Herzogenaurach, Germany; August 5, 2020
PUMA PRESENTS THE NEW VALENCIA HOME, AWAY AND THIRD KITS
PUMA has today unveiled the Valencia Home, Away and Third kits for the 20/21 season under the banner ‘Born from Bravery’. This motto serves as the inspiration for all three Valencia kits. Each new kit is influenced by an iconic person or place synonymous with the city, having been an example of improvement and influence throughout the world. The three influences are; the Silk Exchange, the orange industry and the painter Joaquín Sorolla. The three new kits utilize patterns, prints and colors inspired by the multicultural blends that define the city and will influence future generations.

The new Valencia Home kit features a striking print inspired by the ribbed vault of the emblematic Silk Exchange building located in the heart of the city. The Home kit is a celebration of the city’s culture, which is a vital part of the club’s DNA. The jersey color is Valencia’s traditional white with black sleeves.

 

The new Valencia Away kit is inspired by Valencia’s famous orange industry, a huge part of the city’s culture and economy. The jersey incorporates a unique print on a vibrant orange base featuring a navy stripe running down the shoulders.

 

The Valencia Third kit is inspired by the famous painter Joaquín Sorolla. The incredible design and color scheme of the jersey represent the light capturing the Mediterranean. This was a style and theme used by Joaquín Sorolla in many of his paintings. The jersey features a soft print in a combination of grey, lavender and sky blue.

The Valencia Home, Away and Third kits will be available from August 5th at PUMA.com, Valenciacf.com, the official Valencia stores and select retailers worldwide.

 

Boston, Massachusetts; August 4, 2020
PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.

While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”

 

PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

 

With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner  imbue the shoes with a special and exclusive look. 

To learn more about XETIC and Calibrate Runner, visit: https://youtu.be/K8pahZAmAV0 

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th), Europe (starting August 15th), Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide with a retail price of 140 Euros.

 

Herzogenaurach, Germany; August 3, 2020
PUMA´s direct street culture injection: The BMW M Motorsport Footwear Pack
Global sports company PUMA jumps into the cockpit with style releasing the BMW M Motorsport Footwear Pack. The street culture inspired collection is offering three different kicks: RS-2K, OCTN and Mile Rider. 

The evolution of Street Culture is on a surge through people worldwide living up the automotive lifestyle via e.g. customizing their ride, gathering with sympathizers of burning rubber and V8 engines bubbling sounds or having a road trip into the sundowner next to the coastline. PUMA pimps your bodykit with the lastest kicks of BMW M Motorsport consisting of three different setups.
The blend of speed and style is embraced by the BMW M Motorsport RS-2K. The setup of a bulky silhouette and molded sockliner with specific RS puma branding makes you feel comfortable in every single curve cruising up the serpentine road. Variety is what it is all about hence the shoe´s livery is coming in PUMA white or PUMA black merged with Marina-High Risk Red.  

 

Endless rides through the avenues could not be more comfy with the BMW M Motorsport Mile Rider. The women-orientated footwear offers a sporty mesh upper with colorful overlays and graphics. Customization all over the place. 
Infusing the lastest tuning DNA into a new progressive silhouette the BMW M Motorsport OCTN brings the track to the street. It's dirt track tire inspired tooling grips the ground no matter how heavy you put the hammer down. The upper has a modern and technical execution, using different motorsport inspired details. Made for the stylish petrol heads, for the misfits, for those that hustle and need the ultimate look and comfort wherever they go. This is your tuning kit!

Pimp your style! The BMW M Motorsport Pack is available in stores and online now at www.puma.com. 

 

Herzogenaurach, Germany; August 3, 2020
PUMA PAYS TRIBUTE TO MANCHESTER’S HISTORIC CASTLEFIELD AND BRIDGEWATER CANAL WITH THE NEW MANCHESTER CITY AWAY KIT
Sports company PUMA has today unveiled the new Manchester City Away kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The new Away jersey features a striking all-over pattern inspired by Castlefield and the Bridgewater canal, an area symbolic of Manchester’s past, present and future.

Whilst Castlefield’s history dates back to Roman times, it is most celebrated as the heart of Manchester’s industrial past having once been the terminus of both the world’s first industrial canal, the Bridgewater canal, and first inter-city railway. The area has now been transformed into one of the city’s most vibrant art and music hubs, as well as home to Manchester’s multi-cultural youth scene, and has flourished into a region brimming with creativity and collaboration.

“With this kit we wanted to celebrate the culture of the city. We looked for places where people come together to explore their creativity through art and music. Castlefield is rich with history and significance to the city; it truly connects with cultural youth scene and creative roots. The bridge over the canal is an iconic design, which inspired us to bring this classic structure to life through the pattern and the color palette of the new jersey. We wanted the jersey to feel special and unique to fans, and celebrate Manchester’s rich culture,” said David Bremond, Head of Product Line Management Teamsport Licensed.

 

The new Manchester City Away jersey features an all over pattern printed tone on tone, influenced by the structures and patterns of Castlefield and the Bridgewater canal in dark blue and black, with copper detailing. The new jersey echoes the Home kit with further inspiration taken from the city of Manchester and its history, as PUMA continues to craft kits through the lens of culture. The kit is completed with black shorts and dark blue socks. 

The Away kit will be available from August 3rd at PUMA.com, ManCity.com and at select retailers worldwide.

 

Herzogenaurach, Germany; August 1, 2020
Kids of PUMA employees star in “Back to School” campaign
Sports company PUMA has given the children of its employees a starring role in the video for the new “Back to School” campaign for its Accessories business, to promote the company’s latest backpack styles. 

As the COVID-19 pandemic has made professional studio shoots very difficult, PUMA asked employees around the world to send in home-made videos, showing their children with the new backpacks. The result is an upbeat video, which captures the joy of the first day back at school.

“When COVID-19 hit in March, we had to think outside the box,” said Daniela Molin, General Manager of PUMA’s Accessories business unit. “As many families were looking for activities to do with their children during lockdown, the project was quite fun for both parents and kids.”

 

PUMA’s highly practical AW20 backpacks come in striking color combinations and with bold logos. The PUMA Phase backpack has a two-way zip opening for the main compartment, a zip opening for the front pocket and a convenient mesh side pocket. 

The cool PUMA Academy backpack has more features, such two mesh pockets on the sides, and an elastic lining compartment inside the main compartment. Both backpacks have adjustable and padded shoulder straps, with a reflective PUMA Cat-branded loop.

The video will make its debut on social media, on PUMA.com and in PUMA stores around the world on August 1.

 

Herzogenaurach, Germany; August 1, 2020
PUMA UNVEILS THE NEW KSI HOME KIT INSPIRED BY THE UNIQUE VOLCANIC LANDSCAPE OF ICELAND
Sports company PUMA has today released the new Football Association of Iceland (KSI) Home kit for the 2020/21 season to be worn by the men’s, women’s and youth teams of Iceland. The Home jersey is inspired by the countries unique landscape and volcanic basalt rock column formations and marks the first time the new Iceland logo will be displayed on the shirt. The logo features a new design, combining the guardian spirits of Iceland who protect and watch over the land. 

The new KSI Home jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The basalt then reacts with icy fresh air, leading to the production of unique and uniformed columns, symbolized by the red columns situated on the true-blue and electric blue base of the jersey. To complement the jersey, the kit also features true-blue and electric-blue shorts and socks.

 

Adorned on the jersey is the newly developed KSI logo taking inspiration from the guardian spirits of Iceland. The new logo represents solidarity and protecting one’s position, the home turf other teams should fear. The spirit symbols are famous in Icelandic folklore paying tribute to the country’s fighting spirit and heritage. The logo features a modern version of the guardian spirits, showcasing the four spirits intertwined to form a single entity, the bull, the giant, the vulture and the dragon. 

The new KSI Home kit will be available for pre-sale on August 10th and will be on sale instore August 21st on PUMA.com, at PUMA retailers and at select retailers worldwide.

 

Herzogenaurach, Germany; July 28, 2020
PUMA and AC Milan pays tribute to the architecture of Mlan with the new AC Milan Home Kit
Sports company PUMA has today unveiled the new AC Milan Home kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The Home kit is inspired by the elegance and grandeur of the city of Milan, its magnificent structures and its iconic architecture.

Milan is a city rich with culture and history; it is a city of glamour and creativity, home to some of the world’s most beautiful and historic architecture. To celebrate the essence and culture of the city, the new Home kit pays homage to Milano tradition and its contemporary design. 

The Galleria Vittorio Emanuele II is at the heart of the city, it offers a glimpse into the Milanese soul, complementing the city’s past with a modern approach to design. The Galleria is Italy’s oldest shopping mall, housed in a four-story double arcade in the center of Milan and is named in honor of the first King of Italy. The striking patterns and architecture of the Galleria have inspired the all-over pattern printed tone on tone within the jersey’s traditional black and red striped design, adding a modern twist to an iconic design.

 

David Bremond, Head of Product Line Management Teamsport said, “AC Milan is more than a football club; it represents the culture of the city. We wanted to create a jersey that respects the traditions of the club and speaks to the fans inside and outside of Italy. We have incorporated the iconic architecture of Milan into this jersey, to truly represent not only the city but the culture that influences it.” 

Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “The AC Milan jersey is symbolic, representing the pride and belonging of millions of fans around the world. The new design pays homage to tradition, culture and iconic architecture which is synonymous with our beautiful city of Milan. AC Milan is built on innovation, community, integrity and inclusiveness and PUMA have effectively captured these core values within this elegant new design.”

The new Home jersey will make its on-pitch debut on the 2nd August against Cagliari in the final Home game of the Serie A season.
The new AC Milan Home kit will be available from July 28th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

 

Boston, Massachusetts – July 27, 2020
PUMA DEBUTS J. COLE'S FIRST SIGNATURE BASKETBALL SNEAKER – THE RS-DREAMER

Global sports company PUMA has announced the launch of J. Cole’s first signature basketball sneaker, the RS-Dreamer. The shoe sports a DREAMER logo, about which Cole explains, “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” Cole was intimately involved in the new franchise -- from inspiration to design.

Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.

This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design.

“Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy,” Cole explains. “The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”

The RS-Dreamer is a new silhouette that leverages the brand’s running system “RS foam” and innovative RS technology for superior on-court mobility. Other RS-Dreamer benefits include enhanced durability and traction, a disruptive cord lacing system and PUMA’s signature ProFoam in the midsole for rebound and energy return.

Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting Friday, July 31. A limited PUMA apparel collection to compliment the sneaker will also be available for purchase.  Additional iterations of the RS-Dreamer are slated to release throughout 2020.

 

 

Herzogenaurach, Germany; July 24, 2020
PUMA CELEBRATES THE RICH MUSICAL HERITAGE OF EINDHOVEN WITH THE NEW PSV AWAY KIT
Sports company PUMA has today unveiled the new PSV Eindhoven Away kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The PSV Eindhoven Away kit is a celebration of PSV‘s connection to music and was revealed with a special track and music video by Fresku. 

The subtly applied sound wave graphics on the striking blue jersey symbolize PSV’s strong connection to the local music artists of Eindhoven and the city’s rich heritage in music. One of Eindhoven’s most famous artists is hip-hop star Fresku. In tribute to the city and PSV, Fresku created a music track and video teasing the new Away jersey. The jersey was gradually revealed in relation to the number of streams of the song. This is the world’s first jersey reveal unlocked by streams.

The music video features PSV player Cody Gakpo and other key PSV players. The entire track was released on July 24th on Spotify, and the music video is now available on YouTube. 

The new PSV Eindhoven Away kit will be available from July 24th at PUMA.com, PSVfanstore.com, the PSF Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and select retailers worldwide.

Boston, Massachusetts; July 20, 2020
TRAIN WITH CONFIDENCE WITH PUMA’S NEW PEARL SHIMMER PACK
Sports company PUMA will release a new training pack that is not only performance ready but will help you irradiate confidence. The Pearl Shimmer Pack brings a premium, pearlescent palette and shimmery detailing to high-intensity training. This luminous collection of training is comprised of footwear and apparel pieces. 

Provoke XT Pearl Shimmer 
Provoke XT was created for women who aren’t afraid to take risks, this dynamic silhouette challenges the standards of conventional athletic design. With a TPU jewel piece in the midfoot and heel for stylish support, Provoke XT Pearl features a soft and shimmery color palette, geometric midsole, and all-around secure fit. 

The key benefits of Provoke XT are:
Stability: TPU midfoot piece adds control during gym workouts.  
Comfort: PROFOAM midsole provides instant, lightweight cushioning.  
Grip: Zoned outsole offers maximum traction and durability during training movements. 

 

LQDCELL Method Pearl Shimmer 
LQDCELL Method Pearl Shimmer captures those quick and explosive movements during high-intensity training and enhances them with PUMA’s LQDCELL stable cushioning technology. Built for lateral exercises, agility drills, and over-the-top effort, this training shoe ups your energy while keeping you grounded on your feet. Finished with a pearlescent palette, feel fast and flawless to the peak.

The key benefits of LQDCELL Method are:
Lightweight: PROFOAM high-rebound EVA provides instant cushioning in a lightweight package.
Cushioning: an evolution of CELL technology, LQDCELL midsole offers stable cushioning.
Grip: forefoot flex grooves and zoned rubber outsole for maximum traction during high-intensity workouts.

 

Pearl Bra 
The Pearl Bra was created for mid impact workouts and features a supportive, strappy back design and a pearl-finished fabric. With dryCELL technology to keep you comfortable during your workouts.
 
The key benefits of the Pearl Bra are:
Fit & Comfort: a flattering yet functional strappy back design. 
Support: mid impact support for all workouts.

 

Pearl Print 7/8 Tight
The PUMA Train Pearl Print 7/8 Tight is perfect for function and style. This training tight features flatlock stitching for reduced friction, and dryCELL technology to keep you dry and comfortable. A high waist offers storage and support, with stylized mesh panels and a pearlescent finish. 

The key benefits of the Train Pearl Print 7/8 Tight are:
Comfort: dryCELL technology keeps you dry and cool throughout your workout.
Support: high waist design offers added coverage during training movements.
Cool: strategically placed mesh inserts provide circulation and cooling.

The PUMA Pearl Shimmer Pack drops globally on PUMA.com, PUMA stores, and selected retailers on July 21st.

 

Herzogenaurach, Germany; July 16, 2020
PUMA CELEBRATES MANCHESTER CULTURE WITH THE NEW CITY HOME KIT, INSPIRED BY THE MOSAICS OF MANCHESTER
Sports company PUMA has unveiled the new Manchester City Home kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The Home jersey’s pattern is inspired by the iconic mosaics located in the creative hub of Manchester’s Northern Quarter and pays homage to a city brimming with football and creativity. 

Art, industry, football, music, fashion, noise, and color are Manchester’s DNA and the mosaics displayed in the city are a celebration of this diverse culture. Mosaics have also been an important part of Manchester City’s history, stretching back almost 100 years to when the original City mosaic first adorned the gates of the Maine Road Stadium. Today, the mosaic tradition continues with many club legends being immortalized as mosaic artworks at the City Football Academy, inspiring the next generation of players. 

 

Mark Kennedy, the artist behind the mosaics of Manchester’s Northern Quarter as well as the player artworks at the City Football Academy said, “When I began my journey as an artist, the Northern Quarter was a derelict area that I looked at and wanted to build up. I began creating Manchester icons using ceramic plates and tiles, integrating my own artistic style. My family and I have always been huge City fans, so I created artwork of the players too. Over time I was commissioned to create artwork for the club and the city of Manchester, so I feel very privileged to see PUMA use my art as inspiration for the new City Home jersey.”

The new Manchester City Home jersey features the mosaic pattern in classic City blue and white, with navy trim. The kit is completed with white shorts and light blue socks. The Home kit will be available from July 16th at PUMA.com, ManCity.com and at select retailers worldwide.

The new Home kit will debut in Manchester City’s FA Cup semi-final match against Arsenal on Saturday 18th July. 

 

Boston, Massachusetts; July 15, 2020
PUMA’S NEW LQDCELL METHOD IS READY FOR ANY EXPLOSIVE WORKOUT 
Global sports brand PUMA has added a member to the LQDCELL family, the brand new LQDCELL Method, made to intensify any workout with its stable cushioning technology. 

PUMA’s LQDCELL Method was built to capture quick and explosive movements during high-intensity training and enhance them with LQDCELL stable cushioning technology. Great for lateral exercises, agility drills, and over-the-top effort, this training shoe ups your energy while keeping you grounded on your feet.  

“It is essential that I have the best tools for my training, as it is an integral part of my daily routine,” said Lewis Hamilton, Six-Time Formula One World Champion and PUMA’s global training ambassador. “With PUMA’s cushioning technology, I don’t need to focus on anything but getting the most out of my performance.” 

 

PUMA’s LQD CELL technology is made out of soft yet sturdy hexagonal cells that compress and work together with proprietary foams to keep you steady while working out.   

The key benefits of LQDCELL Method are: 

LQDCELL Method will be available for both men and women starting July 15th on PUMA.com, PUMA Stores, and selected retailers worldwide. 

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