The subtly applied sound wave graphics on the striking blue jersey symbolize PSV’s strong connection to the local music artists of Eindhoven and the city’s rich heritage in music. One of Eindhoven’s most famous artists is hip-hop star Fresku. In tribute to the city and PSV, Fresku created a music track and video teasing the new Away jersey. The jersey was gradually revealed in relation to the number of streams of the song. This is the world’s first jersey reveal unlocked by streams.

The music video features PSV player Cody Gakpo and other key PSV players. The entire track was released on July 24th on Spotify, and the music video is now available on YouTube. 

The new PSV Eindhoven Away kit will be available from July 24th at PUMA.com, PSVfanstore.com, the PSF Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and select retailers worldwide.

Provoke XT Pearl Shimmer 
Provoke XT was created for women who aren’t afraid to take risks, this dynamic silhouette challenges the standards of conventional athletic design. With a TPU jewel piece in the midfoot and heel for stylish support, Provoke XT Pearl features a soft and shimmery color palette, geometric midsole, and all-around secure fit. 

The key benefits of Provoke XT are:
Stability: TPU midfoot piece adds control during gym workouts.  
Comfort: PROFOAM midsole provides instant, lightweight cushioning.  
Grip: Zoned outsole offers maximum traction and durability during training movements. 

LQDCELL Method Pearl Shimmer 
LQDCELL Method Pearl Shimmer captures those quick and explosive movements during high-intensity training and enhances them with PUMA’s LQDCELL stable cushioning technology. Built for lateral exercises, agility drills, and over-the-top effort, this training shoe ups your energy while keeping you grounded on your feet. Finished with a pearlescent palette, feel fast and flawless to the peak.

The key benefits of LQDCELL Method are:
Lightweight: PROFOAM high-rebound EVA provides instant cushioning in a lightweight package.
Cushioning: an evolution of CELL technology, LQDCELL midsole offers stable cushioning.
Grip: forefoot flex grooves and zoned rubber outsole for maximum traction during high-intensity workouts.

Pearl Bra 
The Pearl Bra was created for mid impact workouts and features a supportive, strappy back design and a pearl-finished fabric. With dryCELL technology to keep you comfortable during your workouts.
 
The key benefits of the Pearl Bra are:
Fit & Comfort: a flattering yet functional strappy back design. 
Support: mid impact support for all workouts.

Pearl Print 7/8 Tight
The PUMA Train Pearl Print 7/8 Tight is perfect for function and style. This training tight features flatlock stitching for reduced friction, and dryCELL technology to keep you dry and comfortable. A high waist offers storage and support, with stylized mesh panels and a pearlescent finish. 

The key benefits of the Train Pearl Print 7/8 Tight are:
Comfort: dryCELL technology keeps you dry and cool throughout your workout.
Support: high waist design offers added coverage during training movements.
Cool: strategically placed mesh inserts provide circulation and cooling.

The PUMA Pearl Shimmer Pack drops globally on PUMA.com, PUMA stores, and selected retailers on July 21st.

Art, industry, football, music, fashion, noise, and color are Manchester’s DNA and the mosaics displayed in the city are a celebration of this diverse culture. Mosaics have also been an important part of Manchester City’s history, stretching back almost 100 years to when the original City mosaic first adorned the gates of the Maine Road Stadium. Today, the mosaic tradition continues with many club legends being immortalized as mosaic artworks at the City Football Academy, inspiring the next generation of players. 

Mark Kennedy, the artist behind the mosaics of Manchester’s Northern Quarter as well as the player artworks at the City Football Academy said, “When I began my journey as an artist, the Northern Quarter was a derelict area that I looked at and wanted to build up. I began creating Manchester icons using ceramic plates and tiles, integrating my own artistic style. My family and I have always been huge City fans, so I created artwork of the players too. Over time I was commissioned to create artwork for the club and the city of Manchester, so I feel very privileged to see PUMA use my art as inspiration for the new City Home jersey.”

The new Manchester City Home jersey features the mosaic pattern in classic City blue and white, with navy trim. The kit is completed with white shorts and light blue socks. The Home kit will be available from July 16th at PUMA.com, ManCity.com and at select retailers worldwide.

The new Home kit will debut in Manchester City’s FA Cup semi-final match against Arsenal on Saturday 18th July. 

PUMA’s LQDCELL Method was built to capture quick and explosive movements during high-intensity training and enhance them with LQDCELL stable cushioning technology. Great for lateral exercises, agility drills, and over-the-top effort, this training shoe ups your energy while keeping you grounded on your feet.  

“It is essential that I have the best tools for my training, as it is an integral part of my daily routine,” said Lewis Hamilton, Six-Time Formula One World Champion and PUMA’s global training ambassador. “With PUMA’s cushioning technology, I don’t need to focus on anything but getting the most out of my performance.” 

PUMA’s LQD CELL technology is made out of soft yet sturdy hexagonal cells that compress and work together with proprietary foams to keep you steady while working out.   

The key benefits of LQDCELL Method are: 

LQDCELL Method will be available for both men and women starting July 15th on PUMA.com, PUMA Stores, and selected retailers worldwide. 

The Speedcat Mid Sparco is offering the legacy of female motorsport to the consumer. The cool and stylish looking shoe is the lifestyle version of the performance orientated race boot Speedcat Pro building the bridge from the track to the street.

Evolving out of the heritage of 1999’s Speedcat kicks, the Speedcat Mid Sparco is ready to inspire a completely new generation of F1 enthusiasts, motorsports fans and streetwear aficionados. The midcut of the Speedcat Mid Sparco is an absolute premiere for PUMA embracing the worlds of speed and style. The upper consists of the established suede material.

The Speedcat Mid Sparco comes ready to hit the tarmac in three unique color combos: PUMA Black-Whisper White-PUMA Team Gold, Gray Violet-PUMA White-PUMA Team Gold and PUMA Black-Glowing Pink-PUMA Team Gold.

Watch out for the women conquering the streets in style. The Speedcat Mid Sparco is available in stores and online now at www.puma.com.

Bright color combinations, retro inspiration, and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. Whether it be safely strolling on the beach like Winnie Harlow or hanging out in your own back yard, this shoe is made for time in the sun.
“The Mile Rider has become my new favorite sneaker,” said Winnie Harlow. “I love the sporty look, the color combination, and how comfy they are – they are definitely summer ready.”

The Rider has a long history in the PUMA family – starting off as one of the first jogging shoes in the 80s. The Mile Rider is influenced by ‘90s branding and jet-ski inspired graphics. The shoe features bright pops of color, a synthetic leather look, patent overlays, and a pink checkered print on the base.
Pick up this playful shoe when the Mile Rider drops on PUMA.com, PUMA stores and select retailers on July 13th.

The unisex collection consists of apparel, footwear, and accessories. Simple black and white designs are given a vibrant look with pops of color drawn from international flags, while printed drawcords and gold metal hardware elevate the designs.

The footwear for this collection includes the Future Rider, Ralph Sampson, RS-2K, RS-X³, and Cali Sport, featuring neutral base designs with color accents of blue, red, yellow and green. Any of these shoes would be a perfect pairing for the water repellent TFS Track Suit, featuring a center front zipper with multicolor woven tape and gold hardware on the TFS Track Top, and side and back pockets on the TFS Track Pants. The TFS Graphic Tee comes in white and black, the latter of which features “AUF ALLEN FÜNF KONTINENTEN,” or “ON ALL FIVE CONTINENTS” across the front, alongside colored accents and the PUMA logo.

The Originals PU Backpack TFS is a classic backpack in vegan leather with a two-way zip opening into main compartment and padded slip-in pocket inside with color accents on the handle and below the logo in the front pocket. The TFS Cap is a simple black hat with a moisture wicking eyelet mesh sweatband inside and a multi-colored adjuster with “AUF ALLEN FÜNF KONTINENTEN” across it. The collection range includes pants, jackets, sweatshirts, shorts and accessories.

PUMA’s Unity Collection will be available on July 13th on PUMA.com, PUMA Stores, and select retailers worldwide.

The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen as the starting point for fans as they embark on their journey to the Signal Iduna stadium. The specially crafted black graphic print pays homage to the station, taking elements of the architecture and integrating into the shirt design. The station is a key part of fan culture, with the illuminated compass found on the floor of the station a beloved feature. The compass has been reassembled and constructed onto the yellow base of the jersey to create an eye-catching and dynamic silhouette.

The professional jersey is equipped with PUMA’s lightweight dryCELL technology, which quickly absorbs moisture away from the body and guarantees maximum comfort. 
The new Borussia Dortmund Home kit will be available on July 1st at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

BMW M Motorsport and PUMA are celebrating this year’s 24-hour triumph at Daytona. Bold imagery from the winning BMW M8 GTE endurance car invigorates a new eye-catching Street Jacket, Street Pants and Street Tee for long sessions on the track. Apart from style, the BMW M Motorsport collection has plenty of functionality under the “hood.” Many items in our performance-oriented RCT (Ready to REACT) line feature the latest in thermo-regulating 37.5 and EvoKnit technology. Reflective branding blends with technical fabrics and utility pockets combine high style with functionality.

Hearing “Silver Arrows” conjures up legendary German Grand Prix winners for most race fans, and the new Mercedes-AMG Petronas Formula One Team Apparel Collection doesn’t slouch from this legacy.
A great bundle of Silver Arrows logos enhance graphics inspired by the cars’ reflections, making for a glossy, street-style “livery”. In addition, the Street Tee offers a cool look for cruising through the avenues with an updated Skater Tee Fit. A new Women’s Street Jumpsuit also features a jaw-dropping blend of a race suit and power-mesh sleeves for conquering the roads in style.

Fasten your seat belts and charge on. The Aston Martin Red Bull Racing Apparel Collection carves some attitude into the tarmac with linear layering and bold, clean styling. Race badge graphics and chevrons take the pole in terms of styling. The “body kit” of the collection aligns with the teamwear, showing off fashionable color-blocking.
Start your engines! The PUMA Motorsport Partner Apparel Collection is available in stores and online now at www.puma.com.

Eindhoven is a city of thinkers, daredevils and makers; it is a city of innovation. It’s filled with creative minds working together in unity to shape the future. Eindhoven is built on a foundation of collaboration, which is embodied by the PSV Eindhoven mantra ‘Eendracht maakt macht’ (United we stand). 
PSV is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture and global influence. The new PSV Eindhoven Home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.

"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong connection we have with our city. This year it will be 100 years since Eindhoven and several surrounding municipalities formed one city, the city we now know as one of the most innovative in the world. We commemorate this by giving the ‘Vibe’, the logo of Eindhoven, a place in our famous red-white striping," said Frans Janssen, Commercial Director PSV.
The new PSV Eindhoven Home kit will be available from July 1st at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.