Herzogenaurach, Germany, July 9, 2020
Solely for women: PUMA goes flat out with the premiere of Speedcat Mid Sparco
Sports company PUMA is taking pole position in the race of equality with the debut of the women-orientated mid version of the Speedcat, the Speedcat Mid Sparco.

The Speedcat Mid Sparco is offering the legacy of female motorsport to the consumer. The cool and stylish looking shoe is the lifestyle version of the performance orientated race boot Speedcat Pro building the bridge from the track to the street.

Evolving out of the heritage of 1999’s Speedcat kicks, the Speedcat Mid Sparco is ready to inspire a completely new generation of F1 enthusiasts, motorsports fans and streetwear aficionados. The midcut of the Speedcat Mid Sparco is an absolute premiere for PUMA embracing the worlds of speed and style. The upper consists of the established suede material.

The Speedcat Mid Sparco comes ready to hit the tarmac in three unique color combos: PUMA Black-Whisper White-PUMA Team Gold, Gray Violet-PUMA White-PUMA Team Gold and PUMA Black-Glowing Pink-PUMA Team Gold.

Watch out for the women conquering the streets in style. The Speedcat Mid Sparco is available in stores and online now at www.puma.com.

 

 

 

 

 

 

 

Herzogenaurach, Germany; July 9, 2020
WINNIE HARLOW IS IN LOVE WITH THESE NEW PUMA SNEAKERS
Sports company PUMA introduces the all new Mile Rider, a women’s-focused addition to the Rider family. The shoe is bold and fashion forward, much like PUMA’s newest ambassador Winnie Harlow, who sports the silhouette in a beachy campaign.

Bright color combinations, retro inspiration, and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. Whether it be safely strolling on the beach like Winnie Harlow or hanging out in your own back yard, this shoe is made for time in the sun.
“The Mile Rider has become my new favorite sneaker,” said Winnie Harlow. “I love the sporty look, the color combination, and how comfy they are – they are definitely summer ready.”

 

The Rider has a long history in the PUMA family – starting off as one of the first jogging shoes in the 80s. The Mile Rider is influenced by ‘90s branding and jet-ski inspired graphics. The shoe features bright pops of color, a synthetic leather look, patent overlays, and a pink checkered print on the base.
Pick up this playful shoe when the Mile Rider drops on PUMA.com, PUMA stores and select retailers on July 13th.

 

Herzogenaurach, Germany; July 8, 2020
PUMA RECOGNIZES THE POWER OF SPORT UNITING THE WORLD WITH NEW UNITY COLLECTION
Global sports brand PUMA has just released the Unity Collection, a pack that celebrates PUMA’s sports heritage and the power of sport uniting our world. As part of the collection launch and other diverse efforts during the past weeks, PUMA has committed to donate a total of $200,000 USD to the U.N. COVID-19 Solidarity Response Fund.

The unisex collection consists of apparel, footwear, and accessories. Simple black and white designs are given a vibrant look with pops of color drawn from international flags, while printed drawcords and gold metal hardware elevate the designs.

The footwear for this collection includes the Future Rider, Ralph Sampson, RS-2K, RS-X³, and Cali Sport, featuring neutral base designs with color accents of blue, red, yellow and green. Any of these shoes would be a perfect pairing for the water repellent TFS Track Suit, featuring a center front zipper with multicolor woven tape and gold hardware on the TFS Track Top, and side and back pockets on the TFS Track Pants. The TFS Graphic Tee comes in white and black, the latter of which features “AUF ALLEN FÜNF KONTINENTEN,” or “ON ALL FIVE CONTINENTS” across the front, alongside colored accents and the PUMA logo.

 

 

The Originals PU Backpack TFS is a classic backpack in vegan leather with a two-way zip opening into main compartment and padded slip-in pocket inside with color accents on the handle and below the logo in the front pocket. The TFS Cap is a simple black hat with a moisture wicking eyelet mesh sweatband inside and a multi-colored adjuster with “AUF ALLEN FÜNF KONTINENTEN” across it. The collection range includes pants, jackets, sweatshirts, shorts and accessories.

PUMA’s Unity Collection will be available on July 13th on PUMA.com, PUMA Stores, and select retailers worldwide.

Herzogenaurach, Germany; July 2, 2020
PUMA’S PARTNER MERCEDES-AMG PETRONAS FORMULA ONE TEAM UNVEILS BLACK RACE GEAR AS PART OF STATEMENT AGAINST RACISM AND ALL FORMS OF DISCRIMINATION
Sports company PUMA proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to drive the entire 2020 F1 season in PUMA black race gear. Both brands combine their forces to fight racism and discrimination in all forms. 

Just four days after PUMA´s sponsored Mercedes-AMG Petronas F1 Team released the all-black base livery of the W11 race car, the racing team unveils their PUMA black race gear. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. 
“We have been supporting the initiative of Mercedes-AMG Petronas F1 Team from the very beginning. PUMA is happy that we have been able to fulfill their request for black race gear directly from the start of the season”, explains James Clark, Head of Sports Marketing Motorsports & Operations at PUMA.  

The black race gear includes the race suit, underwear, balaclava and gloves. The latter shows #reform on the right hand which is PUMA´s statement against racism and criminal justice. The race shoe Speedcat Pro of Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. 

Throughout the history of more than 70 years, PUMA has strongly believed in equality and in the power of sport to unite people and push culture forward in a positive way. PUMA has always partnered with athletes and ambassadors that have stood up for universal equality. 

“We are always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. We launched our REFORM platform in 2018, with the single goal of turning intentions into actions in the fight for equality, respect, and fairness. This has allowed us to work with amazing athletes such as Lewis Hamilton in fighting racism in their own sporting cultures. To date, we have focused our efforts in Europe on fighting racism in sports, with a particular concentration on Football. In the US, we have focused on racial inequity through reform of the criminal justice system. On a global basis, we have supported organizations campaigning against gender bias and LGBTQ discrimination”, states Adam Petrick, Global Director Brand Marketing PUMA. 

Lewis Hamilton and teammate Valtteri Bottas are at the heart of the Mercedes-AMG Petronas F1 Team’s commitment to fighting racism and discrimination. Lewis said:  “It’s so important that we seize this moment and use it to educate ourselves, whether you are an individual, brand or company to make real meaningful changes when it comes to ensuring equality and inclusivity. I have personally experienced racism in my life and seen my family and friends experience racism, and I am speaking from the heart when I appeal for change.“ 

Valtteri Bottas added: “It is important for us to be united and show our commitment to change. Racism and discrimination have no place in our sport or in our society.”

PUMA will not give up its REFORM campaigns until racism and discrimination has been abolished.

 

Herzogenaurach, Germany; July 1, 2020
PUMA PRESENTS THE NEW BORUSSIA DORTMUND HOME KIT INSPIRED BY THE U BAHNHOF WESTFALENHALLEN
Sports company PUMA has released the new Borussia Dortmund Home kit for the 2020/21 season, inspired by the legendary Westfalenhallen station. 

The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen as the starting point for fans as they embark on their journey to the Signal Iduna stadium. The specially crafted black graphic print pays homage to the station, taking elements of the architecture and integrating into the shirt design. The station is a key part of fan culture, with the illuminated compass found on the floor of the station a beloved feature. The compass has been reassembled and constructed onto the yellow base of the jersey to create an eye-catching and dynamic silhouette.

 

The professional jersey is equipped with PUMA’s lightweight dryCELL technology, which quickly absorbs moisture away from the body and guarantees maximum comfort. 
The new Borussia Dortmund Home kit will be available on July 1st at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

 

Herzogenaurach, Germany; July 1, 2020
PUMA MODS YOUR BODYKIT WITH OUR LATEST PARTNER APPAREL COLLECTION
Sports company PUMA is kicking off a much-awaited motorsport season with our latest partner apparel collections for Autumn / Winter 2020. Just in time with the engines to rev up again, PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and the Mercedes-AMG Petronas Formula One Team lines.

BMW M Motorsport and PUMA are celebrating this year’s 24-hour triumph at Daytona. Bold imagery from the winning BMW M8 GTE endurance car invigorates a new eye-catching Street Jacket, Street Pants and Street Tee for long sessions on the track. Apart from style, the BMW M Motorsport collection has plenty of functionality under the “hood.” Many items in our performance-oriented RCT (Ready to REACT) line feature the latest in thermo-regulating 37.5 and EvoKnit technology. Reflective branding blends with technical fabrics and utility pockets combine high style with functionality.

 

Hearing “Silver Arrows” conjures up legendary German Grand Prix winners for most race fans, and the new Mercedes-AMG Petronas Formula One Team Apparel Collection doesn’t slouch from this legacy.
A great bundle of Silver Arrows logos enhance graphics inspired by the cars’ reflections, making for a glossy, street-style “livery”. In addition, the Street Tee offers a cool look for cruising through the avenues with an updated Skater Tee Fit. A new Women’s Street Jumpsuit also features a jaw-dropping blend of a race suit and power-mesh sleeves for conquering the roads in style.

 

Fasten your seat belts and charge on. The Aston Martin Red Bull Racing Apparel Collection carves some attitude into the tarmac with linear layering and bold, clean styling. Race badge graphics and chevrons take the pole in terms of styling. The “body kit” of the collection aligns with the teamwear, showing off fashionable color-blocking.
Start your engines! The PUMA Motorsport Partner Apparel Collection is available in stores and online now at www.puma.com.

 

Herzogenaurach, Germany; July 1, 2020
PUMA APPLIES THE VIBES OF EINDHOVEN TO THE NEW PSV HOME KIT
Sports company PUMA today unveiled the new PSV Eindhoven Home kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The new PUMA kit celebrates the beginning of the partnership with PSV and the 100-year anniversary of the city of Eindhoven.

Eindhoven is a city of thinkers, daredevils and makers; it is a city of innovation. It’s filled with creative minds working together in unity to shape the future. Eindhoven is built on a foundation of collaboration, which is embodied by the PSV Eindhoven mantra ‘Eendracht maakt macht’ (United we stand). 
PSV is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture and global influence. The new PSV Eindhoven Home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.

 

"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong connection we have with our city. This year it will be 100 years since Eindhoven and several surrounding municipalities formed one city, the city we now know as one of the most innovative in the world. We commemorate this by giving the ‘Vibe’, the logo of Eindhoven, a place in our famous red-white striping," said Frans Janssen, Commercial Director PSV.
The new PSV Eindhoven Home kit will be available from July 1st at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.

 

Herzogenaurach, Germany; June 30, 2020
PUMA KIDS SUMMER GUIDE
By combining three different collections, PUMA gets the kids equipped for summer.

From the collaboration with SEGA®’s famous blue video game character Sonic the Hedgehog™, PUMA brings the designs and graphics that appear in the game and the movie to classic silhouettes. The KIDS SONIC COLLAB plays with colors, cool prints and hints of the Sonic universe both in footwear and apparel.

 

With a specific focus on shoes, the style of the KIDS CITY ATTACK PACK is directly inspired by the futuristic lights and sounds of Tokyo and thus makes a statement that mixes trendy colors with innovative sports technology and creates an incomparable fit and function.

 

Featuring a fox, a polar bear and a panther, PUMA KIDS MINI PAWS presents a joyful and playful collection for the little ones. This kids’ line features a complete pack made of tees, hoodies, sweatpants, shoes, caps and backpacks full of fluffy winter animals.

All these styles are available for all ages and levels on PUMA.com, PUMA stores and select retailers on July 1.

 

Herzogenaurach, Germany; June 30, 2020
BOLD, BRIGHT, CONFIDENT: NEW PRETTY PINK COLLECTION FROM PUMA
Sports company PUMA is releasing a new collection of high gloss, pink-on-pink pieces for the Pretty Pink Collection. An overabundance of pink and disruptive designs are paired with synthetic fabrics and iridescent details for this brazen collection.

The Cali Wedge, Deva, RS-X3, Rise and Future Rider, some of the most popular women’s silhouettes from PUMA, are reimagined in bold designs for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.

Cali Wedge: A bold update to the Cali silhouette with an extreme, wedge sole.

Deva: The Deva is an elevated sport-fashion silhouette inspired by rebellious punk attitude and chunky, oversized streetwear shoes seen in Tokyo.  It plays with height and materials to create a totally new look: the top line tooling is a sneaker while the sole is high fashion.

RS-X3: The classic RS design is taken to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colors.

Rise: Pulling from the worlds of heritage running and forward-thinking style, this slim, highly engineered silhouette is inspired by clouds with soft, opulent lines and an oh so comfortable construction. Design details include signature RS technology and a semi-translucent upper cage.

Future Rider: Born in 1980, the Fast Rider launched when running moved from the track to the street, becoming one of our most comfortable and simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This classic shoe as revamped to become the Future Rider, featuring a slim Federbein outsole and ultra-comfortable Rider Foam midsole.




The Pretty Pink features a wide array of clothing in hot pink with white accents. Key pieces include the Evide Woven tracksuit in water repellent fabric and a bold graphic tee with the PUMA logo. The collection further includes a range of jackets, sweatshirts, and bottoms.

 

The perfect accent to any outfit, the Pretty Pink Collection accessories line includes a hot pink Unisex Trend Beanie, Prime Time Drawstring Backpack, Prime Time Backpack, and Prime Time Large Shopper tote.

The Pretty Pink collection will be available in two separate drops, on July 1st the following pieces will be available - Evide track pants, Evide track jacket, Evide graphic tee, unisex trend beanie, Cali Wedge, and the prime-time drawstring backpack. On July 27th all of the collection will be available on PUMA.com, PUMA Stores and select retailers globally.

 

Boston, Massachusetts; June 25th,  2020
PUMA's Newest running shoe offers a light feel and responsive Ride
Global sports brand PUMA has just released UltraRide, its latest performance running shoe, designed to remove excess materials for a light feel and responsive ride.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

 

The key benefits of this performance running shoe are:

  • Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
  • Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
  • Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

 

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

Boston, Massachusetts; June 25, 2020
PUMA's new training shoe was born to provoke
Global sports brand PUMA has just released Provoke XT, its latest women’s training silhouette, designed to challenge the standards of conventional athletic design.

This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative style.

Provoke XT is PUMA’s all new training shoe, created for women who aren’t afraid to take risks. It features an aggressive geometric midsole, bold tongue construction, a TPU jewel piece in the midfoot and heel for stylish support, and an all-around secure fit. 

 

The key benefits of this instant head-turner are:

Shop Provoke XT starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

 

Herzogenaurach, Germany; June 16, 2020
Design to Fade: PUMA biodesign project explores sustainable ways of producing and dyeing textiles
Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice. 

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

 “Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

 

Dutch design project Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fiber.

Swedish design studio Streamateria makes fabrics in closed material loops, which become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance to waste. Streamateria materials are constructed out of a printed mesh-structure, which is coated with a bioplastic, creating a textile-like garment.

For more information about this project, please visit
https://designtofade.puma.com

 

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