUMA has been working with the most successful motorsport teams on the planet, such as Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team creating unique products. 

BMW M Motorsport’s tire-slaying attitude in street culture has inspired trends and designs that are rooted in motorsport. The street style collection comes with rubberized branding, a three-color focus, asymmetric blocks and allover prints. The RCT collection of the Bavarian motorsport team takes it to the next level, incorporating technical fabrics and reflective branding. It also features a thermoregulating technology called 37.5, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold. 

Always a strong candidate to jump onto the top spot of the podium, the Mercedes AMG Petronas Motorsport street collection features inserted panels with a twin needle topstitch, woven drawcords and sign off icon details, which create a jaw-dropping effect rooted in car culture. Straight from the workshop, the RCT collection offers horizontal panel mesh knits and bonded mesh pocket zips.

Inspired by drifting and underlined with the slogan “Gives you Wings”, the Aston Martin Red Bull Racing Lifestyle Collection accelerates your daily style. The lifestyle range pushes the pedal to the metal with yellow color mash ups and curved color blocking racing stripes, disrupted with embroidery and typical PUMA T7 stripes.

All PUMA Motorsport apparel partner lines are available in stores now.