Ederson’s custom gold FUTURE Z 2 gloves have been engineered for extreme comfort and optimal fit. The gloves feature a Latex Upper for optimal stability and enhanced punching with a duo super-soft 4mm Latex Palm for exception grip in all weather conditions. The FUTURE Z 2 has a specially modified Thumb Wrap for increased catching surface area and a Knitted Backhand for seamless construction and optimal fit.

Jordan Pickford’s Golden Glove edition of the ULTRA Grip 1 Hybrid Pro features 4mm Ultimate Grip Latex with an additional layer of cushioning on the palm for superior grip and provides optimal surface area for catching in all weather conditions. The gloves integrate a Latex Backhand for optimal stability and support when punching the ball and utilize a Latex Wrist Strap for wrist lockdown with a lightweight textile material for lightweight comfort.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. These lifestyle models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. PUMA pioneered the lifestyle space with THE BEAST shoe with the use of faux snakeskin, leather, and faux fur in the unique and eye-catching design.

In 2021, the shoe has been re-issued for today’s consumer, staying true to its 1980s basketball heritage. The Beauty and the Beast pack is a reference to the Japanese iterations of THE BEAST in the past. The modern designs take a new play on the beast name and pay homage to the storybook tale – the inspiration is clear throughout, playing with key elements that allude back to the menacing beast and the charming beauty.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Two iconic silhouettes from the PUMA Archive are making a comeback just in time for this new line - the Blaze of Glory and Slipstream Lo. These classic footwear styles are infused with fresh design inspiration, yet keep an old school feel with details like a faded sole and hang tags that give reference to an archive, looking as if the product had been cataloged and on the shelves for years. A range of additional footwear like the classic Suede and more niche styles like Space Lab will accompany in similar designs. For the apparel, key players from PUMA’s sporting history, like the T7 tracksuit, take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

PUMA’s not just for the streets. Meet the VOYAGE NITRO Helly Hansen, a trail running shoe made with advanced NITRO FOAM and durable PUMAGRIP ATR rubber. This pair gives you superior responsiveness, cushioning, and traction that won’t shy away from rough terrain or a bad forecast. This shoe is made with OPTIFIT technology that wraps the foot for a secure fit on uneven terrain, and an innovative upper material that is breathable yet insulated. Feel free to venture off—Voyage will shrug off dirt and debris and drain any water you collect along the way.

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

• NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
• PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.

• TOP DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• WARMTH: Thumb holes and optional mittens for cold running comfort.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• SUPPORT: High-impact support offers an easy, lightweight feel.#
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. MOVEMENT: Waistband-zip pocket offers a secure storage solution on the move.

• DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
• MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
• PROTECTION: Water repellant fabric for protection against the elements.
• FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. WARM: Thumb holes, optional mittens, and wool blend fabric for cold running comfort.
   

• DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
• COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
• REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.

• WARM: windCELL fabric technology keeps you warm in windy conditions.
• REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
• MOVEMENT: Front-zip pocket offers secure storage solution on the move.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012. The global sports company is assisting the seven-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. PUMA is offering the special edition Speedcat Pro Spectra race boots of Mercedes-AMG Petronas F1 team driver Lewis Hamilton.

Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

“What a thrilling season final between Max Verstappen and Lewis Hamilton. It was a great honor to see both PUMA athletes fighting for the Championship. Congratulations to Max and the entire team for winning the Formula One Driver’s Championship title. Though we would also highlight Lewis’s performance through the entire season. 2021 was an amazing year for the sport,” says Thomas Josnik, Director Business Unit PUMA Motorsport.

PUMA pays homage to the first Formula One Drivers’ Championship Title of Max Verstappen with a special edition of his race boot. This Speedcat Pro model stands out in pale gold. The Red Bull Racing Honda driver received the shoe on Tuesday, 14th December, during testing in Abu Dhabi: “It was an intense fight until the very last lap of the race. It feels amazing to now be the Formula One Driver’s Champion, it has been a huge team effort. Thanks so much to PUMA for supporting and supplying me with the best race gear since the very first day I joined Red Bull Racing Honda in 2016.”

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.

The collection consists of the PUMA’s CELL Alien Randomevent sneaker, which features unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.

On the apparel side, the PUMA x Randomevent AOP Windbreaker combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat in vibrant orange with a rabbit and carrot embroidery.

The PUMA x Randomevent collection drops exclusively in China on CN.PUMA.com and Randomevent.com.cn on January 6 and globally on PUMA.com, PUMA stores and selected retailers on January 11.

Known for his theatrical style and iconic songwriting, Paul Stanley dominated the hard rock and glam scene during the ‘70s and ‘80s. Joining PUMA for a second time, Stanley worked closely with the design team to add his unique touch and heart to the PUMA x Paul Stanley collection, which features some of PUMA’s favorites, decked out in Stanley’s signature stars as well as shiny hits of silver and gold.

The Ralph Sampson Mid x Paul Stanley showcases a faux fur upper and printed suede on the side, rounded up with metallic Velcro straps across the forefoot and metal studs across the Formstrip. The collection also includes Stanley’s interpretation of the GV Special that comes in two different upper options, one done with a metallic leather mix and leopard-printed midsole, and the other with a mix of leather and faux fur overlays as well as a zebra-printed midsole.

On the apparel side, black or white tees with tattoo or cat graphics on the front add a bit of glam to your everyday outfit, while the black PS Spezial Track Suit with violet details and the PS LS Crew with zebra-printed elbow patches and star decoration on the round neck are ideal for cooler days.

The capsule collection also includes the PUMA x Paul Stanley Waist Bag in black, with an all over leopard print on the top panel and various zip pockets with a vintage-inspired zip closure.

Cop the PUMA x Paul Stanley collection and glam on. The collection will be available globally on January 16 at PUMA.com, PUMA stores and selected retailers worldwide.