As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

“We at PUMA are very excited for the return of football and to see the Rise Pack light up the pitch. Players will rise up and unite for the love of the game and shine on the pitch as they entertain and thrill fans watching from home. We look forward to an enthralling and captivating summer of football,” said Matthias Mecking, General Manager of PUMA Teamsport.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of design.

Crafted for precise touch, deadly accuracy, and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch, and support.

The Rise Pack is available starting June 4 on PUMA.com and at select retailers worldwide.

The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black. 

Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”

Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally. 

PUMA have unveiled the new Olympique de Marseille Home jersey inspired by the architectural culture of Marseille, drawing influence from the 20th century style of the Phocean City. The jersey incorporates distinctive lines symbolic of key structures and buildings found throughout the city.

The Home jersey retains the club’s emblematic colors, white and azur blue and features a classic round collar with ribbed sleeve cuffs. Embroidered on the back of the collar is the wording ‘Olympique de Marseille’, with the club logo proudly displayed on the heart of the jersey.

Today PUMA have presented the new Olympique de Marseille Away jersey, directly inspired by the unique neighborhoods and multicultural DNA of Marseille. The new Away jersey represents the strong diversity of the city's districts, integrating iconic monuments of the city into the design, symbolizing the unity of the people.

The peacoat navy blue jersey features an azur blue collar with rimmed cuffed sleeves with gold detailing. The classic collar features the wording ‘Olympique de Marseille’ embroidered on the back, with the club logo displayed on the heart of the jersey.

The new Home & Away Olympique de Marseille kits as well as the training kits are available in the official OM Stores, OM.fr, PUMA.com and select retailers worldwide.

The shoe features a richly layered upper and disruptive new tooling. The RS-2K Internet Exploring is inspired by Y2K and the prevalence of the internet in our lives. The shoe is made for those who are inspired by reinvention and always moving forward. Design features include a mesh upper with a mix of suede, leather, and synthetic overlays, a bulky silhouette, clear cut outs, and bright colors.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice. 

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

 “Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative style.

Provoke XT is PUMA’s all new training shoe, created for women who aren’t afraid to take risks. It features an aggressive geometric midsole, bold tongue construction, a TPU jewel piece in the midfoot and heel for stylish support, and an all-around secure fit. 

The key benefits of this instant head-turner are:

Shop Provoke XT starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

UltraRide is created for runners looking to reach their next running goal. Built on the foundation of Reductionist Theory, UltraRide reduces weight with outsole cutaways to leave runners with the basic running essentials: cushioning and responsiveness for limitless potential. A light, airy upper and supportive midsole plate merge through a dynamic bridge design. Combined with PROFOAMLITE for cushioning and rubber surface area for power transfer at toe-off, UltraRide helps runners reach their highest potential. The global campaign feature two of PUMA’s Norwegian athletes, two-time World Champion Karsten Warholm and hurdler, Amalie Iuel.

“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” said PUMA Run Train Global Director, Erin Longin. “The lightweight upper and responsive PROFOAMLITE midsole, combined with the PROPLATE ensures a spry and comfortable stride for runners training for their next goal.”

The key benefits of this performance running shoe are:

• Propulsion: An engineered propulsion plate provides midfoot stability for a smooth gait cycle, resulting in a reflex toe-off and propels the runner faster through every stride
• Lightweight: PROFOAMLITE is a new and improved high rebound EVA that pushes the boundaries of lightest-possible weight with instant cushion
• Airy and Breathable: Open-holed mesh allows for maximal ventilation while a dynamic underlay system offers support

Shop UltraRide starting June 25th on PUMA.com, PUMA Stores, and selected retailers worldwide.

The Cali Wedge, Deva, RS-X3, Rise and Future Rider, some of the most popular women’s silhouettes from PUMA, are reimagined in bold designs for this collection. Details include hot pink, high gloss synthetic uppers and midsoles with fluffy textile accents.

Cali Wedge: A bold update to the Cali silhouette with an extreme, wedge sole.

Deva: The Deva is an elevated sport-fashion silhouette inspired by rebellious punk attitude and chunky, oversized streetwear shoes seen in Tokyo.  It plays with height and materials to create a totally new look: the top line tooling is a sneaker while the sole is high fashion.

RS-X3: The classic RS design is taken to an extra, thrice-exaggerated form by stripping the silhouette down to the basics then building it up with stronger material mixes and colors.

Rise: Pulling from the worlds of heritage running and forward-thinking style, this slim, highly engineered silhouette is inspired by clouds with soft, opulent lines and an oh so comfortable construction. Design details include signature RS technology and a semi-translucent upper cage.

Future Rider: Born in 1980, the Fast Rider launched when running moved from the track to the street, becoming one of our most comfortable and simplistic icons to feature the shock-absorbing PUMA ‘Federbein’ outsole. This classic shoe as revamped to become the Future Rider, featuring a slim Federbein outsole and ultra-comfortable Rider Foam midsole.

The Pretty Pink features a wide array of clothing in hot pink with white accents. Key pieces include the Evide Woven tracksuit in water repellent fabric and a bold graphic tee with the PUMA logo. The collection further includes a range of jackets, sweatshirts, and bottoms.

The perfect accent to any outfit, the Pretty Pink Collection accessories line includes a hot pink Unisex Trend Beanie, Prime Time Drawstring Backpack, Prime Time Backpack, and Prime Time Large Shopper tote.

The Pretty Pink collection will be available in two separate drops, on July 1st the following pieces will be available - Evide track pants, Evide track jacket, Evide graphic tee, unisex trend beanie, Cali Wedge, and the prime-time drawstring backpack. On July 27th all of the collection will be available on PUMA.com, PUMA Stores and select retailers globally.

From the collaboration with SEGA®’s famous blue video game character Sonic the Hedgehog™, PUMA brings the designs and graphics that appear in the game and the movie to classic silhouettes. The KIDS SONIC COLLAB plays with colors, cool prints and hints of the Sonic universe both in footwear and apparel.

With a specific focus on shoes, the style of the KIDS CITY ATTACK PACK is directly inspired by the futuristic lights and sounds of Tokyo and thus makes a statement that mixes trendy colors with innovative sports technology and creates an incomparable fit and function.

Featuring a fox, a polar bear and a panther, PUMA KIDS MINI PAWS presents a joyful and playful collection for the little ones. This kids’ line features a complete pack made of tees, hoodies, sweatpants, shoes, caps and backpacks full of fluffy winter animals.

All these styles are available for all ages and levels on PUMA.com, PUMA stores and select retailers on July 1.

Eindhoven is a city of thinkers, daredevils and makers; it is a city of innovation. It’s filled with creative minds working together in unity to shape the future. Eindhoven is built on a foundation of collaboration, which is embodied by the PSV Eindhoven mantra ‘Eendracht maakt macht’ (United we stand). 
PSV is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture and global influence. The new PSV Eindhoven Home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.

"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong connection we have with our city. This year it will be 100 years since Eindhoven and several surrounding municipalities formed one city, the city we now know as one of the most innovative in the world. We commemorate this by giving the ‘Vibe’, the logo of Eindhoven, a place in our famous red-white striping," said Frans Janssen, Commercial Director PSV.
The new PSV Eindhoven Home kit will be available from July 1st at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.

BMW M Motorsport and PUMA are celebrating this year’s 24-hour triumph at Daytona. Bold imagery from the winning BMW M8 GTE endurance car invigorates a new eye-catching Street Jacket, Street Pants and Street Tee for long sessions on the track. Apart from style, the BMW M Motorsport collection has plenty of functionality under the “hood.” Many items in our performance-oriented RCT (Ready to REACT) line feature the latest in thermo-regulating 37.5 and EvoKnit technology. Reflective branding blends with technical fabrics and utility pockets combine high style with functionality.

Hearing “Silver Arrows” conjures up legendary German Grand Prix winners for most race fans, and the new Mercedes-AMG Petronas Formula One Team Apparel Collection doesn’t slouch from this legacy.
A great bundle of Silver Arrows logos enhance graphics inspired by the cars’ reflections, making for a glossy, street-style “livery”. In addition, the Street Tee offers a cool look for cruising through the avenues with an updated Skater Tee Fit. A new Women’s Street Jumpsuit also features a jaw-dropping blend of a race suit and power-mesh sleeves for conquering the roads in style.

Fasten your seat belts and charge on. The Aston Martin Red Bull Racing Apparel Collection carves some attitude into the tarmac with linear layering and bold, clean styling. Race badge graphics and chevrons take the pole in terms of styling. The “body kit” of the collection aligns with the teamwear, showing off fashionable color-blocking.
Start your engines! The PUMA Motorsport Partner Apparel Collection is available in stores and online now at www.puma.com.

The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen as the starting point for fans as they embark on their journey to the Signal Iduna stadium. The specially crafted black graphic print pays homage to the station, taking elements of the architecture and integrating into the shirt design. The station is a key part of fan culture, with the illuminated compass found on the floor of the station a beloved feature. The compass has been reassembled and constructed onto the yellow base of the jersey to create an eye-catching and dynamic silhouette.

The professional jersey is equipped with PUMA’s lightweight dryCELL technology, which quickly absorbs moisture away from the body and guarantees maximum comfort. 
The new Borussia Dortmund Home kit will be available on July 1st at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.